Open Source Hardware Summit Speech 2011

CC BY-SA Arduino Conﬁdential OSHW Summit September 2011 Arduino Team Massimo Banzi David Cuartielles Tom Igoe Gianluca Martino (in efﬁgy) David Mellis

CC BY-SA Arduino is an open-source electronics prototyping platform based on ﬂexible, easy-to-use hardware and software.

CC BY-SA Arduino UNO

CC BY-SA The emphasis is on simple and streamlined user experience. It is designed with beginners and non-technical people in mind. Business Model

CC BY-SA Hardware , Software and Documentation are released with open licenses while the Arduino brand is licensed to manufacturers who want to make ofﬁcial products Business Model

CC BY-SA Illustration: Francesco Muzzi for Comitato Italia 150 Business Model

CC BY-SA Daniela Antonietti Tom Igoe CFO Documentation Professor at ITP, New Massimo Banzi York University CEO / Product Manager Professor at SUPSI and Gianluca Martino CIID Copehagen Hardware Design, Mfg and Distribution David Cuartielles Education / Web David A. Mellis Services Software Professor at K3, PHd Student at MIT University of Malmö Media Lab Arduino Team

D.Mellis, USA T.Igoe, USACC BY-SA D.CUartielles, Spain M. Banzi, Italy G.Martino, Italy Arduino Team

CC BY-SA Daniela AntoniettiPicture Chris Anderson

CC BY-SA IDII Ivrea / Birthplace of Arduino

CC BY-SA IDII Map of Prototyping Tools 2005Illustration: Giorgio Olivero, todo.to.it

CC BY-SA Wired USA Oct 2008

CC BY-SA Text Wired Italia Feb 2009

CC BY-SA Wall Street Journal 2009

CC BY-SA Make Blog 2011

Estimated 200000 CC BY-SA200000 (Jan/Aug 105732)150000100000 84674 6230150000 33788 17511 7905 2550 0 2005 2006 2007 2008 2009 2010 2011 SALES Arduino USB/Diecimila/2009/UNO

CC BY-SA Units sold Sep 2005 / Aug 2011 314,461

CC BY-SA Revenues Royalty 10% of the Wholesale price

CC BY-SA Blog views 2006-2011

CC BY-SA IDE Downloads

CC BY-SA 200 Distributors RS Components, Farnell/ Newark, Mouser, Digikey Local distributors in 48 Countries

CC BY-SA USA Europe ITP, New York University TU Eindhoven Massachusetts Institue of Technology ETH Zürich Carnegie Mellon University HyperWerk, Basel Stanford University ITU Copenhagen Georgia Tech K3 Malmö University Rhode Island School of Design CIID, Denmark UCLA RWTH Aachen Pratt Institute SUPSI, Switzerland Parsons School of Design Open University SVA Goldsmiths University of London Asia University of the Arts London IAMAS, Japan University of Nottingham Keio University, Japan Manchester University Hongik University, South Korea University of Edinburgh SADI, South Korea UDK Berlin Some Universities using Arduino

CC BY-SA Apple Microsoft ASUS Research Panasonic Nokia Hitachi Smart Design FitBit MakerBot Frog Design DIYDrones Google Telefonica R+D IDEO Some Companies using Arduino

CC BY-SA Forum 52979 Users 533405 Posts 71411 Topics 3.4M Pageviews/Month

CC BY-SA Great Community PaulS 14071 Grumpy_Mike 13681 AWOL 8948 retrolefty 8792 uwefed 6253 mem 6211

CC BY-SA Relevant Adopters

CC BY-SA Google Android ADK

CC BY-SAPhoto: makerbot website MakerBot 3D printer

CC BY-SAPhoto: DIYDrones Website DIY Drones

CC BY-SA OpenPCR (DNA Sequencing/Barcoding)Photo: OpenPCR website

CC BY-SA Lessons Learned

Dont make somethingyou dont use yourself

Know who youre making it for

Know what you want out of it

Make projects,not platforms

Respect the intelligence of the beginner

Experts are not the bestadvisors when you want to make tools for beginners

Good hardware, goodsoftware, good explanationand generous users make a great project

Document what you make

Change is painful

Expect resistance

...and conspiracy theories...

Never ascribe to malicewhat can be explained with stupidity.

If nobody complainsyou’re doing something wrong

Including people is hard (but necessary)

If you are ﬁve people inthree different countries, you are a multinational company

If youre not prepared for someone else to adapt your work, dont share it online

If youre not prepared for someone else to improve your work, dont share it online

If youre not prepared for someone else to clone your work, dont share it online

If youre not prepared for someone else to trash your work, dont share it online

Organizing a startup is alot harder once the idea has traction

You cant run a startup part-time

Mistakes will getinstitutionalized

Pick your name carefully

*duino is not creative

Especially if your boardis not even compatible

Register every domain that you can

Hire a lawyer, you don’tknow why but she does

Be careful whensomebody is just too eager to help you

Even your friends might become a competitor

It’s good to be friends, better if it’s in writing

Open source software doesnt necessarily translate into a business model...

Open source hardware has to.

If a defective boardmakes it through QA...

...it will be delivered to the most vocal customer...

...who will publishelectron microscope pictures of it...

...pointing at every atom that is out of place...

...Twittering that everyboard you ever made is seriously ﬂawed...

..whose follower will robotically RT and in 8hours someone will declare your company doomed.

Your most importantcustomers are not the most vocal ones

You might need to travelthe world to meet them

but, most of all

Don’t let the fact thatyou don’t know whatyou’re doing stop you

http://www.adafruit.com	3996
http://arduino.cc	2194
http://www.laconcha.net	315
http://liketheocean.tistory.com	259
http://www.openhard.jp	224
http://adafruit.com	198
http://albertobissacco.org	131
http://paper.li	113
http://www.cortegrandeonline.it	32
http://www.hanrss.com	26
http://picgames.tumblr.com	25
http://ashtergroup.blogspot.com	16
http://www41.jimdo.com	15
http://www.netvibes.com	15
http://twitter.com	13
http://us-w1.rockmelt.com	12
http://www.linkedin.com	11
http://flavors.me	9
http://www.twylah.com	7
http://www.slideshare.net	6
http://translate.googleusercontent.com	5
http://feeds.churchturing.org	4
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http://safe.tumblr.com	4
http://www.studiohb.hk	3
http://dashboard.bloglines.com	3
https://twitter.com	2
http://sarevian.net	2
http://fr.flavors.me	1
http://a0.twimg.com	1
http://www.google.com.au	1
http://en.wikipedia.org	1
http://www.mefeedia.com	1
http://www.arduino.cc	1
http://darkstar	1
http://xianguo.com	1
http://127.0.0.1:8795	1
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Open Source Hardware Summit Speech 2011

by arduinoteam on Sep 16, 2011

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Open Source Hardware Summit Speech 2011 — Presentation Transcript