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Open Source Hardware Summit Speech 2011
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Open Source Hardware Summit Speech 2011


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  • 1. CC BY-SA Arduino Confidential OSHW Summit September 2011 Arduino Team Massimo Banzi David Cuartielles Tom Igoe Gianluca Martino (in effigy) David Mellis
  • 2. CC BY-SA Arduino is an open-source electronics prototyping platform based on flexible, easy-to-use hardware and software.
  • 3. CC BY-SA Arduino UNO
  • 4. CC BY-SA The emphasis is on simple and streamlined user experience. It is designed with beginners and non-technical people in mind. Business Model
  • 5. CC BY-SA Hardware , Software and Documentation are released with open licenses while the Arduino brand is licensed to manufacturers who want to make official products Business Model
  • 6. CC BY-SA Illustration: Francesco Muzzi for Comitato Italia 150 Business Model
  • 7. CC BY-SA Daniela Antonietti Tom Igoe CFO Documentation Professor at ITP, New Massimo Banzi York University CEO / Product Manager Professor at SUPSI and Gianluca Martino CIID Copehagen Hardware Design, Mfg and Distribution David Cuartielles Education / Web David A. Mellis Services Software Professor at K3, PHd Student at MIT University of Malmö Media Lab Arduino Team
  • 8. D.Mellis, USA T.Igoe, USACC BY-SA D.CUartielles, Spain M. Banzi, Italy G.Martino, Italy Arduino Team
  • 9. CC BY-SA Daniela AntoniettiPicture Chris Anderson
  • 10. CC BY-SA IDII Ivrea / Birthplace of Arduino
  • 11. CC BY-SA IDII Map of Prototyping Tools 2005Illustration: Giorgio Olivero,
  • 12. CC BY-SA Wired USA Oct 2008
  • 13. CC BY-SA Text Wired Italia Feb 2009
  • 14. CC BY-SA Wall Street Journal 2009
  • 15. CC BY-SA Make Blog 2011
  • 16. Estimated 200000 CC BY-SA200000 (Jan/Aug 105732)150000100000 84674 6230150000 33788 17511 7905 2550 0 2005 2006 2007 2008 2009 2010 2011 SALES Arduino USB/Diecimila/2009/UNO
  • 17. CC BY-SA Units sold Sep 2005 / Aug 2011 314,461
  • 18. CC BY-SA Revenues Royalty 10% of the Wholesale price
  • 19. CC BY-SA Blog views 2006-2011
  • 20. CC BY-SA IDE Downloads
  • 21. CC BY-SA 200 Distributors RS Components, Farnell/ Newark, Mouser, Digikey Local distributors in 48 Countries
  • 22. CC BY-SA USA Europe ITP, New York University TU Eindhoven Massachusetts Institue of Technology ETH Zürich Carnegie Mellon University HyperWerk, Basel Stanford University ITU Copenhagen Georgia Tech K3 Malmö University Rhode Island School of Design CIID, Denmark UCLA RWTH Aachen Pratt Institute SUPSI, Switzerland Parsons School of Design Open University SVA Goldsmiths University of London Asia University of the Arts London IAMAS, Japan University of Nottingham Keio University, Japan Manchester University Hongik University, South Korea University of Edinburgh SADI, South Korea UDK Berlin Some Universities using Arduino
  • 23. CC BY-SA Apple Microsoft ASUS Research Panasonic Nokia Hitachi Smart Design FitBit MakerBot Frog Design DIYDrones Google Telefonica R+D IDEO Some Companies using Arduino
  • 24. CC BY-SA Forum 52979 Users 533405 Posts 71411 Topics 3.4M Pageviews/Month
  • 25. CC BY-SA Great Community PaulS 14071 Grumpy_Mike 13681 AWOL 8948 retrolefty 8792 uwefed 6253 mem 6211
  • 26. CC BY-SA Relevant Adopters
  • 27. CC BY-SA Google Android ADK
  • 28. CC BY-SAPhoto: makerbot website MakerBot 3D printer
  • 29. CC BY-SAPhoto: DIYDrones Website DIY Drones
  • 30. CC BY-SA OpenPCR (DNA Sequencing/Barcoding)Photo: OpenPCR website
  • 31. CC BY-SA Lessons Learned
  • 32. Dont make somethingyou dont use yourself
  • 33. Know who youre making it for
  • 34. Know what you want out of it
  • 35. Make projects,not platforms
  • 36. Respect the intelligence of the beginner
  • 37. Experts are not the bestadvisors when you want to make tools for beginners
  • 38. Good hardware, goodsoftware, good explanationand generous users make a great project
  • 39. Document what you make
  • 40. Change is painful
  • 41. Expect resistance
  • 42. ...and conspiracy theories...
  • 43. Never ascribe to malicewhat can be explained with stupidity.
  • 44. If nobody complainsyou’re doing something wrong
  • 45. Including people is hard (but necessary)
  • 46. If you are five people inthree different countries, you are a multinational company
  • 47. If youre not prepared for someone else to adapt your work, dont share it online
  • 48. If youre not prepared for someone else to improve your work, dont share it online
  • 49. If youre not prepared for someone else to clone your work, dont share it online
  • 50. If youre not prepared for someone else to trash your work, dont share it online
  • 51. Organizing a startup is alot harder once the idea has traction
  • 52. You cant run a startup part-time
  • 53. Mistakes will getinstitutionalized
  • 54. Pick your name carefully
  • 55. *duino is not creative
  • 56. Especially if your boardis not even compatible
  • 57. Register every domain that you can
  • 58. Hire a lawyer, you don’tknow why but she does
  • 59. Be careful whensomebody is just too eager to help you
  • 60. Even your friends might become a competitor
  • 61. It’s good to be friends, better if it’s in writing
  • 62. Open source software doesnt necessarily translate into a business model...
  • 63. Open source hardware has to.
  • 64. If a defective boardmakes it through QA...
  • 65. will be delivered to the most vocal customer...
  • 66. ...who will publishelectron microscope pictures of it...
  • 67. ...pointing at every atom that is out of place...
  • 68. ...Twittering that everyboard you ever made is seriously flawed...
  • 69. ..whose follower will robotically RT and in 8hours someone will declare your company doomed.
  • 70. Your most importantcustomers are not the most vocal ones
  • 71. You might need to travelthe world to meet them
  • 72. but, most of all
  • 73. Don’t let the fact thatyou don’t know whatyou’re doing stop you