1. CC BY-SA Arduino Conﬁdential OSHW Summit September 2011 Arduino Team Massimo Banzi David Cuartielles Tom Igoe Gianluca Martino (in efﬁgy) David Mellis
2. CC BY-SA Arduino is an open-source electronics prototyping platform based on ﬂexible, easy-to-use hardware and software.
3. CC BY-SA Arduino UNO
4. CC BY-SA The emphasis is on simple and streamlined user experience. It is designed with beginners and non-technical people in mind. Business Model
5. CC BY-SA Hardware , Software and Documentation are released with open licenses while the Arduino brand is licensed to manufacturers who want to make ofﬁcial products Business Model
6. CC BY-SA Illustration: Francesco Muzzi for Comitato Italia 150 Business Model
7. CC BY-SA Daniela Antonietti Tom Igoe CFO Documentation Professor at ITP, New Massimo Banzi York University CEO / Product Manager Professor at SUPSI and Gianluca Martino CIID Copehagen Hardware Design, Mfg and Distribution David Cuartielles Education / Web David A. Mellis Services Software Professor at K3, PHd Student at MIT University of Malmö Media Lab Arduino Team
8. D.Mellis, USA T.Igoe, USACC BY-SA D.CUartielles, Spain M. Banzi, Italy G.Martino, Italy Arduino Team
9. CC BY-SA Daniela AntoniettiPicture Chris Anderson
10. CC BY-SA IDII Ivrea / Birthplace of Arduino
11. CC BY-SA IDII Map of Prototyping Tools 2005Illustration: Giorgio Olivero, todo.to.it
17. CC BY-SA Units sold Sep 2005 / Aug 2011 314,461
18. CC BY-SA Revenues Royalty 10% of the Wholesale price
19. CC BY-SA Blog views 2006-2011
20. CC BY-SA IDE Downloads
21. CC BY-SA 200 Distributors RS Components, Farnell/ Newark, Mouser, Digikey Local distributors in 48 Countries
22. CC BY-SA USA Europe ITP, New York University TU Eindhoven Massachusetts Institue of Technology ETH Zürich Carnegie Mellon University HyperWerk, Basel Stanford University ITU Copenhagen Georgia Tech K3 Malmö University Rhode Island School of Design CIID, Denmark UCLA RWTH Aachen Pratt Institute SUPSI, Switzerland Parsons School of Design Open University SVA Goldsmiths University of London Asia University of the Arts London IAMAS, Japan University of Nottingham Keio University, Japan Manchester University Hongik University, South Korea University of Edinburgh SADI, South Korea UDK Berlin Some Universities using Arduino
23. CC BY-SA Apple Microsoft ASUS Research Panasonic Nokia Hitachi Smart Design FitBit MakerBot Frog Design DIYDrones Google Telefonica R+D IDEO Some Companies using Arduino
24. CC BY-SA Forum 52979 Users 533405 Posts 71411 Topics 3.4M Pageviews/Month
25. CC BY-SA Great Community PaulS 14071 Grumpy_Mike 13681 AWOL 8948 retrolefty 8792 uwefed 6253 mem 6211
26. CC BY-SA Relevant Adopters
27. CC BY-SA Google Android ADK
28. CC BY-SAPhoto: makerbot website MakerBot 3D printer
29. CC BY-SAPhoto: DIYDrones Website DIY Drones
30. CC BY-SA OpenPCR (DNA Sequencing/Barcoding)Photo: OpenPCR website
31. CC BY-SA Lessons Learned
32. Dont make somethingyou dont use yourself
33. Know who youre making it for
34. Know what you want out of it
35. Make projects,not platforms
36. Respect the intelligence of the beginner
37. Experts are not the bestadvisors when you want to make tools for beginners
38. Good hardware, goodsoftware, good explanationand generous users make a great project
39. Document what you make
40. Change is painful
41. Expect resistance
42. ...and conspiracy theories...
43. Never ascribe to malicewhat can be explained with stupidity.
44. If nobody complainsyou’re doing something wrong
45. Including people is hard (but necessary)
46. If you are ﬁve people inthree different countries, you are a multinational company
47. If youre not prepared for someone else to adapt your work, dont share it online
48. If youre not prepared for someone else to improve your work, dont share it online
49. If youre not prepared for someone else to clone your work, dont share it online
50. If youre not prepared for someone else to trash your work, dont share it online
51. Organizing a startup is alot harder once the idea has traction
52. You cant run a startup part-time
53. Mistakes will getinstitutionalized
54. Pick your name carefully
55. *duino is not creative
56. Especially if your boardis not even compatible
57. Register every domain that you can
58. Hire a lawyer, you don’tknow why but she does
59. Be careful whensomebody is just too eager to help you
60. Even your friends might become a competitor
61. It’s good to be friends, better if it’s in writing
62. Open source software doesnt necessarily translate into a business model...
63. Open source hardware has to.
64. If a defective boardmakes it through QA...
65. ...it will be delivered to the most vocal customer...
66. ...who will publishelectron microscope pictures of it...
67. ...pointing at every atom that is out of place...
68. ...Twittering that everyboard you ever made is seriously ﬂawed...
69. ..whose follower will robotically RT and in 8hours someone will declare your company doomed.
70. Your most importantcustomers are not the most vocal ones
71. You might need to travelthe world to meet them
72. but, most of all
73. Don’t let the fact thatyou don’t know whatyou’re doing stop you