Open Source Hardware Summit Speech 2011Presentation Transcript
CC BY-SA Arduino Conﬁdential OSHW Summit September 2011 Arduino Team Massimo Banzi David Cuartielles Tom Igoe Gianluca Martino (in efﬁgy) David Mellis
CC BY-SA Arduino is an open-source electronics prototyping platform based on ﬂexible, easy-to-use hardware and software.
CC BY-SA Arduino UNO
CC BY-SA The emphasis is on simple and streamlined user experience. It is designed with beginners and non-technical people in mind. Business Model
CC BY-SA Hardware , Software and Documentation are released with open licenses while the Arduino brand is licensed to manufacturers who want to make ofﬁcial products Business Model
CC BY-SA Illustration: Francesco Muzzi for Comitato Italia 150 Business Model
CC BY-SA Daniela Antonietti Tom Igoe CFO Documentation Professor at ITP, New Massimo Banzi York University CEO / Product Manager Professor at SUPSI and Gianluca Martino CIID Copehagen Hardware Design, Mfg and Distribution David Cuartielles Education / Web David A. Mellis Services Software Professor at K3, PHd Student at MIT University of Malmö Media Lab Arduino Team
D.Mellis, USA T.Igoe, USACC BY-SA D.CUartielles, Spain M. Banzi, Italy G.Martino, Italy Arduino Team
CC BY-SA Daniela AntoniettiPicture Chris Anderson
CC BY-SA IDII Ivrea / Birthplace of Arduino
CC BY-SA IDII Map of Prototyping Tools 2005Illustration: Giorgio Olivero, todo.to.it
CC BY-SA Revenues Royalty 10% of the Wholesale price
CC BY-SA Blog views 2006-2011
CC BY-SA IDE Downloads
CC BY-SA 200 Distributors RS Components, Farnell/ Newark, Mouser, Digikey Local distributors in 48 Countries
CC BY-SA USA Europe ITP, New York University TU Eindhoven Massachusetts Institue of Technology ETH Zürich Carnegie Mellon University HyperWerk, Basel Stanford University ITU Copenhagen Georgia Tech K3 Malmö University Rhode Island School of Design CIID, Denmark UCLA RWTH Aachen Pratt Institute SUPSI, Switzerland Parsons School of Design Open University SVA Goldsmiths University of London Asia University of the Arts London IAMAS, Japan University of Nottingham Keio University, Japan Manchester University Hongik University, South Korea University of Edinburgh SADI, South Korea UDK Berlin Some Universities using Arduino
CC BY-SA Apple Microsoft ASUS Research Panasonic Nokia Hitachi Smart Design FitBit MakerBot Frog Design DIYDrones Google Telefonica R+D IDEO Some Companies using Arduino
CC BY-SA Forum 52979 Users 533405 Posts 71411 Topics 3.4M Pageviews/Month
CC BY-SA Great Community PaulS 14071 Grumpy_Mike 13681 AWOL 8948 retrolefty 8792 uwefed 6253 mem 6211
CC BY-SA Relevant Adopters
CC BY-SA Google Android ADK
CC BY-SAPhoto: makerbot website MakerBot 3D printer
CC BY-SAPhoto: DIYDrones Website DIY Drones
CC BY-SA OpenPCR (DNA Sequencing/Barcoding)Photo: OpenPCR website
CC BY-SA Lessons Learned
Dont make somethingyou dont use yourself
Know who youre making it for
Know what you want out of it
Make projects,not platforms
Respect the intelligence of the beginner
Experts are not the bestadvisors when you want to make tools for beginners
Good hardware, goodsoftware, good explanationand generous users make a great project
Document what you make
Change is painful
...and conspiracy theories...
Never ascribe to malicewhat can be explained with stupidity.
If nobody complainsyou’re doing something wrong
Including people is hard (but necessary)
If you are ﬁve people inthree different countries, you are a multinational company
If youre not prepared for someone else to adapt your work, dont share it online
If youre not prepared for someone else to improve your work, dont share it online
If youre not prepared for someone else to clone your work, dont share it online
If youre not prepared for someone else to trash your work, dont share it online
Organizing a startup is alot harder once the idea has traction
You cant run a startup part-time
Mistakes will getinstitutionalized
Pick your name carefully
*duino is not creative
Especially if your boardis not even compatible
Register every domain that you can
Hire a lawyer, you don’tknow why but she does
Be careful whensomebody is just too eager to help you
Even your friends might become a competitor
It’s good to be friends, better if it’s in writing
Open source software doesnt necessarily translate into a business model...
Open source hardware has to.
If a defective boardmakes it through QA...
...it will be delivered to the most vocal customer...
...who will publishelectron microscope pictures of it...
...pointing at every atom that is out of place...
...Twittering that everyboard you ever made is seriously ﬂawed...
..whose follower will robotically RT and in 8hours someone will declare your company doomed.
Your most importantcustomers are not the most vocal ones
You might need to travelthe world to meet them
but, most of all
Don’t let the fact thatyou don’t know whatyou’re doing stop you