CC BY-SA    Arduino Confidential    OSHW Summit    September 2011    Arduino Team    Massimo Banzi    David Cuartielles    ...
CC BY-SA           Arduino is an open-source             electronics prototyping           platform based on flexible,     ...
CC BY-SA           Arduino UNO
CC BY-SA           The emphasis is on simple and           streamlined user experience. It           is designed with begi...
CC BY-SA            Hardware , Software and           Documentation are released           with open licenses while the   ...
CC BY-SA Illustration: Francesco Muzzi for Comitato Italia 150                            Business Model
CC BY-SA           Daniela Antonietti       Tom Igoe           CFO                      Documentation                     ...
D.Mellis, USA                          T.Igoe, USACC BY-SA                                              D.CUartielles, Spa...
CC BY-SA                         Daniela AntoniettiPicture Chris Anderson
CC BY-SA           IDII Ivrea / Birthplace of Arduino
CC BY-SA             IDII Map of Prototyping Tools 2005Illustration: Giorgio Olivero, todo.to.it
CC BY-SA           Wired USA Oct 2008
CC BY-SA                   Text           Wired Italia Feb 2009
CC BY-SA           Wall Street Journal 2009
CC BY-SA           Make Blog 2011
Estimated                                                                      200000 CC BY-SA200000                      ...
CC BY-SA  Units sold Sep 2005 / Aug 2011  314,461
CC BY-SA Revenues Royalty 10% of the Wholesale price
CC BY-SA           Blog views 2006-2011
CC BY-SA           IDE Downloads
CC BY-SA     200 Distributors     RS Components, Farnell/     Newark, Mouser, Digikey     Local distributors in 48     Cou...
CC BY-SA    USA                                    Europe    ITP, New York University               TU Eindhoven    Massac...
CC BY-SA           Apple         Microsoft           ASUS          Research           Panasonic     Nokia           Hitach...
CC BY-SA Forum 52979 Users 533405 Posts 71411 Topics 3.4M Pageviews/Month
CC BY-SA Great Community PaulS 14071 Grumpy_Mike 13681 AWOL 8948 retrolefty 8792 uwefed 6253 mem 6211
CC BY-SA           Relevant           Adopters
CC BY-SA           Google Android ADK
CC BY-SAPhoto: makerbot website                          MakerBot 3D printer
CC BY-SAPhoto: DIYDrones Website                           DIY Drones
CC BY-SA      OpenPCR (DNA Sequencing/Barcoding)Photo: OpenPCR website
CC BY-SA           Lessons Learned
Dont make somethingyou dont use yourself
Know who youre  making it for
Know what you want out        of it
Make projects,not platforms
Respect the intelligence   of the beginner
Experts are not the bestadvisors when you want to make tools for beginners
Good hardware, goodsoftware, good explanationand generous users make a       great project
Document what you     make
Change is painful
Expect resistance
...and conspiracy    theories...
Never ascribe to malicewhat can be explained    with stupidity.
If nobody complainsyou’re doing something        wrong
Including people      is hard (but necessary)
If you are five people inthree different countries, you are a multinational         company
If youre not prepared for someone else to   adapt your work, dont share it online
If youre not prepared for someone else to  improve your work, dont share it online
If youre not prepared for someone else to   clone your work, dont share it online
If youre not prepared for someone else to    trash your work, dont share it online
Organizing a startup is alot harder once the idea      has traction
You cant run a startup      part-time
Mistakes will getinstitutionalized
Pick your name carefully
*duino is not creative
Especially if your boardis not even compatible
Register every domain    that you can
Hire a lawyer, you don’tknow why but she does
Be careful whensomebody is just too eager to help you
Even your friends might become a competitor
It’s good to be friends, better if it’s in writing
Open source software doesnt necessarily   translate into a  business model...
Open source hardware       has to.
If a defective boardmakes it through QA...
...it will be delivered to      the most vocal        customer...
...who will publishelectron microscope    pictures of it...
...pointing at every atom   that is out of place...
...Twittering that everyboard you ever made is   seriously flawed...
..whose follower will   robotically RT and in 8hours someone will declare  your company doomed.
Your most importantcustomers are not the   most vocal ones
You might need to travelthe world to meet them
but, most of all
Don’t let the fact thatyou don’t know whatyou’re doing stop you
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Open Source Hardware Summit Speech 2011

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Open Source Hardware Summit Speech 2011

  1. 1. CC BY-SA Arduino Confidential OSHW Summit September 2011 Arduino Team Massimo Banzi David Cuartielles Tom Igoe Gianluca Martino (in effigy) David Mellis
  2. 2. CC BY-SA Arduino is an open-source electronics prototyping platform based on flexible, easy-to-use hardware and software.
  3. 3. CC BY-SA Arduino UNO
  4. 4. CC BY-SA The emphasis is on simple and streamlined user experience. It is designed with beginners and non-technical people in mind. Business Model
  5. 5. CC BY-SA Hardware , Software and Documentation are released with open licenses while the Arduino brand is licensed to manufacturers who want to make official products Business Model
  6. 6. CC BY-SA Illustration: Francesco Muzzi for Comitato Italia 150 Business Model
  7. 7. CC BY-SA Daniela Antonietti Tom Igoe CFO Documentation Professor at ITP, New Massimo Banzi York University CEO / Product Manager Professor at SUPSI and Gianluca Martino CIID Copehagen Hardware Design, Mfg and Distribution David Cuartielles Education / Web David A. Mellis Services Software Professor at K3, PHd Student at MIT University of Malmö Media Lab Arduino Team
  8. 8. D.Mellis, USA T.Igoe, USACC BY-SA D.CUartielles, Spain M. Banzi, Italy G.Martino, Italy Arduino Team
  9. 9. CC BY-SA Daniela AntoniettiPicture Chris Anderson
  10. 10. CC BY-SA IDII Ivrea / Birthplace of Arduino
  11. 11. CC BY-SA IDII Map of Prototyping Tools 2005Illustration: Giorgio Olivero, todo.to.it
  12. 12. CC BY-SA Wired USA Oct 2008
  13. 13. CC BY-SA Text Wired Italia Feb 2009
  14. 14. CC BY-SA Wall Street Journal 2009
  15. 15. CC BY-SA Make Blog 2011
  16. 16. Estimated 200000 CC BY-SA200000 (Jan/Aug 105732)150000100000 84674 6230150000 33788 17511 7905 2550 0 2005 2006 2007 2008 2009 2010 2011 SALES Arduino USB/Diecimila/2009/UNO
  17. 17. CC BY-SA Units sold Sep 2005 / Aug 2011 314,461
  18. 18. CC BY-SA Revenues Royalty 10% of the Wholesale price
  19. 19. CC BY-SA Blog views 2006-2011
  20. 20. CC BY-SA IDE Downloads
  21. 21. CC BY-SA 200 Distributors RS Components, Farnell/ Newark, Mouser, Digikey Local distributors in 48 Countries
  22. 22. CC BY-SA USA Europe ITP, New York University TU Eindhoven Massachusetts Institue of Technology ETH Zürich Carnegie Mellon University HyperWerk, Basel Stanford University ITU Copenhagen Georgia Tech K3 Malmö University Rhode Island School of Design CIID, Denmark UCLA RWTH Aachen Pratt Institute SUPSI, Switzerland Parsons School of Design Open University SVA Goldsmiths University of London Asia University of the Arts London IAMAS, Japan University of Nottingham Keio University, Japan Manchester University Hongik University, South Korea University of Edinburgh SADI, South Korea UDK Berlin Some Universities using Arduino
  23. 23. CC BY-SA Apple Microsoft ASUS Research Panasonic Nokia Hitachi Smart Design FitBit MakerBot Frog Design DIYDrones Google Telefonica R+D IDEO Some Companies using Arduino
  24. 24. CC BY-SA Forum 52979 Users 533405 Posts 71411 Topics 3.4M Pageviews/Month
  25. 25. CC BY-SA Great Community PaulS 14071 Grumpy_Mike 13681 AWOL 8948 retrolefty 8792 uwefed 6253 mem 6211
  26. 26. CC BY-SA Relevant Adopters
  27. 27. CC BY-SA Google Android ADK
  28. 28. CC BY-SAPhoto: makerbot website MakerBot 3D printer
  29. 29. CC BY-SAPhoto: DIYDrones Website DIY Drones
  30. 30. CC BY-SA OpenPCR (DNA Sequencing/Barcoding)Photo: OpenPCR website
  31. 31. CC BY-SA Lessons Learned
  32. 32. Dont make somethingyou dont use yourself
  33. 33. Know who youre making it for
  34. 34. Know what you want out of it
  35. 35. Make projects,not platforms
  36. 36. Respect the intelligence of the beginner
  37. 37. Experts are not the bestadvisors when you want to make tools for beginners
  38. 38. Good hardware, goodsoftware, good explanationand generous users make a great project
  39. 39. Document what you make
  40. 40. Change is painful
  41. 41. Expect resistance
  42. 42. ...and conspiracy theories...
  43. 43. Never ascribe to malicewhat can be explained with stupidity.
  44. 44. If nobody complainsyou’re doing something wrong
  45. 45. Including people is hard (but necessary)
  46. 46. If you are five people inthree different countries, you are a multinational company
  47. 47. If youre not prepared for someone else to adapt your work, dont share it online
  48. 48. If youre not prepared for someone else to improve your work, dont share it online
  49. 49. If youre not prepared for someone else to clone your work, dont share it online
  50. 50. If youre not prepared for someone else to trash your work, dont share it online
  51. 51. Organizing a startup is alot harder once the idea has traction
  52. 52. You cant run a startup part-time
  53. 53. Mistakes will getinstitutionalized
  54. 54. Pick your name carefully
  55. 55. *duino is not creative
  56. 56. Especially if your boardis not even compatible
  57. 57. Register every domain that you can
  58. 58. Hire a lawyer, you don’tknow why but she does
  59. 59. Be careful whensomebody is just too eager to help you
  60. 60. Even your friends might become a competitor
  61. 61. It’s good to be friends, better if it’s in writing
  62. 62. Open source software doesnt necessarily translate into a business model...
  63. 63. Open source hardware has to.
  64. 64. If a defective boardmakes it through QA...
  65. 65. ...it will be delivered to the most vocal customer...
  66. 66. ...who will publishelectron microscope pictures of it...
  67. 67. ...pointing at every atom that is out of place...
  68. 68. ...Twittering that everyboard you ever made is seriously flawed...
  69. 69. ..whose follower will robotically RT and in 8hours someone will declare your company doomed.
  70. 70. Your most importantcustomers are not the most vocal ones
  71. 71. You might need to travelthe world to meet them
  72. 72. but, most of all
  73. 73. Don’t let the fact thatyou don’t know whatyou’re doing stop you

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