eMage branding Dosier

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eMage branding Dosier

  1. 1. mind and emotions eMage™branding a creative boutique, born four decades ago when marketing and branding, was two non-existing words our renowned expertise in articulating a compelling and refreshing positioning improving value proposition, key loyalty drivers, recasting equities, brands optimization, and master crafted strategies for your unique needs starting from the ground up, delivering a great brand appeals, to both hearts and minds is where eMage™branding makes the tangible difference in areas such as deep sector immersion marketplace discovery consumer insights brand equity assessment brand positioning design architecture new concept development brand drive real business performance, that's why a sound strategy is so important appeals to both hearts and minds & top-of-mind evangelist top-of-heart innovators
  2. 2. brand strategy a solid brand strategy transmits, and encapsulates the personality of your company, and provides a clear plan as to how you will this personality communicate to your customers to create, we investigate and research in-depth areas such as deep sector immersion marketplace discovery consumer insights brand equity assessment brand positioning design architecture new concept development eMage™branding teams are multidisciplinary strategists, designers and writers, as well as digital and implementation experts, including • create new or refresh positioning for companies and products • recasting mission, vision and values • improving financial performance through brand portfolio optimization • articulating a compelling, differentiated brand messaging framework • evaluating the equities and liabilities of both the client and competing brands • quantifying economic value at risk when making brand decisions defining aspects of competitive advantage • identifying the underpinnings of brand sustainability • aligning branded customer experiences with purchase and loyalty drivers
  3. 3. integrated design the idea is to keep an open dialogue with audiences, with a view to translating customer voice into a brand culture, can be manifested as a set of actions based on a common view of the world diversity is a particular strength of the eMage™branding design team with origins in many countries, and a command of multiple languages and cultures, we bring multicultural insight that elevates our work above the expected combining a passion for art, design, color, texture and typography with close client collaboration and lively interaction each of our designers brings a unique skill set and viewpoint. when we mix the result is a better outcome, we are a team of skilled individuals that see the big picture, working to discover seamless solutions in any medium; we see the world as our creative canvas we are behind all of our design is a strong strategic focus, a fact-based, insightful direction, is what keeps our creativity on a clear path to passion and drive, combined with artistry and deep thinking, are what set at eMage™branding, apart from the rest, offering enhanced value with the ability to go beyond a narrow project focus, delivering fully realized integrated design solutions corporate identity logo design and naming signature systems identity standards implementation guidelines collateral systems marketing communications ... and much more
  4. 4. naming and nomenclature the right name can make your brand memorable; the wrong one can hold it back we create unique, compelling names for organizations, products and services in multiple industries, names that excite get attention and spur interest memorable name is the defining element of a brand, It embodies the brand idea and sets the stage for grabbing attention and driving action, and, there's nothing more fun and creative than developing a new brand name, naming is both art and science, requiring rigor to deliver results, that's what delivers from creative brief to ideation, name selection, and legal clearance, our approach is a proven way to reach a simple objective and deliver a great name creating a great name is a bit like capturing lightning in a bottle, inspiration can come, great ideas whenever and wherever they might happen our naming system helps screen potential name candidates against critical criteria such as domain, trademark availability and cultural sensibilities, also builds a lexicon for the entire naming exercise by codifying ideas in a database, that allows for sharing and naturally expanding creative possibilities design and engineering prototyping manufacturing project management variances installation maintenance rebranding signage and nomenclature we have at our disposal a wide range of versatile systems which can be easily adapted to client’s image, signposting, merchandising, display and commercial outfitting a modular system simple to install are available to facilitate any application
  5. 5. digital holistic digital is the endowment on which leading brands are built in today’s, society digital creates a lively audience in a collaborative intoning, around an interactive community, talking with one another, and with you mobile, social, web…digital is now, no one knows that better than eMage™branding this is why we ensure the customer experience embodies your brand in all things digital, is the foundation on which successful brands are built in, today's world at the same time, digital is where you will have the least control of your brand and where your brand will grow most organically, digital is where your investment in your brand will produce the biggest return, most importantly, digital creates a lively collaborative environment do you have a strategy for managing your brand across the digital universe? today doing so, is more complex than ever, with countless ways for consumers to experience your brand, It's about many things, mobile, and devices, point-of-purchase and location-aware services, social media, review sites and user-generated content a place where your customers aren't just an audience but an interactive community, talking with one another and with you content strategy information architecture web development and applications mobile and apps design and development SEO web positioning web and search optimization social media interface and marketing growth hacking are you truly ready?
  6. 6. image vs. identity corporations are like people, they have individual characteristics, cultural Impressions, and philosophies, yet to the public they often seem - cold - and characterless - listless, with no visible signs of life a - trademark - the visible part of the corporate identity programs, helps to - humanize - a company by representing a face, a personality in the form of a symbol the - symbol - reflects the company’s identity and helps to mold its - image - in a positive way understanding the difference between the concepts of corporate image and corporate identity, is the first step toward closing the gap between the two the corporate image is the way in which a company is perceived by the public, consumers, competitors, suppliers, the government, and the general public corporate identity on the other hand, is a symbol that reflects the way in which the company wants to be perceived, is the ideal situation, and can be created, whereas image is always earned we believe in developing images and identities, based in strong emotional response, the strength response increases in direct proportion to the length of time that a particular image has been in use, once a positive image is established and supported by those inside and outside the company, transmit appearance of power, consumers want to feel the power and strength of corporation through association with its commodities or services, they want to feel they are dealing with an organization that is stable, and reliable when there are buying its services or investing in the company sense of experience, confidence and tradition, when a company has established these characteristics, it is able to launch new products based on its past performance
  7. 7. customer loyalty a brand only delivers its promises when it has the corporate culture to back them up eMage™branding help to deliver customer loyalty and shareholder value through leveraging the potential in your employees to create powerful brand cultures with market place competition being so fierce, a strong culture can be the definitive reason customers choose your brand even with compelling graphic design and interiors, customers will only benefit from a brand's promises and products when employees collectively understand, take and transform them into unique service experiences we believe in your human capital to add value to your brand If employees are not aware of a brand's promises and products, can customers be? our holistic approach provides advice and coaching for your internal and external branding employees who identify with and respect their employer will become powerful PR and marketing beacons, they will communicate a brand's purpose and promises to every customer they engage with enabling customers to relate to and emotionally attach to your brand they are the voice of emotion of your brand eMage™branding, understand your market needs, our multidisciplinary and multicultural resources, plus our creative flair and original thinking, and this proven methodology is fundamental to delivering the dynamic solutions and satisfaction to our global clients with origins in many countries and a command of multiple languages, we bring multicultural insight that elevates our work above the expected, combine a passion and lively interaction for art, design, color, texture and typography, and our hearth in a close collaboration
  8. 8. brand collaterals eMage™branding idea is to keep an open dialogue with audiences, with a view to translating customer voice into a brand culture that can be manifested as a set of actions based on a common view of the world packing however, the real work begins when our creative team elegantly weaves all the elements into a holistic packaged brand, one that has both hearts and meaning stationery the power of stationery is not to be underestimated It punches well above its weight in the marketing hierarchy, a business card, for instance, can represent professionalism, credibility, creativity and more. the choice of a quality paper stock, special finish, color, typography and strong design can give an impression which speaks about an organization and it adds true value to a brand print great print design gets you noticed, it gives your customers a way to tangibly engage with your brand from the first impression of well-crafted stationery to the weight of corporate brochure printed collateral can help to move you nearer to the point of making a sale, print have real impact brochures and memories we live in a rapidly growing digital world, design for print still holds strong, we believe that approaching brochure design strategically has the power to inspire action exhibitions our highly creative and experienced team design signage and exhibition graphics for a wide range of businesses and exhibitions, up to date with the latest display techniques, we suggest progressive ideas to deliver outstanding designs to perfectly position you and set you apart from the competition
  9. 9. brand guidelines eMage™branding guidelines are the instruction manual to show how to use a visual identity they provide the framework that defines the visual assets and shows how to use them in each circumstance brand guidelines are useful, and the larger the organization, the more helpful they become and can help you manage your brand so that it grows in value a brand only delivers its promises when it has the culture to back them up. with market place competition being so fierce, a strong culture can be the definitive reason customers choose your brand even with compelling graphic design and interiors, customers will only benefit from a brand's promises and products, and internally when employees collectively understand, take and transform them into unique service experiences with market place competition being so fierce, a strong culture can be the definitive reason customers choose your brand even with compelling graphic design and interiors, customers will only benefit from a brand's promises and products, and internally when employees collectively understand, take and transform them into unique service experiences
  10. 10. experience with over three decades of experience our clients are included in all market segments and locations
  11. 11. reach out 1344 seagrape circle weston, florida 33326 skype eMagebranding tel 954.684.6686 info@eMagebranding.com www. eMagebranding.com eMage™branding a wholly own subsidiary of www.ardiz.com info@ardiz.com © copy right eMage™branding 2013

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