Aaron Ardiri
      Founder
Business Development

    March 2010
iPhone Development Background

Devices:
- iPhone (July 2007) 4Gb
- iPod Touch         16Gb, 32Gb
- iPod Touch 2nd Gen 8Gb ...
Portfolio: GW Series (Nintendo)
Portfolio: GW Series (revised versions)
Portfolio: Cronk
Portfolio: Pizookie Challenge
Getting Started

http://developer.apple.com/iphone/

$99 USD registration fee : payable once approved
BUY A MAC (Mac Mini ...
Development Environment

XCode + iPhone SDK
- compiler
- excellent debugging environment
- performance tools
- application...
Distributing Your Application

https://itunesconnect.apple.com/

Add Application
- add description
- set pricing model
- a...
Setting Your Application Price

apple takes 30% of all payments

your price point?    $0.99 - $1.99 - $2.99 - $3.99 ... $9...
The iTunes Zones

seven distribution zones

- Australia
- Canada
- Europe
- Japan
- United Kingdom
- USA
- World Wide

pay...
The iTunes Zones : Mobile 1UP

seven distribution zones

- Australia           2.5%
- Canada              1.5%
- Europe   ...
iTunes Factor

ranking means sales

ranking lists:
- top 100 free *
- top 100 paid *
- whats new * (warning)
- whats hot
-...
Software Piracy

1:4 legitimate users
3:4 pirate users

while the iTunes distribution uses
digital signatures against the ...
Press / Reviews

Get Known = Be Found
- application reviews
- press releases
- interviews
- magazines
- YouTube videos
- p...
Questions




            ?
Contact Information



SOCIAL NETWORKS:
        LinkedIn: http://www.linkedin.com/in/ardiri
        twitter:  http://www.t...
Upcoming SlideShare
Loading in …5
×

iPhone Introduction

1,235
-1

Published on

Mobile 1UP was invited to speak at a workshop focused around development and go-to-market and strategies around the iphone platform. It is an event specifically hosted by the Stockholm School of Economics as part of the "Entrepreneurship & Coffee" after-work workshops for emerging entreprenuers in the nordic region.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,235
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
19
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

iPhone Introduction

  1. 1. Aaron Ardiri Founder Business Development March 2010
  2. 2. iPhone Development Background Devices: - iPhone (July 2007) 4Gb - iPod Touch 16Gb, 32Gb - iPod Touch 2nd Gen 8Gb (own a few actually) Development: - jail-broken SDK - official SDK since release - since Sep, 2008 (18+ months) Hobby Development Project - full-time job: Chief Technology Officer - company: Appear Networks AB
  3. 3. Portfolio: GW Series (Nintendo)
  4. 4. Portfolio: GW Series (revised versions)
  5. 5. Portfolio: Cronk
  6. 6. Portfolio: Pizookie Challenge
  7. 7. Getting Started http://developer.apple.com/iphone/ $99 USD registration fee : payable once approved BUY A MAC (Mac Mini = most affordable) Developer Connection (once approved) - create your developer certificate (signature pairs) - register your UUID of your iPod Touch / iPhone - register your application ID's - create a development distribution profile - download your mobile provisioning profiles signatures and profiles are typically valid for a 12 month period.
  8. 8. Development Environment XCode + iPhone SDK - compiler - excellent debugging environment - performance tools - application signing for distribution iPhone Simulator - x86 implementation, not ARM - quite acceptable representation - should not be used for performance analysis An Intel based Mac OSX (10.5 or later) is required for iPhone development - this requirement is for the digital signing tools.
  9. 9. Distributing Your Application https://itunesconnect.apple.com/ Add Application - add description - set pricing model - add translations - upload binaries / icons / screen shots - approval is manual process; can take over 1 week to occur. The largest problem with uploading applications is failing to build application binaries correctly - it is important to follow the instructions provided by Apple for this process exactly.
  10. 10. Setting Your Application Price apple takes 30% of all payments your price point? $0.99 - $1.99 - $2.99 - $3.99 ... $999.99 free - with advertising? $0.99 applications sell 65% more than $1.99 applications lower prices encourage impulse buying, only $0.99 - why not? find your "ideal" price point where sales = maximum profits
  11. 11. The iTunes Zones seven distribution zones - Australia - Canada - Europe - Japan - United Kingdom - USA - World Wide payments in zone currency (AUD, CAD, EUR, JPY, GBP, USD) developer payments monthly; threshold of $150 USD per zone currency fluctuations : 81 JPY = 0.91 USD = 30% more value
  12. 12. The iTunes Zones : Mobile 1UP seven distribution zones - Australia 2.5% - Canada 1.5% - Europe 7.1% - Japan 56.0% - United Kingdom 4.2% - USA 21.6% - World Wide 7.1% payments in zone currency (AUD, CAD, EUR, JPY, GBP, USD) developer payments monthly; threshold of $150 USD per zone currency fluctuations : 81 JPY = 0.91 USD = 30% more value
  13. 13. iTunes Factor ranking means sales ranking lists: - top 100 free * - top 100 paid * - whats new * (warning) - whats hot - staff favorites each category has its own top lists as well - however, the foremost presented are above. the 'top' lists are based on downloads; where the others are determined by the iTunes staff on a country-by-country basis.
  14. 14. Software Piracy 1:4 legitimate users 3:4 pirate users while the iTunes distribution uses digital signatures against the UUID; this mechanism has been "worked-around" by resigning an application against another 'generic' signatory account. .ipa -> pirate .ipa = single click action there are software hints/tips available to detect piracy; software then requires modification (dissassembly etc) - however, this will be done anyhow.
  15. 15. Press / Reviews Get Known = Be Found - application reviews - press releases - interviews - magazines - YouTube videos - promotional codes (US only) - attend to community events
  16. 16. Questions ?
  17. 17. Contact Information SOCIAL NETWORKS: LinkedIn: http://www.linkedin.com/in/ardiri twitter: http://www.twitter.com/ardiri/ CONTACT INFORMATION: http://www.mobile1up.com/ support@mobile1up.com twitter: http://www.twitter.com/mobile1up/

×