The Ibm Corporate Newsletter Goes Social Ibm And Employee Centered Social Media

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2 comments

+ Max Ardigo 2 months ago
No Guest, it is not a presentation :-) !!!!!
just a research document exposing the IBM 2.0 internal communication experience over the last years
Good morning!
+ guestec2173 2 months ago
please tell me this is not a presentation its too wordy and it does not hit you between the eyes. I would fall asleep zzzzz

seCTioN 1 THE CORPORATE NEWSLETTER GOES SOCIAL IBM and Employee-Centered Social Media by Robin Fray Carey 1 The CorporaTe NewsleTTer Goes soCial
iNTroduCTioN THE CORPORATE NEWSLETTER GOES SOCIAL: IBM AND EMPLOYEE-CENTERED SOCIAL MEDIA Like most people who entered the corporate workforce during the last century, I came of business age with the “company newsletter,” a compendium of all the news my company wanted me to know, rarely useful in its own right but far more valuable as a rich source of parody.

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