Presentazione IBM Web2.0 -> Enterprise 2.0 - Milano 6 Novembre

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  • 1. Maximiliano Ardigò Web 2.0 –> Enterprise 2.0 Warning: this is an user oriented presentation - You decide :-)
  • 2. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start Speaker: Max Ardigò 12-12-1967 Buenos Aires 1987 in Italia (abbondante utilizzo di doppiiee) Advertising - Direzione creativa 2000 IBM Global Business Services Human Capital Management Business transformation Consultant On Demand Workplace service leader: every platform solutions Knowledge & Collaboration, User centred design, Learning & Development, Competencce Management, Area RU. © 2007 IBM Corporation
  • 3. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start Speaker: Max Ardigò Nuove metriche 2.0 User Xperience, Branding & Usability Design e metodi per il disegno applicativo § L’evoluzione del contesto tecnologico e la maggiore Web 2.0 Strategy & Design attenzione per le tematiche di usabilità e user satisfaction portano ad User adottare nuovi criteri per Content Experience Stragegy, Design, Production sviluppo/revisione di Centred soluzioni applicative Interactive Branding & Design Approccio tecnologico Solutions Design Usability & Accessibility Testing, Design Approccio utente -centrico Integrated Business Communications Design § Focus sulle soluzioni § Sviluppo guidato dagli scenari utente § Qualità finale misurata sull’efficacia/efficienza nella gestione dei task e sulla soddisfazione dell'utente © 2007 IBM Corporation
  • 4. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start Speaker: Max Ardigò Informazioni 2.0 Knowledge & Collaboration solutions giuste, al momento giusto, alle persone Business Value Assessment for giuste ODW, Knowledge & Collaboration Consulenza • Creare innovazione ed efficienza attraverso la 2.0 Knowledge management workshop condivisione di esperienze ed informazioni con colleghi, partner, fornitori e clienti ODW 2.0 per SMB – Entry level portal Cross 2.0 Collaboration, HR, learning, content & application integration portal Industry Document management, Forms, Focus sulle soluzioni di Role Based & process dematerialization portal § Collaboration § Social Networking Portal § Enterprise Content SOA & web 2.0 composite application, Management dashboards & process management portal Solutions § Knowledge Management § Collaborative Innovation 2.0 Knowledge Mgmt, Information discovery, Techniques per: Integrated Business Communications portal § Employee, Channel and Customer Portals IBM Enterprise Metaportal § Mobile Workers per SAP customers © 2007 IBM Corporation
  • 5. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start Agenda? Web->Enterprise 2.0 Part 1: Part 2 2.0 On Demand Workplace Concept informativo 2.0 2.0 Enterprise examples Il modello di relazione 2.0 2.0 Social Networks 2.0 Lesson learned General 2.0 User profile & experience Interactive Branding 2.0 Brands Enterprise 2.0 Business examples Knowledge 2.0 Tools & Technology, SOA & WOA Business + IT 2.0 How to Start: Case Study © 2007 IBM Corporation
  • 6. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0. Ancora per un pò. People+Information+connectivity = collective intelligence 3.0 2.0 1.0 © 2007 IBM Corporation
  • 7. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start Il modello di relazione 2.0 La comunicazione a n10 vie Network sociale Relazione 1.0 2.0 Network sociale Value proposition Value perception 1.0 Utente Esperienza Esperienza Compagnia individuale sociale Value expectation Network Value Network 2.0 Value Generation realization sociale Social issues Network Intelligenza Collettiva, sociale conoscenza Innovazione, contenuti e servizi generati dagli utenti © 2007 IBM Corporation
  • 8. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Social Networks Persone che si relazionano con modalità interattive standard Started for colleges, then high 48,000,000[21] Facebook Open schools, and now everyone. 50,000,000[28] General Open Friendster 12,000,000[5] European young adults Open Badoo 12,900,000[45] Blogging. Popular in Russia. Open LiveJournal (OpenID) 206,304,468[54] General Open MySpace 67,962,551[58] Owned by Google. Popular in Open orkut Brazil and India. (Google login) 15,000,000[44] Business Open LinkedIn Virtual Worlds, General 10.000.000 Open Second Life (Open ID) Commerce 192.000.000 Open eBay (Open ID) © 2007 IBM Corporation
  • 9. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 User profile & experience Caratteristiche comuni 2.0 User Profile 2.0 User Experience COLLABORATIVA IPER INFORMATO MATURO IPER-USABILE (DEFAULT) CONSAPEVOLE ESIGENTE FOLKSONOMICA (TAGS) GLOBALE & SOCIALE VIRALE AUTO ABILITATO REATTIVA E UBIQUA INNOVATORE IRREVERSIBILE © 2007 IBM Corporation
  • 10. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Brands I Social Network diventano Brand. Alcuni Brand tradizionali (e i loro marketing) riflettono su come affrontare la cosa. Brand o Brand 2.0? § Discard § Observe § Measure § Partecipate § Engage § Retain © 2007 IBM Corporation
  • 11. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Business Simpatici 2.0 co-petitors © 2007 IBM Corporation
  • 12. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Business Social Networks (partecipate) © 2007 IBM Corporation
  • 13. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Business Social Real Estate (partecipate) © 2007 IBM Corporation
  • 14. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Business Social Commerce (engage) © 2007 IBM Corporation
  • 15. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Business Social Lending (engage) © 2007 IBM Corporation
  • 16. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Business Social Lending © 2007 IBM Corporation
  • 17. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Business Social Cooking & Eating (observe, partecipate, retain) © 2007 IBM Corporation
  • 18. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Business Social Energy Management (observe, partecipate, engage) BUZZ © 2007 IBM Corporation
  • 19. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Business Social Energy Management (retain) +24% Oxxio customer base retention Integrated 2.0 customer experience Oxxio Customer Network 2.0 Using a IBM ODW 2.0 self-service platform known as quot;myOxxioquot;, customers can obtain an up-to-date profile of both their electricity and gas consumption that they can use Other Customer 2.0 to optimize their consumption behavior Other Networks Customer 2.0 Networks Enhanced MyOxxio (running on IBM WebSphere Portal): • e-mail service with energy advice Other • display of actual consumption Customer 2.0 Other • self service insight in cost Customer 2.0 Networks Networks • data analysis and monitoring • set saving goals and alerting © 2007 IBM Corporation
  • 20. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Business Social Innovation (observe, partecipate, engage) IBM Innovation Jam © 2007 IBM Corporation
  • 21. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Business Social Innovation (observe, partecipate, engage) Unprecedented Global Event: Tens of Thousands of World Citizens Unite Online to Debate Urban Sustainability Issues December 1-3, 2005 London - 04 Nov 2005: Habitat JAM, an unprecedented online global dialogue on urban sustainability, will be held for 72 hours from 1-3 December, 2005. Sponsored by the Government of Canada, in partnership with UN-HABITAT and IBM, the Habitat JAM promises to engage, empower and stimulate tens of thousands of global citizens, rich and less fortunate alike, with the ultimate goal of turning ideas into action on critical issues related to urban sustainability. IBM Innovation Jam for UN-Habitat © 2007 IBM Corporation
  • 22. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Tools & Technology, SOA & WOA Banalizziamo le funzioni Blogs: giornali online dove scrivere e Social networking: strumenti per la ricevere feedback o aprire una condivisione e la diffusione e scambio della discussione conoscenza e delle competenze e dei talenti, es. Expertise locator, LinkedIn. Wikis: sistema per la collezione collaborativa di informazioni (come Collective Intelligence: strumenti per la Wikipedia) collaborazione nel supporto decisionale di gruppo, knowledge bases, collaborative RSS: really simple syndacation, pubblishing esposizione di flussi informativi per sottoscrizione (notizie, blogs, dati o altri Web services: soluzioni che consentono il tipi di servizi) da parte di utenti anonimi o dialogo tra sistemi diversi realizzando il registrati passaggio di informazioni attraverso protocolli http Podcast: particolare formato di RSS per la sottoscrizione a file audio e video Widgets, Gadgets: strumenti che risiedono sul desktop per l’ interazione diretta con P2P networking: sharing per singoli o sistemi di back end. gruppi di utenti, es. Situational Applications / Mashups: P2P communication: strumenti per la aggregazioni di contenuti provenienti da collaborazione e la comunicazione risorse online o servizi presenti, che creano avanzata. un nuovo servizio, es. Mappe di Google con localizzazione dati di business. Online Media Analysis analisi e classificazione semantica delle fonti 2.0 © 2007 IBM Corporation
  • 23. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Tools & Technology, SOA & WOA Social networking, Connections Blogs Wikis Social tagging Social Bookmarking Social content networks, Widgets, Situational / Composite RSS, Podcast Gadgets Applications © 2007 IBM Corporation
  • 24. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Tools & Technology, SOA & WOA I punti chiave delle soluzioni 2.0. Gli utenti web 2.0 sono anche employee 2.0 e – sopratutto - colleghi 2.0. Converged people, Converged Converged content, Social networking, Blogs, communicatoins, data & applications, Wikis, Personas, Knowledge VOIP, advanced RSS, Widgets, communities collaboration, Mashups, Situational / Digital Assistants, RSS Composite Applications, Dashboards, Online Media Analysis © 2007 IBM Corporation
  • 25. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Tools & Technology, SOA & WOA Verso il web 3.0 – IBM Online Media Analysis © 2007 IBM Corporation
  • 26. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Tools & Technology, SOA & WOA Casa, ore 20:36. “Senti figliolo, cosa era il mashup?” Richiesta del Business: “Ho bisogno di una vista di clienti per redditività, per agente e per area geografica”. Mio figlio dice che si puo fare, in fretta. Quanto ci vuole? Risposta 1: Chiedilo a tuo figlio. Risposta 2: Sei mesi e trecentomila euro. Risposta 3: Con i ns. strumenti, tre giorni. Il mashup deve essere profilato? © 2007 IBM Corporation
  • 27. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Tools & Technology, SOA & WOA Web 2.0 Situational Applications vs. SOA. Come dire Business vs. IT. IBM Source: As Service-Oriented Architecture (SOA) comes of age, gaining wider acceptance in the enterprise, the Web 2.0 buzz grows louder—perhaps matching the SOA hype of two years ago. Many clients and colleagues are asking, quot;What's the relationship between the SOA and Web 2.0 situational applications?quot; quot;Are they orthogonal or complementary?quot; quot;Who cares about the distinction, and are these relevant to two totally different audiences?quot; IBM Source: Web 2.0 communities formed in the enterprise often see corporate IT responsible for the Classic or SOA implementation as inefficient and unable to meet business needs. While many SA enthusiasts see SOA as a heavy weight, there are some striking similarities between the two. Development of both SOA and 2.0 SAs are often motivated by bringing about business flexibility. Corporate IT shouldn't ignore the complementary nature of SOA and 2.0 SAs; SAs make important contributions that SOA can capitalize on. © 2007 IBM Corporation
  • 28. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Tools & Technology, SOA & WOA Web 2.0 Situational Applications vs. SOA. Come dire Business vs. IT. Forrester released some results from a December 2006 survey of 119 CIOs at mid- size and larger companies. It indicated that Web 2.0 is being broadly and rapidly brought into enterprises. Fully 89% of the CIOs said they had adopted at least one of six prominent Web 2.0 tools - blogs, wikis, podcasts, RSS, social networking, and content tagging - and a remarkable 35% said they were already using all six of the tools. McKinsey Jan 2007: surveyed some 2,800 executives - not just CIOs - from around the world. It found strong interest in many Web 2.0 technologies but much less widespread adoption. McKinsey also looked at six tools. While it didn't include tagging, it did include mashups; the other five were the same. It found that social networking was actually the most popular tool, with 19% of companies having invested in it, followed by podcasts (17%), blogs (16%), RSS (14%), wikis (13%), and mashups (4%). Companies planning to invest in the tools - the percentages are as follows: social networking (37%), RSS (35%), podcasts (35%), wikis (33%), blogs (32%), and mashups (21%). © 2007 IBM Corporation
  • 29. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Tools & Technology, SOA & WOA Web 2.0 Situational Applications vs. SOA. Come dire Business vs. IT. Forrester survey found a clear preference among CIOs for buying a full suite of Web 2.0 tools from a large, established vendor. 74% of CIOs said they'd be more interested in investing in Web 2.0 if all the tools were offered as a suite, and 71% said they'd prefer the tools to be offered by a major incumbent vendor like Microsoft or IBM [rather than] smaller specialist firms Source IDW: Web 2.0 applications are finding a welcome home on the portal because business users want to take advantage of these new egalitarian methods, while IT can take comfort in the portal’s ability to deliver them within a secure deployment environment. IBM Source: ARMONK, Oct 9, 2007 -- IBM (NYSE:IBM - News) today unveiled a preview of its new mashup platform to allow non-technical users to create situational applications in minutes, empowering line of business professionals to get the information they need no matter where it resides. The IBM Mashup Starter Kit, available today on IBM alphaWorks, enables line of business users to assemble their own Web 2.0 mashup applications, solving business problems without aid from information technology (IT) specialists. © 2007 IBM Corporation
  • 30. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start Agenda? Web->Enterprise 2.0 Part 1: Part 2 2.0 On Demand Workplace Concept informativo 2.0 2.0 Enterprise examples Il modello di relazione 2.0 2.0 Social Networks 2.0 Lesson learned General 2.0 User profile & experience Interactive Branding 2.0 Brands Enterprise 2.0 Business examples Knowledge 2.0 Tools & Technology, SOA & WOA Business + IT 2.0 How to Start: Case Study © 2007 IBM Corporation
  • 31. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 On Demand Workplace On Demand Workplace: L’arena dell’incontro Intranet Internet Extranet Applications Content Processes People On Demand Workplace is a role based information management solution that gives situational and composite access to content, collaboration, applications, people and processes. It may include a secure portal that enables employees, partners and customers to access aggregated content and services to do their work more effectively and efficiently. © 2007 IBM Corporation
  • 32. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 On Demand Workplace Con IBM On Demand Workplace è possibile integrare il social networking, l’advanced communication & collaboration, la composite application, la SOA e il web 2.0 come mai prima d’ora. Web 2.0 Portal (SOA+Web2.0) REST JSON ATOM XML RSS ERP CRM CUSTOM DOCUMENT APP MANAGEMENT SOAP Front end SOA, JMS WS-* Portal Accellerators MOM Legacy Enterprise Oracle Portlet Factory, Wiring, CICS IMS Composite application, SAP AS400 DB2 Mashups WOA / Enterprise 2.0 Svcs Dojo, Ajax, REST .NET SOA / Enterprise Service Bus © 2007 IBM Corporation
  • 33. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Enterprise IBM Blue Pages: Expertise location grandiosa. Web 1.0 – sviluppata in modalità classica – mesi per sviluppare e modificare. © 2007 IBM Corporation
  • 34. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Enterprise IBM Fringe: Expertise location 2.0. WOA. Social Networking, Portlal composite application, con RSS syndacation applicativa e Mashups. Tags. Modificabile in giorni. © 2007 IBM Corporation
  • 35. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Enterprise IBM Technology Adoption Program: tutta colpa degli innovatori. Click on image to access © 2007 IBM Corporation
  • 36. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start Web 2.0 2.0 Enterprise IBM 2.0 Enterprise Personas, Expertise, Connections Click on image to access © 2007 IBM Corporation
  • 37. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start Web 2.0 2.0 Enterprise IBM 2.0 Enterprise Social Networking, Knowledge & Collaboration Click on image to access © 2007 IBM Corporation
  • 38. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start Web 2.0 2.0 Enterprise IBM 2.0 Integrated Business Communications © 2007 IBM Corporation
  • 39. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start Web 2.0 2.0 Enterprise IBM 2.0 Enterprise Tagging (How people call things) Click on image to access © 2007 IBM Corporation
  • 40. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start Web 2.0 2.0 Enterprise IBM 2.0 Enterprise Bookmarking Click on image to access © 2007 IBM Corporation
  • 41. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start Web 2.0 2.0 Enterprise IBM 2.0 Enterprise Blogs Click on image to access © 2007 IBM Corporation
  • 42. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start Web 2.0 2.0 Enterprise IBM 2.0 Enterprise Wikis Click on image to access Click on image to access © 2007 IBM Corporation
  • 43. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start Web 2.0 2.0 Enterprise Ecc, ecc, ecc! © 2007 IBM Corporation
  • 44. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Lesson Learned Enterprise 2.0 – Lesson Learned: General 2.0 § Con 2.0 ci stiamo spostando dall’era dell’informazione nell’era della relazione - raccomandazione § 2.0 e’ una “attitudine al nuovo tipo di utilizzo della tecnologia”, oltre che una tecnologia § Gli utenti hanno un mindset di accettazione naturale verso il 2.0. Perche andargli contro? § Per l’azienda, 2.0 si riferisce anche al modo di sviluppare le proprie soluzioni informatiche, che con la SOA consentono di saltare percorsi tecnologici che fino a ieri sembravano obbligatori § Adottare soluzioni SOA e 2.0 non significa avere un self-seller… serve l’integrazione della tecnologia con il proprio modello di business, tecnologico e di marketing © 2007 IBM Corporation
  • 45. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Lesson Learned Enterprise 2.0 – Lesson Learned: Interactive Branding 2.0 § Le comunità stanno diventando Brands: agiscono come entità organizzate, con obiettivi, sono interlocutori § Sintonizzare il marketing: gli utenti decidono § Definire se e come essere parte della community 2.0 § Ragionare sulla propria community strategy § Avviare screening startup competitivi (Contest, Jam, Ideas) § Fornire servizi e informazioni che possano essere riutilizzati da altri (mantenendo il controllo dei dati): I mashups e I gadgets sono moltiplicatori § Creare features “infettive” e pervasive § Social Customer: 1utente perso = 1000 utenti presi © 2007 IBM Corporation
  • 46. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Lesson Learned Enterprise 2.0 – Lesson Learned: Enterprise 2.0 § Identificare le risorse 2.0 in azienda, elementi preziosi. § Gli utenti 2.0 sono anche Employee 2.0: stessi desideri, stesse logiche e attese. § Favorire lo sviluppo del network di conoscenze 2.0, non ostacolarlo, capitalizzarlo § Favorire lo scambio di esperienze tra generazioni (mature e 2.0) attraverso intranet e altri strumenti KM. § Favorire la collaborazione, comunicazione, la rich user experience: persone intelligenti creano valore insieme § Quando possibile, favorire l’accesso a dati, informazioni e processi modalità aperta (2.0 data catalog) § Valorizzare il feedback: la comunità 2.0 fornisce indicazioni preziose per l’efficientamento dei processi © 2007 IBM Corporation
  • 47. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Lesson Learned Enterprise 2.0 – Lesson Learned: Knowledge 2.0 § Con 2.0 i modelli di progettazione di sistemi di gestione di conoscenza varia notevolmente § Progetti user centred, SW progettato con paradigmi / oggetti / funzioni universalmente accettati § Le definizioni variano da: 1.0 - “Knowledge management is a sistematic approach to manage information that enables organizations to more effectively locate, create, share and apply the knowledge of its employees, customers, partners and other key constituents” 2.0 - “Knowledge Management 2.0 is a systematic framework to enforce users to generate, manage and deliver innovation, with the right knowledge, at the right time, at the right place. § Warning: esigenze critiche di KM possono essere gestite in maniera impropria con tools pubblici (see: slideshare.net) © 2007 IBM Corporation
  • 48. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Lesson Learned Enterprise 2.0 – Lesson Learned: Business+IT 2.0 § SOA e Web 2.0 sono complementarie e se incanalate correttamente rendono più flessibile e soddisfacente il rapporto tra Business e IT § Business + 2.0 = autonomia, flessibilità, compliancy e soddisfazione dalle applicazioni web interne ed esterne § Il Portale - perche ordinato e sicuro - e’ il luogo dove sviluppare soluzioni SOA + Web 2.0 “consumer” + enterprise. § Al momento di definire una roadmap tecnologica valutare attentamente ciò che puo’ essere affrontato tatticamente e in modo competitivo con servizi 2.0 § Non sottovalutare le potenzialità e i rischi del 2.0 (sicurezza, governo, malinterpretazioni: non e’ la SOA dei poveri!) © 2007 IBM Corporation
  • 49. Maximiliano Ardigò Web 2.0 –> Enterprise 2.0 Da dove iniziare?
  • 50. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start 2.0 Da dove iniziare? Business Value Assessment for 2.0 ODW, Knowledge & Collaboration. Nuovi valori e strumenti operativi per l’enterprise 2.0 Risultati IBM Business Value Assessment for Portals prodotti Moduli di analisi e disegno Definizione del Business Portal Value Assessment Business Portal Value Assessment Business Valore di Business Business Preparazione Preparazione dell’On Demand Value: Value: Sessione di e raccolta e raccolta Sessione Sessione Workplace 2.0 Analisi & Analisi & definizione prime prime Day in the Business Presentazione del Business Presentazione Day in the Life: informazioni Life Case / ROI informazioni finale Value finale Disegno Demo personalizzata per i “Come si “Cosa “Quale sarebbe diversi ruoli • Customer Input • Presentazione finale giustifica potremmo o l’esperienza degli & Discovery finanziariamente al cliente dovremmo fare utenti con la Sintesi ROI per l’On l’iniziativa On con una nuova soluzione • Disegno e architettura Demand Workplace Demand soluzione On On Demand 2.0 Workplace 2.0?” Demand Workplace 2.0? On Demand • IBM come “Trusted Quali sono i Workplace Workplace: benefici? Advisor” per il 2.0?” definizione progetto realizzativo package, Input ed analisi con le funzioni di business del cliente impostazione attraverso sessioni di workshop ed interviste progettuale e piano L’analisi si conclude in circa 4-6 settimane © 2007 IBM Corporation Mappa
  • 51. 2.0 | Concept | Model | Social Networks | User | Brand | Business | Tools | ODW | Examples | Lesson | Start Contacts Max_Ardigo@it.ibm.com © 2007 IBM Corporation