2009 - Sorry, where is the Generation Y? Context elements for a digital strategy - Now (june 13) downloadablePresentation Transcript
Excuse me, where is the Gen Z?Digital thoughts about social enterprisefor today’s (& tomorrow) companies.Max Ardigo’IBM transformation consultant
Collaboration Agenda 2.0A view of the new Digital NationsA view of what users doA view of generations @ workplaceDetail on Gen Y and ZSo what if…(ideas and solutions)
Collaboration Agenda 2.0 The World (and the www) had a tremendous change in the last 4 years. The web - as we knew it - has become the“web 2.0”: where people not only read, but write, participate, generate knowledge and new business models. > Cont
Collaboration Agenda 2.0 Yesterday. Today.Source: Forrester Research; IBM Institute for Business Value
Collaboration Agenda 2.02 Billion 4 Billion 1 Trillionpeople will mobile phone connectedbe on the subscribers worldwide intelligent devicesweb by 2011.* Yesterday. by the end of 2008.* in the world Today. Connected People Connected ThingsSource: Forrester Research; IBM Institute for Business Value
Collaboration Agenda 2.0 June 2009 English gets 1.000.000 words Which on Wednesday, site says June 10, 2009 - Updated 1328 GMT is the (2128 HKT) real world? New English words: Web 2.0: the second generation of the Internet n00b: a new or inexperienced user, usually with technology Jai Ho: an exclamation of victory, from Hindi slumdog: an unkind term for a person who lives in a slum cloud computing: services delivered via the Internet carbon neutral: an activity that doesnt produce heat-trapping carbon emissionsSource: Global Language Monitor june 2009
Collaboration Agenda 2.0 This means that today’s companies are immersed in this new digital, participativecontext, starting conversations with their friends, employees, partners and customers across the world. In new Digital Nations.Living, knowing, engaging, enlarging, retaining. > Cont
Collaboration Agenda 2.0 Digital Countries – Political viewAUSTRALIA (’09) RUSSIA (’09) SOUTH AFRICA (’09) ECUADOR (’09) 140,041,247 population21,262,641 population 49,052,489 populationArea: 7,682,557 sq km 14,573,101 population Area: 238,391 sq km Area: 1,219,090 sq km Area: 272,046sq km17,033,826 users as of 45,250,000 users as of 5,300,000 users as of 1,840,678 users as of Sept/09, 32.3%Aug/09, 80.1% Aug/09, 10.8%penetration, per N-O. Sept/09, 12.6% penetration, per POF. penetration, per WWW. penetration, per Supertel.4,700,200 broadband 9,280,000 broadband 426,000 broadband n.a. broadband subscribers as of dec/08,subscribers as of Sept/07, subscribers as of dec/08,23.0% p.r., per OECD subscribers 20.5%.per ITU 0.9% p.r ROMANIA (’09) VENEZUELA (’09) PORTUGAL (’09) 22,215,421 populationCOLOMBIA (’09) 26,814,843 population 10,707,924 population44,977,758 population Area: 238,391 sq km Area: 916,445 sq km Area: 92,391 sq kmArea: 2.070.408 sq km 7,430,000 users as of 8,293,734 users as of 4,475,750 users as of Sept/09, 33.4%20,788,818 users as of Australia Sept/09, 30.9% Sept/09, 41.8% penetration, per GfK.Sept/09, 46.2% penetration, per Conatel. penetration, per ITU.penetration, per CRT. 2,506,000 broadband 1.410.000 broadband 1,634,400 broadband subscribers as of dec/08,1.200.000 broadband subscribers as of dec/08, subscribers as of dec/08, 34.0%.per ITUsubscribers as of dec/08, 5.0%.per TeleGeo 36.0%.per ITU5.78%.per TeleGeoSource: World Internet Stats 2010
Collaboration Agenda 2.0 Digital Nations – Human view INDIA DIGITA L WAR SCENARIO: Orkut vs. FacebookSource: IBM Manye yes /Social Networks Data 2009
Collaboration Agenda 2.0 Digital Nations – Some details People on Facebook More than 471 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 500 billion minutes per month. People on LinkedinLinkedIn connects marketers to over People on Orkut 50 million affluent, ambitious and 150 million of young Indian and influential professionals. Brazilian peers. People on V-Kontakte 68 million users mainly from Russia 815,789,490 pageviews per month.Source: Quancast 2010
Collaboration Agenda 2.0 Digital Nations – Mail vs. NetworksSource: Morgan Stanley Research April 2010
Collaboration Agenda 2.0 Digital Nations – Mobile vs. DesktopSource: Morgan Stanley Research April 2010
Collaboration Agenda 2.0 Digital Nations – Highest SN countries audiences Average hours / week per visitor Russia Brazil Spain Canada P. Rico ItalySource: IBM Manye yes / Social Networks Data
Collaboration Agenda 2.0 Forrester Technographics: what people do there Creators Create and publish, innovate (Geeks) Creators Critics Post ratings/reviews of products/services, generate buzz Collectors Use RSS feeds, “Vote” for Web sites online Joiners Maintain profile on a social networking, socialize Spectators Read, Watch, Listen Inactives None of the aboveSource: Forrester Technographics
Collaboration Agenda 2.0 World / Forrester SN behaviour evolution ‘07-’09 Creators Critics Collectors Joiners Spectators InactiveSource: IBM Manye yes / Social Networks Data
Collaboration Agenda 2.0 US/Europe % SN mobile users ‘09 U.S. ItalySource: IBM Manye yes / Social Networks Data
Collaboration Agenda 2.0 Forrester - Australia AUSTRALIA (’09) 21,262,641 population Area: 7,682,557 sq km 17,033,826 users as of Aug/09, 80.1% penetration, per N-O. 4,700,200 broadband subscribers as of Sept/07, 23.0% p.r., per OECD AustraliaSource: Forrester Technographics 2009
Collaboration Agenda 2.0 Forrester - Japan JAPAN (09) 127,078,679 population Area: 377,812 sq km 95,979,000 users as of Sept/09, 75.5% penetration, per ITU. 30,107,300 broadband subscribers as of June/09, per ITU JapanSource: Forrester Technographics 2009
Collaboration Agenda 2.0 Forrester - Metro China CHINA (’09) 1,338,612,968 population Area: 9,806,391 sq km 384,000,000 Internet users as of Dec/09, 28.7% penetration, per CNNIT 83,366,000 broadband Internet connections as of June/09, per ITU. Metro CinaSource: Forrester Technographics 2009
Collaboration Agenda 2.0 Forrester - South Korea SOUTH COREA (09) 48,508,972 population Area: 99,268 sq km 37,475,800 users as of Jun/09, 77.3% penetration, per ITU. 15,474,900 broadband subscribers as of June/09, per ITU South KoreaSource: Forrester Technographics 2009
Collaboration Agenda 2.0 Forrester - United States UNITED STATES (’09) 307,212,123 Population Area: 9,629,047 sq km 234,372,000 Internet users as of Nov/09, 76.3% penetration, NNV. 79,014,100 Internet broadband connections 31% as of June/09, per ITU. United StatesSource: Forrester Technographics 2009
Collaboration Agenda 2.0 Forrester - Europe EUROPE 803,850,858 population Area: 10,149,253 sq km 425,773,571 Internet users and a 53.0% penetration as of December 31/09 114,992,952 Broadband connections, 14.3% penetration as of Nov.30/08 EuropeSource: Forrester Technographics 2009
Collaboration Agenda 2.0 Forrester - Europe - Italy ITALY (09) 58,126.212 population Area: 301,323 sq km 30,026,400 Internet users as of Aug/09, 51.7% p.r., per N-O. 10,860,000 broadband connections as of June/08, per ITU, 36.2% p.r. Youngs like in South Korea?Source: ForresterTechnographics 2009 Italy
Collaboration Agenda 2.0 Italy - Facebook total growth / ’08-’10 08 09 10 Y/Y ItalySource: IBM Manye yes / Social Networks Data
Collaboration Agenda 2.0 Italy - Facebook Age and Growth / ’08-’09 31/12/08 31/12/09 Y/Y Italy Y-Z Gen 2.600.000 638.540 3.000.000 1.620.460 1.278.040 2.000.000Source: IBM Manye yes / Social Networks Data
Collaboration Agenda 2.0 Italy - Facebook Age and Gender / march 2010 Italy / Gender Y-Z GenSource: IBM Manye yes / Social Networks Data
Collaboration Agenda 2.0 Companies are experiencing (ouch!)new digital models they’ve never imagined could become possible. The social models jump directly into their business models. > Cont
Collaboration Agenda 2.0 To connect and have fun together…Social Experience
Collaboration Agenda 2.0 To buy a new coffee machine @ the best price (from a friend)Social Commerce
Collaboration Agenda 2.0 To be a part of something good!Genuine shared flavor
Collaboration Agenda 2.0 To be a part of something big (12 countries, 1 Digital Nation)
Collaboration Agenda 2.0 To live the full new product experience…Pervasive branding
Collaboration Agenda 2.0 Talk about re-vamped super-drinks (Milk)Digital conversion
Collaboration Agenda 2.0To co-create new products together…and retain.Digital genuine vs. private labels
Collaboration Agenda 2.0 To “Brand” dancedance (flashmood), callcallcall and blogblogblog…Social Flashmood
Collaboration Agenda 2.0 and rate their experience with those productsDigital arena
Collaboration Agenda 2.0 To buy a house or select a bank like them…Thriller-commerce Subversive banking
Collaboration Agenda 2.0 To evaluate a new candidate…Real democracy
Collaboration Agenda 2.0And choose a new president that has a clear(brand/web) strategy. 67% were Y generation How did Barack Obama come to dominate Facebook? One move that helped: Hiring Facebook co-founder Chris Hughes in early 2007. Hughes, 24, was Mark Zuckerbergs Harvard roommate. Now he runs Obamas own social network, My.BarackObama.com, which has 900k members (up from 850,000 a week ago, apparently, when BusinessWeek paid homage to Obamas Web strategy.)Real democracy http://www.alleyinsider.com/2008/7/how-barack-obama-won-facebook
Collaboration Agenda 2.0To work and evaluate their performances togetherFuture work (now)
Collaboration Agenda 2.0 To discuss with other peers how is to work in your company.Future recruitment (now)
Collaboration Agenda 2.0And have a straight view from people like them (recognized by the way they write).Future recruitment (now)
Collaboration Agenda 2.0 People & workplace: by 2015, for the first time in the history, five generations may will be working, growing and learning together. > Cont
Collaboration Agenda 2.0 A generational view: by 2015 New! Generation Seniors Boomers Gen Xers Gen Yers Gen Zers Born 1922 ~ 1945 1946 ~ 1964 1960 ~ 1980 1975 ~ 2000 1995 ~ 2009 Too much and Required Continuous and Training The hard way I’ll leave to keep me expected Playing Life Collaborative and Pocket mobile Learning style Classroom Facilitated Independent networked internet based Electro-social, Communication Top-down Guarded Hub and spoke Collaborative highly connected Global Tribe / Problem-solving Hierarchical Horizontal Independent Collaborative Independent Sonar / Decision-making Seeks approval Team informed Team included Team decided Individualistic Command and Get out of the Leadership style control way Coach Partner RSS Protagonist No news Continuous Feedback is good news Once per year Weekly/Daily On Demand social sonar Unable to work Unfathomable if Technology use Uncomfortable Unsure without it not provided Lifelong use Part of my Job changing Unwise Sets me back Necessary daily routine …IBM Elaboration from Lancaster, L.C. and Stillman, D. When Generations Collide: Who They Are.Why They Clash. How to Solve the Generational Puzzle at Work. Wheaton, IL.Harper Business, 2003.
Collaboration Agenda 2.0Star Wars generational characters by 2015:Seniors 70+Boomers 50~69Gen Xers 39~49Gen Yers 21~38 Very different. With common experiences.Gen Zers 5~20
Collaboration Agenda 2.0Star Wars generational characters by 2015: YodaSeniors “Much to learn, 70+ you still have”.Boomers 50-69 Knows all because invented it.Gen Xers 39-49Gen Yers 21-38Gen Zers 5-20
Collaboration Agenda 2.0Star Wars generational characters by 2015: Obi-Wan KenobiSeniors “Patience. Think. 70+ Use the force”.Boomers 50~69 Manage all, because built it.Gen Xers 39-49Gen Yers 21-38Gen Zers 3-20
Collaboration Agenda 2.0Star Wars generational characters by 2015: Han SoloSeniors “Watch your mouth 70+ kid, or youre gonnaBoomers find yourself floating 50-69 home. Heres where the fun begins! ”.Gen Xers 39~49 Operates most,Gen Yers because enhanced it. 21-38Gen Zers 5-20
Collaboration Agenda 2.0Star Wars generational characters by 2015: Luke SkywalkerSeniors & Princess Leia 70+ “Well why dont youBoomers outrun them? 50-69 I thought you said this thing was fast! ”.Gen Xers 39-49 Looking together forGen Yers their place in the 21~38 worldGen Zers 5-20
Collaboration Agenda 2.0 Gen Y by 2015: Keywords Honest Open minded Global Ambitious FeedbackGen Yers Collaborative Conversations 21~38 HurriedConnectedPartecipative Performant GreenNetworked Diverse Lovemark Loyal Multitasking Friendly Money Trust Flexible Self esteem Feedback
Collaboration Agenda 2.0 Gen Y: 2015 portrait Generation Y is Diverse, >25% network primarily with people of a different ethnicity. Generation Y is respectfully Unisex Gen Yers On the whole, Gen Y doesn’t make sexual differentiation 21~38 or segregation when it’s time to work and collaborate. Generation Y understands and has Life Experience in the Global Marketplace In many ways, they cannot comprehend an environment that is not global.Source: Forrester Research; Harvard Business Review,Princeton, IBM Institute for Business ValueGeneration Y web sources.
Collaboration Agenda 2.0 Gen Y: 2015 portrait Generation Y Has a Sense of Security and is Ambitious 84% profess to be very ambitious. And feels they have no time! Invests in true stuff. Gen Yers Generation Y aims to be loyal. 21~38 If you allow this. 45% expect to work for their current employer for their entire career. Great leader? Great place. Generation Y is green 86% say it’s important that their work make a positive impact on the world.Source: Forrester Research; Harvard Business Review,Princeton, IBM Institute for Business ValueGeneration Y web sources.
Collaboration Agenda 2.0 Gen Y: 2015 portrait Generation Y is Tech Savvy, highly educated and many of its members will bring advanced degrees with them to the workplace. Generation Y is Networked Gen Yers and Partecipant by Nature 21~38 Working in teams is a top motivator for Gen Y employees. They love to connect with others and enjoy working in offices that are open and conducive to socializing. They want people, even bosses, to be readily accessible. Gen Y is more connected than previous generations An overwhelming majority of Gen Y does use social networking. Social networks do not substitute personal relations, but extend and enrich them.Source: Forrester Research; Harvard Business Review,Princeton, IBM Institute for Business ValueGeneration Y web sources.
Collaboration Agenda 2.0 Gen Y: 2015 portrait Gen Y is naming their kids eccentrically Researchers found that in 1955, nearly one-third (32%) of boys received one of the ten most popular names, but by 2007, less than 10% got a common name. Gen Yers Generation Y marks the death of the mass-scale 21~38 celebrity/influencer We have realized rather quickly it is more interesting to follow the lives of people we actually know, creating many micro- celebrities among peer groups and niches on the web. Gen Y is numb to mass advertising We grew up in a world with a constant onslaught of advertising and media messages. We’ve simply learned to tune them out and don’t buy into messages that come directly from companies we don’t trust and that haven’t built a relationship with us. Permission marketing, on the other hand, worksSource: Forrester Research; Harvard BusinessReview, Princeton, IBM Institute for Business Value wonderfully.Generation Y web sources.
Collaboration Agenda 2.0 Gen Y 2015: socialize to engage & motivate Lovemark/Leader Attraction: Remember that this group is Surprise them attracted by lovemarks. Engagement, Size don’t matters. Welcome, Birthdays Show them Gen Yers Let them tell about your company how they can grow Consider establishing a business if they apply 21~38 presence on prominent social networking sites and providing information about working for your Provide mentoring Let them turn you to Z company via video or podcast, in programs and globalWhen it comes to the New addition to more traditional channels. communities exchangeGenerations, Yers are themost valuable resource to revamp yourself Help them share Create OneVoice dialogue Thanks to their natural skills, Engage for partecipation. Give assignments they are quick to build Make them feel that they’re that stretch their relations and share their in the right place, connected skills and allow them knowledge and opinions with the company, with its to develop multiple with one another. vision and core values, and competencies with more people like them.
Collaboration Agenda 2.0 Star Wars generational characters by 2015: C1-P8 / R2-D2 Seniors “ouuuiiuuoooiii. 70+ Bzzzioiooouui”. Boomers 50-69 Are still in the space. Will remain? Gen Xers 39-49 Gen Yers 21-38 Gen Zers 5~20Source: Forrester Research; IBM Institute for Business Value
Collaboration Agenda 2.0 Gen Z by 2015: Keywords Demmon Fast Sonar Tribal-Global Group Names IndipendentSpeed Connected MultitaskingGen Zers 5~20 WiredCommunity Loyal Performant OpenBook Intelligent Lovemark Smart Mobile Self directed Privacy Commodity
Collaboration Agenda 2.0 Gen Z: 2015 portrait Gen Z was born online A mix of the two generations, but more enabled, smarter and faster. They are Digital Natives with access to almost everything. 89% of this group is active online. Gen Zers Gen Z is well supplied, and are Geener than Y 5~20 Children of older, wealthier parents with fewer siblings and more entertainment and technological options it is likely that they will be the most materially supplied generation of children ever. While Gen Y adopt social tools to enrich relations, Gen Z adopt them to create relations. They live in a word of screens and connections. And in this world is where their relations born and grow, so become real, by affinity, discovery or casualty.Source: Forrester Research; Harvard BusinessReview, Princeton, IBM Institute for Business Value,Strauss & Howe, Penelope Trunk/Bazeen
Collaboration Agenda 2.0 Gen Z: 2015 portrait Gen Z will be more self directed (Strauss & Howe) Parents are no longer spending tons of time and money dragging their kids to the world of overachievers. They are hanging out at home instead. And so are the kids: everyone is learning about self-discovery. And self-discovery drives to self direction. Gen Zers 5~20 Gen Z are Open Books Personal information is only sensitive when it comes to money. Everything else is fair game. Consider the issue of privacy as it cascades through Boomers, Gen X and Gen Y. Open Books enjoy life-streaming personal data on social networks. We will see what happens when Open Books hit the work world - no blur or public/private separation. Gen Z loves very targeted communication 60% of Gen Z enjoy pertinent, personal and relevant multichannel advertising. And accept (because in most cases do notSource: Forrester Research; Harvard Business understand) marketing full screening.Review, Princeton, IBM Institute for Business Value,Strauss & Howe, Penelope Trunk/Bazeen
Collaboration Agenda 2.0 Gen Z: 2015 portrait Gen Z are Speed Demons Growing up on the web, Gen Z lives in a world of instant gratification. Speed Demons thrive on acceleration and next, next, next. To Gen Z, dial-up is as ancient as dinosaurs. This segment lives for speed and sluggish technology is useless technology. Gen Zers 5~20 Gen Z will process information at lightning speed. The next generation will be so good at processing information that they will open doors we can only knock on today. Successful leaders of the next generation will move past the lament, to watching how people adapt to the change and leveraging that happens in the workplace. Gen Z are MicroMiners, and have to pay attention Today, attention spans could not handle even a 400-page book. Fast forward into the Gen Zs future and everything is broken into bite-size, manageable pieces. Micro miners thrive on small bits ofSource: Forrester Research; Harvard Business information. And that’s will be a challenge when it comes toReview, Princeton, IBM Institute for Business Value,Strauss & Howe, Penelope Trunk/Bazeen perform a complex task.
Collaboration Agenda 2.0 Gen Z: 2015 portrait Gen Z will not be team players... We know from Strauss and Howe that as generations cycle, the team generations (such as gen y) are usually followed by individualist generations. So it is not surprising to see trends that the same thing will happen over the next decade. Gen Zers 5~20 …but Community-Organizers Gen Z has grown up with social communities. Meeting, befriending and interacting with the online community is second nature. Despite Strauss and Howe, the networked nature of the digital world and Gen Zs place in it might trump the theory of independence. …and high performance enabled workers Expectations from the future workplace are high…Source: Forrester Research; Harvard BusinessReview, Princeton, IBM Institute for Business Value,Strauss & Howe, Penelope Trunk/Bazeen
Collaboration Agenda 2.0 Gen Z: 2015 quotes “ I would have liked to take my own laptop to work – not only is it better performing, but it also has its own “ I use social networks in two different ways. First, in my personal life to establish an exchange of information – configuration, organizing a party, looking Gen Zers it is lighter, and has a for comments on an longer-lasting battery. exhibition. In my work life, 5~20 I have a different profile and “ Instant messaging is rapid, unified, fluid. It allows you to establish and confirm work I manage my image; I choose what I share. objectives easily. Email is not always the best tool and many people do not take the “ If a tool brings value, the young people will convince the older team members time to respond to some mails. to use it. Two minutes on instant messaging can achieve the same results of 10 emails!Source: Accenture Millennial research 2008
Collaboration Agenda 2.0 Gen Z 2015: prepare to attract and interact New signs & channels Anticipate them Remember that this group Act and think like has built its own signs to them: prepare communicate and interact Understand them your Z strategy across all channels Just ask – they will tell you all. So collect. Gen Zers Brand experience: personal or die Generation Z will be much less tolerant Build 121 value 3~20 of businesses that prefer to maintain Show that you know them, traditional forms of communication and they gave their permission marketing. they will want to research and Be Z Mom buy online, pay immediately and receive Enabled an instant response so they can move Leverage Social Recover the values onto the next thing. Don’t wait Gen Zers that parents intend come to visit you. to transfer Reach them in those Enhance fast & clear dialogue places where they live, Be Green/CSR enabled Since they are opened books, they in the way they accept They know that their world will speak clear and fast. They will to be contacted, withis getting warm. They won’t pretend you know who they are the right messages for accept further warming (published!) Be prepared to interact them. They told you companies. in 2 ways, be prepared to scale with everything, so now act high volume dialogue. personal.
Collaboration Agenda 2.0Ok. So what... if? > Cont
Collaboration Agenda 2.0 How companies are still acting on this? The dark side: To attract and retain millennials as customers,organisations are figuring how to adapt business processes to enrich the customerexperience and allow greater choice in customising products and services. - Respondents agree that the millennials have specific marketplace needs, but few organisations have formally prepared for the millennial customer strategic or marketing plans. - Companies have not kept pace yet with the millennials’ preference for interacting through newer, community-based technologies. - Peer recommendation and viral marketingEconomist Intelligence Unit, on behalf of are the best ways to comunicate. (Hahahaha).Genesys, surveyed 164 C-leveland other senior executives from around theworld to understand how they are attractingand retaining millennial consumers.
Collaboration Agenda 2.0 So what if we talk about a CollaboLab? A Lab to address your Next Company Digital StrategyA community of set-minded people to build the lighter side. Sales Mkt HR R&D CollaboLab CFO IT Operations
Collaboration Agenda 2.0 Welcome to the CollaboLab Warning: challenges ahead
Collaboration Agenda 2.0 CollaboLab Challenges Consolidate web ROI initiatives with a solid Enterprise Digital Strategy, push over the roadmap. Connecting company skills, generations & diversities across the world Attract, engage and retain top talented competences, segment and apply HR marketing Foster internal and external innovation with continuity Execute plans to engage the consumer of the future
Collaboration Agenda 2.0 CollaboLab social initiative example # 1 Name: From IT to YT Young technologies program Type: internal Scope: Doing things faster & better with enterprise 2.0; support the adoption of new models in information technology to speed business Short description: - New project paradigms (2.0 development) - One Voice Program - HR Portals - Operation Portals - Collaboration Central / Communities of interest / practice - Career paths, best practices - Better operations
Collaboration Agenda 2.0 CollaboLab social initiative example # 2 Name: COWORKERS Type: internal/global Scope: connect and collaborate to engage and retain top talented people; apply HR marketing to identify & segment Short description: - Providing support for all innovation initiatives both for internal or external scopes - Supporting product marketing to identify & model new interaction models - Enhancing internal organization & business process
Collaboration Agenda 2.0 CollaboLab social initiative example # 2 Name: COWORKERS Type: internal/global Scope: connect and collaborate to engage The HR WW and retain top talented people; community apply HR marketing to identify & segment Short description: - Providing support for all innovation initiatives both for internal or external scopes - Supporting product marketing to identify & model new interaction models - Enhancing internal organization & business process
Collaboration Agenda 2.0 CollaboLab social initiative example # 3 Name: COBRA/CSR Hear to Understand Type: internal/global Scope: discover opinions, trends, reputation, consumer feelings, competition, brand and management reputation Short description: - Advanced web analytics/sentiment analysis - Corporate social responsibilitySentiment, - Product explorationCorporate Branding, - Product feedback - Management feedbackReputation, Insight - Corporate / Brand reputation - Financial information
Collaboration Agenda 2.0 CollaboLab social initiative example # 4 Name: InnovationFactorY Invent.Mix.Remix. Type: internal/external Scope: Foster internal and external innovation Short description: - Providing support for all innovation initiatives both for internal or external scopes - Enhancing internal organization & business process - Supporting product marketing to identify & model new interaction models - Making product cross fertilization with customers - Enabling controlled crowdsourcing
Collaboration Agenda 2.0 CollaboLab social initiative example # 4.1 Name: RECRUYTERS (A attracts A) (B attracts C) Type: employee to talent / external Scope: engage and retain top talented competences, support university programs, speak for the company across channels Short description: - Employ Y-Z top talents to engage top talents - University programs to connect and engage - Digital Master Sponsorships - Digital Career Days (24/7) - Talking with new generations, polling, understanding, planning career meetings -Working on SOPO, FD Career, Lovemarks, Other Z networks
Collaboration Agenda 2.0 CollaboLab social initiative example # 4.2 Name: POLLiNATION buzzzz-the-world Type: internal social / external buzzword contest Scope: amplificate marketing operations and prospect/customer engagement, collect social data and segment for future customer operations Short description: - Drive consistend digital strategy - One web: social connectd plattform, SSO - Socialize initiatives to magnify return and collection - Collect social data to segment and interact - Apply sentiment and predictive analytics - Drive to web and store - Build multichannel Lovemark baseline
Collaboration Agenda 2.0 The solution to manage this… Press button to start.
Collaboration Agenda 2.0 Architecture 2.0 Essential Enterprise Social componentsSocial ConnectorsEnterprise User Assemble Socialize in/out Customer Mgmt Enterprise Deliver intelligence 2.0 Layer User experience, Social, Mobile, Touchpoints Portale KM & Collaborazione, Analytics Enterprise Portal 2.0 Collaboration Sentiment, Customer Virtual Portals Social Networks Corporate Branding, Insight Role/Rule based Social Tools Personalization Real Time Reputation, Insight Composite Mashups Chat/Call/Web me Web analytics, Rich Client Awareness Continuous optimization, Enterprise Sentiment analysis, Corporate Mobile Webconf Master Data & brand reputation Accelleratori (extended user Commerce Business & Social data) Sviluppo web2 Web analytics Dashboards Multiplattform
Collaboration Agenda 2.0 Portal 2.0 Exceptional User Experience Framework for extremely personal Enterprise delivery: They’ve told who they are. Give them what they expect. 2.0 Layer Personalization rules to deliver “my experience” Adaptive content (reccomendation, affinity etc) Campaign management Extended master data schema for social (merge business & social data to deliver personalized funny things) Virtual portals to extend branded propositions Ready to interact “portlets” DTP SSO integration, (things together) Multiple directory integration (people toghether) Portlet Factory for fast compotite apps (same feeling) Mashups, process integrations, etc. (all in one) Mobile Dashboards What people want to have, in that moment, for them. Accelerators: collaboration, contentent, self service, process, dashboard, enterprise suite (serious stuff) 6000 portlets available (enough) Pervasive - Standard compliant for “in customer context delivery”: Portlet, WSRP, JSR168, Web Svcs, JSR170, RSS, XML, REST, AJAX, STRUTS, JSF, LDAP, Eclipse based... (go outside portal)INTERACTION SERVICES MULTIPLATTFORM – Linux Windows, AIX ecc.
Collaboration Agenda 2.0 Content 2.0 Advanced web content management to give what users want Enterprise with intelligence: 2.0 Layer • Web content management: to manage fine detail delivery both in intranet/extranet/internet/mobile... Reusing the same document with different contents and presentation styles in each one of these contexts. • To manage what you want/have to see (by role, by interest, by affinity with users like you) • Changing access rules/priority by external events/data/rules or personal behaviours (personalization) • Delivering from portal through mail, mobile, with campaigns. • Web Analytics (Coremetrics in SaaS) • http://www.coremetrics.com/solutions/websphere-portal.php
Collaboration Agenda 2.0 Collaboration 2.0 Advanced social and collaboration tools, to be mixed into Enterprise portal services, or used outside portal within other web apps. Build your “Facebook” interaction model with enterprise security. 2.0 Layer • Social Connections / SNA: enterprise social, with all the social services a company can need, both for internal or external use. Pervasive integration with other core plattforms (CRM, HR, Competence mgmt, ERP etc) to mix business/transactional and social data. • Social documents the fastest way to work on documents, both internally or externally with mixed teams. Pervasive integration with ERP’s & ECM systems (Filenet, Alfresco, Content manager, Sharepoint...) and awesome ease of use. • Real time IM, Awareness, Webconferences, VOIP, Virtual rooms, and more. This service extend the capability to talk with your peers also through your public site with no need to distribute SW or plugins.
Collaboration Agenda 2.0 Collaboration 2.0 Trustable. Secure. Flexible. Controlled. Web based. To share, Enterprise extend and integrate without boundaries across the digital ecosystem. 2.0 Layer Instant Messaging, Telephony, Documents, Web Conferencing Video, VoIP Presentations, File Libraries, Spreadsheets Blog, WikisE-mails,Calendar,Contacts Digital FormsProfiles, Skills, CompositeExpertise Applications, Business Mashups SNA Discovery Expert Discover Social Analytics Scorecards, Dashboards Forum, Activities, Alerts Shared Project Mgmt Communities Bookmarks
Collaboration Agenda 2.0 Commerce 2.0 Deploy your commercial strategy on every social channel. Enterprise Leverage customer knowledge, network and desires. 2.0 Layer Share to Integrate Publish remote social social SSO to widgets in • Intercepting all networks shop in 1 click social networks transactionds and social interactions to profile, build real-time dynamic navigation, target and diffuse commerce CustomerConnections blog entry objects (items, remoteRatings and Reviews widgets etc.) online • Triggering all the interaction, relations and Email to behavipural data to a friend execute precision Community marketing campaigns User Moderationgenerated • ManagingComments multimodel/multibrand Control, collect and store all objects and multichannel stores Enterprise and internal or Master Data externmal (extended user interactions to Business & Social data) build rules
Collaboration Agenda 2.0 Commerce 2.0 Deploy your commercial strategy on every social channel. Enterprise Leverage customer knowledge, network and desires. 2.0 LayerTargeted and Personalized Change Banner $10 Off Next OrderPcecision Social Mkt Add to Active Participant Segment Send $10 Off SMS Coupon Thank you for your review. Receive $10 off next order Share Your Favorites With Your Friends
Collaboration Agenda 2.0 Customer Intelligence 2.0 Advanced web analytics/sentiment analysis. Enterprise 2.0 Layer COBRA • Advanced web analytics/sentiment analysis • Corporate social responsibility • Product exploration • Product feedback • Management feedback • Corporate / Brand reputation • Financial information
Collaboration Agenda 2.0 Cloud Collaboration 2.0 On Premise or in Cloud. Think about your next “career day” Enterprise recruitment process, managed here. 2.0 Layer
Collaboration Agenda 2.0 Come iniziare Sana conversazione di 10 minuti col Max, se serve. ® http://www.linkedin.com/in/maxardigo