Ditto apparels and bebo kobo –a case studyDocument Transcript
Ditto Apparels and Bebo Kobo –A Case StudyDitto apparels is been one of the companies which has played a big part in the developmentof the Louisiana, since the beginning. Ditto apparels was established in the phase whenindustrialization was taking wings in the Colfax town in Louisiana. Ditto apparels is been oneof the major readymade garments manufacturing companies in Colfax at present and atthose time also.The Ditto apparels story were not been so smooth as the company has gone threw somebad times. From the pinnacle company fell down to the verge of shutting down and from theground it rose again and become the iconic identity of the Colfax County.Life never seems to be so easy for the people who own Ditto apparels .Since the inceptionthe company ,it has gained a great market reputation and in the very short span of startingindustrial production for the readymade garments the company ‘s products become popularand become the first choice of the people of Colfax. Soon the company started to exportsome of there best brands to the Europe and South American markets and startedcontributing to the America’s emerging economy.But as there is famous saying “All good things comes to an end” .The Ditto apparels who isbeen enjoying a huge success in shorter span ,all of a sudden fell from the top to the pit.The company’s management was unable to analyze the competition and other factors whilethe production. The competitors have taken the advantage of that and soon the newentrants in the market has eaten the market of Ditto apparels by there more advanceproduction techniques. The rivals were not only eaten the existing market of the Ditto butalso hired efficient and trained workforce of Ditto by offering them some handsome paypackages and perks. The Ditto’s management just become the spectator and could not ableto pull down the curtain and soon the things have gone wizard. The company’s productionfell down immediately and so there sales graphs. The company is now even not able torecover there production cost and other overhead expenditures. The company is been in theverge of shutting down. Then the company’s management has taken one final step to savethe sinking ship. The company hired Bebo kobo a renowned business man and expert ininternational marketing. Bebo Kobo with his abundance experience in industrialization andbetter assessment of the international markets, with all latest forecasting trends has betteropportunity to take a taste of his unbeatable talent.Bebo enforced his whole energy in redesigning the strategies and execution of the strategicplans. Bebo Kobo incorporated some modern washing and manufacturing techniques andstarted production based on the market trends. Bebo Kobo also made employee retentionplan to get back the lost employees and hire new employees. All these steps taken by theBebo kobo were paid of immediately as company has managed to get the production backon track. The company soon introduced new brands and new patterns in the market. Bebokobo implemented many energy saving techniques which has caused the production costdown to 20-30%.The new brands immediately accepted by the people and soon thecompany sales graph started to boost. Finally company reached to the position ofestablishing another facility in Louisiana in order to cope with the supply and demand.
Thanks to Bebo Kobo’s decision making and his experience who not only save the companybut also provided the people of Colfax a new horizons for employment and development.