Ditto Apparels and Bebo Kobo –A Case Study
Ditto apparels is been one of the companies which has played a big part in the development
of the Louisiana, since the beginning. Ditto apparels was established in the phase when
industrialization was taking wings in the Colfax town in Louisiana. Ditto apparels is been one
of the major readymade garments manufacturing companies in Colfax at present and at
those time also.
The Ditto apparels story were not been so smooth as the company has gone threw some
bad times. From the pinnacle company fell down to the verge of shutting down and from the
ground it rose again and become the iconic identity of the Colfax County.
Life never seems to be so easy for the people who own Ditto apparels .Since the inception
the company ,it has gained a great market reputation and in the very short span of starting
industrial production for the readymade garments the company ‘s products become popular
and become the first choice of the people of Colfax. Soon the company started to export
some of there best brands to the Europe and South American markets and started
contributing to the America’s emerging economy.
But as there is famous saying “All good things comes to an end” .The Ditto apparels who is
been enjoying a huge success in shorter span ,all of a sudden fell from the top to the pit.
The company’s management was unable to analyze the competition and other factors while
the production. The competitors have taken the advantage of that and soon the new
entrants in the market has eaten the market of Ditto apparels by there more advance
production techniques. The rivals were not only eaten the existing market of the Ditto but
also hired efficient and trained workforce of Ditto by offering them some handsome pay
packages and perks. The Ditto’s management just become the spectator and could not able
to pull down the curtain and soon the things have gone wizard. The company’s production
fell down immediately and so there sales graphs. The company is now even not able to
recover there production cost and other overhead expenditures. The company is been in the
verge of shutting down. Then the company’s management has taken one final step to save
the sinking ship. The company hired Bebo kobo a renowned business man and expert in
international marketing. Bebo Kobo with his abundance experience in industrialization and
better assessment of the international markets, with all latest forecasting trends has better
opportunity to take a taste of his unbeatable talent.
Bebo enforced his whole energy in redesigning the strategies and execution of the strategic
plans. Bebo Kobo incorporated some modern washing and manufacturing techniques and
started production based on the market trends. Bebo Kobo also made employee retention
plan to get back the lost employees and hire new employees. All these steps taken by the
Bebo kobo were paid of immediately as company has managed to get the production back
on track. The company soon introduced new brands and new patterns in the market. Bebo
kobo implemented many energy saving techniques which has caused the production cost
down to 20-30%.The new brands immediately accepted by the people and soon the
company sales graph started to boost. Finally company reached to the position of
establishing another facility in Louisiana in order to cope with the supply and demand.
Thanks to Bebo Kobo’s decision making and his experience who not only save the company
but also provided the people of Colfax a new horizons for employment and development.