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“ Mobilize Your Marketing.. Now! “              Arda Kertmelioglu       Co-founder & VP Marketing / MOBILERA           Boa...
About MOBILERA
Meet Mobilera                                                                           First DOOH applications           ...
Skillset
Mobilera’s Ecosystem             2005   2006   2009   2004   2008   2006   2004   2010   2005    Client   2008   2009   20...
Global Recognition          MMA Mobile Marketing Association         EMEA (Europe, Middle East and Africa)            Boar...
The Mobile Marketing Association (MMA)
The Mobile Marketing AssociationThe MMA is the premier global non-profit tradeassociation representing all players in the ...
The role of the MMA To make mobile an indispensable part of the marketing mix
Global reach – local relevanceAsia Pacific   Europe, Middle      Latin America   North America(APAC)             East     ...
Mobile Channels
Mobile media channels• Messaging Channels: SMS, MMS, Email, USSD• Browsing Channel: Mobile Web• Download Channel: Mobile A...
Mobile Search
Mobile search   Mobile site
Mobile search goes hyperlocal
.. and mobile search leads to conversions
Mobile Apps
Mobile apps - Facts & figuresDot Com Infoway (DCI) “Apponomics:The World of Mobile Apps” – May 2012
Mobile appsDot Com Infoway (DCI) “Apponomics:The World of Mobile Apps” – May 2012
Mobile appsDot Com Infoway (DCI) “Apponomics:The World of Mobile Apps” – May 2012
Mobile appsDot Com Infoway (DCI) “Apponomics:The World of Mobile Apps” – May 2012
Mobile appsDot Com Infoway (DCI) “Apponomics:The World of Mobile Apps” – May 2012
Most downloadedmobile apps ‘11
Most downloaded branded mobile appsZippo Lighter(Free + In-app purchase)The most popular branded app ofall times Downloade...
Mobile Advertising
Mobile advertising: The way to stand out
Mobile Social Media
Mobile social usage   (Q4/2011)
Mobile social usage        (Q2/2012)                      In 6 months;                      Facebook grew        : 50%    ...
Socialbakers
6 months ago
Today: Is mobile Facebook’s kryptonite?
Research
“ Thank you!..“Arda Kertmelioglu    @ardakert      Digital Marketing Conference            5-6 June, Ljubljana
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
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Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012

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Transcript of "Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012"

  1. 1. “ Mobilize Your Marketing.. Now! “ Arda Kertmelioglu Co-founder & VP Marketing / MOBILERA Board of Directors / MMA EMEA @ardakert Digital Marketing Conference 5-6 June, 2012 / Ljubljana
  2. 2. About MOBILERA
  3. 3. Meet Mobilera First DOOH applications Global & National Awards Clients in 6 countries Offices in 9 countries International acclaim Mobile Advertising spin-off MMA EMEA board seat Fastest growing Full-service Digital Turkish tech company Marketing Partner Mobile+Web+Social+ First mobile community Digital-out-of-home & integrated campaigns EU Funded R&D Full mobile marketing projects: International presence Smart POS integration First Turkish mobile Wearable devices campaigns, R&D center Smart home 3
  4. 4. Skillset
  5. 5. Mobilera’s Ecosystem 2005 2006 2009 2004 2008 2006 2004 2010 2005 Client 2008 2009 2009 2009 2005 2007 2007 BrandsOperators AgenciesPublishers& Partners
  6. 6. Global Recognition MMA Mobile Marketing Association EMEA (Europe, Middle East and Africa) Board of Directors 2010 – 2011Arda Kertmelioglu, Founder & CMO, Mobilera BVBabs Rangaiah, VP / Global Communications Planning, UnileverGökhan Salmanoğlu, Digital Marketing Manager, Procter &GambleAttila Weisz, Digital Marketing Manager, The Coca-Cola CompanyEdward Laws, Director, Mobile EMEA, Yahoo!Tanya Field, Director Mobile Data Group, O2Simon Holland, Director Advertising Solutions, Alcatel-LucentMelisTurkmen Ertem, Product & Service; Division Head, TurkcellPhilippe Huysmans, EMEA Bus. Dev. Manager, MicrosoftJonathan Kelly, Group CRM, Vodafone GroupNick Wiggin, Head of Advertising & Partnerships, Ericsson ABHervé Le Jouan, Advisor comScore BoardChristopher Billich, Head of Mobile Search & Advertising, T-MobileLudovic Levy, Mobile Advertising Dir., Online Advertising, Orange
  7. 7. The Mobile Marketing Association (MMA)
  8. 8. The Mobile Marketing AssociationThe MMA is the premier global non-profit tradeassociation representing all players in the mobilemarketing value chain. With more than 700 membercompanies, the MMA is an action orientatedorganisation with global focus, regional actions andlocal relevance.Join the MMA?Paul BerneyChief Marketing Officer &Managing Director, EMEApaul.berney@mmaglobal.com@PaulBMMAhttp://www.mmaglobal.com/
  9. 9. The role of the MMA To make mobile an indispensable part of the marketing mix
  10. 10. Global reach – local relevanceAsia Pacific Europe, Middle Latin America North America(APAC) East (LATAM) (NA)China and Africa (EMEA) ArgentinaHong Kong Austria BrazilIndia East Africa MexicoJapan FrancePhilippines Germany Hungary Italy Middle East Nordics Portugal Spain South Africa Türkiye UK
  11. 11. Mobile Channels
  12. 12. Mobile media channels• Messaging Channels: SMS, MMS, Email, USSD• Browsing Channel: Mobile Web• Download Channel: Mobile Apps (various OS)• Proximity Channels: Bluetooth, Wi-fi, RFID, NFC, Proprietary Channels, AR• Content Channels: Video, Audio, Games
  13. 13. Mobile Search
  14. 14. Mobile search Mobile site
  15. 15. Mobile search goes hyperlocal
  16. 16. .. and mobile search leads to conversions
  17. 17. Mobile Apps
  18. 18. Mobile apps - Facts & figuresDot Com Infoway (DCI) “Apponomics:The World of Mobile Apps” – May 2012
  19. 19. Mobile appsDot Com Infoway (DCI) “Apponomics:The World of Mobile Apps” – May 2012
  20. 20. Mobile appsDot Com Infoway (DCI) “Apponomics:The World of Mobile Apps” – May 2012
  21. 21. Mobile appsDot Com Infoway (DCI) “Apponomics:The World of Mobile Apps” – May 2012
  22. 22. Mobile appsDot Com Infoway (DCI) “Apponomics:The World of Mobile Apps” – May 2012
  23. 23. Most downloadedmobile apps ‘11
  24. 24. Most downloaded branded mobile appsZippo Lighter(Free + In-app purchase)The most popular branded app ofall times Downloaded more than17.2 million times Starbucks (Free + In-app purchase) Starbucks loyalty card-app + gift card (payment via PayPal or credit card)
  25. 25. Mobile Advertising
  26. 26. Mobile advertising: The way to stand out
  27. 27. Mobile Social Media
  28. 28. Mobile social usage (Q4/2011)
  29. 29. Mobile social usage (Q2/2012) In 6 months; Facebook grew : 50% Facebook mobile grew : 150 % Socialbakers
  30. 30. Socialbakers
  31. 31. 6 months ago
  32. 32. Today: Is mobile Facebook’s kryptonite?
  33. 33. Research
  34. 34. “ Thank you!..“Arda Kertmelioglu @ardakert Digital Marketing Conference 5-6 June, Ljubljana
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