CULTURAL ANALSYS OF
CRAWLED CAMPAIGNS
USE CASES:
US elections - Rock am Ring
Why cultural analysis
– there are significant differences in the general
characteristics of the Twitter network in differe...
US Elections 2012 Crawl
• We crawled tweets on the US elections 2012
using some target key words
(e.g., obama, romney, rep...
What about user engagement
• Do people engage in the same way whatever
the language?
• How can we measure user engagement ...
User engagement
0
2
4
6
8
10
12
14
16
18
20
en
es
de
it
in
ar
pt
fr
pl
ko
nl
ja
tr
sv
tl
u…
da
vi
lt
fa
zh
ru
no
is
th
el
...
Farsi and Mandarin, the us election’s
languages.
• User engagement is higher in Farsi or in Mandarin
than in English
– It ...
Rock am Ring campain
• Let’s do the same analysis on Rock am Ring
event, by again crawling tweets from a set of
key words ...
Countries distributions
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
#tweets
#users
Geo-location activity
What do we observe?
• Germany, United States and Brazil are the
countries more engaged on Twitter for the
event
Arcomem training Cultural Analysis Beginner
Arcomem training Cultural Analysis Beginner
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Arcomem training Cultural Analysis Beginner

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This presentation on Cultural Analysis is part of the ARCOMEM training curriculum. Feel free to roam around or contact us on Twitter via @arcomem to learn more about ARCOMEM training on archiving Social Media.

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Arcomem training Cultural Analysis Beginner

  1. 1. CULTURAL ANALSYS OF CRAWLED CAMPAIGNS USE CASES: US elections - Rock am Ring
  2. 2. Why cultural analysis – there are significant differences in the general characteristics of the Twitter network in different countries, – And more generally, in the different social media, – differences should be taken into account in designing crawling and preservation strategies,
  3. 3. US Elections 2012 Crawl • We crawled tweets on the US elections 2012 using some target key words (e.g., obama, romney, republican,…) from 1st to 11th November 2012 to • Let’s analyze them from a language perspective
  4. 4. What about user engagement • Do people engage in the same way whatever the language? • How can we measure user engagement ? • There is many ways, one simple is: – The average number of tweets by user in a specific language.
  5. 5. User engagement 0 2 4 6 8 10 12 14 16 18 20 en es de it in ar pt fr pl ko nl ja tr sv tl u… da vi lt fa zh ru no is th el hu id ur iw bg ne ta hy hi bn si my ml km bo pa te ka kn gu lo #users/#tweets Chinese and Iranian are highly Interested by US elections!! 6127 tweets in farsi done by 430 users 5282 tweets in 282 in Chinese Language-based user engagement
  6. 6. Farsi and Mandarin, the us election’s languages. • User engagement is higher in Farsi or in Mandarin than in English – It means, there is fewer people tweeting in Farsi or Mandarin, but, people when considering people tweeting about the uselection, then people tweeting in Farsi or in Mandarin tweets in average more about uselection than people tweeting in english. –  It reveals an important cultural information taken out from the social media. Us elections get a great audience from farsi (Iran) speakers and mandarin (Chinese).
  7. 7. Rock am Ring campain • Let’s do the same analysis on Rock am Ring event, by again crawling tweets from a set of key words related to the event • But this time, let’s analyze countries • The country information can be in majority of cases extracted from the user profiles.
  8. 8. Countries distributions 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 #tweets #users Geo-location activity
  9. 9. What do we observe? • Germany, United States and Brazil are the countries more engaged on Twitter for the event
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