PPT ON MARKETING RESEARCH ON EBOOK PLATFORMS

1. PROJECT RePORT ON
MARKETING RESEARCH ON E-BOOKPLATFORMS
By
ARCHANA K

2. COMPANY PROFILE
ELVERS TECH
Founded in the Year : 2013
Key People :
Darshan T, Director
Gautham A, Co Founder
Website: www.elverstech.com
Product : E Scroll

3. PRODUCT PROFILE
E Scroll
Lets you borrow and read any number of e-books from your
tablets and e-readers for a monthly subscription fee.
Users can register with just their email ids and enjoy a free
month of subscription before they have to start paying for
the service.

6. OBJECTIVE OF THE STUDY
The main objective to conduct this research is
to understand the e-marketing & develop the
better positioning for new product launch i.e.
Escroll

7. USAGE OF E-BOOK READERS
43%
30%
20%
7%
Very Often Relatively Often Not Often Never Use Them
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%

8. HOW E-BOOK READER HELPFUL IN STUDIES?
23%
37%
27%
13%
Very helpful Helpful to some extent It does not make any difference Not helpful at all
0%
5%
10%
15%
20%
25%
30%
35%
40%

9. HAS E-BOOK READER CHANGED THE WAY
YOU STUDY?
63%
37%
Yes No
0%
10%
20%
30%
40%
50%
60%
70%

10. VARIOUS PURPOSES E-BOOK READE USED FOR
47%
17%
10%
12%
7% 7%
Novels Course related material
(i.e. journal articles)
Material to support my
study from other
sources (i.e. the
internet)
Documents created by
myself
Audio material other
than the podcasts
Pictures and photos
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%

11. SATISFACTION LEVEL ON USING E-BOOK
READERS
57%
30%
13%
Very satisfied Satisfied to some extent Not satisfied at all
0%
10%
20%
30%
40%
50%
60%

12. FINDINGS
• It has been found that e-book is read often by the respondents.
• Many Respondants are satisfied by the use of the e-book reader.
• Most of the Respondents say that e-book reader is helpful in their
studies to some extent.
• E-book readers are mostly used for studying novels.

13. SUGGESTIONS
• It has been found that E-book Marketing in India is rapidly
increasing.
• People are more enthusiastic in using e-book readers.
The product developed by the company was also analyzed in
short and the suggestions are given below:
• Effectively prescribed information about the product should reach
the public.
• Customer awareness should be created
• The marketing method of publishing the product must be more
effective.