•Websites focused on building online communities
of people having shared interests.
•Social networks have common themes of
information sharing, person-to-person interaction
and creation of shared & collaborative content.
•The industry has been successful in getting a
large number of people at one place, but not very
successful in monetization.
•Two-thirds of the world’s Internet population visit a
social network or blogging site and the sector now
accounts for almost 20% of all internet time.
Social Networking Allows to
•Facilitates open communication, leading to enhanced information
discovery and delivery.
•Allows employees to discuss ideas, post news, ask questions and
•Provides an opportunity to widen business contacts.
•Targets a wide audience, making it a useful and effective
•Improves business reputation and client base with minimal use of
•Expands market research, implements marketing campaigns,
delivers communications and directs interested people to specific
Orkut is a commercial site designed to help
users meet new and old friends and maintain
IT is hosted in California, in August 2008 was fully managed and operated
in Brazil, by Google Brazil, in the city of Belo Horizonte. This was decided
due to the large Brazilian user base and growth of legal issues.
Most visited site in Brazil and India.
January 24, 2004
377 in August 2012
Users can change their interface from a wide range of
colorful themes in library.
Each member can become a fan of any of the friends
in their list and can also evaluate whether their friend is
"Trustworthy", "Cool", "Sexy" on a scale of 1 to 3
Orkut allows anyone to visit anyone's profile, unless a
potential visitor is on your "Ignore List"
Each member can also customize their profile
preferences and can restrict information that appears on their
profile from their friends and/or others
When a user logs in, they see the people in their
friends list in the order of their logging in to the site, the first
person being the latest one to do so.
A number of fake profiles exist on Orkut.
In August 2005 a freeware program was made
Orkut implemented an automated system to
In 2005, various cases of racism were brought to police
attention and reported on in the Brazilian media.
Mumbai police is seeking a ban on orkut post objections
raised by politicians
Very popular in Iran, but the website is now
blocked by government.
In August 2006, the United Arab Emirates
followed the footsteps of Iran in blocking the site.
Saudi Arabia is another country that has
blocked access to Orkut, while Bahrain's
information ministry is also under pressure to
Google+ is a social networking platform.
It is a multilingual social networking.
Google+ integrates social services such as Google Profiles.
Google+ introduces new services identified as Circles, Hangouts
Google+ is available as a website and on mobile devices.
"Circles" enable users to organize
people into groups for sharing.
Although other users may be able to
view a list of people in a user's
collection of Circles,
They cannot view the names of those
The privacy settings also allow users
to hide the users in their Circles as
well as who has them in their Circle.
gaming) had 16
Google+ games are
located under a games
tab, which gives
games less visibility,
and have notifications
that are separate from
the rest of a user's
• "Sparks" enables users to identify topics they
might be interested in sharing with others.
"Featured interests" sparks are also available,
based on topics others globally are finding
"Messenger" is a feature available to
Android, iPhone, and SMS devices for
communicating through instant messaging within
Circles. Additionally, users can now share photos
in Messenger between their Circles.
"Instant Upload" is specific to mobile
devices; it stores photos or videos in a private
album for sharing later.
• Social Network launched in 2006 by Pavel Durov
2 • Dubbed “the Facebook” of Russia
3 • Vision: To help people express their opinions and
find an audience, communicate with a broad
community of interesting people and keep in
touch with friends and family.
4 • Mission: To remain the fastest, most modern and
aesthetically pleasing means of communicating
on the internet.
Audio and Video uploads
In the United Kingdom, Bebo is
the second best social network
It offers many of the same
features as other social
free account with Bebo and
upload photos, videos and
The site is accessible also the
users from United States,
Australia, Canada, Poland, France
Users of Habbo are
between the age group of
13 – 18 years.
major part of the users are
from the U.S., Habbo social
networks is very popular in
places like the United
Kingdom, Japan, Sweden,
Spain, Italy, Finland and
Effects of Social Networking Sites on
The practice of logging on
daily to see hundreds of
new photos, comments,
and user statuses have
begun to take away our
ability to keep our focus
on something for more
than an hour or two,
making ADHD a very real
and possible effect of SNS
Depression and Loneliness
• When interacting with
someone through text
messaging, or email, a
large portion of how
humans interact is
Narcism, or the excessive
love or admiration of
oneself, has become one
of the largest problems,
especially in SNS users.
This way of self-entitled
thinking is very dangerous
for any person. This can
negatively affect how we
see ourselves, as well as
how we treat and perceive
• Social Networking Sites become a larger
portion of our lives; they have begun to
damage their users, both mentally and
Sense of Community
• Ease of Use
• Low Cost
• Convert users
• Expose blogs and
• Mergers and
• Competing Platforms
• Abuse and
• Risk of losing image
External Environment Analysis
- Pressure to crack down on child
- Increased emphasis on privacy
- Greater affluence, leading to more
number of users online
- “Everyone’s on it” & there is a
pressure to Belong
- Increases in broadband speed and
- Decrease in bandwidth and data
Top 10 in India(no. of users)
Total Unique Visitors (000)
Disadvantages Of Social Networking
•Opens up the possibility for hackers to commit fraud and
launch spam and virus attacks.
•Increases the risk of people falling prey to online scams
that seem genuine, resulting in data or identity theft.
•May result in negative comments from employees about
the company or potential legal consequences if employees
use these sites to view objectionable, illicit or offensive
•Potentially results in lost productivity, especially if
employees are busy updating profiles, etc.
How Social Networking is
• Building a Collaborative Culture
• Establishing more effective two-way
• Creating more engaging learning experiences
• Sharing current practices through a knowledge
• Improving Employee involvement and
• Assessing progress more regularly and effectively