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EMPIRE SATELLITE CASE
RESPONSE VERY IMP   IMP   NEUTRAL   OF LITTLE NOT AT    TOTALS                                    IMP       ALL IMPVERY   ...
From the table, the following conclusions can    be drawn :   Those who are very satisfied with    computerized voice rec...
VERY SATISFIED WITH COMPUTERIZED VOICE VRYBUT FEEL TALKING TO OPERATOR ALSO PLAY IMP               IMP ROLE               ...
   Those who are satisfied with computerized    voice recording & also feel that talking to an    operator also plays a ...
ž Those who are satisfied with       computerized voice recording &    also feel that talking to an operator              ...
   Those who are neutral with computerized    voice recording & also feel that talking to an    operator also plays    a...
v.imp, 5 not                     imp, 5imp, 20                   neutral, 7           litle          imp, 7
   Those who are dissatisfied with computerized    voice recording & also feel that talking to an    operator also plays...
v.imp            12%not imp                     imp 28%                     12%                  neutrallitle imp         ...
   Those who are very dissatisfied with    computerized voice recording & also feel that    talking to an operator also p...
Sales v.imp                 9%                  impnot imp                  14% 31%                 neutral  little imp   ...
RESPONSE VERY IMP   IMP (4)   NEUTRAL   OF LITTLE NOT AT      TOTALS0        (5)                  (3)       IMP(2)    AL I...
RESPONSE VERY IMP   IMP   NEUTRAL   OF LITTLE NOT AT    TOTALS                                    IMP       ALL IMPVERY   ...
RESPONSE VERY IMP   IMP   NEUTRAL   OF LITTLE NOT AT    TOTALS                                    IMP       ALL IMPVERY   ...
   Since the people who are very satisfied with    computerized voice recording do not prefer    to speak to an operator,...
In todays busy schedule no one has leisure                    time as,If a person wants to speak to an operator, it  will ...
Marketing ramashastri  bimm - empire satellite
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Marketing ramashastri bimm - empire satellite

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Transcript of "Marketing ramashastri bimm - empire satellite"

  1. 1. EMPIRE SATELLITE CASE
  2. 2. RESPONSE VERY IMP IMP NEUTRAL OF LITTLE NOT AT TOTALS IMP ALL IMPVERY 38 62 40 20 200 360SATISFIEDSATISFIED 8 7 5 8 6 34NEUTRAL 5 5 7 7 20 44DISSATISF 3 3 6 7 8 27IESVERY 3 5 7 9 11 35DISSATISFIEDTOTAL 57 82 65 51 245 500
  3. 3. From the table, the following conclusions can be drawn : Those who are very satisfied with computerized voice recording & also feel that talking to an operator also plays a---- very important role are 38, important role are 62, neutral role are 40, of little importance are 20 and not at all important are 200.
  4. 4. VERY SATISFIED WITH COMPUTERIZED VOICE VRYBUT FEEL TALKING TO OPERATOR ALSO PLAY IMP IMP ROLE 10% IMP 17% NOT AT NEUTRAL ALL IMP 11% 56% LITTLE IMP 6%
  5. 5.  Those who are satisfied with computerized voice recording & also feel that talking to an operator also plays a very important role are 8, important role are 7, neutral role are 5, of little importance are 8 and not at all important are 6.
  6. 6. ž Those who are satisfied with computerized voice recording & also feel that talking to an operator also plays aNOT IMP VRY IMP 18% 23% LITTLE NEUTRAL IMP IMP 15% 23% 21%
  7. 7.  Those who are neutral with computerized voice recording & also feel that talking to an operator also plays a very important role are 5, important role are 5, neutral role are 7, of little importance are 7 and not at all important are 20.
  8. 8. v.imp, 5 not imp, 5imp, 20 neutral, 7 litle imp, 7
  9. 9.  Those who are dissatisfied with computerized voice recording & also feel that talking to an operator also plays a very important role are 3, important role are 3, neutral role are 6, of little importance are 6 and not at all important are 7.
  10. 10. v.imp 12%not imp imp 28% 12% neutrallitle imp 24% 24%
  11. 11.  Those who are very dissatisfied with computerized voice recording & also feel that talking to an operator also plays a very important role are 3, important role are 5, neutral role are 7, of little importance are 9 and not at all important are 11.
  12. 12. Sales v.imp 9% impnot imp 14% 31% neutral little imp 20% 26%
  13. 13. RESPONSE VERY IMP IMP (4) NEUTRAL OF LITTLE NOT AT TOTALS0 (5) (3) IMP(2) AL IMP(1)VERY 190 248 120 40 200 798SATISFIESSATISFIED 40 28 15 16 6 105NEUTRAL 25 20 21 14 20 100DISSATISF 15 12 18 14 8 67IEDVERY 15 20 21 18 11 85DISSATISFIEDTOTAL 285 328 195 102 245 1155
  14. 14. RESPONSE VERY IMP IMP NEUTRAL OF LITTLE NOT AT TOTALS IMP ALL IMPVERY 190 310 200 100 1000 1800SATISFIED(5)SATISFIED 32 28 20 32 24 136(4)NEUTRAL 15 15 21 21 60 132(3)DISSATISF 6 6 12 14 16 54IED(2)VERY 3 5 7 9 11 35DISSATISFIED(1)TOTALS 246 364 260 176 1111 2157
  15. 15. RESPONSE VERY IMP IMP NEUTRAL OF LITTLE NOT AT TOTALS IMP ALL IMPVERY 380 558 320 140 1200 2598SATISFIEDSATISFIED 72 56 35 48 30 241NEUTRAL 40 35 42 35 80 232DISSATISF 21 18 30 28 24 121IEDVERY 18 25 28 27 22 120DISSATISFIEDTOTALS 531 690 455 278 1356 3312
  16. 16.  Since the people who are very satisfied with computerized voice recording do not prefer to speak to an operator, the company therefore should not go ahead with the idea of removing the current voice recording system.
  17. 17. In todays busy schedule no one has leisure time as,If a person wants to speak to an operator, it will be a time-consuming job as 1 operator cannot deal with N no. of consumers (as It may happen).While if computerized voice recording system is adopted it will be a faster means of communication.
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