marketing strategy of web designing service
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marketing strategy of web designing service marketing strategy of web designing service Presentation Transcript

  • PROJECTONWEB DESIGNING SERVICE
    BY:
    SHUBHADIP BISWAS
  • MARKET ATTRACTIVENESS MACRO and MICRO LEVEL
    MACRO LEVEL
    • websites have become a door of opportunity, and business contacts
    • Size of Indian ecommerce market -approximately USD 6.79 billion-annual growth rate-70%
    • Internet users IN INDIA –approximately 100.000.000- 8.5% of population
    • the boom in offshore outsourcing—cost advantage 1:3
    • Most of small, medium companies are not using webpage-but realizing the benefit.
    • Non-users of website have no preference for known and tested brands.
    • 3 out of 4 Internet users are now on the net ‘daily’.
    • the post 1990s globalization and the free enterprise policies
    • a potential slowdown in growth after the historic U.S. credit downgrade
    MICRO LEVEL
    • the number of Internet users worldwide is expected to touch 2.2 billion by 2013.
    • Real estate, healthcare ,retail, manufacturing, telecommunication [vendors] and other SMEs have understood importance.
    • Ready to provide cost efficient package---domain name registration, web hosting and development, web designing[novel and SEO friendly]and maintenance.
    • offer round the clock customer support
  • INDUSTRY DOMAINSMACRO LEVEL and MICRO LEVEL
    MACRO LEVEL
    • Buyers are looking for unique website designs-three groups of customers—bargaining power of buyer is increasing
    • Due to increasing demand-Google, Yahoo, Altavista etc have decreased price of web space and maintenance—8000-8500/- for unlimited for an year-bargaining power of suppliers is lower
    • Print media, social networking sites, mobile internet, traditional brick and mortar—substitutes of web development tools
    • India still has some of the best and talented developers and designers---1.037 million domain name registrations. The total number of domain name registrations in India is estimated to be 2.15 million
    • High competition in market-low entry and exit barrier.—threat of new entrants
    MICRO LEVEL
    • Expertise over variety of platforms—php, .net, html, dhtml, ajax, flash, java etc.—CREATIVE WEB DESIGNING
    • Organization culture
    • Experienced and efficient employers—creative designers
    • Offering low price—20 mb space/.com domain/web hosting/web designing/logo design/2 months maintenance free --- Rs.2300/-
  • TEAM DOMAINS
  • STP ANALYSIS
    SEGMENTATION
    • Demographic—type of company,[0-50 employees], revenue of company, number of clients of my customer, education, income level.
    • Geographic- east India[rural and urban]and foreign market[offshore outsourcing]
    • Behavioral—consumer need-type of needs—for information, inclusion of shopping cart, to make a presence, for networking, to intensify public interest, to serve customers etc. Choice of design , up gradation of webpage, Usage of website, influence of reference , use of media, to increase sales
    TARGETING
    Targeting market from 4 perspective:
    • 1.distance from our office
    • 2.literacy rate---which has direct link with computer awareness
    • 3.population
    • 4.growth of target segments
    Travel agency, Real estate, healthcare ,retail, manufacturing, telecommunication [vendors]-of west Bengal, Bihar, Orissa, Jharkhand
  • STP ANALYSIS
    POSITIONING
    SYMBOLIC POSITIONING AND FUNCTIONAL POSITIONING
    • Service differentiation----dynamic and cms web development---PRICE QUALITY APPROACH
    • Online free trial and providing customized service—superior after sales service---CUSTOMERS BENEFIT APPROACH
    BRAND POSITIONING
    • organize seminars and workshops to create awareness
    • Create a portfolio of our best creation
    • Include your business information on every site we build
    • Social media marketing
    • Content building
    • Using RSS feeds
    • E-mail marketing
    • PROPER USE OF DIGITAL/ONLINE MARKET CHANNEL
    • Showcasing case studies
  • SERVICE & PRICE
    • Budget Domain Website Package (RS.2300/-)
    • Mid-Level Website Package (RS.3000/-)
     
    • Catalog Website Package (RS.4000/-).
     
    • Website Hosting (free for first 2 months then RS.500/- per year ):
    • Website Maintenance (RS.500/-)
    COMPETITORS:
    Miracle studios, lnsel, India designers, dimension india, Agtsindia, XigmaPro, web design company, mail mantra, century website, 32 bytes, brand mantra, ai future, websys, glosoftindia, adisol, webkriti, Calcutta webdevelopoers, Taragana INC, websoft etc
  • MARKETING STRATEGY
    • COMPETITIVE STRATEGY:
    DIFFERNTIATION—DIFFERENTIATED PROSPECTOR---CREATIVITY IN WEB DESIGNING
    • NICHE MARKETING STRATEGY
    • MARKET IS IN GROWTH STATE---CHALLENGER—GUERILLA ATTACK
  • ??
  • THANK
    YOU