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Case study analysis indo us ventures--by sdb Presentation Transcript

  • 1. CASE STUDY ANALYSISINDO US VENTURES
    BY:
    SHUBHADIP BISWAS
    FT-10-948
    PGDM 10-12
    IILM GSM
  • 2. MARKET ATTRACTIVENESS MACRO LEVEL
    • CONTENTSENSE
    • 3. 10,000 news sources in India with an average of more than 50 articles per source each day
    • 4. content subscriptions and revenue sharing on advertisements and commerce transactions.
    • 5. The attention span of consumers is shrinking
    • 6. The problem of finding relevant, personalized news- and commerce-related information is real and growing
    • 7. CELLSOL
    • 8. secondary storage infrastructure for mobile devices –first mover advantage
    • 9. Mobile phones have become multifunctional devices
    • 10. Mobile phones are lost or upgraded every 12 to 24 months on average
    • 11. GLEDUPORT
    • 12. high demand for supplementary education in the West
    • 13. cost-effective online tutoring in mathematics and sciences
    • 14. 50% of customers renewing their subscription after the initial trial period
    • 15. 50 million students in the US alone of which more than 1.6 million have studied online
    • 16. TRAVEL-KING
    • 17. online Indian domestic travel industry -US$600 million
    • 18. low cost carriers and increased connectivity
    • 19. thriving consumer economy and increasing consumer spending
  • MARKET ATTRACTIVENESSMICRO LEVEL
    • CONTENTSENSE
    • 20. Online news is growing at 11% CAGR and is the third most popular internet application
    • 21. Target segment--publishers, especially print publishers
    • 22. CELLSOL
    • 23. In Asia–Pacific region, projected growth-from the current 1.2 to 2 billion users within 3 years
    • 24. target markets --Asia and the USA
    • 25. Cellsol expects over three million users within 18 months of launch
    • 26. GLEDUPORT
    • 27. separate US and UK sites
    • 28. voice-based tutoring for K-12 students in the United States and the United Kingdom and, eventually, other Western markets
    • 29. Forrester forecasts US$12-16 billion of online tutoring across the US, UK and India within two years
    • 30. TRAVEL-KING
    • 31. India is the third fastest growing domestic aviation market in the world-is expected to reach US$2 billion within three years
    • 32. Primary target segment-airlines
  • INDUSTRY DOMAINSMACRO LEVEL
    • CONTENTSENSE
    • 33. major search providers--Google and Yahoo—STRONG COMPETITORS
    • 34. revenue share with the publisher receiving ten per cent of the incremental revenues
    • 35. CELLSOL
    • 36. Fast mover
    • 37. Presence of powerful competitors
    • 38. GLEDUPORT
    • 39. Suppliers of educational materials grossed US$80 billion worldwide—2008
    • 40. competes with many private tutors and traditional education companies--Sylvan, Princeton Review, Kaplan, Huntington, and Kumon.
    • 41. There are half a dozen very aggressive online players in the US, all in the early stages of development
    • 42. TRAVEL-KING
    • 43. There are thousands of both IATA agents and non-IATA agents
    • 44. Commission has to be paid to its agents
    • 45. The online travel industry is already crowded- all backed by well known and deep pocketed venture capital investors.
    • 46. all Indian airlines promote their own websites.
  • INDUSTRY DOMAINSMICRO LEVEL
    • CONTENTSENSE
    • 47. ContentSense bases its search on a proprietary algorithm that its founder,Its dynamic directory is optimized to work with non-structured data and provides user-specific context-based clusters.
    • 48. CELLSOL
    • 49. mobile telephone industry’s first personal content platform
    • 50. The business model--’Software as a Service’.
    • 51. GLEDUPORT
    • 52. India has an abundant--supply of high quality content and teachers
    • 53. cost-effective online tutoring in mathematics and sciences --a monthly flat fee, currently $100, for unlimited access to all subjects and topics.
    • 54. TRAVEL-KING
    • 55. plans to empower existing brick-and-mortar travel agents all over India with instant ticketing solutions for domestic and international travel
    • 56. agent volume consolidation and technology integration with Abacus, a Global Distribution System (GDS) for airline tickets
  • TEAM DOMAINS