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    Case study analysis indo us ventures--by  sdb Case study analysis indo us ventures--by sdb Presentation Transcript

    • CASE STUDY ANALYSISINDO US VENTURES
      BY:
      SHUBHADIP BISWAS
      FT-10-948
      PGDM 10-12
      IILM GSM
    • MARKET ATTRACTIVENESS MACRO LEVEL
      • CONTENTSENSE
      • 10,000 news sources in India with an average of more than 50 articles per source each day
      • content subscriptions and revenue sharing on advertisements and commerce transactions.
      • The attention span of consumers is shrinking
      • The problem of finding relevant, personalized news- and commerce-related information is real and growing
      • CELLSOL
      • secondary storage infrastructure for mobile devices –first mover advantage
      • Mobile phones have become multifunctional devices
      • Mobile phones are lost or upgraded every 12 to 24 months on average
      • GLEDUPORT
      • high demand for supplementary education in the West
      • cost-effective online tutoring in mathematics and sciences
      • 50% of customers renewing their subscription after the initial trial period
      • 50 million students in the US alone of which more than 1.6 million have studied online
      • TRAVEL-KING
      • online Indian domestic travel industry -US$600 million
      • low cost carriers and increased connectivity
      • thriving consumer economy and increasing consumer spending
    • MARKET ATTRACTIVENESSMICRO LEVEL
      • CONTENTSENSE
      • Online news is growing at 11% CAGR and is the third most popular internet application
      • Target segment--publishers, especially print publishers
      • CELLSOL
      • In Asia–Pacific region, projected growth-from the current 1.2 to 2 billion users within 3 years
      • target markets --Asia and the USA
      • Cellsol expects over three million users within 18 months of launch
      • GLEDUPORT
      • separate US and UK sites
      • voice-based tutoring for K-12 students in the United States and the United Kingdom and, eventually, other Western markets
      • Forrester forecasts US$12-16 billion of online tutoring across the US, UK and India within two years
      • TRAVEL-KING
      • India is the third fastest growing domestic aviation market in the world-is expected to reach US$2 billion within three years
      • Primary target segment-airlines
    • INDUSTRY DOMAINSMACRO LEVEL
      • CONTENTSENSE
      • major search providers--Google and Yahoo—STRONG COMPETITORS
      • revenue share with the publisher receiving ten per cent of the incremental revenues
      • CELLSOL
      • Fast mover
      • Presence of powerful competitors
      • GLEDUPORT
      • Suppliers of educational materials grossed US$80 billion worldwide—2008
      • competes with many private tutors and traditional education companies--Sylvan, Princeton Review, Kaplan, Huntington, and Kumon.
      • There are half a dozen very aggressive online players in the US, all in the early stages of development
      • TRAVEL-KING
      • There are thousands of both IATA agents and non-IATA agents
      • Commission has to be paid to its agents
      • The online travel industry is already crowded- all backed by well known and deep pocketed venture capital investors.
      • all Indian airlines promote their own websites.
    • INDUSTRY DOMAINSMICRO LEVEL
      • CONTENTSENSE
      • ContentSense bases its search on a proprietary algorithm that its founder,Its dynamic directory is optimized to work with non-structured data and provides user-specific context-based clusters.
      • CELLSOL
      • mobile telephone industry’s first personal content platform
      • The business model--’Software as a Service’.
      • GLEDUPORT
      • India has an abundant--supply of high quality content and teachers
      • cost-effective online tutoring in mathematics and sciences --a monthly flat fee, currently $100, for unlimited access to all subjects and topics.
      • TRAVEL-KING
      • plans to empower existing brick-and-mortar travel agents all over India with instant ticketing solutions for domestic and international travel
      • agent volume consolidation and technology integration with Abacus, a Global Distribution System (GDS) for airline tickets
    • TEAM DOMAINS