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Lessons From Travel<br />G2B Summit 2011<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rig...
David Atkins, CMO<br />email: datkins@acceller.com<br />twitter: atkinsdavid<br />Acceller Proprietary and Confidential. C...
> A Brief History<br />of Travel<br />_<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All righ...
?<br />2000<br />1990<br />2010<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reser...
1990 - 2010<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.<br />
Consumer Booking Session…<br />August 24, 2010 User Session<br />Continued…<br />Continued…<br />Continued…<br />Start of ...
The only constant imperative <br />when it comes to Digital<br />Sales, Marketing, Distribution and eCommerce is <br />CHA...
Digital Evolution<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide....
Content is Pervasive<br />Source: Pew Internet 2010<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, I...
Content is the brand<br />Source: Experian Hitwise 2010<br />Acceller Proprietary and Confidential. Copyright 2011 Accelle...
Consumers demand Choice<br />…in all verticals<br />Source: Compete.com 2010<br />Acceller Proprietary and Confidential. C...
Lessons Learned<br />Consumers desire comparison<br />Content is king…in more ways than one<br />More distribution channel...
Thank You<br />G2B Summit 2011  datkins@acceller.com<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, ...
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Acceller Learnings from Travel for Cable Cos

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  • Transcript of "Acceller Learnings from Travel for Cable Cos"

    1. 1. Lessons From Travel<br />G2B Summit 2011<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.<br />
    2. 2. David Atkins, CMO<br />email: datkins@acceller.com<br />twitter: atkinsdavid<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.<br />
    3. 3. > A Brief History<br />of Travel<br />_<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.<br />
    4. 4. ?<br />2000<br />1990<br />2010<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.<br />
    5. 5. 1990 - 2010<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.<br />
    6. 6. Consumer Booking Session…<br />August 24, 2010 User Session<br />Continued…<br />Continued…<br />Continued…<br />Start of Session:<br />www.gmail.com<br />Back to Expedia<br />12 pages content<br />15 Pages on Expedia:<br />Search package: destination SLC<br />2 Pages on Utah.com<br />Browse maps<br />5 Pages on Gmail:<br />Email content<br />Direct Type:<br />Hyatt.com<br />Google Search & Click:<br />www.TripAdvisor.com<br />Back to Expedia<br />5 pages content<br />Google Search & Click:<br />www.Steelers.com<br />8 Pages on Hyatt:<br />Gold Passport login, SLC hotel search<br />5 Pages on TripAdvisor:<br />Utah, Salt Lake City pages<br />Google Search & Click:<br />www.SeatGuru.com<br />6 Pages on Steelers.com:<br />Miscellaneous content<br />Direct Type:<br />www.Hotwire.com<br />Click on Link:<br />www.visitsaltlake.com<br />5 Pages on SeatGuru<br />Browse seat maps<br />Direct Type:<br />www.post-gazette.com<br />7 Pages on Hotwire<br />Search package: destination SLC<br />2 Pages on Visit Salt Lake<br />Browse things to do<br />Back to Expedia<br />4 pages content<br />Direct Type:<br />www.Cheaptickets.com<br />3 Pages on Post Gazette:<br />News content<br />Back to TripAdvisor<br />3 pages content<br />Booked Package on Expedia<br />Google Search & Click:<br />www.Expedia.com<br />5 Pages on Cheaptickets<br />Search package: destination SLC<br />Click on Link:<br />www.utah.com<br />Back to Utah.com<br />6 pages content<br />Source: Expedia and Compete 2010<br />Continued browsing…<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.<br />
    7. 7. The only constant imperative <br />when it comes to Digital<br />Sales, Marketing, Distribution and eCommerce is <br />CHANGE<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.<br />
    8. 8. Digital Evolution<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.<br />
    9. 9. Content is Pervasive<br />Source: Pew Internet 2010<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.<br />
    10. 10. Content is the brand<br />Source: Experian Hitwise 2010<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.<br />
    11. 11. Consumers demand Choice<br />…in all verticals<br />Source: Compete.com 2010<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.<br />
    12. 12. Lessons Learned<br />Consumers desire comparison<br />Content is king…in more ways than one<br />More distribution channels <br />= exposure and multiplier effect<br />Evaluate on Sales, Marketing <br />and Distribution plus indirect<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.<br />
    13. 13. Thank You<br />G2B Summit 2011 datkins@acceller.com<br />Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.<br />

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