• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
A203 Overview Deck
 

A203 Overview Deck

on

  • 253 views

 

Statistics

Views

Total Views
253
Views on SlideShare
253
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    A203 Overview Deck A203 Overview Deck Presentation Transcript

    • WHO IS AREA203
    • WHO WE ARE
    • WHO WE ARE
      • AREA203 DIGITAL is a performance agency of digital mentors devoted at keeping clients #1 by fusing strategy, analytics, media, and creative offerings to cultivate strong relationships with consumers
      • Well-seasoned team that collectively helped more than 150 Fortune 500 brands win
      • Team leads with an average of 15+ years experience working within their departments
    • WHO WE ARE
      Top 20 Google Customer &Top 10 Yahoo! / Bing Customer,
      Managing more than $35MM in annual paid search advertisement, 150 campaigns, over
      200,000 keywords
      Only 2 Digital Marketing Agencies Invited
    • STRATEGIC PARTNERSHIPS
      • We’ve strategically built relationships with vendors, such as Google, Microsoft, and Efficient Frontier to gain leverage with smaller budgets to maximize media dollars
    • LOCATIONS
    • AREA203 APPROACH
    • AREA203 DEFINITION
      ar·e·a (n): the whole, measurable extent of a clearly defined plane
      AREA203 is your digital marketing outfitter. We build a lasting relationship with you that stems from a mutual respect and is geared toward growing your company to its highest potential. Our work is underpinned by a mentorship approach andunconventional, articulate creative that clearly shapes your brand. The digital marketing campaigns we construct support your existing loyal customers, win you new ones, and deploy the latest technology to your advantage. Our finely-tuned analytics predict, execute, and map your campaign’s performance, recalibrating along the way to bring you optimal results.
      We are greater than design, more significant than strategy – we are the sum of all our parts. We’re more than just a digital agency.
    • STRATEGY
      We get to know you and your brand, and we research your current market position. Together, we establish your marketing goals and a clear path to achieve them and even exceed them.
      Brand
      TRADITIONAL
      DIGITAL
      • Digital Business Strategy
      • Digital Product Strategy
      • Channel Strategy
      • Digital Marketing Strategy
      • Digital Marketing Plan
      • User Experience Strategy
      • Mobile Strategy
      • Online Measurement & Optimization Strategy
      • Social Media Strategy
      Digital
      Traditional
    • CREATIVE
      Our creative department draws on unique people with years of experience and the most current tools to give your brand a voice and personality that will resonate with your consumers.
      Brand
      TRADITIONAL
      DIGITAL
      • Website Development
      • Outdoor
      • Broadcast
      • Print• Marketing Collateral
      • Branding
      • Analytics
      • Point of Purchase
      Digital
      Traditional
    • DIGITAL MARKETING EXECUTION
      We then highlight the vital digital points of communication that will increase your brand awareness and reach the most consumers. We not only employ social media, PPC, and SEO, but we understand how consumers interact with each channel and how to best engage them in conversation with your brand.
      Brand
      TRADITIONAL
      DIGITAL
      • Mobile Advertising
      • Social Media• Landing Page Optimization
      • Email Marketing
      • Search Engine Optimization
      • Affiliate Marketing
      • Pay-Per-Click Marketing
      • Channel Marketing
      Digital
      Traditional
    • AREA203 CASE STUDY
    • GUATEMALA TOURISM BOARD
      The client was challenged with a need for expansive growth in their key market against a set of more highly funded competitors (i.e., Mexico, Costa Rico)
      TRADITIONAL
      DIGITAL
      Digital
      Traditional
    • GUATEMALA TOURISM BOARD
      Proposed Solution: Develop and execute a social media strategy for Guatemala Tourism inclusive of a brand awareness campaign with the following components:
      • Industry-specific landscape assessment 
       
      • Engagement Plan
       
      • Integration Strategy
       
      • Metrics and Measurement Strategy
       
      • Reporting and Optimization
       
      TRADITIONAL
      DIGITAL
      Digital
      Traditional
    • GUATEMALA TOURISM BOARD
      Value* of the INGUAT Facebook page increased by 769% in only60 days.
      TRADITIONAL
      DIGITAL
      Digital
      Traditional
      Value of page based on: fans, posts, interactions with an earned media CPM of $25. *using Vitrue social page evaluator tool
    • GUATEMALA TOURISM BOARD
      TRADITIONAL
      DIGITAL
      Digital
      Traditional
      Value of page based on: fans, posts, interactions with an earned media CPM of $25. *using Vitruesocial page evaluator tool
    • AREA203 WORK EXAMPLES
    • PACIFICO
      TRADITIONAL
      DIGITAL
      Digital
      Traditional
    • STEINHATCHEE LODGE & MARINA
      TRADITIONAL
      DIGITAL
      Digital
      Traditional
    • MARINA PEZ VELA
      TRADITIONAL
      DIGITAL
      Digital
      Traditional
    • MARINA PEZ VELA
      TRADITIONAL
      DIGITAL
      Digital
      Traditional
    • FOREVER NEW ORLEANS
      TRADITIONAL
      DIGITAL
      Digital
      Traditional
    • THANK YOU
    • SAM ARCHBOLD | SAM.ARCHBOLD@AREA203.COM | 423.591.7500
      1516 RIVERSIDE DRIVE, CHATTANOOGA, TN, 37406