Business plan edited_final-10-17-20111

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This is the business plan written for the owners of Dream Young.

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Business plan edited_final-10-17-20111

  1. 1. Business plan BUSN 460 - Senior ProjectKenia Alvarez, Tana Campbell, Bryan Hatcher, Marcus Hill, Michael Mapes, Louis Molnar, John Proffitt, Patrick Rimmer, Curtis Sinkfield, Lorena Vasquez, Carlos Vazquez 10/17/2011
  2. 2. Table of ContentsTable of Contents........................................................................................................................................2Mission Statement.......................................................................................................................................3Business Description....................................................................................................................................4 Goals........................................................................................................................................................4 Core Value (Competencies).....................................................................................................................4 Vision.......................................................................................................................................................5Internal Management Team........................................................................................................................5 Executive Director, Otis Young................................................................................................................5 Responsibilities:...................................................................................................................................6 Deputy Director, Nikki Young...................................................................................................................6 Responsibilities:...................................................................................................................................7 Program Manager/ Coordinator, Nikki Young.........................................................................................7 Responsibilities:...................................................................................................................................7 Director of Finance/ Accountant – John Abraham ..................................................................................8 Qualifications:......................................................................................................................................8 Responsibilities:...................................................................................................................................8 Technology/ Facilities Manager – Otis Young .........................................................................................8 Responsibilities:...................................................................................................................................9 Marketing/ Public Relations (PR) Director – Otis Young/ Nikki Young.....................................................9 Qualifications:......................................................................................................................................9 Responsibilities:.................................................................................................................................10 (Psychiatric) Nurse – Ann Vincent.........................................................................................................10 Responsibilities:.................................................................................................................................11 Curriculum Developer/ Lead Instructor – Nikki Young...........................................................................12 Responsibilities:.................................................................................................................................12 Patient Care Coordinator/ Instructors – (3) Vacant...............................................................................13 Qualifications: ...................................................................................................................................13 Responsibilities..................................................................................................................................13External Management Team.....................................................................................................................13 32
  3. 3. Dream Young Marketing Plan....................................................................................................................15 Grant Sample Cover Letter................................................................................................................16 Grants for Nonprofit Organization.....................................................................................................18Financial Plan.............................................................................................................................................19 Projected Revenues:..............................................................................................................................20 Break Even, Profit/Loss analysis:............................................................................................................20 Uses of Funds:........................................................................................................................................20 Income Statement: Dream Young..........................................................................................................21 Balance Sheet: Dream Young.................................................................................................................22Operations Plan.........................................................................................................................................23 Hours of Operation:...............................................................................................................................23 Location:................................................................................................................................................23 Equipment needed:...............................................................................................................................24 Coordinating Agencies: ........................................................................................................................25 Current number of clients:.....................................................................................................................25 Nonprofit 501c3 status:.........................................................................................................................25 Services provided:..................................................................................................................................25Risk Assessment.........................................................................................................................................26 Business Law..........................................................................................................................................26 Financial.................................................................................................................................................26 Documentation......................................................................................................................................26 Facility updates and risks.......................................................................................................................26 Population.............................................................................................................................................27 Exit Strategy...........................................................................................................................................27Environmental and Industrial Analysis.......................................................................................................27 Clients................................................................................................................................................29 Competition (Environmental) and Industry Analysis .........................................................................30Sources......................................................................................................................................................33 Mission Statement 32
  4. 4. Dream Young mission is helping adult individuals with disabilities transition into society,through educational training programs that are designed to help them continue their socialdevelopment through various forms of creative media & arts. Business DescriptionDream Young is a non-profit organization dedicated to help mentally challenged adults tointegrate into the community. Otis Young started working with the Agency for Persons withDisabilities as an independent contractor and, along with his mother, helped to establish “AtYour Request Plus” (AYRP), a waiver program. Upon moving to Tampa in 2005, Nikki Youngjoined AYRP and this is when Otis and Nikki noticed a lack of developmental resources for theclients they were servicing. Dream Young then started their non-profit organization on October26, 2010. Furthermore, these clients did not have access to social outlets in the community andwere often misunderstood because they lacked basic social skills. Dream Young works with thecommunity. Regal Cinemas is an example of one known resource for Dream Young, grantingpeople with developmental disabilities free admission into their movie theaters. Dream YoungArts & Media will support our member’s goals and help our participants learn to safely interactwith their communities through music, social networking programs, and basic educational skills.i.e., telling the time, counting money, budgeting, filmmaking, etc. Goals1.) Increase clients from 8 to 25.2.) To have a 100% graduation rate.3.) To expand and upgrade Dream Youngs facility to accommodate a growing number ofclients. Core Value (Competencies) 32
  5. 5. Dream Youngs core values/competencies include everything from basic to advance life skillstraining. This includes access to a professional music studio, several years of experience withintroducing people with disabilities into the community, and the ability to create personalizedprograms for each client. These core value/competencies will help set Dream Young apart fromother developmental disability organizations. VisionDream Youngs vision is to be known as a “Boys and Girls Club” for people with disabilities.Dream Young will support our clients goals and help them develop safely into theircommunities through the use of educational skills, music, and media. Dream Young wants toprovide a place where people with disabilities will feel free to go and socialize, develop theirtalents, and learn social skills to help them live independently in society. Internal Management TeamExecutive Director, Otis YoungOtis Young was born in Brooklyn, New York and grew up in Miami, Fl. In 2001, Mr. Young co-founded Landmark Entertainment Corporation (LEC) and was a musical artist who performedwith the group, The Committee Executive Alliance. In addition to developing the company’scorporate policies, structure, strategies, key brands and products, Mr. Young lead thenegotiation of corporate contracts in the areas of: music publishing, record distribution andmusic production. His experiences in the music industry have given Mr. Young a keen insight onhow to effectively manage a business, with limited resources and how to expand modestoperations to a global level.In 2001, Mr. Young was integral in LEC’s global launch of the Billboard hit record, “Get CrunkedUp”. After several years in the music industry, Mr. Young was compelled to give back to thecommunity, so he relocated from Miami to Tampa and completed his Waiver Provider Programcertification, with the State of Florida’s Agency for Persons with Disabilities (APD). Mr. Youngspent the next six years working for At Your Request Plus, a nonprofit organization he co-founded, as a Supported Living Coach, servicing individuals with disabilities and assisting themwith living a more balance life, assisting them with job placement and living arrangements,gaining extensive experience in assisting developmentally challenged people with maintaining 32
  6. 6. their independence, enabling them to successfully integrate into their community while beingsocially and financially secure through close supervisor and innovative education methods.Responsibilities: • Represent the company as an ambassador of public advocacy programs in the Tampa metropolitan area, with particular concern for the developmentally disabled people of the community, by working with local organizations that are designed to assist disabled people. • Implement the strategic goals and objectives of the organization • With the chair, enable the Board to fulfill its governance function • Provide direction and leadership toward the achievement of the organizations philosophy, mission, strategy, and its annual goals and objectives.Deputy Director, Nikki YoungNikki Young was born in Manhattan New York and raised in Miami, Florida. Mrs. Young hasworked in the nonprofit community for over 11 years. From 1999 through 2002, Mrs. Youngworked for the 1st Time Homebuyer Loans Program for the Miami-Dade Affordable HousingFoundation, in Miami, Florida. While there, Mrs. Young was instrumental in promoting thefederally funded American Dream Down-payment Initiative (ADDI); an initiative designed toassist low-income first-time homebuyers in purchasing single-family homes.In 2002, Mrs. Young transitioned to a Housing Counselor position with the Miami-Dade PublicHousing Authority in Opa Locka, Florida, where she hosted monthly 1st Time HomebuyersWorkshops to educated homebuyers through seminars, credit counseling, and financialmanagement programs. In 2005, Mrs. Young relocated to Tampa, where she received hercertification as a Supported Living and Supported Employment Coach, with the State ofFlorida’s Agency for Persons with Disabilities (APD). She was subsequently hired-on as acontractor with APD, where she currently contributes to social and physical developmentprograms for the developmentally disabled.As an independent contractor, Mrs. Young noticed the lack of training programs designed forpeople with developmental disabilities, past the age of 18. These training programs includedassistance in teaching them the basic social and educational skills to help them become moreindependent in their communities. Mrs. Young, in collaboration with her business partner OtisYoung, has identified an opportunity to facilitate the needs of mature members of the 32
  7. 7. developmentally disabled community by teaching them how to seamlessly integrate intosociety.Responsibilities: • Develop a program that aligns with the mission of the organization • Internal and external facing responsibilities with local charities • Business development and reporting • Evaluation of high-quality client delivery services • Written products to administration • Overall cognizance on Information Technology, reporting, facilities, and human capital (HR/recruiting, mentoring, career progression). • Partner closely with the ED to chart Dream Young’s future growth and strategic response to the increasing demand for the organization’s services.Note: Mrs. Young will initially serve as Lead Instructor, developing the curriculum for a pilotprogram, and as the Program Manager, until an adequate candidate is selected.Program Manager/ Coordinator, Nikki YoungResponsibilities: • Observe the responsiveness of the Waiver Provider Program, to include:  Monitoring the individual progress of clients  Assisting the curriculum developer with training analysis and documentation of training results. • Coordinate the work outlined in the goals of the project and for writing the research summary reports. • Submit program findings to organizations that promote awareness and support for developmentally disabled individuals. • Work with the Deputy Director to identify current and future needs and opportunities to expand operations. 32
  8. 8. Director of Finance/ Accountant – John AbrahamCurrently, Mr. Young manages the internal account ledger at DreamYoung, with financialmanagement assistance from John Abraham, an accountant at At Your Request Plus.Qualifications: • Five to eight years of professional experience managing the finance and administration in the non-profit sector. • Experience creating and driving the analytic framework for planning and managing organizational change in a highly entrepreneurial organization. • Bachelor’s degree (MA/MBA preferred) in Business, Management, or Finance .Technologically savvy, with an ability to point to examples of having worked with IT staff todevelop and implement new processes and systems that increased efficiency in a fast-movingenvironment.Responsibilities:The Director of Finance will serve as a business partner to the Executive Director by buildingand managing effective and streamlined administrative/financial systems, including: financial,accounting, legal, information technology (IT), human resources (HR), and physicalinfrastructure. • Review and approve preparation and finalization of monthly and annual financial reporting materials and metrics for Dream Young and its board of directors. • Oversee budgeting, financial forecasting, and cash flow for administration, existing programs, and proposed new sites. • Coordinate all audit activities. • Develop Dream Young’s IT plan for the future, and implement it successfully to meet IT, and other program needs (hardware and software), as the organization grows.Technology/ Facilities Manager – Otis YoungDream Young’s computer and networking topology is currently managed by Mr. Young. Internetaccess is provided through Bright House Networks, Tampa, FL. A wireless network has beenimplemented to connect 5 computer systems within the company’s local area network, via awireless router. 32
  9. 9. Responsibilities:The Technology Manager reports to the Deputy Director and is responsible for both the day-to-day maintenance of Dream Young’s equipment and technical operations, as well as fordeveloping and executing the long-term vision for how technology can enhance programs andDream Young’s overall mission. • Administration of the company website, email accounts, and servers • Interaction with IT vendors for procurement of IT equipment • Troubleshooting, installation, distribution, and maintenance on computer and wireless systems and peripherals • Install software programs and maintain software licensing • Work with the Deputy Director to define a long-term vision for how technology can enable program staff to do their work more efficiently and effectively .Marketing/ Public Relations (PR) Director – Otis Young/ Nikki YoungMr. Young and Mrs. Young currently share responsibility in this position. The MarketingDirector will have overall cognizance on marketing, fundraising, and coordination of publicevents. The Marketing Director will also be tasked with engaging citizen philanthropists throughgrassroots strategies, like mobilization campaigns and social media. The ideal candidate willhave a demonstrated interest in the mission and goals of the organization and will have aminimum of three to five years of experience researching prospects and writing successfulgrant proposals and reports to foundations.Qualifications: • Bachelor’s degree from an accredited college • At least three years of experience in marketing and/or public relations for a non-profit or commercial organization (e.g. think tank, lobbying group, political organization, academic institution) • Bring strong, established relationships with media organizations, editors and reporters. • Written and oral communication skills should be top notch. • Marketing savvy and experience in the dynamic online segment are a must. • Independent thinker who is able to innovate, produce and execute compelling marketing programs. • Experience with public programs that deal with children and disabled, a plus. 32
  10. 10. Responsibilities: • Initiate, manage, and coordinate fundraising activities, including solicitation of individuals, corporations, foundation and (when appropriate) government funding prospects; • Execute annual and multi-year development plans that includes but is not limited to an annual campaign, major gifts, and multi-year donor group, donor cultivation and stewardship activities, prospect identification, corporation and foundation solicitation, fundraising events, grants management and future endowment campaigns • Create and execute a marketing plan to consistently share the Dream Young message in many forms including grants, publications, advertisements, special event materials, public speaking engagements and correspondence • Review the plan periodically to assess outcomes, and strategize annual goals as related to Dream Young’s strategic plan • Work with the Deputy Director and Program Manager to apply for grants and submit progress reports and manage grant writing activities by interns and/or external consultants • Issue regular progress reports (weekly, monthly, quarterly and annually) to Executive Director, Board of Directors, donors and community • Coordinate all special events relating to fundraising and oversee staff and volunteers working on events • Provide support to the Executive Director as assigned and work closely with Executive Assistant and Board Coordinator on development and marketing-related activity • Attend events to maximize the presence of Dream Young in the Tampa area and beyond (as necessary) to include regular presence at community and chamber of commerce meetings(Psychiatric) Nurse – Ann VincentNurse Ann Vincent brings over 10 years of experience in case management and acute carenursing, which gives her a unique vantage point, when working withdevelopmentally/intellectually disabled (ID/DD) adults. Ms. Vincent holds certifications as aCCM (Certified Case Manager): 00140513, CPC (Certified Professional Coder), and RegisteredNurse in the state of Florida (Florida RN-9255630). Her skills compliment a wide range ofpreventive health services, including management of disease prevention and development ofpatient specific care plans. Nurse Vincent’s diverse and relevant background in acute care andmedical administration will minimize the impact of health needs which may interfere with theability of Dream Young’s clients to learn and reach their full potential. 32
  11. 11. The role of this position at Dream Young is to advance the well-being, academic success, andlife-long achievement of mentally and developmentally disabled clients by facilitating positiveresponses to social development; promote health and safety; intervene with actual andpotential health problems; and actively collaborate with others to build student and familycapacity for adaptation, self-management, self-advocacy, and learning. Infections, injuries,asthma, diabetes, allergies, and emotional difficulties related to these health conditions maylead to absences and academic challenges if left unattended or not addressed properly. Thenurse is an invaluable partner in ensuring that students are healthy, safe, and prepared tolearn.Responsibilities: • Promotes and protects the optimal health status of young adults and adults • Provides health assessments:  Obtains a health history  Screens and evaluates findings of deficit in vision, hearing, scoliosis, growth, etc.  Observes the child for development and health patterns in making nursing assessment.  Identifies abnormal health findings. • Develops and implements a client health plan: • Interprets the health status of clients to parents and faculty. • Initiates referral to parents, school personnel or community health resources for intervention, remediation and follow-through. • Provides ongoing health counseling with clients, parents, faculty, and/or health agencies. • Utilizes existing health resources to provide appropriate care of clients. • Maintains, evaluates and interprets cumulative health data to accommodate individual needs of clients • Plans and implements company health management protocols • Participates in home visits to assess the family needs as related to the client’s health • Develops procedures and provides for emergency nursing management for injuries/illnesses • Promotes and assists in the control of communicable diseases. • Provides health education and anticipatory guidance:  Provides direct health education, and health counseling to assist clients and families in making decisions on health and lifestyles that affect health. 32
  12. 12.  Participates in health education directly and indirectly for the improvement of health by teaching persons to become more assertive health consumers and to assume greater responsibility for their own health.  Counsels with clients concerning problems such as pregnancy, sexually transmitted diseases and substance abuse in order to facilitate responsible decision-making practices.  Serves as a resource person to the company staff members in health instruction.  Coordinates school and community health activities and serves as a liaison health professional between the home, school and community.  Acts as a resource person in promoting health careers. • Engages in research and evaluation of school health services to act as a change agent for school health programs and school nursing practices. • Provides consultation in the formation of health policies, goals and objectives for Dream Young.Curriculum Developer/ Lead Instructor – Nikki YoungMrs. Young currently shares responsibility in this position with Otis Young. The CurriculumDeveloper/ Lead Instructor will have prior experience working in a life skills developmentprogram. They will be responsible for the development and implementation of instructionallyeffective and highly interactive training programs that are designed to enhance the personaland social independence of developmentally disabled people.Responsibilities:The Curriculum Developer/ Lead Instructor will maintain training programs in the followingareas: • Elementary Academics – Based on an initial skill assessment test; clients will learn reading, writing, and math skills. Computer Training - Instructors administer a program designed to expose developmentally challenged persons to computers. • Social Skills and Community Awareness Development - Classes are designed to foster independence in society, with an emphasis on money tendering, employment, and utilization of public transportation. • Physical Education – Training on personal hygiene, nutrition, and the human body. As part of health awareness, clients learn exercises for staying physically fit. • Arts and Media – Program that exposes clients to arts and media. Clients will participate in training designed to promote individuality and special skills in the music/media fields. 32
  13. 13. Patient Care Coordinator/ Instructors – (3) VacantThe goal is to onboard 3 instructors, as the company expands, each with unique qualificationsthat enable them to perform in the specific areas of the curricula (creative arts, music,cinematography, computers, and life coaching). In order to assist local colleges and universitieswith credit for internships, Dream Young will actively work with and seek out qualified studentswho wish to enter the healthcare industry after graduation. The instructors will support theLead Instructor with the implementation and instruction of emerging academic and personaldevelopment programs. Additionally, Dream Young will aggressively seek individuals who areproficient in sign language, bi-lingual, and have prior experience working in a life-skills,developmental setting.Instructors will teach/facilitate classroom activity approximately 5 hours per week, and serve asan advisor for approximately 12 program recipients.Qualifications: • Bachelor or Associates in Psychology or other related field, preferred. • Preferred bilingual, with oral and written skills in Spanish and English. • Approved Florida Waiver Provider Program certification(s)Responsibilities • Provide supported living, supported employment, in-home services, and companion services, to clients. • Instruct mentally/developmentally challenged individuals in life skills • Provide reports on client status and maintain medical confidentiality in accordance with legislation, policies, and procedures • Participate in mental health programs and sports and recreation programs • Assist in the organization of special events including dances and feasts • Coordinate workshops on mental health and mental health issues • Provide community education and support program External Management Team 32
  14. 14. Board of Directors - An outside Board of Directors will be assembled, including highlyqualified individuals from throughout the community. This board will consist of experts in thehealth care and nursing care field, as well as donors, family members of residents, and otherrespected members of the community. Working with the management team, they will aid inmaking appropriate and effective decisions that will benefit the lives of our clients, as well asfoster the long–run success of the organization.Attorney – An attorney will be retained, to provide advice on complex regulatory andcompliance issues, assist with the structuring and negotiation of transactions, represent clientsin government audits and investigations, implement a variety of contractual arrangements, andcounsel clients on the full range of legal issues affecting the healthcare industry.Specific legal needs include: • Liability insurance • Acquisition of local and state business permits • Acquisition of a business license • HIPPA regulatory procedures • Establishment as a 501c3 nonprofit organization (Currently in the process of applying, via Bay Area Legal)Staffing - In order to achieve a higher level of personalized care, Dream Young will be tailoredto meet the needs of what the state of Florida classifies as “mild to moderately challengedindividuals”. If the facility were to serve more severely retarded individuals, the staffing levelswould have to be increased dramatically to meet state requirements. Our organization willconsist of a direct care staff composed of patient care coordinators, a nurse, a day programstaff, and a facility services staff. In total our current staff will include approximately 4 full timeand, eventually, 6 part time employees. The following job descriptions belong to future,anticipated requirements: • (2) Cooks/Servers – 32
  15. 15.  Responsible for the development of meal plans, taking into consideration residents wants and needs.  Responsible for planning and ordering necessary food and equipment.  In charge of food preparation for the entire facility.  Maintain adequate records on resident-specific needs so as to accommodate necessary dietary and nutritional requirements. • (1) Housekeeping Services - These services will be outsourced through an outside firm.  Responsible for cleaning and maintaining the facility, including all common areas, restrooms, the activity center and residents individual rooms. • (1) Receptionist –  Responsible for answering phones, greeting guests and other administrative/ supportive tasks Dream Young Marketing PlanWhen thinking about the mission of Dream Young organization, which is helping adultindividuals with disabilities transition into society, it is clear how this will be accomplished. Thatis it will be through educational training programs that are design to help them continue theirsocial development through various forms of creative media & arts, and fundraising activities.This marketing plan for Dream Young will maximize their potential for raising the funds forsustainability, and the growth of their clients.There are a number of different ways that Dream Young is able to raise the funds necessary tostay operational. Some of those implementations will be seen in radio and TV promotions,community awareness functions (such as walk in donations and picnics), and throughstate/federal grants.When trying to get funding for the long term, the solution is found primarily by searching forstate and government grants that will support the cause of helping adults who are mentallychallenged gain independence through training programs. The short term solutions are t-shirtsales, car washes, web clicks (advertisements/donations), and donations from local businessessupporting the cause. Air time on the local radio stations in promotion of Dream Young as abusiness asking for donations in helping adults who are mentally handicap gain theirindependence is another way to market their organization to make people aware of theirfacility. 32
  16. 16. Another way to advertise Dream Young is by having pamphlets created and distributed to localhospitals, clinics, and including Department of Family Services stating the services that DreamYoung provides for those adults who challenges of being independent.Marketing Dream Young as a foundation for helping adults between the ages of 18 and 45 gaintheir independence through coaching and training will be a challenge, but through dedicationand hard work it can be done. The previous ideas stated are some ways that Dream Young can use to get the necessary fundsneeded to make their dreams come to true for helping young adults who have mentalchallenges to become independent.Presently taking place: Selling T-Shirts with the slogan “Know Your Purpose” (in the future maybe made by clients) are being sold at events for charity. Proceeds have gone towards helpingyoung children in the community attend a Positive Artist Music Event called “Crunked forChrist”.Future plans: “Bake Sale” where foods are prepared by clients and sold to the public. Providesocial development through benefit concerts, arts and craft festivals, nearly anything thatbrings people together, and to share their talents and skills. Provide a “car wash” service whereclients are doing some labor oriented work, while gaining a sense of teamwork. Utilize websiteadvertisement for donations that will come from 3rd party vendors, creating commercials forplay on local radio station, or network television. Art shows that will market the organizationspresence to the community service while shining light on local talents of all ages and artistry.Grant Sample Cover Letter Date: month, day, 2011Dear Mr. or Ms. or Mrs. Last Name First Name,Name of the office,Address of the office,United States. 32
  17. 17. I would like to introduce my organization Dream Young. Dream Young is a non-profit organizationdedicated to helping mentally challenge adults to integrate into the community. Dream Youngs vision isto become known as a Boys and Girls club for persons with disabilities. Dream Young will focus onhelping people with developmental disabilities to develop critically needed reading and math as well asthe creation and production of music and documentary films that they will be featured in and producethemselves. Topics will include HIV/AIDS Prevention, Safety While Online, etc. We are helpingunderserviced adults with disabilities population in Tampa, Florida region since 2005. We are anorganization in the Tampa region solely devoted to bringing arts, educational, and cultural opportunitiesto the full range of undeserved audiences (Art-Reach, Inc. 2011). We have spent around $… 000 peryears since 2005 to help out people in need. Till date, we have collected these funds from localcharitable institutions, community corporate, and business enterprises etc.As I have mentioned that we are helping underserviced population in Tampa, Florida area since 2005.However since 2008, situation changes are mostly due to recession. Due to this, on one sidecontributions from different organization reduced substantially and on the other side the number ofunderserved adults with disabilities has increased in the Tampa region. Now, we are finding difficultiesto help underserved people in the Tampa region. I have enclosed Budget Form 524 which helps you tounderstand our requirement to fulfill a desired objective to serve people in need.I want to mention that the purpose of our organization is truly in line with the guidelines issued by thefederal government. I am submitting all required documents with this letter. I also want to mention thatthe board of directors is in full support of this project and looking forward for federal grant to servepeople in need of a better way.I am ready to provide any other detail about the organization or project for which we are in need of forfederal grants, if required. Our staff and clients are looking forward for your positive response.Sincerely,Signature of Executive Director(Name of Executive Director)ENCLOSURE: 32
  18. 18. 1. Cover Form 424, 2. Budget Form 524, 3. Assurances Form, 4. Drug Free Workplace Form, 5. Lobbying Form and 6. Other enclosure (US Government Grants, 2011). Grants for Nonprofit OrganizationGrants are a kind of financial assistance from the federal government or/and federal agency to arecipient (organization or person). The real basic purpose of federal grant is to provide the fund to thosepersons or organizations that are in the business of caring people in need. Federal grant provides fundto these people so that they are able to help more people in a better way. Federal government providesgrants to a nonprofit organization having 501(c) (3) status with IRS, school, colleges, universities etc.Federal government provides following two types of grants: 1. Discretionary’ Grants: This types of grants provided by an agency of Federal government. 2. Formula or Block Grants: Under this, Federal government handover the money to States, cities, or counties and they (states, cities, or counties) distribute money to charities and other social service provider. Federal government distributes major part money though this grant only.Therefore, for any nonprofit organization or any other social service provider looking for grants from thefederal government should find out organization partnering with state or local government.According to grants catalog, over 170 programs operated by multiple federal agencies (Grants Catalog,2006). Any nonprofit organization looking for a grant must look these 170 programs list as a startingpoint. After selecting the interested program under list, the second step for nonprofit organization,looking for a grant is to get more information, such as, when and how they can apply for federal grantetc. from the Catalog of Federal Domestic Assistance’s (CFDA) official website – www.cfda.gov.After that, nonprofit organization can contact to the federal agencies experts. These experts helporganization in the application stage to management of grants stage. Applicant should contact expertsidentified in the grant announcement. Applicant can also contact an agency’s regional offices. The staffsof agency help the applicant. They may also refer the applicant to local technical assistance workshopsor other organizations, which provide the same type of assistance.Applicant should understand that federal grants are not free. Applicant has to deliver certain service,products, or other specified deliverables to underserviced populations. Applicant has to fulfill followingforms and proposal components to apply for federal grants: 32
  19. 19. • Cover Form 424 • Abstract • Table of Contents • Budget Form 524 • Assurances Form • Drug Free Workplace Form • Lobbying Form (US Government Grants, 2011). • All fulfilling all these above form and other relevant document applicant should submit it to the authorities within a prescribed time frame with cover letter. After that authorities judged the entire grant proposal on the basis of predefined criteria and gives points. Sample criteria for federal grants (US Government Grants, 2011) include the following: • Capacity of Applicant and Relevant Organizational Experience (15 points) • Need/Extent of the Problem (25 points) • Soundness of Approach (40 points) • Leveraging Resources (10 points) • Achieving Results and Program Evaluation (10 points)After satisfying with all information provided by the applicant authorities send it for furtherapproval to higher authorities and if higher authorities also satisfaction with all document thenthey sanction the grant of the applicant. Financial PlanGovernment Grants: Dream Young will be applying for Medical grants from the U.SGovernment to help fund its facilities and operations. This will be its primary source of income.Private Grants: Dream young will also be applying for private grants from investors/corporations that believe in their cause.Sales of Merchandise: Dream Young will be making T-shirts and CD’s that were made from theirpatients. This will help provide a small amount of funding.Advertising: Dream Young will be making a social website, geared to attracting Adults withdisabilities. Google Ad clicks could be added to help fund this website. 32
  20. 20. Donations: Generous people and companies who are willing to donate to the cause. This is anunreliable source of funding, but can still help immensely. Projected Revenues:Government Grants: $200,000.00 is the grant total that we are applying for.Private Grant: $300,000.00 over the course of three years (100K per fiscal year).Sales of Merchandise: Estimated presently at $1,500.00 per quarter.Advertising: Unknown, depends on amount of web traffic and hits. The estimate will be$1,000.00 per year (very low estimate).Donations: Unknown, will depend on many factors such as generosity of individuals andamount of time and effort spent on seeking donations. Break Even, Profit/Loss analysis:As a Non Profit, Dream Young does not wish to make much profit, and must keep its profitbellow GAAP standards.However, a loss will not be sustainable indefinitely. Dream Young must make be able to makean income over $105,000.00 in order to stay afloat. Ideally for cushion sake, Dream youngshould set a target of $115,000.00.Furthermore, Investigation needs to be done on the terms of our Government grant as ourexpenses will exceed our funding in about one year, and eleven months. Uses of Funds:Dream Young will be using a great majority of its funds on the operation side. Due to the natureof this business, funding for a nonprofit must be used towards the company, and only a smallportion can be put into capital reserves (savings). What this basically means is that once wespend it must be utilized in some area of the company. Operations will be consuming almost 32
  21. 21. 80% of our funding. Income Statement: Dream Young 2012-2015 (Projected) $204,500 304,000 350,000 Gross Income* Operating Expenses Operating Expenses 36,000 39,000 45,000 General and Administrative** 73,500 110,000 140,000 Non Recurring 56,500 22,000 25,000 Others 11,000 5,000 5,000 Total Operating Expenses 177000 176,000 215,000 Net Income: 27,500 128,000 135,000*This Income Statement is an estimation based on the financial information that wasforwarded by Dream Young. Gross Income was calculated by estimating sales of T-Shirts,advertising and receiving grants.** General and Administrative income is by far the biggest expense of this nonprofit. Theowners are allotting a salary of $35,000 each per year, with an annual increase of $5,000.Included in the year 2013 is $40,000 or salary for another fulltime staff member, or two parttime staff. 32
  22. 22. Balance Sheet: Dream Young 2012-2015 Assets Current Assets Cash And Cash Equivalents* 205,000 304,000 350,000 Short Term Investments - - - Net Receivables - - - Inventory 1,000 2,000 2,000 Other Current Assets 43,000 55,000 65,000 Total Current Assets 249,000 311,000 417,000*Cash and cash equivalents are being considered as grant money received. Liabilities Current Liabilities Accounts Payable 3,000 6,000 12,000 Short/Current Long Term Debt* - 5,000 5,000 Other Current Liabilities** 14,772 16,500 18,900 Total Current Liabilities 17,772 27,500 35,900 32
  23. 23. *As of right now, Dream Young does not have any loans or notes payable due to ownerfinancing. Due to the likelihood of them needing at least a small startup loan, there has beenincluded a liability of $5,000.** Other Current Liabilities include Facility lease (rent. Normally this is an asset) Liabilityinsurance and Health insurance. SummaryDue to utilizing the full extent of GAAP accounting standards their net expenses have beenreduced from the previous estimate of $148,000 a year to $105,000. This should provide somemore leeway for funding, and operating expenditures. Operations PlanHours of Operation:Monday, Wednesday, Friday 10:00AM - 5:00PM for scheduled classes and activities.Tuesday, Thursday 12:00PM – 5:00PM, available for appointments concerning course planning,counseling, one on one discussion’s, enrollment, and personal evaluations.Present operations: Current staff is working part time due to the small number of clients, andavailability of funds for salaries.Future plans: The projected growth of Dream Young will provide full time hours, and be fullystaffed when the business need arises.Location:1133 Eau Claire CircleTampa FL, 33619 32
  24. 24. Facility details:Dream Young 1567 sq. feet and less than ¼ of acre – want to expand into adjacent parking lot,room available in present lot for expansion due to previous daycare center being on site. DreamYoung will expand from training room, to studio and arts/crafts area.Equipment needed: • Desks (3) Chairs (8) • Noise free headphones (6) 32
  25. 25. • Wi-Fi printer • Teaching Monitor- Big screen • TelevisionCoordinating Agencies:At Your Request Plus and APD (Agency for Persons with Disabilities) – partners with them todetermine client feasibility and potential. Goals have been identified (implementation plan,medical history).Current number of clients: • Serving 5 to 6 clientsNonprofit 501c3 status:PCI Communications (Arlen Slabodo) 501c3 status lent by them to Dream Young (Fiscalsponsorship)Services provided:Dream Young will offer a few different services from everyday basic skills, vocational skilltraining, and social networking skills. Dream Young’s main goal is focusing on helping theirclients to develop the basic reading, math, budgeting, internet safety, and critical thinking skillsneeded in today’s society. During their time with Dream Young their progress will be analyzedin order to continue and focus efforts make to develop independency skills for life. Some of theother Dream Young programs will include basic money calculations, transactions in thecommunity, and basic computer literacy. Clients that are interested in vocational skill trainingwill be screened to determine which type of development program client want to learn, oncethat happens Dream Young will create a curriculum for that individual. Social networking is apart of our daily lives so Dream Young wants to introduce it to their clients in a safe control 32
  26. 26. environment, so Dream Young will use DreamYoung.org to accomplish that goal.DreamYoung.org is a social networking website that is geared towards keeping a safe andinteresting online site for individuals who have a common goal and interest. Dream Young willalso provide music writing and music production program as well as a documentary filmprogram for interested clients. Risk AssessmentBusiness LawDream Young has a business lawyer to keep up with compliance of a non-profit business. Thecurrent owners have the knowledge and resources to stay current within business law. This ismainly for the liability of the client’s welfare and the business.FinancialDream Young has a backup plan of raising funds in case there are no grants or reserved fundsfor the facility. We have some connections and some ideas on fund raising in case of potentialhard times. Dream Young believes that in the future it will thrive and survive to help its clientsmake their mark and do better in their community.DocumentationDream Young is thorough on the day to day business. It documents every penny spent on thefinancial part with receipt and on data. Dream Young also is a big believer on document whothe clients actually do and their achievements.Facility updates and risksDream Young has the need for a larger facility to help more clients. It will be located in an areaso people will notice it and it is easily accessible. We have a layout for the curriculum to flowfrom one section of the facility to another training area. This should keep chaos and confusionat bay. 32
  27. 27. The facility has been thought of so there is enough capacity of 2500 to 5000 square foot. Thisshould be plenty of room to actually help their clients safely. With the right calculations donethat meets National Fire Code that will have 30 clients (Koffel W, 2001).Dream Young will update the facility in order to run correctly. The electrical wiring will beupdated in order to hold enough computers for a class room and a studio. An electricalcontractor will charge almost $50 a square foot (Reliable Remodeler, 2010). An alarm andsecurity system will also be installed in the facility for the safety of its clients and facultymembers.Population There are not enough of these facilities in central Florida. These types of facilities areneeded to help people with challenges. There is little data from the census on how many clientsare in Tampa or Brandon, Florida area. This area has a population of 4,238,736 for 2010 with9% with high school and no diploma (Tampabay.US, 2011).Exit Strategy This is the issue if something happens to the owner of the business. What happens tothe business if the owner is too ill to run it or possible death? There are plans in place to have aperson take over in their place? Also if they retire, it doesn’t mean they are fully out of thebusiness. A plan in place means we are looking fully into the future for your essential facility forthe people you help will go on getting that type of help. Environmental and Industrial Analysis S.W.O.T. AnalysisStrengths: • Have the natural inspiration, desire, and dedication one should have when helping others. • It has a niche intertwined within the organization in dealing with the arts. 32
  28. 28. • Have people that will assist if needed. • Dream Young’s staff will have vast experience and training in health care for the developmentally challenged. • The low number of clients allows for more personalized service and care. • Our central location is convenient to Hillsborough County and the surrounding areas. • We will be an organization that tailors their program specifically to developmentally challenged individuals over the age of 18.Weaknesses: • Challenges in competing for grants and other sources of funds to sustain continuous operations. • Dream Young must become established in order to gain trust and support in the community. • Strict local and state regulations associated with operating a facility of this nature. • Small staff with no nonprofit business management experience • Funding entire organization out of pocket. • Not well funded with grants and other methods. • Small facility – home based • Limited resources to manage multiple programs.Opportunities: • They have a program tailored to developmentally challenged adults. • Studies show that mentally challenged adults are living longer, and often outliving their parents. This creates more demand as medical technologies continue to improve. (Westerfeldt & Wappelhorstst, 2011) 32
  29. 29. • In the future the demand could warrant the construction and operation of a second facility. This facility would meet the same needs of the current operation and would not be developed for 3 to 5 years. • Arts are a market that many want to invest in. • If done right, there could be many opportunities extended with helping people with disabilities.Threats: • Decreased funding opportunities from the State of Florida and/or Federal government. • Established facilities have already gained trust and respect from the donor and developmentally disabled community. • Many nonprofit organizations needing the same funding and grants. • Difficulty in finding investors or grants due to the economy. • New entries into the market pose a threat. Dream Young must overcome competitors by always improving the total quality of the organization, and delivering personalized service to each client. • Lack of fundraising jeopardizes the feasibility of the facility. However, Dream Young’s fundraising plan is feasible, and will be executed successfully. • Possibilities of funds getting cut (Santich, 2011)ClientsDue to the nature of our business, we have a very specific customer profile. Our residents fitwithin the following criteria: 1. Age: 18–40 2. Mild to moderate mental disability 3. Income: Varying 4. Family Status: Single 32
  30. 30. 5. Location: Tampa metropolitan and surrounding community, including: Pinellas, Hillsborough, Manatee, and Pasco counties. 6. Lifestyle: In need of habit and work skills training.Our residents are looking for a personalized home like atmosphere, which affords them theopportunity to socialize, learn and grow towards a better tomorrow. We plan to fulfill all ofthese needs.Competition (Environmental) and Industry AnalysisThe competition is from existing facilities operating in the Tampa Region. These facilities haveestablished trust in the community, and have histories of reputable care. Dream Young’saspiration is to achieve a status similar or above that of Pyramid Inc. Although there are manyfacilities that resemble the vision of Dream Young it may hold similar or exceed its desire anddedication of the others. Other organizations that share their vision include, MacDonaldTraining Center Inc., Pyramid Inc., Sunrise Community Inc., and Community Base Training Inc.Dream Young holds competitive advantages over these existing facilities. The facility itself willcontain modern conveniences and a curriculum, dedicated not only to self-sustainment ofdevelopmentally challenged individuals, designed to expose clients to arts and media. The staffof Dream Young will be experienced and well trained, and also able to deliver personalizedcare. This is due to the small number of resident clients, which allows for more interactionbetween them and our staff. Overall the services we offer will be similar, but we prideourselves on delivering them in a professional and personalized manner. Dream Young is notjust a facility, but a way for developmentally challenged individuals to learn the life skills theyneed in order to positively contribute to the community.Santich article overviewIn this article it talks about cuts on programs that help people with developmental disabilities.These cuts will make it even more difficult for Dream Young to progress especially since theyare a newer organization and don’t really have to reputation needed to more easily get thefunding needed. (Santich, 2011) 32
  31. 31. Table A-6 Employment status of the civilian population by sex, age, and disability status, notseasonally adjustedHOUSEHOLD DATATable A-6. Employment status of the civilian population by sex, age, and disabilitystatus, not seasonally adjusted[Numbers in thousands] Persons with a disability Persons with no disability Aug. Aug. Aug. Aug. Employment status, sex, and age 2010 2011 2010 2011TOTAL, 16 years and overCivilian noninstitutional population 26,045 27,431 212,054 212,441Civilian labor force 5,738 5,774 148,940 148,570Participation rate 22.0 21.0 70.2 69.9Employed 4,841 4,842 135,078 135,493Employment-population ratio 18.6 17.7 63.7 63.8Unemployed 897 932 13,863 13,076Unemployment rate 15.6 16.1 9.3 8.8Not in labor force 20,307 21,657 63,114 63,871Men, 16 to 64 yearsCivilian labor force 2,682 2,697 76,245 75,940Participation rate 37.6 35.5 83.4 83.1Employed 2,243 2,253 68,885 69,215Employment-population ratio 31.4 29.7 75.4 75.8Unemployed 439 443 7,360 6,725Unemployment rate 16.4 16.4 9.7 8.9Not in labor force 4,456 4,894 15,134 15,406Women, 16 to 64 yearsCivilian labor force 2,225 2,216 66,775 66,511 32
  32. 32. HOUSEHOLD DATATable A-6. Employment status of the civilian population by sex, age, and disabilitystatus, not seasonally adjusted[Numbers in thousands] Persons with a disability Persons with no disability Aug. Aug. Aug. Aug. Employment status, sex, and age 2010 2011 2010 2011Participation rate 30.7 29.3 71.4 71.1Employed 1,844 1,821 60,687 60,546Employment-population ratio 25.4 24.1 64.9 64.7Unemployed 381 395 6,088 5,965Unemployment rate 17.1 17.8 9.1 9.0Not in labor force 5,029 5,351 26,762 27,079Both sexes, 65 years and overCivilian labor force 831 862 5,920 6,118Participation rate 7.1 7.0 21.8 22.2Employed 754 768 5,506 5,731Employment-population ratio 6.5 6.3 20.3 20.8Unemployed 77 94 415 386Unemployment rate 9.3 10.9 7.0 6.3Not in labor force 10,823 11,412 21,217 21,387NOTE: A person with a disability has at least one of the following conditions: is deaf or has serious difficultyhearing; is blind or has serious difficulty seeing even when wearing glasses; has serious difficulty concentrating,remembering, or making decisions because of a physical, mental, or emotional condition; has serious difficultywalking or climbing stairs; has difficulty dressing or bathing; or has difficulty doing errands alone such as visiting adoctors office or shopping because of a physical, mental, or emotional condition. Updated population controls areintroduced annually with the release of January data.(A6, 2011) 32
  33. 33. SourcesReliableRemodeler.com, (December 2, 2010), http://www.reliableremodeler.com/ask/how- much-would-an-electrical-room-cost-per-square-foot/.Tampa Bay.US, 2011, Tampa Bay, Florida Demogrphics, Tampa Bay Partnership, http://www.tampabay.us/demographics.aspx.Santich, K. (2011, March 31). Gov. Rick Scott orders immediate cuts to programs for disabled. Orlando Sentinel. Retrieved from http://www.orlandosentinel.com/features/os-scott- cuts-disabled-20110331,0,7724142.storyA-6. Employment status of the civilian population by sex, age, and disability status, not seasonally adjusted. Reprinted from “Economic News Release” by US Bureau of Labor Statistics, 2011, Copywright 2011 by US Bureau of Labor Statistics. Reprinted with permission.Encyclopedia of Business (2011) Business Plans. (Vol. 11). Retrieved from: http://www.referenceforbusiness.com/business-plans/Business-Plans-Volume-11/Mentally- Disabled-Care-Facility.htmlWesterfeldt, A. A., & Wappelhorstst, A. L. (2011). Mentally Disabled Care Facility.Encyclopedia of business. (2nd ed., Vol. 11). Reference for Business. Retrieved from http://www.referenceforbusiness.com/business-plans/Business-Plans-Volume- 11/Mentally-Disabled-Care-Facility.htmlGrants Catalog. Retrieved from http://georgewbush- whitehouse.archives.gov/government/fbci/grants-catalog-document.htmlGrants Catalog. (2006). Retrieved from http://georgewbush- whitehouse.archives.gov/government/fbci/grants-catalog-05-2006.pdf 32
  34. 34. Federal Grants. Retrieved from http://www.us-government- grants.net/article_info.php/articles_id/27ABOUT GRANTS.GOV. Retrieved from http://www.grants.gov/aboutgrants/about_grants_gov.jspArt – Reach. Retrieved from: http://www.art-reach.org/ARR_index.htmlKoffel Williams E., August 2001, Calculating occupant loads, 2011 CBS Interactive,http://findarticles.com/p/articles/mi_qa3737/is_200107/ai_n8955440/ 32

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