Social Loyalty Program By Archana Basarur 02/14/2012
Contents Overview Trend Information Case Study Expert Talks
Overview200 M 50% more views than 2010145 M 90 million unique visitors every month
Overview The opt-in nature of social media reaching millions of customers at ease companies realized new market reach Listening to your consumers Customer engagement
Trend Brand Loyalty in Social Media? Write reviews– Get Y pointsTweet – Get X points Comment – Get X points Refer friend – Get X points Like the brand – Get X points Post article – Get X points Redeem points towards discount
Case Study Big e-retailers – hotels.com, inkjetsuperstore.com Retailers & vendors trying to move to an online, social model Airline industry– Estonian Air Restaurants -Tasti D-Lite
Expert TalksAny industry where customers make more than onetransaction a year is a good targetSocial loyalty programs will become the normovertaking traditional "points for purchases" programsTotal value = Lifetime Value + Referral ValueComprehensive platform is a key to successencourage both "spenders" and "talkers“Easy to launch and customize
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.