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Content curation presentation

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  • 1. Content Curation By Archana Basarur 04/10/2012
  • 2. Coverage Overview Trend Information Case Study Expert Talks & Business Worthiness
  • 3. Overviewhttp://www.youtube.com/watch?v=FGLkiCymvs8
  • 4. Case Study How It works? Select curation tool/service Search for topic from a particular set of sources Select the content that you like from the results Use them in your site Remember to give credit to original source/author
  • 5. Case Study Drawback? Better time management for scheduling make it affordable for smaller business to take advantages of their services Make the twitter RT easier instead of having to take time to copy the actual url in order to get the correct link
  • 6. Case Study They do not offer any advertising or paid placements Not for you unless you have visual representation for your business Image Copyright is a huge concern No option to restrict pins to a specific geographic area Female dominated
  • 7. Application in Other Industry Targeting B2B marketers attract prospects and engage customers online. app for Google TV-powered connected TVs, Blu-ray players and other devices it searches the web for interesting videos, documentaries, and displays them in channels centered on a certain topic
  • 8. ExpertGabriella Sannino - Professional SEOSpecialist | International ContentStrategist | Global Marketing Analyst |Speaker | CEO at Level343.com
  • 9. Expert Opinion on Business worthiness Major impact on SEO Extremely beneficial for B2B businesses and Inbound marketing Eventually will become the norm in all business segments online Smaller services might be bought by bigger companies. Eg: Summify acquired by Twitter in Jan 2012