Argentina Elections

World E-Gov Forum October 2011 Hugo Passarello Luna Journalist www.argentinaelections.com 2.0 - Elections – Latin America

Index
Primaries
First tour
Internet and Argentina: Overview
Impact in Argentine Politics and Elections

Argentina Elections: Mission
Contribute to the electoral debate
Provide electoral information
Analysis of subjects overlooked by most of the press: academic discussions, political communication analysis and use of technologies (online campaigning)
Non partisan

Primaries
First time: open, simultaneous and compulsory
Results: Crushing victory of Cristina Fernandez de Kirchner (CFK)
CFK : 50,9% or 10 millon votes Runner Up : 12,4% or 2.6 million votes Third place : 11,7% Fourth place : 10,3

Source: Adriana Noreña CEO Google Argentina Internet in Argentina: Overview

26 millions internet users
10.400.000 voters in Internet
49% of Argentines use Internet to inform themselves
50 millions cellphones
70% is the growth of Google searches about politics during electoral years
Source: Victor Valle, Google Argentina

The Great Leap Forward: Social Networks
Facebook is the most popular
May 2011: + 1 million FB accounts created
Today: 17 millions accounts
41% of the population (USA: 50% and France 36%)
64% of online population Source (USA 65% and France 51%)
Average Time Spent on Social Networking Sites: 8.4 hours per day
Source: http://www.socialbakers.com/facebook-statistics/argentina and Comscore http://www.comscoredatamine.com/2011/06/average-time-spent-on-social-networking-sites-across-geographies/

What brought the change in politicians and campaigns?

Twitter and campaigns
Simple to use
Accessible from their phone
Short text and not long articles for blogs or newsletters
Individuality: they control their own communication
A social barometer: they listen the citizens
Twitter accounts: 1.240.000 in Sept. 11 (France has around 2.4 millions as of March 11)
Sources: Ecualink Consultora and TechCrunch

Twitter and campaigns

Twitter and campaings
The electoral battlefield is moving to the Net
More users
More $$$$
Electoral prohibition period does not apply to the Net

Challenges
Integration with the general campaign: not “two” different citizens
Grassroots efforts must be encouraged and managed
Unidirectional/No answer
No “etiquette” or rules

“ Positive” examples
Mayor of BsAs’ campaign: “I vote for him” ("Yo lo voto @mauriciomacri en la Ciudad")
Very visual and using personal examples
Opposants reacted with: “I dont vot for him” and “Yo lo boto” (I kick him out) But they just added to the discussion

Documentary about Kirchner: www.yoquieroserparte.com.ar ( I want to be part )
2.

Other examples 1. Twitter/Facebook/Internet Militants 2. Lack of answer 3. Héctor Timerman 7009 Tweets (14 per day) http://twitter.com/#!/hectortimerman

Merci Special thanks to the organizers of World e-Gov Forum And to those that participated in our research: Belbis, Capurro, Adrogue, Amado Castillo, Ardaiz, etc.

Contact information http://ar.linkedin.com/in/hugopassarello http://www.facebook.com/elecciones.argentina http://twitter.com/EleccionesArgen [email_address] www.argentinaelections.com

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Argentina Elections

by Eric Legale on Oct 24, 2011

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Argentina Elections — Presentation Transcript