kooaba - Visual Search for Augmented Reality (Herbert Bay, ARBcon.europe 2010)

Visual Search for Augmented Reality Dr. Herbert Bay CEO & co-founder kooaba bay@kooaba.com

Augmented Reality What is it, and what is it used for?

It connects the real world with the digital world

Like this...

...like this...

...or even like this

On the market, using GPS and compass for stationary objects

Visual Search for stationary and mobile objects

Database Size 25 Size of database [M] 20 All Wikipedia entries [M] 15 Cummulated pages of a 10 daily Newspaper during 10 years [M] 5 0 9 9 9 9 09 9 10 0 -0 -0 -0 l-0 -0 -1 p- n- n ar ay ov ar Ju Ja Se Ja M M M N

Great, but how do you make money?

Main question What job is AR actually doing?

That’s what you see without AR

That’s what you see with AR Manneken Pis, Brussels Sponsored content Heineken Beer

How about another example?

That’s what you see without AR

Sponsored content H&M Fashion That’s what you see with AR Eiffel Tower

Actionable visual information And the business behind Example: Augmented Print

Augmented Print with Paperboy Social Media (Share) Content (Explore) Services (Remember)

Content Partners www.paperboytool.com @paperboytool

Business Model Sponsored content

Other examples are Price Comparison Interactive Catalogues Wine Guide City Guide

And many more... coming soon

Thank you!!! Dr. Herbert Bay CEO & co-founder kooaba bay@kooaba.com

http://www.arbcon.eu	1182
http://www.slideshare.net	11
http://hghltd.yandex.net	4
http://translate.googleusercontent.com	3
http://cc.bingj.com	1
http://webcache.googleusercontent.com	1

kooaba - Visual Search for Augmented Reality (Herbert Bay, ARBcon.europe 2010)

by ARBcon.eu on Apr 28, 2010

Accessibility

Tags

Upload Details

Usage Rights

6 Embeds 1,202

Statistics

kooaba - Visual Search for Augmented Reality (Herbert Bay, ARBcon.europe 2010) — Presentation Transcript