1st European Augmented Reality Business Conference April 23, 2010 Berlin - Announcement

ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 AUGMENTED REALITY BUSINESS CONFERENCE Announcement Presentation! Version 2010-04-13 – W.S.

ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 &Marketing &Gaming &Mobility &Media AUGMENTED &Retail REALITY meets business &Experience &Travel &Urbanity &SocialNetworks

ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Augmented Reality (AR) is now beginning to enter What is ARBcon.eu?! the mass market. ! AR Business With the physical world as Conference Europe is a platform there will be the largest conference major new opportunities with the focus on across all sectors and augmented reality in industries. ARBcon.eu will Europe. ! showcase the fantastic outlook of AR with the goal of transforming it into a concrete business reality today.!

ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Meet the real players in Augmented Reality and For whom?! learn how to advertise and make business using AR.! The business Understand the „AR mindset“ conference is for to design ! OEMs, operators, • Augmented Brands! application and service • Augmented Worlds! providers, brands and • Corporate AR layers ! advertising/marketing • Social Augmentation! agencies interested to • Non-intrusive „ARvertising“! learn everything about • Sustainable „Auguverse“! augmented reality. !

ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Status! Trends! Outlook! marke'ng experts marke'ng experts mobile operators mobile operators agencies agencies entrepreneurs entrepreneurs innova'on oﬃcers innova'on oﬃcers developers developers venture capitalists venture capitalists technology strategists technology strategists visionaries visionaries strategists strategists

ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Come and see the business reality of AR! Concept investigation by Matthew Buckland (matthewbuckland.com) and Philip Langley (@royalalien) of 20fourlabs.com

ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Next Big Bang! „Trying to imagine how Why is AR important?! Augmented Reality will be used is like trying to forecast the future of the web in 1994.”   2010-2015:! The Economist Technology Quarterly, September 2009 ! The web jumps ... ! into physical reality! Analyst Forecast 2014! •  Augmented Reality on the mobile to generate $732 million! •  350 million handsets expected to be AR enabled! !Juniper Research, November 2009!

ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 BusinessWeek: iPhone is Switch to AR! Why is AR important?! Mainstreaming AR! Search queries:! "Technology that places „Augmented Reality“ virtual information atop exceeding „Virtual onscreen images of the real 2010-2015:! June Reality“ since world is changing the way The web jumphysical 2009 – stable trend   consumers use mobile reality! April 2009 – Feb 2010! Google Trends phones”   BusinessWeek, November 2009! Augmented Reality

ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 The web and the emerging mobile internet have been Why is AR important?! powerful forces of change in the last decades. They have changed our lifestyle 2010-2015:! and the way we do business The web jumps ... ! radically.! into physical reality! But AR is an even more dramatic jump in the evolution of media: AR is moving computing off desktops. AR transforms the surroundings into the space for interaction.!

ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 The world itself is becoming the universal Why is AR important?! and intuitive interface with mobile AR. This explosion Watch the emergence of the interface into of the new media ambient space means an universe of augmented explosion of opportunities reality! to interact, com- municate, collaborate, and make transactions. Next: Augmented Media, Aug- mented Marketing, Aug- mented Entertainment ...!

ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 The AR universe is beginning to unfold now Why attend?! and holds amazing opportunities for pionee- Meet opinion-leaders ring individuals and ﬁrsthand and come in enterprises in the decade contact with cutting- 2010-2020! ! edge services and products! ARBcon.eu is an oppor- tunity to grasp the meaning, trends and outlooks of AR in a concentrated and enthusiastic context. !

ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Speakers list   ! !David Blumberg, Blumberg Capital! (status April 13) ! ! !Matthew Buckland, 20fourlabs, Creative Spark! ! !Russell Buckley, AdMob, MMA! ! !David Caabeiro, Sequence Point Software! ! !Max Celko, Strange Matter, Peep Insights! ! !Mihai Corlan, Adobe! ! !Chetan Damani, acrossair! ! !Martin Duval, bluenove! ! !Robert Rice, AR Consortium! ! !Dave Elchoness, Iryss! ! !Gabriel Shalom, KS12! ! !Eric Gehl, Total Immersion! ! !Matthew Szymczyk, Zugara! ! !Daniel Gelder, Metaio! ! !Markus Tripp, Mobilizy! ! !Dr. Michael Klein, INM! ! !Prof. Frans Vogelaar, Hybrid Space Lab! ! !Johannes Koblenz, Fjord! ! !Pia Vuohelainen, NAVTEQ! ! !Laurenz Lenkewitz, Hiwave! ! !Prof. Roland M. Wagner, BHT Berlin! ! !Mark Miller, CatCap! ! !Michael Zoellner, Fraunhofer! ! !!

ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Find your AR strategy networking with companies and professionals! Thoughtleaders and visionaries • Networking with experts and insiders • Understanding business models and newcontexts of business • Get in touch with newest in hardware, plaAorm and service innova'ons • Find agencies, developers and talents • Meet people with a deep interest in AR and the emerging trends!

ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Who should attend! marke'ng experts • entrepreneurs • strategists • mobile operators • innova'on oﬃcers • innova've agencies • technology strategists • visionaries • venture capitalists • mixed reality enthusiasts • AR technologists and developers We really want broad participation. We have special offers for SME, startups and young AR professionals. Please see our ticket info or contact info@ARBcon.eu!

ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 The Venue in Berlin! The venue in the heart of Berlin: Ludwig Erhard Haus near Zoologischer Garten. Architect: Nicholas Grimshaw! Source: http://www.leh-berlin.de

ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Management team! Dan Romescu Willi Schroll Augmented Ci'zen Advocate Technology Analyst AR Focus: Mobile Business AR Focus: Foresight @dromescu @wschroll augmentedci'zen.org strategiclabs.de Announcement Presentation – Version 2010-04-13 – Willi Schroll

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1st European Augmented Reality Business Conference April 23, 2010 Berlin - Announcement

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