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Research methodology

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  • 1. CASE ON TUPPERWARE INDIA Pvt. Ltd.
  • 2.  Tupperware is the world’s largest plastic food container company. Tupperware India Pvt. Ltd. is a wholly owned subsidiary of the US based Tupperware Corporation , the world’s leading manufacturer of high quality plastic food storage and serving containers. Tupperware India sells over 70 products which meet international quality standards across 35 cities through a sales network. The nerve centre of Tupperware’s Indian operations is located in Hyderabad .
  • 3.  The main product line of the company is as follows : Dry storage – Modular mates , Canisters etc. Tableware – Bread server, butter dish , curry server etc. Food preparation – Masala keeper , Magic flow , quick shakes etc. Microwave – Soup mugs , Crystalwave medium . Refrigerator – Cool n Fresh series , wondlier bowls , ice trays. Lunch and Outdoors – Tumblers , lunch boxes. Canister – Store all Canisters , Oasis jug. Classics – Classic slim launch , Tropical cups.
  • 4.  Some qualities of Tupperware’s products are versatility, convenience , light , unbreakable, non toxic , odourless, airtight and liquid tight seals etc. It faces competition from stainless steel utensils , Modicare, Pearl Pet and Reallife. The company is in direct selling method.
  • 5.  To understand the perception of Tupperware product users about the company . To understand the perception of the non users of Tupperware products about the company. Is the overall perception different for users and non users of the Tupperware product?
  • 6. 1. Indicate the type of measurment ( nominal, ordinal, interval or ratio) which is being used in each of the questions? Firstly types of measurement scales are : Nominal Scale : In this numbers are assigned for the purpose of identification of the objects. The assignment of numbers is only for the purpose of identification. Ordinal Scale : An ordinal scale measurement tells whether an object has more or less of characteristics than some other objects. It tells the relative positions of the objects. Interval scale : It is assumed that the respondent is able to answer the questions on a continuum scale. It shows the meaningful interpretation.
  • 7.  Ratio Scale : The mathematical form is Y = bX. It can be converted into interval , ordinal and nominal scale. According to the question , questionnaire can be classified as follows –1) Nominal Scale – Q.1 – Q.7, Q.10 , Q.12 – Q.17 , Q.19 .2) Ordinal Scale – Q.8 .3) Interval Scale – Q.18 .4) Ratio Scale – Q.9.5) Likert Scale – Q.11 .
  • 8. 2. Identify the questions which will be relevant for each of the objectives of the study? As the questions in the questionnaire are relevant to the objectives of the study. But there can be some more questions which will more focused to identify the company’s strengths and weaknesses as :For users : How do you rate Tupperware products as ideal for gifts? 1.Very poor , 2. Poor, 3. Neither good nor poor, 4. Good, 5. Very good.
  • 9.  Rate the colour attractiveness of the Tupperware product?1.Very low, 2. Low, 3. Neither low nor high , 4. High, 5. Very high. Whether Tupperware product provide lifetime warranty? Yes. No. Whether the products are easily breakable by childrens? Yes. No. Whether Tupperware product fullfill kitchen requirements ?1.Strongly disagree, 2. Disagree, 3.Neither agree nor disagree, 4. Agree, 5. Strongly agree .
  • 10. For non users: Whether Tupperware product provide good value for money? Yes. No. Whether Tupperware product is easily available ? Yes. No. How often the product is used by peer group? 1.Not at all, 2.Sometime,3. Always , 4. Can’t say. Does product require any special cleaning agent? Yes. No. Whether the product is inconvenient to use? Yes. No.
  • 11. PREPARED BY: NIDA ZAIDI A-026 ARBAZ AKRAM A-008SAILENDER PRATAP SINGH A-044