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proposal for Reliance airways

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proposal for reliance airways

proposal for reliance airways

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    proposal for Reliance airways proposal for Reliance airways Presentation Transcript

    • Proposal For Reliance Airways
      By
      Arbaaz khan
      Asma khan
      Annam khan
      By
      Arbaaz khan
      Asma khan
      Annam khan
      By
      Arbaaz khan
      Asma khan
      Annam khan
      By :-
      Arbaaz khan
      Annam khan
      Asma khan
    • RELIANCE AIRWAYS LTD.
      Relly on us fly with us
    • INTRODUCTION
      We are going to start a new venture that is RELIANCE AIRWAYS LIMITED. Reliance airways is mainly going to deal with passenger airlines which will be conducted in only 10 cities of India i.e. Domestic in initial stages. The 10 destinations are:-
      1)DELHI
      2)MUMBAI
      3)KOLKATA
      4)CHENNAI
      5)BANGALORE
      6)JAIPUR
      7)SRINAGAR
      8)MANGALORE
      9)AHAMADABAD
      10)AGRA 
    • Sources of funds
      • Sources of funds will be as follows :-
      Share capital
      • Equity shares of Rs. 200 crores
      • Preference shares of Rs. 100 crores
      2 % Debentures of Rs. 200 crores
      Long term loan from govt. of Rs. 300 crores
      Unsecured loan from reliance industries of Rs. 200 crores
    • IDEA SCREENING
      • The customers in the target market will get benefitted with this types of services because this type of services will be only given by reliance i.e. Home delivery of tickets at a very cheaper price.
      • The size of the market will be domestic only limited to 10 most important destinations of India.
    • Competitors-
      • Totally if we analyze four airlines like kingfisher, air India, jet airways, and indigo have 79.5% of all domestic passengers in India. The remaining 21.5%of passengers were carried by other private Indian airlines like spice, go air and paramount. Competitor can be any other airlines
    • CONTD…
      • So the major competitors in future will be kingfisher Airlines, jet airways etc. but Reliance Airways is ready with its strategies and lowest fares to kick off the competitors of the market.
      • This sector is technically feasible to reliance industries also as reliance industries is a major producer of AVIATION TURBINE FUEL which is used to fly a planes that is why reliance can give the cheapest deals to its customers.
    • RELIANCE AIRWAYS
    • TICKET FARES OF MAJOR DESTINATIONS
    • HUMAN RESOURCE REQUIREMENT
      Total number of manpower required =215
    • MARKETING STRATEGIES
      Reliance Airways will be targeting those customers who generally travel by trains (first class) and economy class of airlines because of the cheaper price of this class.
      Reliance airways will provide them quality services in cost efficient manner.
    • Cont…
      All the marketing process of reliance will be handled online with a head office in Mumbai. This will be a click only organization i.e. all the procedures will be handled online through internet and telecom service.
      Reliance Airways will provide customer with free home delivery service through courier.
      Reliance Airways will differentiate its services in terms of luxury in a cheaper price and distribution channel of the tickets to the customers.
      So the marketing strategy of reliance Airways will be challenging strategy for competitors.
    • The Financial Statements that will be prepared for reliance airways will be
      Profit and loss account
      Balance sheet
      Cash flow statement