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Service 2.0 Full Workshop for ServDes 2012

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This is the full presentation for the Service 2.0 workshop organized at ServDes 2012 in Espoo, Finland. The actual workshop was shorter for the limited time.

This is the full presentation for the Service 2.0 workshop organized at ServDes 2012 in Espoo, Finland. The actual workshop was shorter for the limited time.

Published in: Business, Technology, Design

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Transcript

  • 1. Put on your Character1. Please grab your Persona card2. Sketch your imaginary character details3. Rehearse4. Remember you’re not yourself for 90 mins.5. The number on the card is not your age, it’s just your number
  • 2. We’ll all it
  • 3. 2.0 phenomena has started online as Web 2.0 and is now all around us
  • 4. Even in the offline world!
  • 5. Smart crowds in Africa offered themselves freedom as a service!
  • 6. They were massive …
  • 7. Intelligent …
  • 8. Funny …
  • 9. Diversified …
  • 10. Used whatever is available …
  • 11. Focused …
  • 12. With each expressing himself
  • 13. It was the power of the crowd and the empowered individual …
  • 14. No one was THE HERO, Everyone was a hero
  • 15. Even in hardware with Open Ecology project
  • 16. Even as strategic as aerospace in moon 2.0 project by Google …
  • 17. Now what About ?
  • 18. Here’s how it all started. With this post …
  • 19. “Selection 2.0” of thesis topic • 5 Suggested Topics • Active discussions on Linkedin • At 8 service-related groups • For 2 weeks • Professional & Peer researchers seen as customers of the thesis project
  • 20. There’re 2 ways to see “Service 2.0” Service 2.0 From Web From Service 2.0 to 1.0 to Service 2.0 Service 2.0
  • 21. Service 2.0 Cafe
  • 22. Service 2.0 Café Guidelines • Form 4 groups • We’ll start with each group on a table. • Brainstorm on the topic of the table • Write your persona card number on your post-it notes. • Move clockwise once you here “Switch” • Topics are “Themes & Principles”, “Forces & Trends”, “Devil Advocacy” and “Examples of Service 2.0 concepts”
  • 23. Few Insights to Share based on O’Reilly’s work in Web 2.0.
  • 24. But This is not about Web 2.0now. It’s about Service 2.0. And better think of it fully offline to cut on confusion ..
  • 25. The Value is co-created bythe users and is facilitated by the platform
  • 26. Architecture of participation: newusers bring new resources, the servicegets better automatically as thenetwork of users grows.
  • 27. The assets are thecollective work of theusers. The assets groworganically due to theuser activity.
  • 28. Provider’s role is to enable the context of user activity.
  • 29. Radical Trust: with enough participants all flaws are shallow
  • 30. Folksonomy: Allowing multiple overlappingcustomers’ categorization rather thanprovider’s own rigid categorization calledtaxonomy
  • 31. Viral Marketing
  • 32. The wisdom of crowds: The constant interactions of members of the crowddefine the visibility and power of members or artifacts.
  • 33. The customers decide what’s important and not the traditional provider.
  • 34. The move from “release early and release often” to the “perpetual beta”. Service may continue to be in beta mode years after release.
  • 35. Design for Hackability and remixability & Innovation in Assembly
  • 36. Data-Centricity
  • 37. Hands-On
  • 38. Activity Guidelines • Choose any concept from the “Examples of Service 2.0 concepts” table that would match the industry of your corner. • Develop the concept using the potential service 2.0 concepts you just got exposed to. • While developing your concept you have to consider the imaginary personas of your team. This should ensure long- tail is maintained
  • 39. Stand for it
  • 40. Activity Guidelines • Hang your “Tag me here” sheet next to your concept poster for opponents to tag your concept. • Present your idea and highlight the principles you found helpful. • Opponents can utilize the notes on the “Devil advocacy” table.
  • 41. Fight Back
  • 42. Activity Guidelines • Defend the tags of your opponents utilizing your own intuition and the insights on the “Trends and Forces” table
  • 43. • A fingerprint or a network of interactions? Both are colorful and both are service 2.0 major powers. Draw your own “0” emblem for service 2.0
  • 44. Recognition
  • 45. Back to Freedom as a Service So can we offer ourselves this service?
  • 46. @service2org
  • 47. http://www.service2.org