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Promotion mix

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LEAD College of Management

LEAD College of Management

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  • 1. Promotional Mix Aravind
  • 2. What is promotion?• Any form of communication of a business or organization uses to inform, persuade, or remind people about its products.• Attention• Attention• Attention Attention Attention
  • 3. The Promotional Mix is acombination of the different types of promotion.
  • 4. Two types of promotion• Product Promotion – Type of promotion that a business uses to convince potential customers to buy products from them and not their competitors.• Institutional Promotion – Type of promotion that a business uses to create a favorable image for itself.
  • 5. Four basic types of promotion….• Personal selling• Advertising• Sales promotion• Public relations
  • 6. What is the largest form of promotion?• Personal Selling! – This type of promotion requires contact with potential buyers
  • 7. Advertising….• Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
  • 8. Features• Matter of record• Non personal communication• Persuasion of buyers• Paid form of publicity• Identifiable with the sponsor
  • 9. Advantage2.It increases sales volume3.Increases net profit4.Stabilized the sales volume5.Controls product price
  • 10. Sales Promotion• All marketing activities, other than personal selling, advertising, and public relations is called….
  • 11. • It only under taken during certain period .• Suppliment promotion efforts of advertising and personal selling• Quicker result• Give allowances , deductions etc , by manufactures help the retailer to have fair margin of profit for themselves• Helps to generate great sales volume to the sellers
  • 12. Advantage• Stimulate the customers an attitude towards the product• Give direct inducement to the consumers to take immediate action
  • 13. Public Relations• Any activity designed to create a favorable image toward a business, its products or its policies.
  • 14. • An effect indirect communication channel for promoting the sales of the firm’s product• PR refers to an effort to create a favorable attitude towards the products, service and the firm among employees , shareholders ,the government and the society at large .
  • 15. Advantage• Like advertising , salesmanship, sales promotion and publicity , PR also influence the customer to buy firms product• Cost is less• Create good image• Credibility of products
  • 16. Publicity• A specific kind of public relations that involves placing positive and newsworthy information about a business, its products, or its policies in the media is called…..
  • 17. Publicity• Advantage… – It is free! – Valuable suppliment to advertising – Valuable information
  • 18. What do they do?• Advertising – Creates awareness of a business’s product• Public Relations – Creates a favorable image for the business itself• Sales Promotion – Efforts stimulate sales• Personal Selling – Builds on all of the other efforts by helping customers complete the sale