Promotional Mix    Aravind
What is promotion?• Any form of communication of a business or organization  uses to inform, persuade, or remind people ab...
The Promotional Mix is acombination of the different    types of promotion.
Two types of promotion• Product Promotion  – Type of promotion that a business uses to    convince potential customers to ...
Four basic types of promotion….•   Personal selling•   Advertising•   Sales promotion•   Public relations
What is the largest form of promotion?• Personal Selling!  – This type of promotion requires contact    with potential buy...
Advertising….• Any paid form of non-personal presentation and  promotion of ideas, goods, or services by an  identified sp...
Features•   Matter of record•   Non personal communication•   Persuasion of buyers•   Paid form of publicity•   Identifiab...
Advantage2.It increases sales volume3.Increases net profit4.Stabilized the sales volume5.Controls product price
Sales Promotion• All marketing activities,  other than personal  selling, advertising, and  public relations is  called….
• It only under taken during certain period .• Suppliment promotion efforts of advertising  and personal selling• Quicker ...
Advantage• Stimulate the customers an attitude towards  the product• Give direct inducement to the consumers to  take imme...
Public Relations• Any activity designed to  create a favorable  image toward a  business, its products or  its policies.
• An effect indirect communication channel for  promoting the sales of the firm’s product• PR refers to an effort to creat...
Advantage• Like advertising , salesmanship, sales  promotion and publicity , PR also influence  the customer to buy firms ...
Publicity• A specific kind of public  relations that involves  placing positive and  newsworthy information  about a busin...
Publicity• Advantage…  – It is free!  – Valuable suppliment to advertising  – Valuable information
What do they do?• Advertising   – Creates awareness of a business’s product• Public Relations   – Creates a favorable imag...
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Promotion mix

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Promotion mix

  1. 1. Promotional Mix Aravind
  2. 2. What is promotion?• Any form of communication of a business or organization uses to inform, persuade, or remind people about its products.• Attention• Attention• Attention Attention Attention
  3. 3. The Promotional Mix is acombination of the different types of promotion.
  4. 4. Two types of promotion• Product Promotion – Type of promotion that a business uses to convince potential customers to buy products from them and not their competitors.• Institutional Promotion – Type of promotion that a business uses to create a favorable image for itself.
  5. 5. Four basic types of promotion….• Personal selling• Advertising• Sales promotion• Public relations
  6. 6. What is the largest form of promotion?• Personal Selling! – This type of promotion requires contact with potential buyers
  7. 7. Advertising….• Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
  8. 8. Features• Matter of record• Non personal communication• Persuasion of buyers• Paid form of publicity• Identifiable with the sponsor
  9. 9. Advantage2.It increases sales volume3.Increases net profit4.Stabilized the sales volume5.Controls product price
  10. 10. Sales Promotion• All marketing activities, other than personal selling, advertising, and public relations is called….
  11. 11. • It only under taken during certain period .• Suppliment promotion efforts of advertising and personal selling• Quicker result• Give allowances , deductions etc , by manufactures help the retailer to have fair margin of profit for themselves• Helps to generate great sales volume to the sellers
  12. 12. Advantage• Stimulate the customers an attitude towards the product• Give direct inducement to the consumers to take immediate action
  13. 13. Public Relations• Any activity designed to create a favorable image toward a business, its products or its policies.
  14. 14. • An effect indirect communication channel for promoting the sales of the firm’s product• PR refers to an effort to create a favorable attitude towards the products, service and the firm among employees , shareholders ,the government and the society at large .
  15. 15. Advantage• Like advertising , salesmanship, sales promotion and publicity , PR also influence the customer to buy firms product• Cost is less• Create good image• Credibility of products
  16. 16. Publicity• A specific kind of public relations that involves placing positive and newsworthy information about a business, its products, or its policies in the media is called…..
  17. 17. Publicity• Advantage… – It is free! – Valuable suppliment to advertising – Valuable information
  18. 18. What do they do?• Advertising – Creates awareness of a business’s product• Public Relations – Creates a favorable image for the business itself• Sales Promotion – Efforts stimulate sales• Personal Selling – Builds on all of the other efforts by helping customers complete the sale
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