Extreme Engagement

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Extreme Engagement is how innovative companies worldwide are transforming their marketing strategy. …

Extreme Engagement is how innovative companies worldwide are transforming their marketing strategy.

Engagement strategies by Prototype are designed to help you do just that. It is your path to longer brand loyalty and increased customer satisfaction. Through a commitment to Extreme Engagement, you will form a lasting, personal bond with your customers that will take your business to new heights.

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  • 1. What is Extreme Engagement?Extreme Engagement is how innovativecompanies worldwide are transforming theirmarketing strategy.Engagement strategies by Prototype aredesigned to help you do just that. It is yourpath to longer brand loyalty and increasedcustomer satisfaction. Through a commitmentto Extreme Engagement, you will form alasting, personal bond with your customersthat will take your business to new heights.
  • 2. What is Extreme Engagement?Conventional marketing, using mass media isfocused on finding prospects that are engagedwith something else, such as browsing online,reading or watching TV. Dbdbdbddb Awareness Dbdbdbd Consideration Dbdbd Preference Dbd Action d Loyalty/Purchase
  • 3. How is marketing changing?From a consumers perspective the marketing that they areexposed to is mostly irrelevant. More and more companiesturn from campaigns to experiences. Consumers want toparticipate rather than be targeted. D Involvement Dbd Interaction Dbdbd Intimacy Dbdbdbd Influence Dbdbddbdb Extreme Engagement
  • 4. How do you get there?Reaching and preserving Extreme Engagement is anongoing process and requires constant evaluation of yourmarketing strategy.However, the first step is to define and evaluate yourcurrent touch points, these are all the places where youcommunicate with your prospects, customers or employees.Do you already advertise?Do you have branches?Do you have a social media presence?Do you enable your employees to interact with your brandoutside their workplace?
  • 5. Do you enable interaction?Getting the right users involved with your brand is the firstpart of your engagement strategy, but what happens next?Touch points need to enable interaction.Can users interact with your communication efforts?Are they learning more about your products and services?Can they share and contribute?Do they have the tools to participate?
  • 6. Measure the love TAfter you opened communication channels and allowedusers to interact with your brand you have to constantlymeasure affinity.This step is important as it will evaluate the efficiency ofyour initiatives, but also define if you will reach the nextlevel of engagement.Do you allow users to provide you with feedback?Do you monitor your social media presence?Do you measure sentiment offline?
  • 7. Influence mattersInfluence is the final step for your brand to take off.Increased brand awareness, loyalty and positive sentimentwill make your customers your influential force. Rememberusers like to be participants rather that just be targeted.Are customers going to recommend your products andservices?Do they have tools that enable them to be influential?
  • 8. How can we help?Prototype can help your brand create an engagementstrategy by aligning your presence and activities around thecore rules of engagement.Analysis from a digital core; this means linking yourinitiatives together with providing interactive touch points foryour consumers.It could be a mobile application a digital media campaign ora touch screen at your POS. Its about the omnipresence ofsocial media - online and offline.
  • 9. Get in touch: Prototype Interactive FZ LLC Loft Office 1, 208 Dubai Media City P.O. Box 502204 Dubai, United Arab EmiratesE: info@prototype.aeT: +971 (0) 4446 5789F: +971 (0) 4446 5765www.prototype-interactive.com