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H T"O O IT" O T ~ l / s
P I ctCH olid
Some of the most familiar pairings In American team is beside the point. It Is the capital of our
annals might not have prospered had the names proud nation and we have great respect for it. We
been reversed. Just think that "Baltimore" sounds better first.
Roebuck and Scars. P&A.
Costcllo and Abbott. Clyde and Bonnie.
Jill and Jack. Davidson-Harley.
A debate Is now raging In corporate offices, If the main reason for the new common market
think-tanks and government chambers over is marketing, doesn't it make sense to create a
whether to call the new combined "common mar- name pleasing to the car? The title shouldn't be
ket" In this region the "Baltimore-Washington" met- based on power or ego or even the federal bureau-
ropolitan area, or the "Washington-Baltimore" area. cracy's own technicality that would put Baltimore
Because the populace in the two regions ostensi- first because the city itself has more population
bly has more in common now, and because busi- than the District of Columbia. This name should be
ness leaders feel the consolidation would attract about retention and rhythm.
more International business and government aid to Clark and Lewis.
these parts, federal officials are expected to com- Hammcrstcln and Rogers.
bine the two metropolitan areas Into a single mega- Bradstrect and Dun.
market, on paper, by year's end. The international airport is named Balti-
Fortunately, one criteria that the U.S. Office of more-Washington, although the state of Maryland
Management and Budget does not use In deciding chose the name, so maybe that shouldn't count.
whether two metropolises merit a common market But the U.S. government years ago found reason to
is how smoothly they decide whose name goes first. name the parkway between' the cities "Balti-
Gamble and Procter. more-Washington." The phone book lists about 20
Garfunkel and Simon. companies and organizations that currently use
Dlxon and Mason. "Baltimore-Washington" in their title. Only one
We have no quarrel with the fact that Washing- uses the title reversed as "Washington-Baltimore."
ton is the economic engine that pulls this region. We must admit it's the Newspaper Guild, of all
And Washington has certainly been more respon- things. But that shouldn't detract from our point:
sible for the growth of the counties that lie between What's in a name? Nothing less than the success of
the two cities. Whether D.C. has its own baseball this union.