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advertisement,meaning, definition,advantages, types of advertising

advertisement,meaning, definition,advantages, types of advertising

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  • 1. ADVERTISEMENT
  • 2. MEANING <ul><li>The word advertising is derived from two Latin Words ‘Ad’ and ‘Verto’. </li></ul><ul><li>Ad – towards </li></ul><ul><li>Verto – I turn </li></ul><ul><li>Literally it means to turn the people’s attention to a specific thing. </li></ul>
  • 3. <ul><li>Advertising is any form of paid non-personal presentation of ideas, goods, or services for the purpose of inducing people to buy. </li></ul><ul><li>weeler . </li></ul>D E F I N I T I O N
  • 4. Functions <ul><li>To differentiate the product from their competitors </li></ul><ul><li>To communicate product information </li></ul><ul><li>To urge product used </li></ul><ul><li>To expand the product distribution </li></ul><ul><li>To increase brand preference and loyalty </li></ul><ul><li>To reduce overall sales cost </li></ul><ul><li>Creates new demands </li></ul>
  • 5. To differentiate the product from their competitors <ul><li>GARNIER FRUCTICS </li></ul>
  • 6. To communicate product information <ul><li>PONDS AGE MIRACLE </li></ul>
  • 7. To urge product used <ul><li>Fair & Lovely </li></ul>
  • 8. To expand the product distribution <ul><li>WATEEN TELECOM </li></ul>
  • 9. To increase brand preference and loyalty <ul><li>COLGATE </li></ul>
  • 10. To reduce overall sales cost <ul><li>MECCA COLA </li></ul>
  • 11.  
  • 12. ADVANTAGES
  • 13. Manufacturers & Advertising <ul><li>Increases and stabilizes the sales turn-over </li></ul><ul><li>Maintains the existing market and explores the new </li></ul><ul><li>Controls product prices </li></ul>
  • 14. Middleman & Advertising <ul><li>Guarantees quick sales </li></ul><ul><li>Minimum efforts </li></ul><ul><li>Makes retail price maintenance possible </li></ul><ul><li>Sales forecasting </li></ul><ul><li>Publicity </li></ul>
  • 15. Sales-force & Advertising <ul><li>Facilitates selling </li></ul><ul><li>Reduces sales-man’s burden of job </li></ul><ul><li>Instills self confidence </li></ul>
  • 16. Consumers & Advertising <ul><li>Driving –force in decision making </li></ul><ul><li>Ensures better quality products at reasonable prices </li></ul><ul><li>Saves good deal of time </li></ul>
  • 17. Society & Advertising <ul><li>Uplifts the living standard </li></ul><ul><li>Generates gainful employment oppurtunities </li></ul><ul><li>Provides new horizons of knowledge </li></ul><ul><li>Upholds the culture of a nation </li></ul>
  • 18. LIMITATIONS <ul><li>Limited capacity </li></ul><ul><li>Rigid </li></ul><ul><li>Unbelievable </li></ul><ul><li>Conditional </li></ul>
  • 19. <ul><li>TYPES OF ADVERTISING </li></ul>
  • 20. ADVERTISING Print Advertising Outdoor Advertising Broadcast Advertising Covert Advertising Public-service Advertising Surrogate Advertising Celebrity Advertising
  • 21.  

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