Advertisement ppt
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Advertisement ppt

on

  • 39,232 views

advertisement,meaning, definition,advantages, types of advertising

advertisement,meaning, definition,advantages, types of advertising

Statistics

Views

Total Views
39,232
Views on SlideShare
39,130
Embed Views
102

Actions

Likes
6
Downloads
1,491
Comments
7

3 Embeds 102

http://www.slideshare.net 93
http://www.romeucorreia.org 6
http://www.slashdocs.com 3

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 7 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Advertisement ppt Presentation Transcript

  • 1. ADVERTISEMENT
  • 2. MEANING
    • The word advertising is derived from two Latin Words ‘Ad’ and ‘Verto’.
    • Ad – towards
    • Verto – I turn
    • Literally it means to turn the people’s attention to a specific thing.
  • 3.
    • Advertising is any form of paid non-personal presentation of ideas, goods, or services for the purpose of inducing people to buy.
    • weeler .
    D E F I N I T I O N
  • 4. Functions
    • To differentiate the product from their competitors
    • To communicate product information
    • To urge product used
    • To expand the product distribution
    • To increase brand preference and loyalty
    • To reduce overall sales cost
    • Creates new demands
  • 5. To differentiate the product from their competitors
    • GARNIER FRUCTICS
  • 6. To communicate product information
    • PONDS AGE MIRACLE
  • 7. To urge product used
    • Fair & Lovely
  • 8. To expand the product distribution
    • WATEEN TELECOM
  • 9. To increase brand preference and loyalty
    • COLGATE
  • 10. To reduce overall sales cost
    • MECCA COLA
  • 11.  
  • 12. ADVANTAGES
  • 13. Manufacturers & Advertising
    • Increases and stabilizes the sales turn-over
    • Maintains the existing market and explores the new
    • Controls product prices
  • 14. Middleman & Advertising
    • Guarantees quick sales
    • Minimum efforts
    • Makes retail price maintenance possible
    • Sales forecasting
    • Publicity
  • 15. Sales-force & Advertising
    • Facilitates selling
    • Reduces sales-man’s burden of job
    • Instills self confidence
  • 16. Consumers & Advertising
    • Driving –force in decision making
    • Ensures better quality products at reasonable prices
    • Saves good deal of time
  • 17. Society & Advertising
    • Uplifts the living standard
    • Generates gainful employment oppurtunities
    • Provides new horizons of knowledge
    • Upholds the culture of a nation
  • 18. LIMITATIONS
    • Limited capacity
    • Rigid
    • Unbelievable
    • Conditional
  • 19.
    • TYPES OF ADVERTISING
  • 20. ADVERTISING Print Advertising Outdoor Advertising Broadcast Advertising Covert Advertising Public-service Advertising Surrogate Advertising Celebrity Advertising
  • 21.