Content Leader: Ann Ranson President, CSR-3 Marketing Hashtag: #asae09 lr4 Connecting Great Ideas and Great People www.asaecenter.org

www.annranson.com

Today’s Goals Building Community Be Strategic The Give and Take Avoid Pitfalls Get the Word Out www.annranson.com hashtag #asae09 lr4

Today’s Goals

Building Community

Be Strategic

The Give and Take

Avoid Pitfalls

Get the Word Out

What could you achieve with the right partner? www.annranson.com hashtag #asae09 lr4

What could you achieve with the right partner?

“ I don’t know how it started, either. All I know is that it’s part of our corporate culture.”

www.annranson.com hashtag #asae09 lr4

www.annranson.com Why Goals Long Term Benefits Homework Win-Win hashtag #asae09 lr4

www.annranson.com Why Goals Long Term Benefits Homework Win-Win hashtag #asae09 lr4

Give: Information Credibility End Benefits Sex Appeal Database Street Team www.annranson.com Take: Volunteers Money Marketing Credibility Access Business Services hashtag #asae09 lr4

Give:

Information

Credibility

End Benefits

Sex Appeal

Database

Street Team

Take:

Volunteers

Money

Marketing

Credibility

Access

Business Services

“ Year-to-date our relationship is up 2.3%”

www.annranson.com Promises Resources Logo Soup The Pitch Agreement Greenwashing No Boring hashtag #asae09 lr4

Promises

Resources

Logo Soup

The Pitch

Agreement

Greenwashing

No

Boring

www.annranson.com Word of Mouth Integrated Communication Approaching The Media hashtag #asae09 lr4

Word of Mouth

Integrated Communication

Approaching The Media

www.annranson.com International Events Group (IEG) American Marketing Association Chase’s Calendar of Events Cone Cause Survey Report PromoMagazine.com Google Alerts www.annranson.com hashtag #asae09 lr4

International Events Group (IEG)

American Marketing Association

Chase’s Calendar of Events

Cone Cause Survey Report

PromoMagazine.com

Google Alerts

www.annranson.com

Today’s Goals Building Community Be Strategic Value The Give and Take Avoid the Pitfalls Get the Word Out www.annranson.com hashtag #asae09 lr4

Today’s Goals

Building Community

Be Strategic

Value The Give and Take

Avoid the Pitfalls

Get the Word Out

hashtag #asae09 lr4

Contact Information Ann Ranson President, CSR-3 Marketing Email: [email_address] Phone: 972.964.5495 (Central Time Zone) SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA hashtag #asae09 lr4

Contact Information

Ann Ranson

President, CSR-3 Marketing

Email: [email_address]

Phone: 972.964.5495 (Central Time Zone)