ASAE.Building Community Through Mktg Partnership
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ASAE.Building Community Through Mktg Partnership

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Presentation to the 2009 ASAE Annual Meeting on how to build a community through marketing partnerships

Presentation to the 2009 ASAE Annual Meeting on how to build a community through marketing partnerships

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  • 08/14/09
  • 08/14/09
  • 08/14/09
  • 08/14/09
  • 08/14/09
  • 08/14/09
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  • 08/14/09
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  • 08/14/09
  • 08/14/09

ASAE.Building Community Through Mktg Partnership ASAE.Building Community Through Mktg Partnership Presentation Transcript

  • Content Leader: Ann Ranson President, CSR-3 Marketing Hashtag: #asae09 lr4 Connecting Great Ideas and Great People www.asaecenter.org
  • www.annranson.com
    • Today’s Goals
    • Building Community
    • Be Strategic
    • The Give and Take
    • Avoid Pitfalls
    • Get the Word Out
    www.annranson.com hashtag #asae09 lr4
    • What could you achieve with the right partner?
    www.annranson.com hashtag #asae09 lr4
  • “ I don’t know how it started, either. All I know is that it’s part of our corporate culture.”
  • www.annranson.com hashtag #asae09 lr4
  • www.annranson.com Why Goals Long Term Benefits Homework Win-Win hashtag #asae09 lr4
  • www.annranson.com Why Goals Long Term Benefits Homework Win-Win hashtag #asae09 lr4
    • Give:
    • Information
    • Credibility
    • End Benefits
    • Sex Appeal
    • Database
    • Street Team
    www.annranson.com
    • Take:
    • Volunteers
    • Money
    • Marketing
    • Credibility
    • Access
    • Business Services
    hashtag #asae09 lr4
  • “ Year-to-date our relationship is up 2.3%”
  • www.annranson.com
    • Promises
    • Resources
    • Logo Soup
    • The Pitch
    • Agreement
    • Greenwashing
    • No
    • Boring
    hashtag #asae09 lr4
  • www.annranson.com
    • Word of Mouth
    • Integrated Communication
    • Approaching The Media
    hashtag #asae09 lr4
  • www.annranson.com
    • International Events Group (IEG)
    • American Marketing Association
    • Chase’s Calendar of Events
    • Cone Cause Survey Report
    • PromoMagazine.com
    • Google Alerts
    • www.annranson.com
    hashtag #asae09 lr4
    • Today’s Goals
    • Building Community
    • Be Strategic
    • Value The Give and Take
    • Avoid the Pitfalls
    • Get the Word Out
    www.annranson.com hashtag #asae09 lr4
  • hashtag #asae09 lr4
    • Contact Information
      • Ann Ranson
      • President, CSR-3 Marketing
      • Email: [email_address]
      • Phone: 972.964.5495 (Central Time Zone)
    SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA hashtag #asae09 lr4