Persona - 최근 쟁점과 사례

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2010년 1월 강원도 휘닉스 파크에서 있었던 HCI 2010 학회 튜토리얼 발표 자료입니다.
발표자: 이재용 (Jay Chaeyong Yi)
회사:(주)피엑스디
내용: Persona는 최근 매우 인기있는 방법론으로서 다양한 활용 사례가 있는 반면 그 실용성에 대하여 검증 사례는 적었다. 최근 Persona에 대한 연구와 쟁점을 살펴보고 pxd의 연구 성과를 공유합니다.

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Persona - 최근 쟁점과 사례

  1. 1. OPEN CREATIVITY HCI KOREA 2010 Persona 2010. 1. 27
  2. 2. Innovative UX Consulting Group About Presenter • • • • • • © 2002-2010 PXD Inc. All Rights Reserved 2
  3. 3. Innovative UX Consulting Group About • • • • • © 2002-2010 PXD Inc. All Rights Reserved 3
  4. 4. Innovative UX Consulting Group About © 2002-2010 PXD Inc. All Rights Reserved 4
  5. 5. Innovative UX Consulting Group About Tutorial • • • © 2002-2010 PXD Inc. All Rights Reserved 5
  6. 6. OPEN CREATIVITY HCI KOREA 2010
  7. 7. Innovative UX Consulting Group • • • © 2002-2010 PXD Inc. All Rights Reserved 7
  8. 8. Innovative UX Consulting Group Failure of User Research • • • • • © 2002-2010 PXD Inc. All Rights Reserved 8
  9. 9. Innovative UX Consulting Group  • •  ’ ‘ ’ • • • • • © 2002-2010 PXD Inc. All Rights Reserved 9
  10. 10. Innovative UX Consulting Group Persona User Modeling by Behavior Patterns • • • • • © 2002-2010 PXD Inc. All Rights Reserved 10
  11. 11. Innovative UX Consulting Group Persona • “Since Alan Cooper's 1999 book The Inmates are Running The Asylum was published, everyone is mad for personas.” - Dan Saffer, Adaptive Path Newsletter 2005/8/18 • “used by most major software companies to help them design software to meet the needs of their specific users. ” USAToday, 2005/2 • • • © 2002-2010 PXD Inc. All Rights Reserved 11
  12. 12. Innovative UX Consulting Group Persona • • • • © 2002-2010 PXD Inc. All Rights Reserved 12
  13. 13. Innovative UX Consulting Group Persona Cooper 2002 • • • • • • • • • • • • © 2002-2010 PXD Inc. All Rights Reserved 13
  14. 14. Innovative UX Consulting Group Persona Spool 2007 • • • • • • © 2002-2010 PXD Inc. All Rights Reserved 14
  15. 15. Innovative UX Consulting Group Persona © 2002-2010 PXD Inc. All Rights Reserved 15
  16. 16. Innovative UX Consulting Group Persona Bacon & Calde 2008 © 2002-2010 PXD Inc. All Rights Reserved 16
  17. 17. Innovative UX Consulting Group Persona Chapman 2006 • • • • • • • • © 2002-2010 PXD Inc. All Rights Reserved 17
  18. 18. Innovative UX Consulting Group Persona Chapman 2006 • • • • • © 2002-2010 PXD Inc. All Rights Reserved 18
  19. 19. OPEN CREATIVITY HCI KOREA 2010
  20. 20. Innovative UX Consulting Group Persona Cooper 2002 © 2002-2010 PXD Inc. All Rights Reserved 20
  21. 21. Innovative UX Consulting Group Persona Cooper 2002 • • • • • • • © 2002-2010 PXD Inc. All Rights Reserved 21
  22. 22. Innovative UX Consulting Group Persona Adaptive Path http://www.adaptivepath.com/events/ training/complete/files.php © 2002-2010 PXD Inc. All Rights Reserved 22
  23. 23. Innovative UX Consulting Group Persona Razorfish 2006 © 2002-2010 PXD Inc. All Rights Reserved 23
  24. 24. Innovative UX Consulting Group Persona Razorfish 2006 • • • • • • © 2002-2010 PXD Inc. All Rights Reserved 24
  25. 25. Innovative UX Consulting Group Persona Razorfish 2006 • • • • © 2002-2010 PXD Inc. All Rights Reserved 25
  26. 26. Innovative UX Consulting Group Persona pxd 2009 A ttitude D etails B ehavior E xcerpt(Quote) G oals C ontext F oto with Pain Points with Nick Name with Comparison © 2002-2010 PXD Inc. All Rights Reserved 26
  27. 27. Innovative UX Consulting Group Persona pxd 2009 Detail Nick Photo Attitude Behavior Context Pain Points Quote (Slogan) Comp. Goal © 2002-2010 PXD Inc. All Rights Reserved 27
  28. 28. Innovative UX Consulting Group Persona Pruitt 2006 Persona Lifecycle p235 © 2002-2010 PXD Inc. All Rights Reserved 28
  29. 29. Innovative UX Consulting Group Persona Fluid Project 2008-2009 http://wiki.fluidproject.org/display/fluid/Persona+Format © 2002-2010 PXD Inc. All Rights Reserved 29
  30. 30. Innovative UX Consulting Group How to build Persona? Cooper 2002 Revisit critical characteristics • Identify major patterns • Rough out description & goals • Check for completeness • Check for redundancy Expand and refine details ✴ Develop narrative Designate types © 2002-2010 PXD Inc. All Rights Reserved 30
  31. 31. Innovative UX Consulting Group How to build Persona? Sinha 2003 • • • • • © 2002-2010 PXD Inc. All Rights Reserved 31
  32. 32. Innovative UX Consulting Group How to build Persona? McGinn 2008 • • • • • © 2002-2010 PXD Inc. All Rights Reserved 32
  33. 33. Innovative UX Consulting Group How to build Persona? Miaskiewicz 2008 • • • • © 2002-2010 PXD Inc. All Rights Reserved 33
  34. 34. Innovative UX Consulting Group How to build Persona? Pruitt 2006 • • • © 2002-2010 PXD Inc. All Rights Reserved 34
  35. 35. Innovative UX Consulting Group How to build Persona? pxd 2009 • • • • • • • © 2002-2010 PXD Inc. All Rights Reserved 35
  36. 36. Innovative UX Consulting Group How to build Persona? pxd 2009 • • • From Blue Ocean Strategy • • © 2002-2010 PXD Inc. All Rights Reserved 36
  37. 37. Innovative UX Consulting Group Persona Change 2008 • © 2002-2010 PXD Inc. All Rights Reserved 37
  38. 38. Innovative UX Consulting Group Persona Miaskiewicz 2009 • • • • • © 2002-2010 PXD Inc. All Rights Reserved 38
  39. 39. Innovative UX Consulting Group Persona Long 2009 • • • © 2002-2010 PXD Inc. All Rights Reserved 39
  40. 40. Innovative UX Consulting Group Persona Pruitt 2006 • • • • • • • © 2002-2010 PXD Inc. All Rights Reserved 40
  41. 41. Innovative UX Consulting Group Persona • • • © 2002-2010 PXD Inc. All Rights Reserved 41
  42. 42. Innovative UX Consulting Group Persona • • • © 2002-2010 PXD Inc. All Rights Reserved 42
  43. 43. Innovative UX Consulting Group Persona • • • © 2002-2010 PXD Inc. All Rights Reserved 43
  44. 44. Innovative UX Consulting Group Personas, like all powerful tools, can be grasped in an instant but can take months or years to master. By Alan Cooper © 2002-2010 PXD Inc. All Rights Reserved 44

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