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Persona - 최근 쟁점과 사례
 

Persona - 최근 쟁점과 사례

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2010년 1월 강원도 휘닉스 파크에서 있었던 HCI 2010 학회 튜토리얼 발표 자료입니다. ...

2010년 1월 강원도 휘닉스 파크에서 있었던 HCI 2010 학회 튜토리얼 발표 자료입니다.
발표자: 이재용 (Jay Chaeyong Yi)
회사:(주)피엑스디
내용: Persona는 최근 매우 인기있는 방법론으로서 다양한 활용 사례가 있는 반면 그 실용성에 대하여 검증 사례는 적었다. 최근 Persona에 대한 연구와 쟁점을 살펴보고 pxd의 연구 성과를 공유합니다.

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    Persona - 최근 쟁점과 사례 Persona - 최근 쟁점과 사례 Presentation Transcript

    • OPEN CREATIVITY HCI KOREA 2010 Persona 2010. 1. 27
    • Innovative UX Consulting Group About Presenter • • • • • • © 2002-2010 PXD Inc. All Rights Reserved 2
    • Innovative UX Consulting Group About • • • • • © 2002-2010 PXD Inc. All Rights Reserved 3
    • Innovative UX Consulting Group About © 2002-2010 PXD Inc. All Rights Reserved 4
    • Innovative UX Consulting Group About Tutorial • • • © 2002-2010 PXD Inc. All Rights Reserved 5
    • OPEN CREATIVITY HCI KOREA 2010
    • Innovative UX Consulting Group • • • © 2002-2010 PXD Inc. All Rights Reserved 7
    • Innovative UX Consulting Group Failure of User Research • • • • • © 2002-2010 PXD Inc. All Rights Reserved 8
    • Innovative UX Consulting Group  • •  ’ ‘ ’ • • • • • © 2002-2010 PXD Inc. All Rights Reserved 9
    • Innovative UX Consulting Group Persona User Modeling by Behavior Patterns • • • • • © 2002-2010 PXD Inc. All Rights Reserved 10
    • Innovative UX Consulting Group Persona • “Since Alan Cooper's 1999 book The Inmates are Running The Asylum was published, everyone is mad for personas.” - Dan Saffer, Adaptive Path Newsletter 2005/8/18 • “used by most major software companies to help them design software to meet the needs of their specific users. ” USAToday, 2005/2 • • • © 2002-2010 PXD Inc. All Rights Reserved 11
    • Innovative UX Consulting Group Persona • • • • © 2002-2010 PXD Inc. All Rights Reserved 12
    • Innovative UX Consulting Group Persona Cooper 2002 • • • • • • • • • • • • © 2002-2010 PXD Inc. All Rights Reserved 13
    • Innovative UX Consulting Group Persona Spool 2007 • • • • • • © 2002-2010 PXD Inc. All Rights Reserved 14
    • Innovative UX Consulting Group Persona © 2002-2010 PXD Inc. All Rights Reserved 15
    • Innovative UX Consulting Group Persona Bacon & Calde 2008 © 2002-2010 PXD Inc. All Rights Reserved 16
    • Innovative UX Consulting Group Persona Chapman 2006 • • • • • • • • © 2002-2010 PXD Inc. All Rights Reserved 17
    • Innovative UX Consulting Group Persona Chapman 2006 • • • • • © 2002-2010 PXD Inc. All Rights Reserved 18
    • OPEN CREATIVITY HCI KOREA 2010
    • Innovative UX Consulting Group Persona Cooper 2002 © 2002-2010 PXD Inc. All Rights Reserved 20
    • Innovative UX Consulting Group Persona Cooper 2002 • • • • • • • © 2002-2010 PXD Inc. All Rights Reserved 21
    • Innovative UX Consulting Group Persona Adaptive Path http://www.adaptivepath.com/events/ training/complete/files.php © 2002-2010 PXD Inc. All Rights Reserved 22
    • Innovative UX Consulting Group Persona Razorfish 2006 © 2002-2010 PXD Inc. All Rights Reserved 23
    • Innovative UX Consulting Group Persona Razorfish 2006 • • • • • • © 2002-2010 PXD Inc. All Rights Reserved 24
    • Innovative UX Consulting Group Persona Razorfish 2006 • • • • © 2002-2010 PXD Inc. All Rights Reserved 25
    • Innovative UX Consulting Group Persona pxd 2009 A ttitude D etails B ehavior E xcerpt(Quote) G oals C ontext F oto with Pain Points with Nick Name with Comparison © 2002-2010 PXD Inc. All Rights Reserved 26
    • Innovative UX Consulting Group Persona pxd 2009 Detail Nick Photo Attitude Behavior Context Pain Points Quote (Slogan) Comp. Goal © 2002-2010 PXD Inc. All Rights Reserved 27
    • Innovative UX Consulting Group Persona Pruitt 2006 Persona Lifecycle p235 © 2002-2010 PXD Inc. All Rights Reserved 28
    • Innovative UX Consulting Group Persona Fluid Project 2008-2009 http://wiki.fluidproject.org/display/fluid/Persona+Format © 2002-2010 PXD Inc. All Rights Reserved 29
    • Innovative UX Consulting Group How to build Persona? Cooper 2002 Revisit critical characteristics • Identify major patterns • Rough out description & goals • Check for completeness • Check for redundancy Expand and refine details ✴ Develop narrative Designate types © 2002-2010 PXD Inc. All Rights Reserved 30
    • Innovative UX Consulting Group How to build Persona? Sinha 2003 • • • • • © 2002-2010 PXD Inc. All Rights Reserved 31
    • Innovative UX Consulting Group How to build Persona? McGinn 2008 • • • • • © 2002-2010 PXD Inc. All Rights Reserved 32
    • Innovative UX Consulting Group How to build Persona? Miaskiewicz 2008 • • • • © 2002-2010 PXD Inc. All Rights Reserved 33
    • Innovative UX Consulting Group How to build Persona? Pruitt 2006 • • • © 2002-2010 PXD Inc. All Rights Reserved 34
    • Innovative UX Consulting Group How to build Persona? pxd 2009 • • • • • • • © 2002-2010 PXD Inc. All Rights Reserved 35
    • Innovative UX Consulting Group How to build Persona? pxd 2009 • • • From Blue Ocean Strategy • • © 2002-2010 PXD Inc. All Rights Reserved 36
    • Innovative UX Consulting Group Persona Change 2008 • © 2002-2010 PXD Inc. All Rights Reserved 37
    • Innovative UX Consulting Group Persona Miaskiewicz 2009 • • • • • © 2002-2010 PXD Inc. All Rights Reserved 38
    • Innovative UX Consulting Group Persona Long 2009 • • • © 2002-2010 PXD Inc. All Rights Reserved 39
    • Innovative UX Consulting Group Persona Pruitt 2006 • • • • • • • © 2002-2010 PXD Inc. All Rights Reserved 40
    • Innovative UX Consulting Group Persona • • • © 2002-2010 PXD Inc. All Rights Reserved 41
    • Innovative UX Consulting Group Persona • • • © 2002-2010 PXD Inc. All Rights Reserved 42
    • Innovative UX Consulting Group Persona • • • © 2002-2010 PXD Inc. All Rights Reserved 43
    • Innovative UX Consulting Group Personas, like all powerful tools, can be grasped in an instant but can take months or years to master. By Alan Cooper © 2002-2010 PXD Inc. All Rights Reserved 44