Social Media
Marketing Maps
http://www.flickr.com/photos/sushirice/2632890346/
Understanding the social media era

Social media is online content created by people
using highly accessible and scalable publishing
technologies.
Social media is a shift in how people discover, read and
share news, information and content.
It's a fusion of sociology and technology, transforming
monologues (one to many) into dialogues (many to
many) and is the democratization of information,
transforming people from content readers into
publishers.
Social media has become extremely popular because it
allows people to connect in the online world to form
relationships for personal, political and business use.
(wikipedia)
http://technobabble2dot0.wordpress.com/2007/07/31/social-media-maps/

http://www.peerinsight.com/docs/Out_and_In.pdf

http://hinchcliffe.org/img/web1vsweb2.png

http://web2.socialcomputingjournal.com/

http://www.powerhousemuseum.com/dmsblog/index.php/2008/03/06/four-intersecting-circles-of-social-media-and-web-strategy-for-the-cultural-sector/

http://www.flickr.com/photos/somethinnew/397530229/

http://www.micropersuasion.com/2008/01/open-collaborat.html

http://www.flickr.com/photos/jeremiah_owyang/1241424786/

http://www.slideshare.net/mzkagan/what-the-fk-social-media

http://web2.socialcomputingjournal.com/social_media_goes_mainstream.htm

http://www.flickr.com/photos/7855449@N02/3623323696/in/set-72157606844282993/

http://socialconversations.it/2009/06/11/un-nuovo-giro-di-giostra/

http://www.slideshare.net/HubSpot/outbound-vs-inbound-marketing-presentation

http://www.blindsociety.com/blindspot/wp-content/uploads/2007/09/marketing-funnel.gif

http://www.flickr.com/photos/7855449@N02/2779598555/

http://www.mckinseyquarterly.com/spContent/charts/code09/CDJ-Base.swf

http://renegadeprofessionalguide.com/wp-content/uploads/2009/04/social-feedback-cycle-by-dave-evans.jpg

http://www.slideshare.net/socstardom/socstardom2-social-media-marketing-with-dave-evans

http://www.osu.edu/features/2008/socialmedia/images/feature.jpg

http://www.flickr.com/photos/morikenstyle/106306545/

http://www.slideshare.net/neilperkin/whats-next-in-media/

http://www.flickr.com/photos/telezent/2593962093/in/photostream

http://www.flickr.com/photos/briansolis/3398531745/

http://www.rossdawsonblog.com/Web2_framework_p3.jpg

http://www.flickr.com/photos/fredcavazza/3428921418/

http://www.slideshare.net/socstardom/socstardom2-social-media-marketing-with-dave-evans

http://www.flickr.com/photos/silkcharm/2681008129/

http://customerevangelists.typepad.com/photos/uncategorized/steps_medium.jpg

http://www.flickr.com/photos/7855449@N02/2780458538/

http://www.websocialarchitecture.com/community/2008/06/a-conceptual-ma.html

http://www.flickr.com/photos/25131367@N05/2956545358/in/photostream/

http://www.flickr.com/photos/25131367@N05/2955726053/

http://www.flickr.com/photos/garyhayes/3251571301/in/set-72157613331811096/

http://www.flickr.com/photos/7855449@N02/3120385357/in/set-72157606844282993/

http://www.flickr.com/photos/jeremiah_owyang/2749895246/

http://www.mikearauz.com/2009/04/spectrum-of-online-friendship.html

http://english.simonelovati.com/personal-branding-how-you-reach-a-friend-onli

http://www.intersectionconsulting.com/blog/?p=312

http://www.flickr.com/photos/telezent/2594800920/in/photostream

http://www.eventweeps.com/socialmediatree/

http://www.awarenessnetworks.com/images/what/socialMediaMarketingChart.jpg

http://www.socialware.it/wp-content/uploads/2008/01/social-media-marketing.jpg

http://www.toprankmarketing.com/social-media-marketing/

http://webmarketcentral.blogspot.com/2009/03/4-cs-of-social-media.html

http://www.gauravonomics.com/blog/the-4cs-social-media-framework/

http://www.slideshare.net/artscouncilofireland/social-media-marketing-presentation-793694

http://theory.wikispaces.com/Public+Relations

http://farm4.static.flickr.com/3571/3559883021_791956cdc8_o.jpg

http://www.flickr.com/photos/garyhayes/2973684461/

http://www.chrisbrogan.com/

http://www.flickr.com/photos/7855449@N02/3264836754/sizes/o/in/set-72157606844282993/

http://www.flickr.com/photos/gauravonomics/2323710051/

http://www.bigmouthmedia.com/live/images/social_media_1.jpg

http://smartblog.wordpress.com/2008/05/08/start-a-social-media-campaign/

http://www.socialmediamarketing.it/wp-content/issues/iceberg_socialmedia.jpg

http://www.flickr.com/photos/silkcharm/2893602428/

http://www.edelman.com/image/insights/content/Social%20Pulpit%20-%20Barack%20Obamas%20Social%20Media%20Toolkit%201.09.pdf

http://www.bowencraggs.com/blog

http://www.flickr.com/photos/hjumper/3660372317/in/photostream/

http://www.flickr.com/photos/christopheasselin/3676697820/

http://podtech.files.wordpress.com/2008/06/sales20_2.jpg

http://www.intersectionconsulting.com/blog/?p=281

http://www.flickr.com/photos/gauravonomics/3562678250/in/set-72157603247832629/

http://www.slideshare.net/mstrickland/how-to-do-social-media-right-in-2009

http://www.rossdawsonblog.com/Influence_Landscape_Beta_v1.pdf

http://www.intersectionconsulting.com/blog/?p=294

http://metricsman.wordpress.com/2008/08/29/a-new-model-for-social-and-traditional-media-measurement/

http://www.iab.net/media/file/Social-Media-Metrics-Definitions-0509.pdf

http://www.flickr.com/photos/garyhayes/3271203061/

http://www.flickr.com/photos/jeremiah_owyang/3478168483/

http://www.flickr.com/photos/jeremiah_owyang/3478041905/in/photostream/

http://www.flickr.com/photos/hjumper/3661144024/in/set-72157620561555102

To be continued…

A special thanks to
Anna Maria Carbone
www.annamariacarbone.com
Stefano Principato
http://valoriprimilab.blogspot.com