Personal Branding Working Plan
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Personal Branding Working Plan

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A working plan to help freelancers, consultants and professionals to define the key points of their personal marketing plan.

A working plan to help freelancers, consultants and professionals to define the key points of their personal marketing plan.

10 questions and basic choices to define your personal plan.

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Personal Branding Working Plan Personal Branding Working Plan Document Transcript

  • Personal Branding Working Plan for freelancers, consultants, professionals Guiding Principles 1. Who am I? consistency be distinctive personality abilities passions be sustainable be credible 2. What do I do? objectives Swot analysis experiences mission, vision, values Strengths Weaknesses skills knowledge 3. What do I sell? Opportunities Threats services Process Analyze Plan performance know how 4. Who is my target? Do Monitor consumers companies public agencies - associations 5. What is my competitive advantage? performance expertise reputation cost of access and use network relation 6. Why choose me? value proposition - positioning 7. How can I promote? off line on line presentations articles mobile blog e-book c o n t en t events s t r a te g y interviews wiki social media video newsletter 8. How can I grow my network? events community associations 9. How can I improve my experience? training partnership innovation 10. How do I measure my reputation? qualitative tools parameters quantitative Stefano Principato 2010 http://marketingpersonale.blogspot.com