For Archivists and Archives Kiara King | ARA Scotland – The Born (Digital) Identity | 1st June 2012
What is twitter?• A form of microblogging – like texting with a max of 140 characters permessage or “tweet”• An online social networkingand microblogging service thatenables instant communication• 465 million user accountsglobally – 23.8 million in the UK• 175 million tweets sent perday
What is it for? Twitter is “an efficient platform for conveying news and short pieces of information directly to interested people” ~ Kate Theimer, Archivist
Why?For Archives:• Promote your archive and its collections to a wider audience• Link to your archives website or blog• Get feedback from others about your servicesFor Archivists:• Build and maintain a professional profile• Connect and learn from other information professionals• Keep up to date with news, articles, conferences
How to get started• Think about it• Sign up and create an account• Search and follow people or organisations• Tweet!• Engage and build your profile byretweeting, replying and reacting
Twitter lingo & conventions• Tweet = to send a message• @username = your username, e.g. @ballasttrust• Follow = to subscribe to a user’s tweets and receive updates from them• RT = retweet or repost a message from another user• DM = a direct (private) message• #hashtag = tags or keywords used to track events, people and activitiese.g. #archives• @mention = include someone’s username to mention them in a messageor reply to them
Tips: Hashtags• Hashtags are keywords or tags preceded by a # symbol• It is an easy way to locate information on a particular topic, or get yourmessage out to a wider audience• People often use Twitters Search page to locate information• For example you can use #archives to share stories about archives,#DigitalPreservation, #askarchivists (on June 9th)• Hashtags are a great way to include your tweets in the conversation
Tips: Retweets• You can use "RT" to repeat information sent out by one of yourfollowers, share: − Positive feedback about your searchroom services − Unusual finds by researchers − Media use of your collections• Or use Twitters "retweet" link to republish someones original tweet onyour own profile page• Retweeting gives tweets composed by others a second life, byrebroadcasting that information across to your own list of followers
Tips: FollowingHow to find people and archives to follow?• Twitter ListsUse lists of archives and archivists that are available on Twitter:https://twitter.com/#!/followanarchive/europe-archiveshttps://twitter.com/#!/archivesnext/archives-on-twitter/membersAlso see the archives 2.0 wiki by Kate Theimer:http://archives2point0.wetpaint.com/page/Twitter+%28microblogs%29• Check out who other people are following for inspiration
How to manage your twitter• Access it online www.twitter.com• Or via a mobile device using twitter apps for your phone/tablet• Use 3rd party services to monitor and manage your mentions, RTsand followers e.g. hootsuite or tweetdeck (now part of twitter)
How to share your twitter• Tell your researchers and public that you are tweeting – publish your@username• Get other twitter users to follow you and subscribe to your tweets• Anyone can view your feed online https://twitter.com/#!/username• Display your twitter feed on your website or blog• Join some of the archive/archivists lists on Twitter• Stay active!
PreservationHow to preserve your hard work?There are external services for this:• Twapperkeeper – now part of Hootsuite’s paid for services• The Archivist http://archivist.visitmix.com/Or subscribe to your own twitter feed through a reader service (likegoogle readerBUT the library of congress is archiving all twitter tweets as well!
Twitter for professionals• Follow professional bodies on twitterto keep up-to-date with what they aredoing easily• Find other archives or archivists thatinspire you and connect with them• Favourite certain tweets to bookmarkand read later when you have time!
What next?• Have a look for yourself! • Investigate what other archives are doing • Check out @AskArchivists on 9th June• Think about whether its suitable for your organisation or would it beuseful for you professionally• Have a go