Social media roi

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Social media roi

  1. 1. Social Media is COOL agreed?BUT……………………………………….
  2. 2. WHERE IS THEMONEY?????????
  3. 3. SOCIAL MEDIA AIN’T FREEAND MONEY DOESN’T GROW ON TREES
  4. 4. Social Media Takes
  5. 5. 2. PEOPLE
  6. 6. 3. TECHNOLOGY
  7. 7. and 4. CONSTANT LEARNING
  8. 8. ALL OF WHICH ARE SCARCERESOURCES FOR A COMPANY
  9. 9. BY INVESTING IN SOCIAL MEDIA YOU ARE TAKING MONEY AWAY FROM OTHER DEPARTMENTS AND WORKERS
  10. 10. SUCH AS BOB THE ‘ACCOUNTANT’
  11. 11. OTHER RESOURCES COULD INCLUDE• MARKETING• PR• SALES• OVERHEAD• ACCOUNTING• IT• ADVERTISING ALL OF THESE RESOURCES ARE NECESSARY AND LEAD TO SPECIFIC RESULTS!!
  12. 12. IF SOCIAL MEDIA TAKES AWAY THESE RESOURCES IS IT REALLY A…. THRILLER
  13. 13. Or… A SMOOTH CRIMINAL
  14. 14. IS SOCIAL MEDIA SIMPLY A GOTTA HAVE IT THING• http://www.youtube.com/watch?v=kTFZyl7hf Bw#t=3m49s
  15. 15. OR CAN IT LEAD TO SOMETHING BETTER
  16. 16. ASK NOT WHAT YOUR SOCIAL MEDIACAN DO FOR YOU, BUT WHAT YOU CAN DO FOR YOUR SOCIAL MEDIA
  17. 17. BUT MICHEAL, OUR TWITTER ACCOUNT HAS OVER 10,000FOLLOWERS, AND OUR YOUTUBEPLANKING VIDEOS ARE GETTING 100,000 VIEWS. IM SORRY BUT YOUR SOCIAL MEDIA ISN’T BRINGING DUNDEE ANY MORE REVENUE. WE NEED TO TAKE IT OUT OR MAKE IT WORK.
  18. 18. WE HAVE GOT TO START TYINGSOCIAL MEDIA TOBUSINESS RESULTS BUT HOW?
  19. 19. SEVEN STEP METHOD TO DETERMINE ROI• STEP 1: Establish A Baseline• STEP 2: Create Activity Timelines• STEP 3: Look at Sales Revenue• STEP 4: Measure Transactional Precursors• STEP 5: Overlay All Timelines• STEP 6: Look for Patterns• STEP 7: Prove Relationships
  20. 20. STEP 1: Establish a Baseline
  21. 21. STEP 2: Creating Activity Timelines
  22. 22. STEP 3: Look at Sales RevenueAND # OF SALES TRANSACTIONS
  23. 23. STEP 4: Measure Transactional Precursors
  24. 24. STEP 5: Overlay All Timelines
  25. 25. STEP 6: Look for Patterns
  26. 26. STEP 7: Prove Relationships
  27. 27. Conclusion• ALL SOCIAL MEDIA CANNOT TO BE USED BY ALL INDUSTRIES• IT MUST PROVIDE A POSITIVE ROI – Since after all Business is Business• Metivana and Stocks
  28. 28. I’m Sorry MC Hammer You Can Touch Social Media

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