INBOUND MARKETINGTHE BEST WAY TO TURN STRANGERSINTO CUSTOMERS AND PROMOTERS OF YOUR BUSINESS
ATTRACTKEYWORDSBLOGSOCIAL MEDIAPAGESCONVERTCALL TO ACTIONSLANDING PAGEFORM CONTACTCLOSEEMAILWORKFLOWSDELIGHTSOCIAL MEDIACALL TO ACTIONSEMAILWORKFLOWDIGITAL MARKETING = INBOUND MARKETINGSTRANGERS VISITOR LEADS CUSTOMER PROMOTERS
HOW IT WORKS FOR YOUR BUSINESS?By creating and sharing content with the world.publishing the right content in the right place at the right time, thecontent marketing becomes relevant and helpful to your customers,not interruptive. Now that’s marketing people can love.By creating content specifically designed to appeal to your dream customers, thecontent will attracts qualified prospects to your business andkeeps them coming back for more.
WHY NEED TO OPTIMIZE YOUR SITE WITH INBOUND?OPTIMIZING IS ABOUT ....SETTING UP YOUR SITE FORSUCCESSIT IS ABOUT HOW TO GET PEOPLE TO YOUR SITE & WHAT TO DOWITH THEM ONCE THEY GET THERE.
WHO ARE YOU OPTIMIZING FOR?1. WEBSITE VISITOR2. SEARCH ENGINES
PEOPLE WHO LANDEDON YOUR SITEBY SEARCHREFERRALS / SHAREOr SOCIAL MEDIA
MORE VISITOR MEANSMORE OPPORTUNITIESFOR LEADS AND CUSTOMERS
WHY OPTIMIZE FOR SEARCH ENGINES?Every day Google answers more than one billion questions from people around the globe in 181countries and 146 languages http://www.google.com/competition/howgooglesearchworks.htmlGoogle logs 2 billion searches a daySearch Engine Statistic Indonesia – Market Share Google : 96,72 %http://gs.statcounter.com/#search_engine-ID-yearly-2012-2012-bar
IMPLEMENTATIONS &WORKFLOWKEYWORDS SEO & SEMCONTENT CREATIONSUpload content on company websiteSocial Media :FB, Twittter, etcBlogs :Blog NetworkUGC Site :Youtube, ForumNews SiteBusiness DirectorySocial Bookmarking SiteCONTENT MARKETINGTOOLSCreateBacklinkand DriveTraffic GrowthWEBSITELanding page =From to setupappointmentFree consultationsas “Call to Actions”MEDIA PLAN :SEM, GDN, Mobild AdsRun On Network
OPTIMIZINGBUILD WEBSITE USER EXPERIENCE THAT SPEAKS TOTHEM – AND SEARCH ENGINES.SUMMARYINBOUND MARKETING :ATTRACT STRANGER VISITOR : (Blogs, Content, Keyword, Social Media)CONVERT VISITOR LEADS (Forms, Offerings-CTA, Database, Social Media)CLOSING LEADS CUSTOMERS (Email Nurturing, Content Email)DELIGHT CUSTOMERS PROMOTERS (Social Media, Email Nurturing, Blogs)