Explained Pre-Optimization Report


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echnical analysis of the SEO is one of the main successful SEO campaign to take, because it exposes the organic status of the issues that will not be able to see the surface. To complete the technical analysis of Web pages or Website as we can start a SEO campaign.

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Explained Pre-Optimization Report

  1. 1. Explained Pre-Optimization Report1. Indexed Pages: This number is the approximate numbers of pages on that have beenstored in various Search Engines. The web crawler ofvarious search engines will visit the website periodicallyand look for new content for its index. Generally, themore pages your site has within the Search Enginecache, the better. We need to work on indexingadditional pages in Google, Yahoo and Bing.Recommendation: In order to list and index all of thepages on search engines we will have to work fromscratch and create search engine sitemap and urllist.txtfor this site.2. Domain Info: The domain age often helps to pushrankings of a site. Older domains are more recognizedby search engines as compared to newer domains andthis helps in the effectiveness of the SEO campaign.Most experts agree that you should register yourdomain for a long time, because search engines factordomain “stability” when looking at your pages.Recommendation: The domain is registered for 1 year and is set to expire almost in 9months from now. So this is a positive aspect for the reliability of domain for search enginesthat it’s registered since a long time but since it’s going to expire in a year so it’s a bitnegative impact as well. We suggest renewing the domain for multiple years so it willbenefit in search engine indexing further.3. Metadata: Metadata tags allow you to tell the search engines what your web page isabout. Meta-data is information about a web page that is not part of the “core” content ofthe page. It provides useful information regarding the page to various pieces of software (abrowser, search engine crawlers, etc.). From a structural perspective, meta-data is stored ina different part of the web page’s HTML code than the usual web content that people seeRecommendation: You can better optimize them and create unique Title and Meta tags forall the pages. We will optimize pages according to selected SEO package with finalizekeywords.4.Content Optimization: The content of a website play very vital role in getting highranking on the search engines, the content should be unique and keyword rich. Relevantpage content with a sufficient keyword density is an essential component of effective SEO.Carefully written product titles and descriptions with careful attention paid to keyworddensity can have an enormous effect on rankings in combination with the other factors.Recommendation: You can highly recommend that a lot of new keyword targeted contentshould be added on each page, so that we can re optimize your website with the newunique keyword rich content to get better rankings.
  2. 2. 5. Heading Summary: Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not onlyhelp human readers read the content, they also help search engine spiders betterunderstand the content on a page and what is most important. It is generally a good idea touse heading tags to help signal to the search engines, what the web page is about.Recommendation: You will add h1, h2 heading with primary and secondary keyword ifapplicable with design. If it required to changes in design or CSS we will do that as well.6. Inner Page Analysis: We looked at a few other pages on your website to see how wellthey are optimized. This sort of interior page analysis can reveal exciting opportunities foryou to target specific keywords or visitors. You can then create landing pages optimizedtowards converting those visitors into customers.Recommendation: The inner pages of the website are not that well optimized and Metadata is not helpful from SEO Point of view.7. Image ALT Tag: You looked at a few other pages on your website to see how well theyare optimized. This sort of interior page analysis can reveal exciting opportunities for you totarget specific keywords or visitors. You can then create landing pages optimized towardsconverting those visitors into customers.Recommendation: You need to add keyword targeted ALT text to all the images. We willadd Keyword-Rich Image alt tag.8. Backlinks: Backlinks links that point to your website from other websites. It’s like apopularity rating for your website. Since this factor is crucial to SEO, you should have astrategy to improve the quantity and quality of backlinks.Recommendation: You will need to build more number of links to the site for searchengine ranking effects9. Textual Sitemap: A textual sitemap contains links to every page of your site, whichhelps search engines in crawling every page of the site easily. It also helps users in easilynavigating to all the pages of your site.Recommendation: You can recommend creating a Textual Sitemap for the website10. Search Engine Sitemap: Search engine sitemap is an easy way for you to submit allyour URLs to the search engine’s index and get detailed reports about the visibility of yourpages on the search engines. With Search Engine Sitemap you can automatically keep thesearch engines informed of all your web pages, and when you make changes to these pagesto help improve your coverage in the search engine’s crawl.Recommendation: Better crawl coverage and fresher search results to help people findmore of your web pages. A smarter crawl because you can tell the search engines when apage was last modified or how frequently a page changes.11.Robots.txt: A text file present in the root directory of a site which is used to controlwhich pages are indexed by a robot. The Robots.txt file is used to define to the searchengines what web pages you want them to index and what pages you don’t. As a search
  3. 3. engine spider begins a crawl of your site, the Robots.txt file is the first place they look atfor, a fast and easy way of finding the web pages they need to crawl. Having a Robots.txtimplemented in your site also speeds up the process in which your website is crawled. Final NoteThe above points are certainly a must, but one thing to remember especially with searchengine optimization is that continuous work is required to gain great results. by (AlokRaghuwanshi)