Your SlideShare is downloading. ×
Navegantes en la Red 2012. AIMC
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Navegantes en la Red 2012. AIMC

725

Published on

Estudio "Navegantes en la Red" de AIMC. Febrero de 2012.

Estudio "Navegantes en la Red" de AIMC. Febrero de 2012.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
725
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ASOCIACION PARA LA INVESTIGACION DE MEDIOS DE COMUNICACION 14ª encuesta AIMCa usuarios de Internet PATROCINA COLABORA FEBRERO 2012
  • 2. © AIMC AIMC - ASOCIACION PARA LA INVESTIGACION DE MEDIOS DE COMUNICACION Capitán Haya, 61 (entrada por Pedro Moreno, s/n) 28020 Madrid Tel. 91 570 11 74 - Fax 91 570 20 49 E-mail: aimc@aimc.es http://www.aimc.esDepósito Legal: M-5418-2012 Imprime SERSA C/ Hermanos Pinzón, 4 28036 Madrid Tel. 91 563 41 48 - Fax: 91 562 59 22 E-mail: sersa@sersarep.com http://www.sersa.info
  • 3. NAVEGANTES EN LA REDË1,&( 3iJLQD, ,17528&&,Ï1,, 0(722/2*Ë$,,, 35,1&,3$/(6 5(68/7$26 ā $QWLJHGDG HQ ,QWHUQHW ā )UHFXHQFLD GH DFFHVR D ,QWHUQHW ā ÒOWLPR DFFHVR D ,QWHUQHW ā (TXLSR D WUDYpV GHO TXH VH FRQHFWD ā $FFHVR D WUDYpV GH GLVSRVLWLYRV PyYLOHV ā )UHFXHQFLD GH DFFHVR SRU HTXLSR«« ā &RQH[LyQ :L )L GHVGH OXJDUHV S~EOLFRV ā $FFHVR D ,QWHUQHW GHVGH FDVD ā 7LHPSR GH FRQH[LyQ GtD GH DHU FDVD OXJDUHV S~EOLFRV ā 3HULRGRV KRUDULRV XVR ,QWHUQHW DHU ā 6HUYLFLRV XWLOL]DGRV GtD GH DHU ā 3URPHGLR GLDULR GH WLHPSR GH XVR«««« ā LVPLQXFLyQ GH WLHPSR HQ RWUDV DFWLYLGDGHV ā 3UREOHPDV GH ,QWHUQHW ā 9HORFLGDG GH ,QWHUQHW ā )LUPD HOHFWUyQLFD ā (YROXFLyQ GH OD SXEOLFLGDG HQ ,QWHUQHW« ā 6RIWZDUH GH PHQVDMHUtD LQVWDQWiQHD ā 3DUFKHV GH VHJXULGDG««««« ā 9LUXV LQIRUPiWLFRV ā 7LSR GH DFFHVR D FKDW ā 7LSR GH OODPDGDV WHOHIyQLFDV SRU ,QWHUQHW ā &RQWURO SDUHQWDO«« «« ā 5HGHV VRFLDOHV««««««« ā $FFHVR D EORJ«««««« ā )RURV GH GLVFXVLyQ «««« ā $SRUWDFLyQ GH FRQWHQLGRV D OD ZHE ā 1~PHUR GH GLUHFFLRQHV GH H PDLO ā 7LSR GH ODV GLUHFFLRQHV GH H PDLO ā &OLHQWH GH FRUUHR HOHFWUyQLFR« ÍNDICE 3
  • 4. NAVEGANTES EN LA RED Ë1,&( 3iJLQD ā 6SDP«« ā 3KLVKLQJ ā LVSRQLELOLGDG GH SiJLQD ZHE SHUVRQDO ā LVSRQLELOLGDG GH EORJ«««««« ā &RRNLHV ā ÒOWLPRV ZHEV YLVLWDGRV ā %XVFDGRUHV PiV XVDGRV ā $FWLYLGDGHV UHDOL]DGDV HQ ,QWHUQHW ā 7LHPSR GH XVR GH ,QWHUQHW D WUDYpV GH GLVSRVLWLYRV PyYLOHV ā $FFHVR D WUDYpV GHO WHOpIRQR PyYLO ā &XUVR D WUDYpV GH ,QWHUQHW ā HFLVLyQ GH FRPSUD LQIRUPDGR D WUDYpV GH OD ZHE ā &RPSUD D WUDYpV GH OD ZHE ā %RFD D ERFD HQ ,QWHUQHW« ā %DQFD HQ ,QWHUQHW ā &RQRFLPLHQWR GH LQIRUPiWLFD ā &RQWDFWR FRQ RWURV PHGLRV ā 5DGLR D OD FDUWD«««« ā 0DQHUD GH OHHU HO SHULyGLFR ā (TXLSR D WUDYpV GHO TXH OHH GLDULRV UHYLVWDV HOHFWUyQLFDV« ā ,QWHUQHW FRPR IXHQWH GH DFWXDOLGDG ā 7HOHYLVLyQ GH SDJR««««« ā (TXLSDPLHQWR ā *UDGR GH VHJXULGDG GH WUDQVDFFLRQHV ā &RQWHQLGRV SURWHJLGRV SRU FRSULJKW ā 2SLQLRQHV VREUH ,QWHUQHW«««« ā &DUDFWHUtVWLFDV VRFLR GHPRJUiILFDV ā $FFHVR D OD HQFXHVWD ā ,GLRPD GHO FXHVWLRQDULR ā 1DYHJDGRU ā 6LVWHPD RSHUDWLYR ā 5HVROXFLyQ GH SDQWDOOD ā (QWUHYLVWDV UHFLELGDV SRU GtD ā (QWUHYLVWDV UHFLELGDV SRU KRUD ÍNDICE4
  • 5. NAVEGANTES EN LA RED , ,17528&&,Ï1 INTRODUCCIÓN 5
  • 6. NAVEGANTES EN LA RED, ,17528&&,Ï1HVGH FRPLHQ]RV GH $,0& KD YHQLGR PLGLHQGR UHJXODUPHQWH D WUDYpV GHO (VWXGLR *HQHUDO GH0HGLRV (*0 HO XVR GH ,QWHUQHW HQ (VSDxD UHFRJLHQGR WDQWR GDWRV JHQHUDOHV VREUH OD SREODFLyQ D HVWRVHIHFWRV XVR GH RUGHQDGRU XVR GH ,QWHUQHW FRPR LQIRUPDFLyQ DGLFLRQDO DVRFLDGD DO XVR GHO PHGLR OXJDU GH DFFHVR IUHFXHQFLD GH XVR VHUYLFLRV XWLOL]DGRV HTXLSR GH DFFHVR HWF/D PXHVWUD GHO (*0 WLHQH OD YHQWDMD GH VHU SUREDELOtVWLFD UHSUHVHQWDWLYD GH OD SREODFLyQ HVSDxROD GHy PiV DxRV 3HUR D SHVDU GHO FRQVLGHUDEOH WDPDxR GH PXHVWUD GHO HVWXGLR ± XQDV HQWUHYLVWDV SRUROD OR TXH VXSRQH XQDV DO DxR ± OD DFWXDO SHQHWUDFLyQ GH ,QWHUQHW ± XQ GH OD SREODFLyQ HVXVXDULD GH ,QWHUQHW DHU ± SURSRUFLRQD XQD PXHVWUD GH LQWHUQDXWDV UHODWLYDPHQWH UHGXFLGD < SRU RWUDSDUWH DO VHU HO (*0 XQD LQYHVWLJDFLyQ JHQHUDO VREUH OD DXGLHQFLD GH ORV PHGLRV FRQ XQ H[WHQVRFXHVWLRQDULR HO HVSDFLR WLHPSR UHVXOWD QHFHVDULDPHQWH OLPLWDGR SRU OR TXH HV FRQYHQLHQWH XWLOL]DU RWUDVKHUUDPLHQWDV SDUD SURIXQGL]DU HQ HO IHQyPHQR ,QWHUQHW (92/8&,Ï1 ( /26 $726 *(1(5$/(6 )XHQWH (*0 DWRV HQ PLOHV ,QGLYLGXRV GH DxRV y PiV 8VDQ RUGHQDGRU 8VDQ ,QWHUQHW 8VDQ ,QWHUQHW 8VDQ RUGHQDGRU KDELWXDOPHQWH ~OWLPR PHV DHU )HE 0DU $EU 0D 2FW 1RY )HE 0DU $EU 0D 2FW 1RY 1RWD /DV FLIUDV TXH DSDUHFHQ HQWUH SDUpQWHVLV UHSUHVHQWDQ HO SRUFHQWDMH GH SHQHWUDFLyQ VREUH OD SREODFLyQ GH DxRV y PiV INTRODUCCIÓN 7
  • 7. NAVEGANTES EN LA RED )HE 0DU $EU 0D 2FW 1RY )HE 0DU $EU 0D 2FW 1RY 8VDQ ,QWHUQHW DHU 8VDQ ,QWHUQHW ~OWLPR PHV 3RU HOOR D ILQDOHV GH VH GHFLGLy OOHYDU D FDER OD SULPHUD (QFXHVWD D 8VXDULRV GH ,QWHUQHW D WUDYpV GH XQ FXHVWLRQDULR FRORFDGR HQ OD PLVPD UHG (O HVWXGLR WXYR XQD DPSOLD UHSHUFXVLyQ HQWUH WRGRV ORV VHFWRUHV ±WDQWR SURIHVLRQDOHV FRPR DFDGpPLFRV± UHODFLRQDGRV GLUHFWD R LQGLUHFWDPHQWH FRQ HO XVR DQiOLVLV GH ,QWHUQHW (Q HVWD SULPHUD HGLFLyQ VH REWXYLHURQ XQ WRWDO GH HQWUHYLVWDV ~WLOHV DGR HO p[LWR HO EXHQ UHFLELPLHQWR REWHQLGR FRQ HO SULPHU HVWXGLR GHELGR D ODV SHWLFLRQHV OOHJDGDV GHVGH GLYHUVDV LQVWDQFLDV VH KDQ LGR UHDOL]DQGR VXFHVLYDV UHSHWLFLRQHV GH OD HQFXHVWD TXH KDQ LGR DOFDQ]DQGR XQD PX EXHQD DFHSWDFLyQ 3(5,22 7(0325$/ 08(675$ Ò7,/ 3(5,22 7(0325$/ 08(675$ Ò7,/ 3ULPDYHUD 2WRxR 2WRxR 2WRxR 3ULPDYHUD 2WRxR 2WRxR 2WRxR 2WRxR 2WRxR 2WRxR 2WRxR INTRODUCCIÓN8
  • 8. NAVEGANTES EN LA RED< SRU WRGR HOOR DTXt QRV HQFRQWUDPRV GH QXHYR ILHOHV D QXHVWUD FLWD SUHVHQWDQGR OD  (QFXHVWD$,0& D 8VXDULRV GH ,QWHUQHW 1DYHJDQWHV HQ OD 5HG 6X SULQFLSDO SURSyVLWR VLJXH VLHQGR FRQRFHU FRQGHWDOOH HO SHUILO GHO LQWHUQDXWD DVt FRPR VXV KiELWRV HQ OD XWLOL]DFLyQ GH ,QWHUQHW RIUHFHU XQD YLVLyQDFWXDOL]DGD GHO SDQRUDPD GH ,QWHUQHW D WRGR DTXHO TXH HVWp LQWHUHVDGR DGD OD UiSLGD HYROXFLyQ HO JUDQGLQDPLVPR GHO PHGLR OD UHSHWLFLyQ SHULyGLFD GH OD HQFXHVWD HV HVSHFLDOPHQWH QHFHVDULD/D WpFQLFD XWLOL]DGD HQ HO HVWXGLR HV VLPLODU D OD HPSOHDGD HQ DQWHULRUHV RFDVLRQHV HO WUDEDMR GH FDPSRKD WHQLGR OXJDU HQWUH 2FWXEUH LFLHPEUH GH FRQVLJXLpQGRVH XQ WRWDO GH UHVSXHVWDV YiOLGDV(VWH DOWR QLYHO GH SDUWLFLSDFLyQ GHPXHVWUD OD EXHQD VDOXG GH OD HQFXHVWD HO JUDQ LQWHUpV TXH JHQHUD WRGROR UHODFLRQDGR FRQ ,QWHUQHW$,0& DJUDGHFH OD LQHVWLPDEOH FRODERUDFLyQ SUHVWDGD HQ HO GHVDUUROOR GHO SURHFWR SRU SDUWH GH 2(& TXH KD SDWURFLQDGR OD HQFXHVWD FRQWULEXHQGR HFRQyPLFDPHQWH D ORV JDVWRV JHQHUDOHV GHOSURHFWR 3iJLQDV $PDULOODV TXH KD GRQDGR ORV SUHPLRV VRUWHDGRV HQWUH ORV SDUWLFLSDQWHV GH OD HQFXHVWD 8Q L3DG ;ER[ FRQ VHQVRU .LQHFW /D UHG ,5& +LVSDQR TXH KD DSRUWDGR SDUWLFLSDQWHV D OD HQFXHVWD PHGLDQWH OD DSDULFLyQ GH HQODFHV D ODPLVPD HQWUH ORV XVXDULRV GH VX VLVWHPD GH FRPXQLFDFLyQ /RV QXPHURVRV VLWLRV ZHE TXH KDQ FRORFDGR HO EDQQHU GH DFFHVR DO FXHVWLRQDULR HQ VXV SiJLQDV DVtFRPR WRGDV ODV HQWLGDGHV TXH KDQ DSRDGR OD HQFXHVWD GH DOJXQD RWUD PDQHUD3RU VXSXHVWR WDPELpQ TXHUHPRV H[SUHVDU QXHVWUR DJUDGHFLPLHQWR D ORV PLOHV GH DPLJRV GH ,QWHUQHW TXHGHGLFDURQ XQRV PLQXWRV GH VX WLHPSR D WUDQVPLWLUQRV SDUWH GH VXV H[SHULHQFLDV FRQRFLPLHQWRV D WUDYpVGH QXHVWUR FXHVWLRQDULR 0XFKDV JUDFLDV D WRGRV HOORV6LQ PiV QRV FRPSODFH PRVWUDU D FRQWLQXDFLyQ OD PHWRGRORJtD ORV SULQFLSDOHV UHVXOWDGRV GHO HVWXGLRHVSHUDQGR TXH VHDQ GH LQWHUpV SDUD WRGRV DTXHOORV UHODFLRQDGRV R QR FRQ HO PXQGR GH ,QWHUQHW INTRODUCCIÓN 9
  • 9. NAVEGANTES EN LA RED ,, 0(722/2*Ë$ METODOLOGÍA 11
  • 10. NAVEGANTES EN LA RED,, 0(722/2*Ë$i 8QLYHUVR REMHWLYR /RV XVXDULRV GH ,QWHUQHW TXH YLVLWDQ VLWLRV ZHE HVSDxROHVi 7LSR GH HQWUHYLVWD $XWRDGPLQLVWUDGD D WUDYpV GH ,QWHUQHWi )HFKDV GH UHFRJLGD /D HQFXHVWD HVWXYR DFWLYD HQ OD UHG GHVGH HO GH 2FWXEUH KDVWD HO GHLFLHPEUH GHi 7DPDxR GH PXHVWUD 6H UHFRJLHURQ XQ WRWDO GH FXHVWLRQDULRV HQ PHGLD DSUR[LPDGDPHQWH HQFXHVWDV SRU GtD 6RPHWLGRV D XQ SURFHVR GH UHYLVLyQ YDOLGDFLyQ VH HOLPLQDURQ DTXHOODVHQWUHYLVWDV TXH VH GHWHFWDURQ FRPR GXSOLFDGDV ODV TXH SUHVHQWDEDQ DOJ~Q WLSR GH LUUHJXODULGDG WRWDOPHQWH HQ EODQFR FRQ XQD PDRUtD GH SUHJXQWDV VLQ FRQWHVWDU DSDULFLyQ GH LQFRQJUXHQFLDV HQ ODVUHVSXHVWDV HWF HVSXpV GH WRGR HOOR OD PXHVWUD ~WLO ILQDO D HIHFWRV GH WDEXODFLyQ GH UHVXOWDGRV IXH GHi &XHVWLRQDULR (Q OD HODERUDFLyQ GHO FXHVWLRQDULR VH WRPy FRPR SXQWR GH SDUWLGD HO XWLOL]DGR HQ ODHGLFLyQ DQWHULRU 6H DxDGLHURQ DOJXQDV SUHJXQWDV QXHYDV VH HOLPLQDURQ RWUDV FXHVWLRQHV GH SRFDUHOHYDQFLD REWHQLpQGRVH XQ FXHVWLRQDULR DPSOLR TXH FXEUH UD]RQDEOHPHQWH WRGRV ORV DVSHFWRV GHSUHVXPLEOH LQWHUpV /D LPSOHPHQWDFLyQ GHO FXHVWLRQDULR HQ ,QWHUQHW VH KD UHDOL]DGR D WUDYpV GH XQDDSOLFDFLyQ GHVDUUROODGD SRU 2(& /D GXUDFLyQ GH ODV HQWUHYLVWDV LQWHUYDOR WUDQVFXUULGR HQWUH ODDSDULFLyQ GH OD SULPHUD SUHJXQWD GHO FXHVWLRQDULR HO ILQ GH OD HQWUHYLVWD VH KD SRGLGR FRQWURODULQIRUPiWLFDPHQWH H[FHSWR HQ FDVRV VX GLVWULEXFLyQ HV OD VLJXLHQWH 0HQRV GH PLQXWRV GH ORV FDVRV (QWUH PLQXWRV GH ORV FDVRV (QWUH PLQXWRV GH ORV FDVRV (QWUH PLQXWRV GH ORV FDVRV (QWUH PLQXWRV GH ORV FDVRV (QWUH PLQXWRV GH ORV FDVRV 0iV GH PLQXWRV GH ORV FDVRV 0HGLDQD PLQXWRV VHJXQGRV(V LQWHUHVDQWH VHxDODU TXH GH DFXHUGR FRQ ODV HVWDGtVWLFDV SURSRUFLRQDGDV SRU HO VHUYLGRU GH FDGDYHFHV TXH XQD SHUVRQD DFFHGLy D OD HQFXHVWD SRU FOLFN HQ HO HQODFH GH DFFHVR D OD PLVPD HQ RFDVLRQHV OD HQFXHVWD VH UHOOHQy HQ VX WRWDOLGDG VH HQYLy7DO FRPR RFXUULHUD HQ HGLFLRQHV DQWHULRUHV DGHPiV GHO FXHVWLRQDULR HQ FDVWHOODQR VH FRQIHFFLRQDURQYHUVLRQHV GHO PLVPR HQ FDWDOiQ JDOOHJR HXVNHUD (Q OD SUHVHQWDFLyQ GHO FXHVWLRQDULR VH PHQFLRQy HOFDUiFWHU QR FRPHUFLDO GH OD LQYHVWLJDFLyQ HO FRPSURPLVR DVXPLGR SRU $,0& GH TXH ORV UHVXOWDGRV VHKDUtDQ S~EOLFRV HQ OD UHG SDUD JHQHUDO FRQRFLPLHQWR $GHPiV $,0& VH FRPSURPHWtD D WUDWDU ODLQIRUPDFLyQ LQGLYLGXDO FRQILGHQFLDOPHQWH SDUD JDUDQWL]DU HO DQRQLPDWR GHO ODV SHUVRQDV HQWUHYLVWDGDV METODOLOGÍA 13
  • 11. NAVEGANTES EN LA RED i 3URFHVR (O LQWHUQDXWD SXGR DFFHGHU DO FXHVWLRQDULR SRU YDULRV FDPLQRV $ WUDYpV GH OD SURSLD ZHE GH $,0& R GH ODV SiJLQDV GHO HVWXGLR HQ UHGHV VRFLDOHV )DFHERRN 7ZLWWHU $ WUDYpV GH XQ EDQQHU GH DFFHVR R HQ VX GHIHFWR HQODFH TXH QXPHURVRV FRODERUDGRUHV HVSDxROHV FRORFDURQ HQ VXV VLWLRV ZHE DVt FRPR HQ VXV SHUILOHV GH ODV UHGHV VRFLDOHV $ WUDYpV GH XQ EDQQHU GH DFFHVR TXH DOJXQRV VLWLRV ZHE FRORFDURQ HQ ORV EROHWLQHV HOHFWUyQLFRV TXH WUDQVPLWHQ SRU H PDLO D VXV XVXDULRV $ WUDYpV GH OD UHG ,5& +LVSDQR ,5& +LVSDQR FRODERUy FRQ OD HQFXHVWD PHGLDQWH VX VLVWHPD GH FRPXQLFDFLyQ ODQ]iQGROH XQ PHQVDMH HQ SDQWDOOD D DOJXQRV GH VXV XVXDULRV TXH HVWXYLHURQ FRQHFWDGRV DO ,5& GXUDQWH XQ FLHUWR SHULRGR GH WLHPSR (Q HO PHQVDMH DSDUHFtD XQ HQODFH D WUDYpV GHO FXDO VH SRGtD DOFDQ]DU OD HQFXHVWD $ WRGRV DTXHOORV HQWUHYLVWDGRV TXH OR VROLFLWDURQ HQ OD DQWHULRU HGLFLyQ GH OD HQFXHVWD $,0& OHV HQYLy XQ FRUUHR HOHFWUyQLFR DYLVDQGR GH TXH XQD QXHYD UHSHWLFLyQ GH OD HQFXHVWD HVWDED HQ PDUFKD $ WUDYpV GHO FLWDGR H PDLO WDPELpQ VH SRGtD OOHJDU D OD HQFXHVWD 8QD YH] UHOOHQDGR HO FXHVWLRQDULR DO HQFXHVWDGR VH OH GDED OD RSFLyQ GH UHFRPHQGDU OD HQFXHVWD D XQ FRQRFLGR SRU H PDLO R SRU GLIHUHQWHV UHGHV VRFLDOHV (VWH PHFDQLVPR UHSUHVHQWD XQ QXHYR FDPLQR GH HQWUDGD /D GLVWULEXFLyQ GH ODV HQWUHYLVWDV YiOLGDV VHJ~Q VX SURFHGHQFLD KD UHVXOWDGR VHU OD VLJXLHQWH $EVROXWRV %DVH HQWUHYLVWDV YiOLGDV :HE GH $,0& $ WUDYpV GH EDQQHU HQODFH HQ RWUDV SiJLQDV ZHE HQ EROHWtQ $ WUDYpV GHO ,5& +LVSDQR $YLVR GH $,0& SRU H PDLO 5HFRPHQGDFLyQ D XQ FRQRFLGR H PDLO )DFHERRN 7ZLWWHU 7XHQWL /LQNHG,Q i 6LWLRV ZHE FRODERUDGRUHV VLWLRV DFHSWDURQ FRODERUDU FRQ $,0& FRORFDQGR XQ EDQQHU R HQ DOJ~Q FDVR HQODFH GH OODPDGD DFFHVR D OD HQFXHVWD R DXQ VLQ FRPXQLFDU VX FRODERUDFLyQ SURFHGLHURQ LJXDOPHQWH D FRORFDU HO EDQQHU R HQODFH KDQ FRQWULEXLGR FRQ DO PHQRV HQFXHVWDV DO HVWXGLR /D UHODFLyQ GH VLWLRV FRODERUDGRUHV HV OD VLJXLHQWH RUGHQDGRV DOIDEpWLFDPHQWH METODOLOGÍA14
  • 12. NAVEGANTES EN LA RED 6,7,2 ,5(&&,Ï1 85/ £4Xp PH GLFHV ZZZ TXHPHGLFHV HV 0LQXWRV ZZZ PLQXWRV HV 0LQXWRV 79 ZZZ PLQXWRV WY ZZZ FDW 79 ZZZ WY FDW GtDV ZZZ UHYLVWD GLDV HV $%& ZZZ DEF HV $%& GH 6HYLOOD ZZZ DEFGHVHYLOOD HV $EXHOR ,QIRUPiWLFR ZZZ DEXHORLQIRUPDWLFR HV $&% ZZZ DFE FRP $16WUHDP FRP ZZZ DGQVWUHDP FRP $16WUHDP WY ZZZ DGQVWUHDP WY $6/ $XGD ZZZ DGVODXGD FRP $6/ =RQH ZZZ DGVO]RQH QHW $($ $VRFLDFLyQ (VSDxROD GH $QXQFLDQWHV ZZZ DQXQFLDQWHV FRP $(( $VRF GH (GLWRUHV GH LDULRV (VSDxROHV ZZZ DHGH HV $((02 ZZZ DHGHPR HV $JHQGD GH &iGL] ZZZ DJHQGDGHFDGL] HV $JHQGD GH 6HYLOOD ZZZ DJHQGDGHVHYLOOD HV $JHQGD GH -HUH] ZZZ DJHQGDGHMHUH] HV $,0& ZZZ DLPF HV $,00( ,QVWLWXWR 7HFQROyJLFR 0HWDOPHFiQLFR ZZZ DLPPH HV $NDVLFR ZZZ DNDVLFR FRP $O ILQDO GH OD SDOPHUD ZZZ DOILQDOGHODSDOPHUD FRP $0 $VRFLDFLyQ GH $JHQFLDV GH 0HGLRV ZZZ DJHQFLDVGHPHGLRV FRP $QWHQD 79 ZZZ DQWHQD FRP $SSOLQN ZZZ DSSOLQN HV $UD*LURQD ZZZ DUDJLURQD FDW $UD3RQHQW ZZZ DUDSRQHQW FDW $UD9DOOqV ZZZ DUDYDOOHV FDW $VWURORJtD SDUD VHU IHOL] ZZZ DVWURORJLDSDUDVHUIHOL] FRP $XOOLGRV FRP ZZZ DXOOLGRV FRP $XWR %LOG ZZZ DXWRELOG HV $XWRFDVLyQ ZZZ DXWRFDVLRQ FRP $XWRFLW ZZZ DXWRFLW FRP $XWRIiFLO ZZZ DXWRIDFLO HV $XQWDPLHQWR GH $OFREHQGDV ZZZ DOFREHQGDV RUJ $XQWDPLHQWR GH &DUWDJHQD ZZZ FDUWDJHQD HV $XQWDPLHQWR GH &DUWDJHQD (PSUHVDV ZZZ FDUWDJHQDHPSUHVDV HV $XQWDPLHQWR GH ,U~Q ZZZ LUXQ RUJ $XQWDPLHQWR GH 0DGULG ZZZ PDGULG HV $]RJHDN ZZZ D]RJHDN FRP %DQGD$QFKD HX ZZZ EDQGDDQFKD HX %LEOLRWHFD 9LUWXDO 0LJXHO GH &HUYDQWHV ZZZ FHUYDQWHVYLUWXDO FRP %ORJLD ZZZ EORJLD FRP %UDYR SRU WL ZZZ EUDYRSRUWL FRP &DGHQD ZZZ FDGHQD HV &DGHQD LDO ZZZ FDGHQDGLDO FRP METODOLOGÍA 15
  • 13. NAVEGANTES EN LA RED &DQDO GH I~WERO ZZZ IXWEROPHGLD HV &DQDO 0HWHR ZZZ FDQDOPHWHR FRP &DQDO 6XU ZZZ FDQDOVXU HV &DQDULDV ZZZ FDQDULDV HV &DSUDER ZZZ FDSUDER FRP &DU DQG ULYHU 7KH ) FRP ZZZ FDUDQGGULYHUWKHI FRP &DUUHIRXU ZZZ FDUUHIRXU HV &DVWLOOD /D 0DQFKD 7HOHYLVLyQ ZZZ UWYFP HV &DWDOXQD 0~VLFD ZZZ FDWPXVLFD FDW &DWDOXQD 5DGLR ZZZ FDWUDGLR FDW &D]DWRUPHQWDV ZZZ FD]DWRUPHQWDV QHW &LQFR tDV ZZZ FLQFRGLDV FRP &LQHPDQtD ZZZ FLQHPDQLD HV &RFKHV QHW ZZZ FRFKHV QHW &RFKHV [ QHW ZZZ FRFKHV [ QHW &RP UDGLR ZZZ FRPUDGLR FRP &RP UDGLR EORFV ZZZ FRPUDGLREORFV FRP &RPR W~ ZZZ UHYLVWDFRPRWX FRP &RQFXUVDWRU ZZZ FRQFXUVDWRU FRP &RQFXUVRV GLUHFWRV ZZZ FRQFXUVRVGLUHFWRV FRP &RQFXUVRV UHJDORV FRP ZZZ FRQFXUVRVUHJDORV FRP &RQIHUHQ]LDV ZZZ FRQIHUHQ]LDV FRP &RQVXOWRUHV &6$ ZZZ FRQVXOWRUHVFVD FRP &23( ZZZ FRSH HV &yUGRED ZZZ GLDULRFRUGRED FRP &XiQWD UD]yQ ZZZ FXDQWDUD]RQ FRP &XiQWR FDEUyQ ZZZ FXDQWRFDEURQ FRP &XDWUR ZZZ FXDWUR FRP H &LQH ZZZ GHFLQH FRP HLD ZZZ GHLD FRP HND]HWD QHW ZZZ GHND]HWD QHW LDUL $UD ZZZ DUD FDW LDUL GH *LURQD ZZZ GLDULGHJLURQD FDW LDUL 6HJUH ZZZ VHJUH FRP LDULR $OKDXUtQ ZZZ DOKDXULQGHODWRUUH FRP LDULR $V ZZZ DV FRP LDULR %DKtD GH &iGL] ZZZ GLDULREDKLDGHFDGL] FRP LDULR GH &iGL] ZZZ GLDULRGHFDGL] HV LDULR GH ,EL]D ZZZ GLDULRGHLEL]D HV LDULR GH -HUH] ZZZ GLDULRGHMHUH] HV LDULR GH /HyQ ZZZ GLDULRGHOHRQ HV LDULR GH 0DOORUFD ZZZ GLDULRGHPDOORUFD HV LDULR GH 3RQWHYHGUD ZZZ GLDULRGHSRQWHYHGUD HV LDULR GH 6HYLOOD ZZZ GLDULRGHVHYLOOD HV LDULR 3~EOLFR ZZZ SXEOLFR HV LDULR 4Xp ZZZ TXH HV LH] 0LQXWRV ZZZ GLH]PLQXWRV HV LUHFWH FDW ZZZ GLUHFWH FDW SWR (FRQRPtD *HQHUDOLWDW &DWDOXQD ZZZ JHQFDW QHW HFRQRPLD METODOLOGÍA16
  • 14. NAVEGANTES EN LA RED(,7% ZZZ HLWE FRP(O $GHODQWDGR GH 6HJRYLD ZZZ HODGHODQWDGR FRP(O $OPHUtD ZZZ HODOPHULD HV(O &RPHUFLR ZZZ HOFRPHUFLR HV(O &RUUHR ZZZ HOFRUUHR FRP(O tD GH &RUGRED ZZZ HOGLDGHFRUGRED HV(O tD GH 7HQHULIH ZZZ HOGLD HV(O LDULR 9DVFR ZZZ GLDULRYDVFR FRP(O (FRQRPLVWD ZZZ HOHFRQRPLVWD HV(O -XHYHV ZZZ HOMXHYHV HV(O PXQGR GHO JDWR ZZZ HOPXQGRGHOJDWR FRP(O PXQGR GHO SHUUR ZZZ HOPXQGRGHOSHUUR QHW(O 1RUWH GH &DVWLOOD ZZZ HOQRUWHGHFDVWLOOD HV(O 3DtV ZZZ HOSDLV FRP(O 3HULyGLFR GH $UDJyQ ZZZ HOSHULRGLFRGHDUDJRQ FRP(O 3HULyGLFR GH &DWDOXQD ZZZ HOSHULRGLFR FRP ZZZ HOSHULRGLFR FDW(O 3HULyGLFR GH ([WUHPDGXUD ZZZ HOSHULRGLFRH[WUHPDGXUD FRP(O 3RUWDO GH 9LODGHFDQV ZZZ YLODGHFDQV QHW(O 3URJUHVR GH /XJR ZZZ HOSURJUHVR HV(O 3XEOLFLVWD ZZZ HOSXEOLFLVWD HV(O 3XQW $YXL ZZZ HOSXQWDYXL FDW(O ULQFyQ GHO YDJR ZZZ ULQFRQGHOYDJR FRP(OOH ZZZ HOOH HV(ORWURODGR QHW ZZZ HORWURODGR QHW(OWLHPSR HV ZZZ HOWLHPSR HV(PR[LRQ ZZZ HPR[LRQ FRP(PSRUGj ZZZ HPSRUGD LQIR(QWUHELWV ZZZ HQWUHELWV FRP(TXPHGLD ;/ ZZZ HTXPHGLD HV(VSRUW FDW ZZZ HVSRUW FDW(VWDGLR HSRUWLYR ZZZ HVWDGLRGHSRUWLYR FRP(XURSD )0 ZZZ HXURSDIP FRP(XURSD 6XU ZZZ HXURSDVXU HV(XURUHVLGHQWHV ZZZ HXURUHVLGHQWHV FRP([SDQVLyQ ZZZ H[SDQVLRQ FRP)DFLOtVLPR ZZZ IDFLOLVLPR FRP)DUR GH 9LJR ZZZ IDURGHYLJR HV)pQL[ LUHFWR ZZZ IHQL[GLUHFWR FRP)pQL[ LUHFWR %ORJ ZZZ IHQL[GLUHFWREORJ FRP)LQDQ]DV FRP ZZZ ILQDQ]DV FRP)ODL[ )0 ZZZ IODL[IP FDW)ODL[EDF ZZZ UDGLRIODL[EDF FDW)RUPD]LyQ ZZZ IRUPD]LRQ FRP)RWRFDVD HV ZZZ IRWRFDVD HV)RWRJUDPDV ZZZ IRWRJUDPDV HV)XWEROPH FRP ZZZ IXWEROPH FRP*DOLFLDH ZZZ JDOLFLDH FRP*LJDQWHV GHO %DVNHW ZZZ JLJDQWHV FRP*UDQDGD +R ZZZ JUDQDGDKR FRP METODOLOGÍA 17
  • 15. NAVEGANTES EN LA RED *UXSR -RO ZZZ JUXSRMRO FRP +HUDOGR GH $UDJyQ ZZZ KHUDOGR HV +LS +LS LUHFWR ZZZ KKGLUHFWR QHW +LVWRULD GH ,EHULD YLHMD ZZZ KLVWRULDGHLEHULDYLHMD FRP +REE 1HZV ZZZ KREEQHZV HV +ROD ZZZ KROD FRP +RWPDLO ZZZ KRWPDLO FRP +R ZZZ KR HV +R &LQHPD ZZZ KRFLQHPD FRP +R 0XMHU ZZZ KRPXMHU FRP +XHOYD ,QIRUPDFLyQ ZZZ KXHOYDLQIRUPDFLRQ HV L&DW )0 ZZZ LFDWIP FDW ,GHDO ZZZ LGHDO HV ,,( ,QVWLWXWR GH ,QJHQHUtD GH (VSDxD ZZZ LLHV HV ,Q 7RXFK ZZZ UHYLVWDLQWRXFK FRP ,QIRPHWDO ZZZ LQIRPHWDO FRP ,QIRQDYLV FRP ZZZ LQIRQDYLV FRP ,QIRUPDFLyQ GH $OLFDQWH ZZZ GLDULRLQIRUPDFLRQ FRP ,QYHUWLD ZZZ LQYHUWLD FRP ,5& +LVSDQR ZZZ LUF KLVSDQR HV -RUQDO ZZZ MRUQDO FDW -XHJRV GE ZZZ MXHJRVGE FRP -XHJRV 5HJDORV ZZZ MXHJRVUHJDORV FRP -XHJRV WY ZZZ MXHJRV WY -XHJRV-XHJRV FRP ZZZ MXHJRVMXHJRV FRP -XQWD GH &RPXQLGDGHV GH &DVWLOOD /D 0DQFKD ZZZ MFFP HV .DOLSHGLD ZZZ NDOLSHGLD FRP .HGLQ HV ZZZ NHGLQ HV .LVV )0 ZZZ NLVVIP HV /D &RFWHOHUD ZZZ ODFRFWHOHUD FRP /D &UyQLFD GH %DGDMR] ZZZ ODFURQLFDEDGDMR] FRP /D )OHFKD QHW ZZZ ODIOHFKD QHW /D *DFHWD GH 6DODPDQFD ZZZ ODJDFHWDGHVDODPDQFD HV /D 1XHYD (VSDxD ZZZ OQH HV /D 2SLQLyQ GH $ &RUXxD ZZZ ODRSLQLRQFRUXQD HV /D 2SLQLyQ GH *UDQDGD ZZZ ODRSLQLRQGHJUDQDGD HV /D 2SLQLyQ GH 0iODJD ZZZ ODRSLQLRQGHPDODJD HV /D 2SLQLyQ GH 0XUFLD ZZZ ODRSLQLRQGHPXUFLD HV /D 2SLQLyQ GH 7HQHULIH ZZZ ODRSLQLRQ HV /D 2SLQLyQ GH =DPRUD ZZZ ODRSLQLRQGH]DPRUD HV /D 3URYLQFLD LDULR GH ODV 3DOPDV ZZZ ODSURYLQFLD HV /D 5D]yQ ZZZ ODUD]RQ HV /D 5LRMD ZZZ ODULRMD FRP /D 6H[WD ZZZ ODVH[WD FRP /D 6H[WD HSRUWHV ZZZ ODVH[WDGHSRUWHV FRP /D 6H[WD 1RWLFLDV ZZZ ODVH[WDQRWLFLDV FRP /D 9DQJXDUGLD ZZZ ODYDQJXDUGLD HV /D 9HUGDG GH 0XUFLD ZZZ ODYHUGDG HV /D 9R] GH $OPHUtD ZZZ ODYR]GHDOPHULD HV METODOLOGÍA18
  • 16. NAVEGANTES EN LA RED /D 9R] GH $VWXULDV ZZZ ODYR]GHDVWXULDV HV /D 9R] LJLWDO ZZZ ODYR]GLJLWDO HV /DERULV ZZZ ODERULV QHW /DJXLD79 FRP ZZZ ODJXLDWY FRP /DLQIRUPDFLRQ FRP ZZZ ODLQIRUPDFLRQ FRP /DV 3URYLQFLDV ZZZ ODVSURYLQFLDV HV /DWLQ0DLO ZZZ ODWLQPDLO FRP /HFWLYD QHW ZZZ OHFWLYD QHW /HYDQWH (O 0HUFDQWLO 9DOHQFLDQR ZZZ OHYDQWH HPY FRP /LGHUGLJLWDO ZZZ OLGHUGLJLWDO FRP /LQNLOL FRP ZZZ OLQNLOL FRP /LQNPDNHUV ZZZ OLQNPDNHUV HV /RV 3ULQFLSDOHV ZZZ ORV FRP /RWHUtDV $SXHVWDV GHO (VWDGR ZZZ ORWHULDVDSXHVWDV HV / 9 H /XQV D 9HQUHV ZZZ O Y HV 0 5DGLR ZZZ P UDGLR FRP 0DJD]LQH LJLWDO ZZZ PDJD]LQHGLJLWDO FRP 0iODJD +R ZZZ PDODJDKR HV 0DOORUFD =HLWXQJ ZZZ PDOORUFD]HLWXQJ HV 0DUFD ZZZ PDUFD FRP 0DVWHUPDQtD ZZZ PDVWHUPDQLD FRP 0D[L 7XQLQJ ZZZ PD[LWXQLQJ HV 0i[LPD )0 ZZZ PD[LPD IP 0D[XV &,&0 ZZZ PD[XVFLFP HV 0HGLD0XQGL ZZZ PHGLDPXQGLRQOLQH FRP 0HGLRVIHUD ZZZ PHGLRVIHUD FRP 0HGLWHUUiQHR ZZZ HOSHULRGLFRPHGLWHUUDQHR FRP 0HJD9HQGR HV ZZZ PHJDYHQGR HV 0HUFDGR )LQDQFLHUR ZZZ PHUFDGRILQDQFLHUR HV 0HULVWDWLRQ ZZZ PHULVWDWLRQ FRP 0HWDO ZZZ PHWDO RUJ 0L EHEp R ZZZ PLEHEHR FRP 0L &DVD ZZZ PLFDVDUHYLVWD FRP 0LDUURED HV ZZZ PLDUURED HV 0LO DQXQFLRV FRP ZZZ PLODQXQFLRV FRP 0LQL-XHJRV FRP ZZZ PLQLMXHJRV FRP 0LV UHFHWDV ZZZ PLV UHFHWDV RUJ 0RWRV QHW ZZZ PRWRV QHW 03* &RPPXQLW ZZZ OHDGLQJQHZWKLQNLQJ FRP 05: ZZZ PUZ HV 061 ZZZ PVQ HV 0XQGR HSRUWLYR ZZZ HOPXQGRGHSRUWLYR HV 0XQGR 5 ZZZ PXQGR U FRP 0X&RPSXWHU ZZZ PXFRPSXWHU FRP 0X/LQX[ ZZZ PXOLQX[ FRP 0X0DF ZZZ PXPDF FRP 0X0yYLO ZZZ PXPRYLO FRP 0X:LQGRZV ZZZ PXZLQGRZV FRP 1DWLRQDO *HRJUDSKLF &KDQQHO ZZZ QDWLRQDOJHRJUDSKLF HV METODOLOGÍA 19
  • 17. NAVEGANTES EN LA RED 1DWLRQDO *HRJUDSKLF 5HYLVWD ZZZ QDWLRQDOJHRJUDSKLF FRP HV 1R SXHGR FUHHU ZZZ QRSXHGRFUHHU FRP 1RVDOWUHV FDW ZZZ QRVDOWUHV FDW 1RWLFLDV GH 1DYDUUD ZZZ QRWLFLDVGHQDYDUUD FRP 2(& ZZZ RGHF HV 2IL]LRV ZZZ RIL]LRV FRP 2MR GLJLWDO ZZZ RMRGLJLWDO FRP 2QGD &HUR ZZZ RQGDFHUR HV 2SLQDOLD ZZZ RSLQDOLD FRP 2SRVL]LRQHV ZZZ RSRVL]LRQHV FRP 2UDQJH ZZZ RUDQJH HV 3DtV GH /RFRV ZZZ SDLVGHORFRV FRP 3DUDVDEHU FRP ZZZ SDUDVDEHU FRP 3DWDWDEUDYD FRP ZZZ SDWDWDEUDYD FRP 3& $FWXDO ZZZ SFDFWXDO FRP 3UHPLRV FRP ZZZ SUHPLRV FRP 3ULVD %UDQG 6ROXWLRQV ZZZ SULVDEV FRP 3VLFR$FWLYD ZZZ SVLFRDFWLYD FRP 3XEOLFLGDG0HGLRV FRP ZZZ SXEOLFLGDGPHGLRV FRP 3XQWR 5DGLR ZZZ SXQWRUDGLR FRP 4XHUFXV ZZZ TXHUFXV HV 5DF ZZZ UDF RUJ 5DF ZZZ UDF FDW 5DFy &DWDOj ZZZ UDFRFDWDOD FDW 5DGLR 7HOHYLVLy 9DOHQFLDQD ZZZ UWYY HV 5DGLR 7HOHYLVLyQ GH *DOLFLD ZZZ FUWYJ HV 5DGLROp ZZZ UDGLROH FRP 5DGLRWHOHYLVLyQ &DQDULD ZZZ UWYF HV 5DQGRP ZZZ UDQGRP HRPV FRP 5HG ([WUHPDGXUD ZZZ UHGH[WUHPDGXUD FRP 5HG 0HGLWHUUiQHR ZZZ UHGPHGLWHUUDQHR FRP 5HJLy ZZZ UHJLR FDW 5HQIH ZZZ UHQIH FRP 5HYLVWD 5ROOLQJ 6WRQH ZZZ UROOLQJVWRQH HV 5LWPLF ZZZ ULWPLF FRP 5RFN *RO ZZZ URFNDQGJRO QHW 579 $VWXULDV ZZZ UWSD HV 6DJUDUDPLUH] HV ZZZ VDJUDUDPLUH] HV 6DQWD 3ROD FRP ZZZ VDQWDSROD FRP 6HJXQGDPDQR ZZZ VHJXQGDPDQR HV 6(5 ZZZ FDGHQDVHU FRP 6HUYLFLR GH )RURV 0LDUURED HV ZZZ PIRURV FRP 6LHV 79 ZZZ VLHV WY 6SRUW ZZZ VSRUW HV 6WDUPHGLD ZZZ VWDUPHGLD HV 6XSHU HSRUWH ZZZ VXSHUGHSRUWH HV 6XU GH 0iODJD ZZZ GLDULRVXU HV 7HOHFLQFR ZZZ WHOHFLQFR HV 7HOHIyQLFD LQIR WHOHIRQLFD HV METODOLOGÍA20
  • 18. NAVEGANTES EN LA RED 7HOHSROLV ZZZ WHOHSROLV FRP 7HOHYLVLy GH &DWDOXQD ZZZ WY FDW 7HQt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tD ZZZ YOFJXLD HV 9/& VHR ZZZ YOFVHR FRP ::( ZZZ ZZH HV ;/ 6HPDQDO ZZZ [OVHPDQDO FRP <D FRP ZZZ D FRP <DWHOROOHYR FRP ZZZ DWHOROOHYR FRP <RQNLV FRP ZZZ RQNLV FRP =DSS,QWHUQHW ZZZ ]DSSLQWHUQHW FRP =HQLWK 0HGLD ZZZ ]HQLWKPHGLD HV =HUWHP ZZZ ]HUWHP FRP(O Q~PHUR GH HQWUHYLVWDV VXPLQLVWUDGDV SRU FDGD VLWLR ZHE FRODERUDGRU GHSHQGH QR VyOR GHO WUiILFR TXHWLHQH VLQR GHO SRVLFLRQDPLHQWR PiV R PHQRV SULYLOHJLDGR GHO EDQQHU GHQWUR GH ODV SiJLQDV HOHFWUyQLFDVUHVSHFWLYDV GHO WLHPSR GH SHUPDQHQFLD GHO PLVPR GH OD IUHFXHQFLD GH DSDULFLyQ HWF /RV FRODERUDGRUHVTXH SURSRUFLRQDURQ FDGD XQR y PiV HQWUHYLVWDV YiOLGDV DO HVWXGLR IXHURQ SRU RUGHQ GH LPSRUWDQFLD&RODERUDGRU 1ž GH HQWUHYLVWDVZZZ ORWHULDVDSXHVWDV HVZZZ HORWURODGR QHWZZZ FDUUHIRXU HV,5& +LVSDQRZZZ DLPF HV METODOLOGÍA 21
  • 19. NAVEGANTES EN LA RED &RODERUDGRU 1ž GH HQWUHYLVWDV ZZZ HOSDLV FRP ZZZ PXQGR U FRP ZZZ H[SDQVLRQ FRP ZZZ PDUFD FRP ZZZ ODVH[WD FRP ZZZ DV FRP ZZZ MFFP HV ZZZ DUD FDW ZZZ SXEOLFR HV ZZZ IODL[IP FDW ZZZ FDGHQD HV ZZZ EORJLD FRP ZZZ FRQFXUVRVUHJDORV FRP ZZZ XRF HGX ZZZ KREEQHZV HV 3RU RWUD SDUWH WDPELpQ KD KDELGR FRODERUDGRUHV TXH KDQ FRORFDGR HQODFHV FRPHQWDULRV D OD HQFXHVWD HQ VXV SHUILOHV GH ODV UHGHV VRFLDOHV $TXt VH PXHVWUDQ ORV GH ORV TXH WHQHPRV FRQVWDQFLD 3(5),/ (1 5( 62&,$/ ,5(&&,Ï1 85/ &DWDOXQD 5DGLR )DFHERRN FD HV IDFHERRN FRP FDWUDGLR &DWDOXQD 5DGLR 7ZLWWHU WZLWWHU FRP &DWDOXQD5DGLR )pQL[ LUHFWR )DFHERRN ZZZ IDFHERRN FRP )HQL[LUHFWR )pQL[ LUHFWR 7ZLWWHU WZLWWHU FRP )HQL[BLUHFWR L&DW )0 )DFHERRN FD HV IDFHERRN FRP LFDWIP L&DW )0 7ZLWWHU WZLWWHU FRP LFDWIP /RWHUtDV $SXHVWDV GHO (VWDGR )DFHERRN ZZZ IDFHERRN FRP ORWHULDVDSXHVWDV HV /RWHUtDV $SXHVWDV GHO (VWDGR 7ZLWWHU WZLWWHU FRP ORWHULDVBHV 0LFURVRIW FRUSRUDWLYR )DFHERRN HV HV IDFHERRN FRP FRQYHUVDQGR 0LFURVRIW FRUSRUDWLYR 7ZLWWHU WZLWWHU FRP PVEORJVSDLQ 0LQGVKDUH )DFHERRN ZZZ IDFHERRN FRP PLQGVKDUHVSDLQ 0LQGVKDUH 7ZLWWHU WZLWWHU FRP PLQGVKDUHVSDLQ 0RGD 6KRSSLQJ 7ZLWWHU WZLWWHU FRP PRGDBVKRSSLQJ 1DYHJDQWHV HQ OD 5HG )DFHERRN ZZZ IDFHERRN FRP 1DYHJDQWHV5HG 1DYHJDQWHV HQ OD 5HG 7ZLWWHU WZLWWHU FRP 1DYHJDQWHV5HG :LQGRZV (VSDxD 7ZLWWHU WZLWWHU FRP ZLQGRZVHVSDQD $GHPiV KD KDELGR VLWLRV ZHE TXH KDQ DFFHGLGR D FRORFDU HO EDQQHU GH DFFHVR HQ ORV EROHWLQHV HOHFWUyQLFRV TXH WUDQVPLWHQ SRU H PDLO D VXV XVXDULRV &RQFUHWDPHQWH OR KDQ KHFKR $,00( ,QIRPHWDO 0HGLD0XQGL 0HWDO METODOLOGÍA22
  • 20. NAVEGANTES EN LA RED)LQDOPHQWH KD EULQGDGR VX FRODERUDFLyQ LQWURGXFLHQGR GLIHUHQWH Q~PHUR GH LPSUHVLRQHV GHO EDQQHU HQURWDFLyQ JHQHUDO SRU VX UHVSHFWLYD UHG GH VLWLRV ZHE HO VLJXLHQWH DG VHUYHU ,QWHUDFWLYH $GYHUWLVLQJ GH7HOHIyQLFDi ,QFHQWLYR D OD FRODERUDFLyQ $ ORV SDUWLFLSDQWHV HQ HO HVWXGLR VH OHV RIUHFLy SDUWLFLSDU HQ XQ VRUWHRFRQ YDULRV SUHPLRV HOHJLGRV HQ IXQFLyQ GH ORV SUHVXPLEOHV LQWHUHVHV GHO S~EOLFR REMHWLYR HQ FXHVWLyQ/RV UHJDORV GRQDGRV SRU 3iJLQDV $PDULOODV FRQVLVWtDQ HQ 8Q L3DG * GH *% GH $SSOH TXH IXH D SDUDU D PDQRV GH -RVp 0DUtD 0XxR] &DOYR 9DOODGROLG ;ER[ FRQ VHQVRU .LQHFW TXH FRUUHVSRQGLHURQ D *HUPiQ 0DUWtQH] 0DOGRQDGR *UDQDGD (GXDUGR &DVDV *RQ]iOH] %RJRWi &RORPELD -XDQ &DUORV $ORQVR 3pUH] 9DOODGROLGi 0XHVWUHR (O SUREOHPD EiVLFR LQLFLDO SDUD VHOHFFLRQDU XQD PXHVWUD GH LQWHUQDXWDV HV OD LQH[LVWHQFLDGH XQ PDUFR PXHVWUDO GH UHIHUHQFLD VREUH HO TXH HIHFWXDU OD VHOHFFLyQ (V GHFLU QR H[LVWH XQ GLUHFWRULRPtQLPDPHQWH ILDEOH FRPSOHWR GH ODV SHUVRQDV TXH XWLOL]DQ OD 5HG GHO TXH VH SXHGD H[WUDHU XQD PXHVWUDDOHDWRULD TXH SHUPLWD FRQ ODV JDUDQWtDV HVWDGtVWLFDV TXH HO PXHVWUHR SUREDELOtVWLFR SURSRUFLRQD ODJHQHUDOL]DFLyQ DO XQLYHUVR GH XVXDULRV GH ,QWHUQHW ORV UHVXOWDGRV REWHQLGRV HQ OD PXHVWUD$ UHVXOWDV GH HVWD FDUHQFLD XQD PXHVWUD HVWDGtVWLFDPHQWH UHSUHVHQWDWLYD GH ORV XVXDULRV GH ,QWHUQHWJHQHUDOPHQWH VH FRQVLJXH D WUDYpV GH XQD LQYHVWLJDFLyQ SUREDELOtVWLFD VREUH OD SREODFLyQ WRWDO (OORFRQOOHYD XQ IXHUWH IDFWRU GH LQHILFLHQFLD GDGD OD WRGDYtD QR PX HOHYDGD SHQHWUDFLyQ GHO XVR GH ,QWHUQHWHQ HO FRQMXQWR GH OD SREODFLyQ(O VLVWHPD TXH VH KD XWLOL]DGR HQ HVWH HVWXGLR FRORFDFLyQ GH XQ ³EDQQHU´ GH OODPDGD D OD HQFXHVWD HQ XQQ~PHUR DPSOLR GH VLWLRV ZHE DO PLVPR WLHPSR GLYXOJDU OD H[LVWHQFLD GHO HVWXGLR D WUDYpV GH GLVWLQWRVPHGLRV GH FRPXQLFDFLyQ QR UHVSRQGH D ORV UHTXLVLWRV GHO PXHVWUR SUREDELOtVWLFR GRQGH WRGRV ORVLQGLYLGXRV GHO FROHFWLYR EDMR HVWXGLR WLHQHQ XQD SUREDELOLGDG FRQRFLGD GH VHU LQFOXLGRV HQ OD PXHVWUD/DV FDUDFWHUtVWLFDV LPSOtFLWDV HQ HO GLVHxR TXH QR SHUPLWHQ JDUDQWL]DU OD HTXLSUREDELOLGDG GH VHOHFFLyQHQWUH ORV LQGLYLGXRV GH OD SREODFLyQ EDMR HVWXGLR VRQ ODV VLJXLHQWHV x /D RSRUWXQLGDG GH HQFRQWUDU RFDVLRQDOPHQWH HO ³EDQQHU´ GXUDQWH OD QDYHJDFLyQ SRU OD :HE HVWi OLPLWDGD D ORV YLVLWDQWHV GH ORV VLWLRV ZHE TXH KDQ FRODERUDGR HQ HO HVWXGLR x /D SUREDELOLGDG GH H[SRVLFLyQ DO ³EDQQHU´ HV GLUHFWDPHQWH SURSRUFLRQDO D OD IUHFXHQFLD H LQWHQVLGDG HQ HO XVR GH OD UHG 1R VyOR SRUTXH FRQ HO PDRU XVR VH LQFUHPHQWD OD SRVLELOLGDG GH DUULEDU D XQ VLWLR ZHE FRODERUDGRU VLQR SRUTXH GHQWUR GH ORV YLVLWDQWHV D XQR FXDOTXLHUD GH HVRV VLWLRV OD SUREDELOLGDG GH HQFXHQWUR FRQ OD HQFXHVWD HV SURSRUFLRQDO DO Q~PHUR GH YLVLWDV DO PLVPR x /D PXHVWUD ILQDO QR HV HO UHVXOWDGR GH XQD VHOHFFLyQ UHDOL]DGD GHVGH OD DGPLQLVWUDFLyQ GHO HVWXGLR VLQR TXH VLPSOHPHQWH VH LQFOXH D DTXHOODV SHUVRQDV TXH YROXQWDULDPHQWH KDQ DFHSWDGR GHFLGLGR FRODERUDU PXHVWUD DXWRVHOHFFLRQDGD METODOLOGÍA 23
  • 21. NAVEGANTES EN LA RED 6LQ FDPELDU OD HVHQFLD IXQGDPHQWDO GH HVWDV FRQVLGHUDFLRQHV LQKHUHQWHV DO GLVHxR GHO HVWXGLR FDEH KDFHU FRQVWDU DOJXQRV FRPHQWDULRV D ODV PLVPDV x DGD OD DPSOLWXG HQ HO Q~PHUR GH VLWLRV ZHE TXH KDQ FRODERUDGR OD GLYHUVLGDG GH FRQWHQLGRV XVRV TXH DEDUFDQ HO IXHUWH LPSDFWR HQ HO WUiILFR GH OD UHG TXH PXFKRV GH HOORV WLHQHQ HV UD]RQDEOH HVSHUDU TXH VXV YLVLWDQWHV GHEHQ SRWHQFLDOPHQWH UHSUHVHQWDU D XQ DPSOLR HVSHFWUR GH ORV XVXDULRV GH ,QWHUQHW HQ UHODFLyQ D XQD EXHQD SDUWH GH ODV LQIRUPDFLRQHV VROLFLWDGDV x /D DXWRVHOHFFLyQ GH OD PXHVWUD HVWi LPSOtFLWD HQ PDRU R PHQRU JUDGR HQ WRGRV ORV HVWXGLRV EDVDGRV HQ HQWUHYLVWDV D TXH OD QHJDWLYD D FRODERUDU IHQyPHQR VLHPSUH SUHVHQWH LPSOLFD GH DOJXQD PDQHUD XQ FLHUWR JUDGR GH DXWRVHOHFFLyQ HQ OD PXHVWUD ILQDO x /D GLUHFFLyQ GHO VHVJR TXH VH REWLHQH FRQ HO SURFHGLPLHQWR XWLOL]DGR HV FRQRFLGD KD VLGR VXILFLHQWHPHQWH HVWXGLDGD /D PXHVWUD VREUHUUHSUHVHQWD D ORV LQWHUQDXWDV TXH KDFHQ XQ XVR PiV LQWHQVR GH OD UHG ORV PiV H[SHULPHQWDGRV HWF (VWH KHFKR SXHGH LQFOXVR SHUFLELUVH FRPR XQD YHQWDMD D TXH UHILHUH ORV UHVXOWDGRV D DTXHOORV XVXDULRV PiV VLJQLILFDWLYRV METODOLOGÍA24
  • 22. NAVEGANTES EN LA RED ,,, 35,1&,3$/(6 5(68/7$26 PRINCIPALES RESULTADOS 25
  • 23. NAVEGANTES EN LA RED $17,*h($ (1 ,17(51(7 3 ¢HVGH FXiQGR HV 9G XVXDULR GH ,QWHUQHW" FXDOTXLHU XVR ::: ( PDLO )73 FKDW HWF $EVROXWRV %$6( 0HQRV GH XQ DxR 0iV GH XQ DxR PHQRV GH WUHV 0iV GH WUHV DxRV PHQRV GH FLQFR 0iV GH FLQFR DxRV PHQRV GH GLH] 0iV GH GLH] DxRV 16 1& 0HQRV GH XQ DxR 0iV GH XQ DxR PHQRV GH WUHV 0iV GH WUHV DxRV PHQRV GH FLQFR 0iV GH FLQFR DxRV PHQRV GH GLH] 0iV GH GLH] DxRV 16 1& PRINCIPALES RESULTADOS 27
  • 24. NAVEGANTES EN LA RED )5(&8(1&,$ ( $&&(62 $ ,17(51(7 3 ¢&RQ TXp IUHFXHQFLD VXHOH 9G DFFHGHU D ,QWHUQHW" $EVROXWRV %$6( 9DULDV YHFHV DO GtD 7RGRV R FDVL WRGRV ORV GtDV 9DULDV YHFHV D OD VHPDQD 9DULDV YHFHV DO PHV &RQ PHQRU IUHFXHQFLD 16 1& 9DULDV YHFHV DO GtD 7RGRV R FDVL WRGRV ORV GtDV 9DULDV YHFHV D OD VHPDQD 9DULDV YHFHV DO PHV &RQ PHQRU IUHFXHQFLD 16 1& PRINCIPALES RESULTADOS28
  • 25. NAVEGANTES EN LA RED Ò/7,02 $&&(62 $ ,17(51(7 3 6LQ FRQWDU HVWD RFDVLyQ QL FXDOTXLHU RWUD TXH KDD SRGLGR WHQHU HO GtD GH KR ¢&XiQGR KD DFFHGLGR SRU ~OWLPD YH] D ,QWHUQHW" $EVROXWRV %$6( $HU ÒOWLPRV GtDV ÒOWLPR PHV 0iV WLHPSR 1XQFD 16 1& $HU ÒOWLPRV GtDV ÒOWLPR PHV 0iV WLHPSR 1XQFD 16 1& PRINCIPALES RESULTADOS 29
  • 26. NAVEGANTES EN LA RED Ò/7,02 $&&(62 $ ,17(51(7 3 6LQ FRQWDU HVWD RFDVLyQ QL FXDOTXLHU RWUD TXH KDD SRGLGR WHQHU HO GtD GH KR ¢&XiQGR KD DFFHGLGR SRU ~OWLPD YH] D ,QWHUQHW GHVGH« $EVROXWRV %$6( «&$6$" $HU ÒOWLPRV GtDV ÒOWLPR PHV 0iV WLHPSR 1XQFD 16 1& «75$%$-2" $HU ÒOWLPRV GtDV ÒOWLPR PHV 0iV WLHPSR 1XQFD 16 1& «81,9(56,$ &(1752 ( (678,26" $HU ÒOWLPRV GtDV ÒOWLPR PHV 0iV WLHPSR 1XQFD 16 1& PRINCIPALES RESULTADOS30
  • 27. NAVEGANTES EN LA RED Ò/7,02 $&&(62 $ ,17(51(7 3 6LQ FRQWDU HVWD RFDVLyQ QL FXDOTXLHU RWUD TXH KDD SRGLGR WHQHU HO GtD GH KR ¢&XiQGR KD DFFHGLGR SRU ~OWLPD YH] D ,QWHUQHW GHVGH« $EVROXWRV %$6( «/2&$/ 3Ò%/,&2 FEHUFDIp ELEOLRWHFD UHVWDXUDQWH FDIHWHUtD " $HU ÒOWLPRV GtDV ÒOWLPR PHV 0iV WLHPSR 1XQFD 16 1& «/$ &$//( 2 $/*Ò1 0(,2 ( 75$163257(" $HU ÒOWLPRV GtDV ÒOWLPR PHV 0iV WLHPSR 1XQFD 16 1& «2752 6,7,2" $HU ÒOWLPRV GtDV ÒOWLPR PHV 0iV WLHPSR 1XQFD 16 1& PRINCIPALES RESULTADOS 31
  • 28. NAVEGANTES EN LA RED Ò/7,02 $&&(62 $ ,17(51(7 $HU ÒOWLPRV GtDV ÒOWLPR PHV 0iV WLHPSR 1XQFD 16 1& &$6$ 75$%$-2 81,9(56,$ &(1752 ( (678,26 /2&$/ 3Ò%/,&2 FEHUFDIp ELEOLRWHFD UHVWDXUDQWH FDIHWHUtD &$//( 2 0(,2 ( 75$163257( 2752 6,7,2 PRINCIPALES RESULTADOS32
  • 29. NAVEGANTES EN LA RED (48,32 $ 75$9e6 (/ 48( 6( &21(&7$ /D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH H[LVWHQ HQFXHVWDGRV TXH GHFODUDQ DFFHGHU D ,QWHUQHW D WUDYpV GH GRV R PiV HTXLSRV 3 ¢$ WUDYpV GH TXp HTXLSR HTXLSRV DFFHGH 9G D ,QWHUQHW" $EVROXWRV %$6( 2UGHQDGRU ILMR R GH VREUHPHVD 2UGHQDGRU SRUWiWLO 1HWERRN 2UGHQDGRU WDEOHW WLSR L3DG « $SDUDWR GH WHOHYLVLyQ 7HOpIRQR PyYLO $JHQGD HOHFWUyQLFD 3$ 9LGHRFRQVROD GH VREUHPHVD 9LGHRFRQVROD SRUWiWLO 2WUR HTXLSR 16 1& 2UGHQDGRU ILMR R GH VREUHPHVD 2UGHQDGRU SRUWiWLO 1HWERRN 2UGHQDGRU WDEOHW WLSR L3DG « $SDUDWR GH WHOHYLVLyQ 7HOpIRQR PyYLO $JHQGD HOHFWUyQLFD 3$ 9LGHRFRQVROD GH VREUHPHVD 9LGHRFRQVROD SRUWiWLO 2WUR HTXLSR 16 1& PRINCIPALES RESULTADOS 33
  • 30. NAVEGANTES EN LA RED $&&(62 $ 75$9e6 ( ,6326,7,926 0Ï9,/(6 3 6LQ FRQWDU HO GtD GH KR ¢FXiQGR KD VLGR OD ~OWLPD YH] TXH KD DFFHGLGR D ,QWHUQHW D WUDYpV GH GLVSRVLWLYRV PyYLOHV WHOpIRQR PyYLO RUGHQDGRU WDEOHW WLSR L3DG " $EVROXWRV %$6( $HU ÒOWLPRV GtDV ÒOWLPR PHV 0iV WLHPSR 1XQFD 16 1& $HU ÒOWLPRV GtDV ÒOWLPR PHV 0iV WLHPSR 1XQFD 16 1& PRINCIPALES RESULTADOS34
  • 31. NAVEGANTES EN LA RED )5(&8(1&,$ ( $&&(62 325 (48,32 7HOpIRQR PyYLO 3 ¢&RQ TXp IUHFXHQFLD VXHOH 9G DFFHGHU D ,QWHUQHW D WUDYpV GH«" $EVROXWRV %$6( DFFHGH ,QWHUQHW SRU WHO PyYLO 7HOpIRQR PyYLO 9DULDV YHFHV DO GtD 7RGRV R FDVL WRGRV ORV GtDV 9DULDV YHFHV D OD VHPDQD 9DULDV YHFHV DO PHV &RQ PHQRU IUHFXHQFLD 16 1& 9DULDV YHFHV DO GtD 7RGRV R FDVL WRGRV ORV GtDV 9DULDV YHFHV D OD VHPDQD 9DULDV YHFHV DO PHV &RQ PHQRU IUHFXHQFLD 16 1& PRINCIPALES RESULTADOS 35
  • 32. NAVEGANTES EN LA RED )5(&8(1&,$ ( $&&(62 325 (48,32 2UGHQDGRU WDEOHW WLSR L3DG « 3 ¢&RQ TXp IUHFXHQFLD VXHOH 9G DFFHGHU D ,QWHUQHW D WUDYpV GH«" $EVROXWRV %$6( DFFHGH ,QWHUQHW SRU WDEOHW 2UGHQDGRU WDEOHW WLSR L3DG « 9DULDV YHFHV DO GtD 7RGRV R FDVL WRGRV ORV GtDV 9DULDV YHFHV D OD VHPDQD 9DULDV YHFHV DO PHV &RQ PHQRU IUHFXHQFLD 16 1& 9DULDV YHFHV DO GtD 7RGRV R FDVL WRGRV ORV GtDV 9DULDV YHFHV D OD VHPDQD 9DULDV YHFHV DO PHV &RQ PHQRU IUHFXHQFLD 16 1& PRINCIPALES RESULTADOS36
  • 33. NAVEGANTES EN LA RED )5(&8(1&,$ ( $&&(62 325 (48,32 $SDUDWR GH WHOHYLVLyQ 3 ¢&RQ TXp IUHFXHQFLD VXHOH 9G DFFHGHU D ,QWHUQHW D WUDYpV GH«" $EVROXWRV %$6( DFFHGH ,QWHUQHW SRU WHOHYLVRU $SDUDWR GH WHOHYLVLyQ 9DULDV YHFHV DO GtD 7RGRV R FDVL WRGRV ORV GtDV 9DULDV YHFHV D OD VHPDQD 9DULDV YHFHV DO PHV &RQ PHQRU IUHFXHQFLD 16 1& 9DULDV YHFHV DO GtD 7RGRV R FDVL WRGRV ORV GtDV 9DULDV YHFHV D OD VHPDQD 9DULDV YHFHV DO PHV &RQ PHQRU IUHFXHQFLD 16 1& PRINCIPALES RESULTADOS 37
  • 34. NAVEGANTES EN LA RED &21(;,Ï1 :, ), (6( /8*$5(6 3Ò%/,&26 )UHFXHQFLD 3 ¢&RQ TXp IUHFXHQFLD VH FRQHFWD D ,QWHUQHW D WUDYpV GH UHGHV LQDOiPEULFDV :L )L GHVGH OXJDUHV S~EOLFRV HQ OD FDOOH DHURSXHUWRV UHVWDXUDQWHV FDIHWHUtDV " $EVROXWRV %$6( 9DULDV YHFHV DO GtD 7RGRV R FDVL WRGRV ORV GtDV 9DULDV YHFHV D OD VHPDQD 9DULDV YHFHV DO PHV &RQ PHQRU IUHFXHQFLD 1XQFD y SUiFWLFDPHQWH QXQFD 16 1& 9DULDV YHFHV DO GtD 7RGRV R FDVL WRGRV ORV GtDV 9DULDV YHFHV D OD VHPDQD 9DULDV YHFHV DO PHV &RQ PHQRU IUHFXHQFLD 1XQFD y SUiFWLFDPHQWH QXQFD 16 1& PRINCIPALES RESULTADOS38
  • 35. NAVEGANTES EN LA RED &21(;,Ï1 :, ), (6( /8*$5(6 3Ò%/,&26 H SDJR *UDWXLWD 3 ¢&yPR UHDOL]D OD FRQH[LyQ D WUDYpV GH UHGHV :L )L GHVGH OXJDUHV S~EOLFRV" $EVROXWRV %$6( VH FRQHFWD D UHGHV :L )L GHVGH OXJDUHV S~EOLFRV 3DJDQGR *UDWXLWDPHQWH 16 1& 3DJDQGR *UDWXLWDPHQWH 16 1& PRINCIPALES RESULTADOS 39
  • 36. NAVEGANTES EN LA RED $&&(62 $ ,17(51(7 (6( &$6$ 3 ¢$FFHGH D ,QWHUQHW GHVGH VX FDVD" $EVROXWRV %$6( 6t SDJDQGR 6t JUDWXLWDPHQWH 1R 16 1& 6t JUDWXLWDPHQWH 1R 16 1& 6t SDJDQGR PRINCIPALES RESULTADOS40
  • 37. NAVEGANTES EN LA RED $&&(62 $ ,17(51(7 (6( &$6$ 7LSR GH DFFHVR 3 ¢4Xp WLSR GH DFFHVR D ,QWHUQHW XWLOL]D HQ VX FDVD" 6L XVD YDULRV VHOHFFLRQH FXiO XWLOL]D PiV IUHFXHQWHPHQWH $EVROXWRV %$6( DFFHGH GHVGH FDVD /tQHD WHOHIyQLFD FRQYHQFLRQDO $6/ 5HG GH FDEOH 0yGHP 86% PyYLO SLQFKR HVGH HO WHOpIRQR PyYLO 9tD 6DWpOLWH :L0$; /06 YtD UDGLR $ WUDYpV GH RWURV VLVWHPDV 16 1& /tQHD WHOHIyQLFD FRQYHQFLRQDO $6/ 5HG GH FDEOH 0yGHP 86% PyYLO SLQFKR HVGH HO WHOpIRQR PyYLO 9tD 6DWpOLWH :L0$; /06 YtD UDGLR $ WUDYpV GH RWURV VLVWHPDV 16 1& PRINCIPALES RESULTADOS 41
  • 38. NAVEGANTES EN LA RED $&&(62 $ ,17(51(7 (6( &$6$ 9HORFLGDG GH DFFHVR 3 ¢4Xp YHORFLGDG GH DFFHVR D ,QWHUQHW WLHQH FRQWUDWDGD HQ VX FDVD" $EVROXWRV %$6( DFFHGH GHVGH FDVD 1R OR Vp 0HJD 0ESV R LQIHULRU (QWUH 0HJDV 0ESV (QWUH 0HJDV 0ESV (QWUH 0HJDV 0ESV (QWUH 0HJDV 0ESV (QWUH 0HJDV 0ESV 0iV GH 0HJDV 0ESV 16 1& 1R OR Vp 0HJD 0ESV R LQIHULRU (QWUH 0HJDV 0ESV (QWUH 0HJDV 0ESV (QWUH 0HJDV 0ESV (QWUH 0HJDV 0ESV (QWUH 0HJDV 0ESV 0iV GH 0HJDV 0ESV 16 1& PRINCIPALES RESULTADOS42
  • 39. NAVEGANTES EN LA RED $&&(62 $ ,17(51(7 (6( &$6$ 7LSR GH VXVFULSFLyQ /D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH H[LVWHQ LQGLYLGXRV FXD VXVFULSFLyQ D ,QWHUQHW LQFOXH PiV GH XQ VHUYLFLR DGLFLRQDO 3 /D VXVFULSFLyQ D ,QWHUQHW HQ VX FDVD ¢IRUPD SDUWH GH XQ SDTXHWH PiV DPSOLR GH VHUYLFLRV FRPELQDGRV" $EVROXWRV %$6( DFFHGH GHVGH FDVD 1R VyOR LQFOXH ,QWHUQHW 6t LQFOXH WHOHYLVLyQ GH SDJR 6t LQFOXH WHOHIRQtD ILMD 6t LQFOXH WHOHIRQtD PyYLO 16 1& 1R VyOR LQFOXH ,QWHUQHW 6t LQFOXH WHOHYLVLyQ GH SDJR 6t LQFOXH WHOHIRQtD ILMD 6t LQFOXH WHOHIRQtD PyYLO 16 1& PRINCIPALES RESULTADOS 43
  • 40. NAVEGANTES EN LA RED $&&(62 $ ,17(51(7 (6( &$6$ 3URYHHGRU GH DFFHVR (QWUH ORV HQWUHYLVWDGRV TXH GHFODUDQ DFFHGHU D ,QWHUQHW GHVGH FDVD VH PHQFLRQDQ SURYHHGRUHV GH DFFHVR FRQ OD VLJXLHQWH GLVWULEXFLyQ 3 ¢4XLpQ OH SURSRUFLRQD HO VHUYLFLR GH DFFHVR D ,QWHUQHW GHVGH VX FDVD" $EVROXWRV %$6( PHQFLRQHV 0RYLVWDU 7HOHIyQLFD 2QR -D]]WHO 9RGDIRQH 2UDQJH <D FRP 5 *DOLFLD 0XQGR 5 (XVNDOWHO 7HOHFDEOH $VWXULDV 2WURV 0RYLVWDU 7HOHIyQLFD 2QR -D]]WHO 9RGDIRQH 2UDQJH <D FRP 5 *DOLFLD 0XQGR 5 (XVNDOWHO 7HOHFDEOH $VWXULDV 2WURV PRINCIPALES RESULTADOS44
  • 41. NAVEGANTES EN LA RED $&&(62 $ ,17(51(7 (6( &$6$ 9DORUDFLyQ GHO VHUYLFLR 3 9DORUH OD DWHQFLyQ DO XVXDULR UHFLELGD SRU VX SURYHHGRU GH ,QWHUQHW HQ FDVD 0X PDOR 0X EXHQR $EVROXWRV %$6( DFFHGH GHVGH FDVD $7(1&,Ï1 $/ 868$5,2 0X PDOR 0X EXHQR 16 1& 9DORUDFLyQ PHGLD 0X PDOR 0X EXHQR 16 1& PRINCIPALES RESULTADOS 45
  • 42. NAVEGANTES EN LA RED 7,(032 ( &21(;,Ï1 Ë$ ( $<(5 3 XUDQWH HO GtD GH DHU ¢FXiQWR WLHPSR HVWXYR XWLOL]DQGR ,QWHUQHW GHVGH« $EVROXWRV %$6( «&$6$" 1R FRQHFWDGR DHU GHVGH FDVD 0HQRV GH PLQXWRV H PLQXWRV D PHGLD KRUD H PHGLD KRUD D XQD KRUD (QWUH XQD GRV KRUDV (QWUH GRV FXDWUR KRUDV (QWUH FXDWUR RFKR KRUDV 0iV GH RFKR KRUDV 16 1& «/8*$5(6 3Ò%/,&26 FDOOH DHURSXHUWR UHVWDXUDQWH FDIHWHUtD PHGLR GH WUDQVSRUWH « " 1R FRQHFWDGR DHU GHVGH OXJDUHV S~EOLFRV 0HQRV GH PLQXWRV H PLQXWRV D PHGLD KRUD H PHGLD KRUD D XQD KRUD (QWUH XQD GRV KRUDV (QWUH GRV FXDWUR KRUDV (QWUH FXDWUR RFKR KRUDV 0iV GH RFKR KRUDV 16 1& PRINCIPALES RESULTADOS46
  • 43. NAVEGANTES EN LA RED 7,(032 ( &21(;,Ï1 Ë$ ( $<(5 &$6$ 1R FRQHFWDGR DHU GHVGH FDVD 0HQRV GH PLQXWRV H PLQXWRV D PHGLD KRUD H PHGLD KRUD D XQD KRUD (QWUH XQD GRV KRUDV (QWUH GRV FXDWUR KRUDV (QWUH FXDWUR RFKR KRUDV 0iV GH RFKR KRUDV 16 1& /8*$5(6 3Ò%/,&26 1R FRQHFWDGR DHU GHVGH OXJDUHV S~EOLFRV 0HQRV GH PLQXWRV H PLQXWRV D PHGLD KRUD H PHGLD KRUD D XQD KRUD (QWUH XQD GRV KRUDV (QWUH GRV FXDWUR KRUDV (QWUH FXDWUR RFKR KRUDV 0iV GH RFKR KRUDV 16 1& PRINCIPALES RESULTADOS 47
  • 44. NAVEGANTES EN LA RED 3(5,226 +25$5,26 862 ,17(51(7 $<(5 3 ,QGLTXH ORV SHULRGRV KRUDULRV HQ TXH HVWXYR XWLOL]DQGR DHU ,QWHUQHW $EVROXWRV %$6( KD DFFHGLGR DHU PRINCIPALES RESULTADOS48
  • 45. NAVEGANTES EN LA RED 6(59,&,26 87,/,=$26 Ë$ ( $<(5 3 XUDQWH HO GtD GH DHU ¢TXp VHUYLFLRV GH ,QWHUQHW XWLOL]y" $EVROXWRV %$6( KD DFFHGLGR DHU :RUOG :LGH :HE ZZZ &RUUHR (OHFWUyQLFR H PDLO 7UDQVIHUHQFLD GH ILFKHURV YtD )73 0HQVDMHUtD LQVWDQWiQHD &KDWV ,5& 1HZVJURXSV 8VHQHW ,QWHUFDPELR GH DUFKLYRV 3 3 H0XOH 7HOHIRQtD ,3 :RUOG :LGH :HE ZZZ &RUUHR (OHFWUyQLFR H PDLO 7UDQVIHUHQFLD GH ILFKHURV YtD )73 0HQVDMHUtD LQVWDQWiQHD &KDWV ,5& 1HZVJURXSV 8VHQHW ,QWHUFDPELR GH DUFKLYRV 3 3 H0XOH 7HOHIRQtD ,3 PRINCIPALES RESULTADOS 49
  • 46. NAVEGANTES EN LA RED 3520(,2 ,$5,2 ( 7,(032 ( 862 3 $ GLDULR ¢FXiQWR WLHPSR GLUtD 9G TXH XWLOL]D ,QWHUQHW" $EVROXWRV %$6( 0HQRV GH PLQXWRV H PLQXWRV D PHGLD KRUD H PHGLD KRUD D XQD KRUD (QWUH XQD GRV KRUDV (QWUH GRV FXDWUR KRUDV (QWUH FXDWUR RFKR KRUDV 0iV GH RFKR KRUDV 16 1& 0HQRV GH PLQXWRV H PLQXWRV D PHGLD KRUD H PHGLD KRUD D XQD KRUD (QWUH XQD GRV KRUDV (QWUH GRV FXDWUR KRUDV (QWUH FXDWUR RFKR KRUDV 0iV GH RFKR KRUDV 16 1& PRINCIPALES RESULTADOS50
  • 47. NAVEGANTES EN LA RED ,60,18&,Ï1 ( 7,(032 (1 275$6 $&7,9,$(6 /D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH XQ Q~PHUR VLJQLILFDWLYR GH LQIRUPDQWHV GHFODUD GRV R PiV UHVSXHVWDV 3 ¢+D GLVPLQXLGR HO WLHPSR TXH GHGLFD D DOJXQD GH HVWDV DFWLYLGDGHV SRU XWLOL]DU ,QWHUQHW" $EVROXWRV %$6( 9HU OD WHOH (VWDU VLQ KDFHU QDGD %XVFDU LQIRUPDFLyQ HQ ELEOLRWHFDV FDWiORJRV JXtDV HWF /HHU ,U DO FLQH RUPLU 3UDFWLFDU DOJ~Q GHSRUWH 2tU OD UDGLR (VWXGLDU 3DVHDU (VWDU FRQ DPLJRV SDUHMD 7UDEDMDU 2WUDV DFWLYLGDGHV 9HU OD WHOH (VWDU VLQ KDFHU QDGD %XVFDU LQIRUPDFLyQ /HHU ,U DO FLQH RUPLU 3UDFWLFDU DOJ~Q GHSRUWH 2tU OD UDGLR (VWXGLDU 3DVHDU (VWDU FRQ DPLJRV SDUHMD 7UDEDMDU 2WUDV DFWLYLGDGHV PRINCIPALES RESULTADOS 51
  • 48. NAVEGANTES EN LA RED 352%/(0$6 ( ,17(51(7 /D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH XQ HOHYDGR Q~PHUR GH HQFXHVWDGRV GHFODUD HQFRQWUDU GRV R PiV SUREOHPDV 3 ¢&XiOHV VRQ ORV PDRUHV SUREOHPDV TXH HQFXHQWUD DO XWLOL]DU ,QWHUQHW" $EVROXWRV %$6( &RVWH HPDVLDGD SXEOLFLGDG 9HORFLGDG ,QIHFFLyQ SRU YLUXV R SURJUDPD HVStD 6HJXULGDG &DOLGDG GHO DFFHVR )DOWD GH FRQILGHQFLDOLGDG ,GLRPD 2WURV SUREOHPDV &RVWH HPDVLDGD SXEOLFLGDG 9HORFLGDG ,QIHFFLyQ SRU YLUXV R SURJUDPD HVStD 6HJXULGDG &DOLGDG GHO DFFHVR )DOWD GH FRQILGHQFLDOLGDG ,GLRPD 2WURV SUREOHPDV PRINCIPALES RESULTADOS52
  • 49. NAVEGANTES EN LA RED 9(/2&,$ ( ,17(51(7 3 ¢&yPR FRQVLGHUD OD YHORFLGDG DFWXDO GH ,QWHUQHW" $EVROXWRV %$6( 0X EDMD $OJR OHQWD 6DWLVIDFWRULD 0X EXHQD 16 1& 0X EDMD $OJR OHQWD 6DWLVIDFWRULD 0X EXHQD 16 1& PRINCIPALES RESULTADOS 53
  • 50. NAVEGANTES EN LA RED ),50$ (/(&75Ï1,&$ 3 ¢+D KHFKR XVR GHO 1, HOHFWUyQLFR X RWUR WLSR GH FHUWLILFDGR GLJLWDO GH ILUPD HOHFWUyQLFD D WUDYpV GH ,QWHUQHW" $EVROXWRV %$6( 6t HQ OD ~OWLPD VHPDQD 6t HQ HO ~OWLPR PHV 6t HQ HO ~OWLPR DxR 6t KDFH PiV GH XQ DxR 1R QXQFD 16 1& 16 1& 6t HQ OD ~OWLPD VHPDQD 1R QXQFD 6t HQ HO ~OWLPR PHV 6t HQ HO ~OWLPR DxR 6t KDFH PiV GH XQ DxR PRINCIPALES RESULTADOS54
  • 51. NAVEGANTES EN LA RED (92/8&,Ï1 ( /$ 38%/,&,$ (1 ,17(51(7 3 &RPSDUDQGR FRQ OD VLWXDFLyQ H[LVWHQWH KDFH XQ DxR ¢FyPR FRQVLGHUD TXH KD HYROXFLRQDGR OD SXEOLFLGDG HQ ,QWHUQHW" $EVROXWRV %$6( +D DXPHQWDGR 6H PDQWLHQH HQ QLYHOHV VLPLODUHV +D GLVPLQXLGR 16 1& +D GLVPLQXLGR 6H PDQWLHQH HQ QLYHOHV VLPLODUHV 16 1& +D DXPHQWDGR PRINCIPALES RESULTADOS 55
  • 52. NAVEGANTES EN LA RED 62)7:$5( ( 0(16$-(5Ë$ ,167$17È1($ /D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH XQ HOHYDGR Q~PHUR GH HQFXHVWDGRV GHFODUD XWLOL]DU GRV y PiV SURJUDPDV GH PHQVDMHUtD LQVWDQWiQHD 3 ¢4Xp VRIWZDUH GH PHQVDMHUtD LQVWDQWiQHD XWLOL]D" $EVROXWRV %$6( :LQGRZV /LYH 0HVVHQJHU 061 0HVVHQJHU :KDWV$SS 6NSH *RRJOH 7DON <DKRR 0HVVHQJHU )DFHERRN FKDW )DFHERRN 0HVVHQJHU 3LGJLQ $GLXP %ODFN%HUU 0HVVHQJHU %%0 $2/ ,QVWDQW 0HVVHQJHU $,0 2WURV 1R XWLOL]R :LQGRZV /LYH 0HVVHQJHU 061 0HVVHQJHU :KDWV$SS 6NSH *RRJOH 7DON <DKRR 0HVVHQJHU )DFHERRN FKDW )DFHERRN 0HVVHQJHU 3LGJLQ $GLXP %ODFN%HUU 0HVVHQJHU %%0 $2/ ,QVWDQW 0HVVHQJHU $,0 2WURV 1R XWLOL]R PRINCIPALES RESULTADOS56
  • 53. NAVEGANTES EN LA RED 3$5&+(6 ( 6(*85,$ 3 ¢6XHOH LQVWDODU SHULyGLFDPHQWH ORV SDUFKHV GH VHJXULGDG GHO VLVWHPD RSHUDWLYR GH ORV SULQFLSDOHV SURJUDPDV" &RQWHVWH HQ UHODFLyQ DO HTXLSR FRQ HO TXH HVWi UHDOL]DQGR OD HQFXHVWD $EVROXWRV %$6( 6t 1R SHUR RWUD SHUVRQD VH HQFDUJD GH HOOR 1R 1R OR Vp 16 1& 1R OR Vp 16 1& 1R SHUR RWUD 1R SHUVRQD VH HQFDUJD GH HOOR 6t PRINCIPALES RESULTADOS 57
  • 54. NAVEGANTES EN LA RED 9,586 ,1)250È7,&26 3URJUDPD DQWLYLUXV 3 ¢7LHQH LQVWDODGR DOJ~Q SURJUDPD DQWLYLUXV" &RQWHVWH HQ UHODFLyQ DO HTXLSR FRQ HO TXH HVWi UHDOL]DQGR OD HQFXHVWD $EVROXWRV %$6( 1R 6t DFWXDOL]DGR HQ OD ~OWLPD VHPDQD 6t DFWXDOL]DGR HQ HO ~OWLPR PHV 6t SHUR QR DFWXDOL]DGR HQ HO ~OWLPR PHV 6t SHUR QR Vp FXDQGR KD VLGR DFWXDOL]DGR 16 1& 6t SHUR QR Vp 6t SHUR QR FXDQGR KD VLGR DFWXDOL]DGR HQ HO DFWXDOL]DGR 6t DFWXDOL]DGR HQ ~OWLPR PHV HO ~OWLPR PHV 16 1& 1R 6t DFWXDOL]DGR HQ OD ~OWLPD VHPDQD PRINCIPALES RESULTADOS58
  • 55. NAVEGANTES EN LA RED 9,586 ,1)250È7,&26 $IHFWDGR 3 (Q HO ~OWLPR DxR ¢VH KD YLVWR DIHFWDGR SRU DOJ~Q YLUXV LQIRUPiWLFR R SURJUDPD HVStD VSZDUH SURFHGHQWH GH ,QWHUQHW" $EVROXWRV %$6( 1R 6t VLQ FRQVHFXHQFLDV 6t PH FUHy SUREOHPDV HQ HO HTXLSR 16 1& 6t PH FUHy SUREOHPDV HQ HO HTXLSR 6t VLQ 16 1& FRQVHFXHQFLDV 1R PRINCIPALES RESULTADOS 59
  • 56. NAVEGANTES EN LA RED 7,32 ( $&&(62 $ &+$7 3 ,QGLTXH D WUDYpV GH TXH PHGLR KD DFFHGLGR 9G SULQFLSDOPHQWH D FKDWV HQ ORV ~OWLPRV GtDV $EVROXWRV %$6( $ WUDYpV GH SiJLQD ZHE $ WUDYpV GH FOLHQWH ,5& ,QGLVWLQWDPHQWH ZHE ,5& 1R KH DFFHGLGR ~OW GtDV 1R Vp 16 1& $ WUDYpV GH SiJLQD ZHE $ WUDYpV GH FOLHQWH ,5& ,QGLVWLQWDPHQWH ZHE ,5& 1R KH DFFHGLGR ~OW GtDV 1R Vp 16 1& PRINCIPALES RESULTADOS60
  • 57. NAVEGANTES EN LA RED 7,32 ( //$0$$6 7(/()21,&$6 325 ,17(51(7 3 ¢4Xp WLSR OODPDGDV WHOHIyQLFDV SRU ,QWHUQHW WHOHIRQtD ,3 UHDOL]D" $EVROXWRV %$6( 6yOR D RUGHQDGRUHV 6yOR D WHOpIRQRV FRQYHQFLRQDOHV ILMRV R PyYLOHV $PERV WLSRV 1R UHDOL]R OODPDGDV SRU ,QWHUQHW 16 1& 6yOR D RUGHQDGRUHV 6yOR D WHOpIRQRV FRQYHQFLRQDOHV ILMRV R PyYLOHV $PERV WLSRV 1R UHDOL]R OODPDGDV SRU ,QWHUQHW 16 1& PRINCIPALES RESULTADOS 61
  • 58. NAVEGANTES EN LA RED &21752/ 3$5(17$/ /D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH H[LVWHQ HQFXHVWDGRV TXH GHFODUDQ PiV GH XQD UHSXHVWD 3 ¢8WLOL]D HQ VX FDVD DOJ~Q VLVWHPD SDUD LPSHGLU R FRQWURODU HO DFFHVR GH QLxRV D GHWHUPLQDGRV FRQWHQLGRV GH ,QWHUQHW" $EVROXWRV %$6( KLMRV PHQRUHV DxRV HQ FDVD 6t SURJUDPDV GH ILOWUR EORTXHR GH FRQWHQLGRV R FRQWURO SDUHQWDO 6t FRQWURO SHUVRQDO KRUDULRV ZHE YLVLWDGDV « 1R 16 1& 6t SURJUDPDV GH ILOWUR EORTXHR GH FRQWHQLGRV R FRQWURO SDUHQWDO 6t FRQWURO SHUVRQDO KRUDULRV ZHE YLVLWDGDV « 1R 16 1& PRINCIPALES RESULTADOS62
  • 59. NAVEGANTES EN LA RED 5((6 62&,$/(6 ÒOWLPR DFFHVR 3 6LQ FRQWDU HO GtD GH KR ¢FXiQGR KD VLGR OD ~OWLPD YH] TXH KD DFFHGLGR D XQD UHG VRFLDO GH ,QWHUQHW" $EVROXWRV %$6( $HU ÒOWLPRV GtDV ÒOWLPRV GtDV ÒOWLPR DxR +DFH PiV WLHPSR 1XQFD 16 1& $HU ÒOWLPRV GtDV ÒOWLPRV GtDV ÒOWLPR DxR +DFH PiV WLHPSR 1XQFD 16 1& PRINCIPALES RESULTADOS 63
  • 60. NAVEGANTES EN LA RED 5((6 62&,$/(6 5HGHV VRFLDOHV XWLOL]DGDV 3 ¢4Xp UHG HV VRFLDO HV XWLOL]D" $EVROXWRV %$6( DFFHVR UHG VRFLDO ~OW GtDV )DFHERRN 7ZLWWHU *RRJOH *RRJOH SOXV 7XHQWL /LQNHG,Q )OLFNU %DGRR )RXUVTXDUH 06SDFH *RRJOH %X]] 7XPEOU ;LQJ ,5& +LVSDQR +L )RWRORJ 6RQLFR 1HWORJ 2UNXW 0HWUR)ORJ 2WUDV 16 1& PRINCIPALES RESULTADOS64
  • 61. NAVEGANTES EN LA RED 5((6 62&,$/(6 5HGHV VRFLDOHV XWLOL]DGDV )DFHERRN 7ZLWWHU *RRJOH *RRJOH SOXV 7XHQWL /LQNHG,Q )OLFNU %DGRR )RXUVTXDUH 06SDFH *RRJOH %X]] 7XPEOU ;LQJ ,5& +LVSDQR +L )RWRORJ 6RQLFR 1HWORJ 2UNXW 0HWUR)ORJ 2WUDV 16 1& PRINCIPALES RESULTADOS 65
  • 62. NAVEGANTES EN LA RED 5((6 62&,$/(6 8WLOL]DFLyQ /D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH JUDQ SDUWH GH LQIRUPDQWHV GHFODUD GRV R PiV UHVSXHVWDV 3 ¢3DUD TXp XWLOL]D ODV UHGHV VRFLDOHV" $EVROXWRV %$6( DFFHVR UHG VRFLDO ~OW GtDV 5HODFLRQHV GH DPLVWDG +REELHV 5HODFLRQHV SURIHVLRQDOHV %~VTXHGD GH SDUHMD 2WURV 16 1& 5HODFLRQHV GH DPLVWDG +REELHV 5HODFLRQHV SURIHVLRQDOHV %~VTXHGD GH SDUHMD 2WURV 16 1& PRINCIPALES RESULTADOS66
  • 63. NAVEGANTES EN LA RED $&&(62 $ %/2* /D VXPD GH SRUFHQWDMHV HVWi SRU HQFLPD GHO D TXH DOJ~Q LQWHUQDXWD GHFODUD KDEHU DFFFHGLGR D PiV GH XQ WLSR GH EORJ 3 XUDQWH ORV ~OWLPRV GtDV ¢KD DFFHGLGR D DOJ~Q EORJ" $EVROXWRV %$6( 1R 6t GH FDUiFWHU SURIHVLRQDO 6t GH RWUR WLSR 16 1& 1R 6t GH FDUiFWHU SURIHVLRQDO 6t GH RWUR WLSR 16 1& PRINCIPALES RESULTADOS 67
  • 64. NAVEGANTES EN LA RED )2526 ( ,6&86,Ï1 3 (Q UHODFLyQ D ORV IRURV GH GLVFXVLyQ HQ ORV ~OWLPRV GtDV $EVROXWRV %$6( 1R KH DFFHGLGR D QLQJXQR +H FRQVXOWDGR SHUR QR KH SDUWLFLSDGR +H DFFHGLGR KH DSRUWDGR FRQWHQLGRV 16 1& +H DFFHGLGR KH DSRUWDGR FRQWHQLGRV 16 1& +H FRQVXOWDGR SHUR 1R KH DFFHGLGR D QR KH SDUWLFLSDGR QLQJXQR PRINCIPALES RESULTADOS68
  • 65. NAVEGANTES EN LA RED $3257$&,Ï1 ( &217(1,26 $ /$ :(% /D VXPD GH ORV SRUFHQWDMHV HV VXSHULRU D FLHQ D TXH DOJXQRV QDYHJDQWHV GHFODUDQ KDEHU VXELGR PiV GH XQ WLSR GH FRQWHQLGR 3 (Q ORV ~OWLPRV GtDV ¢KD VXELGR 9G FRQWHQLGRV D OD ZHE D QLYHO SHUVRQDO" $EVROXWRV %$6( 6t FRPHQWDULRV RSLQLRQHV X RWURV WH[WRV 6t IRWRV 6t YtGHRV 6t P~VLFD 6t RWUR WLSR GH FRQWHQLGRV 1R 16 1& 6t FRPHQWDULRV RSLQLRQHV X RWURV WH[WRV 6t IRWRV 6t YtGHRV 6t P~VLFD 6t RWUR WLSR GH FRQWHQLGRV 1R 16 1& PRINCIPALES RESULTADOS 69
  • 66. NAVEGANTES EN LA RED 1Ò0(52 ( ,5(&&,21(6 ( ( 0$,/ 3 ¢$ WUDYpV GH FXiQWDV GLUHFFLRQHV GLIHUHQWHV UHFLEH VX FRUUHR HOHFWUyQLFR" $EVROXWRV %$6( 1R GLVSRQJR GH H PDLO 8QD RV 7UHV &XDWUR 0iV GH FXDWUR 16 1& 1R GLVSRQJR GH H PDLO 8QD RV 7UHV &XDWUR 0iV GH FXDWUR 16 1& PRINCIPALES RESULTADOS70
  • 67. NAVEGANTES EN LA RED 7,32 ( /$6 ,5(&&,21(6 ( ( 0$,/ 3 6X GLUHFFLyQ R GLUHFFLRQHV GH FRUUHR VRQ GHO WLSR $EVROXWRV %$6( GLVSRQH GH H PDLO 6yOR GLVSRQH GH GLUHFFLyQ HV FRQYHQFLRQDOHV 323 ,0$3 6yOR GLVSRQH GH GLUHFFLyQ HV D WUDYpV GH XQD SiJLQD :HE LVSRQH GH DPERV WLSRV GH GLUHFFLRQHV GH FRUUHR 16 1& 6yOR GLUHFFLyQ HV FRQYHQFLRQDOHV 323 ,0$3 6yOR D WUDYpV GH SiJLQD :HE $PERV WLSRV 16 1& PRINCIPALES RESULTADOS 71
  • 68. NAVEGANTES EN LA RED &/,(17( ( &255(2 (/(&75Ï1,&2 3 ¢4Xp FOLHQWH GH FRUUHR HOHFWUyQLFR XWLOL]D SUHIHUHQWHPHQWH" $EVROXWRV %$6( GLVSRQH GH H PDLO $ 75$9e6 ( :(% :(%0$,/ ā*PDLO *RRJOH 0DLO ā+RWPDLO ā<DKRR PDLO ā7HUUD ā2WUR D WUDYpV GH SiJLQD ZHE ZHEPDLO $ 75$9e6 ( 352*5$0$ ā2XWORRN :LQGRZV 0DLO 0LFURVRIW ā([FKDQJH 0LFURVRIW ā7KXQGHUELUG 0R]LOOD ā0DF 26 ; 0DLO $SSOH ā/RWXV 1RWHV ,%0 ā(YROXWLRQ 1RYHOO ā(XGRUD ā6HD0RQNH 0R]LOOD ā2WUR SURJUDPD 12 6e 16 1& PRINCIPALES RESULTADOS72
  • 69. NAVEGANTES EN LA RED &/,(17( ( &255(2 (/(&75Ï1,&2 $ 75$9e6 ( :(% :(%0$,/ ā*PDLO *RRJOH 0DLO ā+RWPDLO ā<DKRR PDLO ā7HUUD ā2WUR D WUDYpV GH SiJLQD ZHE ZHEPDLO $ 75$9e6 ( 352*5$0$ ā2XWORRN :LQGRZV 0DLO 0LFURVRIW ā([FKDQJH 0LFURVRIW ā7KXQGHUELUG 0R]LOOD ā0DF 26 ; 0DLO $SSOH ā/RWXV 1RWHV ,%0 ā(YROXWLRQ 1RYHOO ā(XGRUD ā6HD0RQNH 0R]LOOD ā2WUR SURJUDPD 12 6e 16 1& PRINCIPALES RESULTADOS 73
  • 70. NAVEGANTES EN LA RED 63$0 )UHFXHQFLD 3 (Q UHODFLyQ DO HQYtR PDVLYR GH FRUUHRV HOHFWUyQLFRV VSDP TXH D PHQXGR FRQWLHQHQ SXEOLFLGDG DYLVRV SROtWLFRV IRUPDV GH KDFHUVH ULFR UiSLGDPHQWH HWF 3RU WpUPLQR PHGLR HQ XQD VHPDQD ¢FXiQWRV PHQVDMHV QR VROLFLWDGRV GHVHDGRV GH HVWH WLSR UHFLEH" $EVROXWRV %$6( GLVSRQH GH H PDLO 1XQFD KH UHFLELGR QLQJXQR 0HQRV GH (QWUH (QWUH (QWUH (QWUH (QWUH (QWUH (QWUH 0iV GH 16 1& 1XQFD KH UHFLELGR QLQJXQR 0HQRV GH (QWUH (QWUH (QWUH (QWUH (QWUH (QWUH (QWUH 0iV GH 16 1& PRINCIPALES RESULTADOS74
  • 71. NAVEGANTES EN LA RED 63$0 )LOWUR DQWLVSDP 3 ¢8WLOL]D DOJ~Q SURJUDPD VLVWHPD SDUD ILOWUDU HOLPLQDU VSDP FRUUHR QR VROLFLWDGR " $EVROXWRV %$6( GLVSRQH GH H PDLO 6t 1R 16 1& 1R 16 1& 6t PRINCIPALES RESULTADOS 75
  • 72. NAVEGANTES EN LA RED 3+,6+,1* 3 (Q FXDQWR DO ³SKLVKLQJ´ HVWDID FRQVLVWHQWH HQ HO HQYtR PDVLYR GH FRUUHRV HOHFWUyQLFRV TXH ILQJHQ SURFHGHU GH EDQFRV X RWUDV HQWLGDGHV FRQ HO ILQ GH REWHQHU FRQWUDVHxDV GDWRV SHUVRQDOHV GH ORV XVXDULRV SDUD KDFHUVH SDVDU SRU HOORV HQ RSHUDFLRQHV RQ OLQH ¢KD UHFLELGR HQ HO ~OWLPR DxR DOJ~Q PHQVDMH GH HVWH WLSR" $EVROXWRV %$6( GLVSRQH GH H PDLO 6t 1R 16 1& 1R 16 1& 6t PRINCIPALES RESULTADOS76
  • 73. NAVEGANTES EN LA RED ,6321,%,/,$ ( 3È*,1$ :(% 3(5621$/ 3 ¢LVSRQH 9G GH SiJLQD :HE SHUVRQDO" $EVROXWRV %$6( 6t 1R 16 1& 16 1& 6t 1R PRINCIPALES RESULTADOS 77
  • 74. NAVEGANTES EN LA RED ,6321,%,/,$ ( %/2* 3 ¢LVSRQH 9G GH EORJ" $EVROXWRV %$6( 6t OR DFWXDOL]R IUHFXHQWHPHQWH 6t OR DFWXDOL]R RFDVLRQDOPHQWH 6t SHUR QR OR DFWXDOL]R 1R 16 1& 16 1& 6t OR DFWXDOL]R IUHFXHQWHPHQWH 6t OR DFWXDOL]R RFDVLRQDOPHQWH 1R 6t SHUR QR OR DFWXDOL]R PRINCIPALES RESULTADOS78
  • 75. NAVEGANTES EN LA RED &22.,(6 &RQILJXUDFLyQ 3 ¢&yPR WLHQH FRQILJXUDGR VX QDYHJDGRU HQ UHODFLyQ D ODV FRRNLHV " $EVROXWRV %$6( /DV DFHSWR WRGDV /DV UHFKD]R EORTXHR WRGDV &RQILJXUDFLyQ SHUPLVLYD JHQHUDOPHQWH ODV DFHSWR &RQILJXUDFLyQ UHVWULFWLYD JHQHUDOPHQWH ODV UHFKD]R EORTXHR 1R Vp 16 1& /DV DFHSWR WRGDV /DV UHFKD]R EORTXHR WRGDV &RQILJXUDFLyQ SHUPLVLYD JHQHUDOPHQWH ODV DFHSWR &RQILJXUDFLyQ UHVWULFWLYD JHQHUDOPHQWH ODV UHFKD]R EORTXHR 1R Vp 16 1& PRINCIPALES RESULTADOS 79
  • 76. NAVEGANTES EN LA RED &22.,(6 (OLPLQDFLyQ 3 ¢6XHOH HOLPLQDU ODV FRRNLHV GH VX HTXLSR" $EVROXWRV %$6( 6t OR KDFH HO QDYHJDGRU DXWRPiWLFDPHQWH 6t OR KDJR R PLVPR IUHFXHQWHPHQWH 6t OR KDJR R PLVPR RFDVLRQDOPHQWH 1R 1R Vp 16 1& 6t OR KDFH HO QDYHJDGRU DXWRPiWLFDPHQWH 6t OR KDJR R PLVPR IUHFXHQWHPHQWH 6t OR KDJR R PLVPR RFDVLRQDOPHQWH 1R 1R Vp 16 1& PRINCIPALES RESULTADOS80
  • 77. NAVEGANTES EN LA RED &22.,(6 2SLQLyQ 3 /D 8QLyQ (XURSHD VH HVWi SODQWHDQGR OHJLVODU VREUH HO XVR GH ³FRRNLHV´ HQ UHODFLyQ FRQ OD SULYDFLGDG GH ORV XVXDULRV 5HVSHFWR D HVWH WHPD ¢FRQ FXiO GH ODV VLJXLHQWHV DILUPDFLRQHV HVWi PiV GH DFXHUGR" $EVROXWRV %$6( 1R KDFHU QDGD OD VLWXDFLyQ HVWi ELHQ WDO FRPR HVWi (VWDEOHFHU UHJXODFLyQ TXH UHVWULQMD HO XVR H[FHVLYR TXH VH KDFH DFWXDOPHQWH HEHUtD SURKLELUVH HO XVR GH FRRNLHV 1R Vp QR WHQJR RSLQLyQ DO UHVSHFWR 16 1& 1R KDFHU QDGD OD VLWXDFLyQ HVWi ELHQ WDO FRPR HVWi (VWDEOHFHU UHJXODFLyQ TXH UHVWULQMD HO XVR H[FHVLYR TXH VH KDFH DFWXDOPHQWH HEHUtD SURKLELUVH HO XVR GH FRRNLHV 1R Vp QR WHQJR RSLQLyQ DO UHVSHFWR 16 1& PRINCIPALES RESULTADOS 81
  • 78. NAVEGANTES EN LA RED Ò/7,026 :(%6 9,6,7$26 3 7UDWH GH UHFRUGDU ORV ~OWLPRV FLQFR :HEV YLVLWDGRV $ WUDYpV GH HVWD SUHJXQWD KHPRV REWHQLGR PHQFLRQHV OR TXH FRUUHVSRQGH D XQD PHGLD GH PHQFLRQHV SRU HQWUHYLVWD HVSXpV GH DJUXSDU FRGLILFDU FRQYHQLHQWHPHQWH ORV GLIHUHQWHV ZHEV PHQFLRQDGRV OHV KHPRV DVLJQDGR VX 85/ R HQ ORV FDVRV GH YDULDV 85/ V TXH SXGLHUDQ FRUUHVSRQGHU D OD PHQFLyQ GHO HQWUHYLVWDGR OD TXH GH HQWUH HOODV KD SDUHFLGR PiV LPSRUWDQWH UHSUHVHQWDWLYD (O UDQNLQJ GH ORV SULPHURV FRQ LQGLFDFLyQ GHO SRUFHQWDMH GH PHQFLRQHV REWHQLGDV HV FRPR VLJXH 1ž 6,7( 85/ 0(1&,21(6 0(1&,21(6 $&80 ZZZ JRRJOH HV ZZZ IDFHERRN FRP ZZZ OLYH FRP ZZZ HOSDLV FRP ZZZ PDUFD FRP ZZZ HOPXQGR HV ZZZ RXWXEH FRP ZZZ HORWURODGR QHW ZZZ ORWHULDVDSXHVWDV HV ZZZ WXHQWL FRP ZZZ WZLWWHU FRP ZZZ DV FRP ZZZ DKRR HV ZZZ FDUUHIRXU HV ZZZ ZLNLSHGLD RUJ ZZZ PLQXWRV HV ZZZ HED HV ZZZ WHUUD HV ZZZ PHQHDPH QHW ZZZ ODFDL[D HV ZZZ SXEOLFR HV ZZZ VSRUW HV ZZZ EORJJHU FRP ZZZ PHULVWDWLRQ FRP ZZZ HOWLHPSR HV ZZZ H[SDQVLRQ FRP ZZZ DUD FDW ZZZ LQIRMREV QHW ,QFOXH ZZZ KRWPDLO FRP PRINCIPALES RESULTADOS82
  • 79. NAVEGANTES EN LA RED 1ž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
  • 80. NAVEGANTES EN LA RED 1ž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
  • 81. NAVEGANTES EN LA RED %86&$25(6 0È6 86$26 3 6HxDOH ORV EXVFDGRUHV GH OD UHG TXH XWLOL]D SUHIHUHQWHPHQWH (Q HVWD SUHJXQWD VH KDQ REWHQLGR PHQFLRQHV (O SURPHGLR GH PHQFLRQHV SRU HQWUHYLVWD IXH /RV WUHV EXVFDGRUHV PiV QRPEUDGRV TXH VRQ PRVWUDGRV HQ OD VLJXLHQWH WDEOD VXSRQHQ HO GH ODV PHQFLRQHV 1ž 6,7( 85/ 0(1&,21(6 0(1&,21(6 $&80 *RRJOH <DKRR %LQJ 2WURV PRINCIPALES RESULTADOS 85
  • 82. NAVEGANTES EN LA RED $&7,9,$(6 5($/,=$$6 (1 ,17(51(7 /D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH JUDQ SDUWH GH LQIRUPDQWHV GHFODUD GRV R PiV UHVSXHVWDV 3 XUDQWH ORV ~OWLPRV GtDV ¢FXiOHV GH ODV VLJXLHQWHV DFWLYLGDGHV KD UHDOL]DGR D WUDYpV GH ,QWHUQHW" $EVROXWRV %$6( /HFWXUD GH QRWLFLDV GH DFWXDOLGDG &RQVXOWD GH PDSDV FDOOHMHURV 9LVXDOL]DFLyQ RQOLQH YtGHRV WLSR <RXWXEH &RQVXOWD GH SUHYLVLRQHV PHWHRUROyJLFDV (VFXFKDU P~VLFD RQOLQH VLQ GHVFDUJDU &RQVXOWD FDUWHOHUDV FLQH HVSHFWiFXORV HVFDUJD GH VRIWZDUH &RQVXOWD GH LQIRUPDFLyQ ILQDQFLHUD HVFDUJD GH SHOtFXODV VHULHV 9HU SHOtFXODV VHULHV RQOLQH VLQ GHVFDUJDU HVFDUJD GH P~VLFD -XHJRV HQ 5HG 9HU HPLVLRQHV GH FDGHQDV 79 HQ VX ZHE *HVWLRQHV FRQ OD $GPLQLVWUDFLyQ %~VTXHGD GH FXUVRV PDVWHUV IRUPDFLyQ 9LVLWDV D SiJLQDV ZHE SDUD DGXOWRV %XVFDU LQIRUPDFLyQ WHPDV GH VDOXG %~VTXHGD GH HPSOHR 9LGHRFRQIHUHQFLD 9LGHROODPDGD 5HDOL]DU XQD HQFXHVWD $SXHVWDV GHSRUWLYDV FDVLQRV ORWHUtDV 7UDEDMDU HQ FDVD FRQHFWDGR DO WUDEDMR HVFDUJD GH OLEURV HOHFWUyQLFRV 5HFLELU LQIRUPDFLyQ QRWLFLDV FRQ 566 %XVFDU YLYLHQGD FRPSUD DOTXLOHU « $GTXLVLFLyQ GH FXSRQHV GHVFXHQWR HVFDUJD SURJUDPD UDGLR SDUD RtU GHVSXpV &RQVXOWD GH LQIRUPDFLyQ VREUH WUiILFR HVFDUJD HPLVLRQHV WY SDUD YHU GHVSXpV %~VTXHGD GH SDUHMD PRINCIPALES RESULTADOS86
  • 83. NAVEGANTES EN LA RED $&7,9,$(6 5($/,=$$6 (1 ,17(51(7 /HFWXUD GH QRWLFLDV GH DFWXDOLGDG &RQVXOWD GH PDSDV FDOOHMHURV 9LVXDOL]DFLyQ RQOLQH YtGHRV WLSR <RXWXEH &RQVXOWD GH SUHYLVLRQHV PHWHRUROyJLFDV (VFXFKDU P~VLFD RQOLQH VLQ GHVFDUJDU &RQVXOWD FDUWHOHUDV FLQH HVSHFWiFXORV HVFDUJD GH VRIWZDUH &RQVXOWD GH LQIRUPDFLyQ ILQDQFLHUD HVFDUJD GH SHOtFXODV VHULHV 9HU SHOtFXODV VHULHV RQOLQH VLQ GHVFDUJDU HVFDUJD GH P~VLFD -XHJRV HQ 5HG 9HU HPLVLRQHV GH FDGHQDV 79 HQ VX ZHE *HVWLRQHV FRQ OD $GPLQLVWUDFLyQ %~VTXHGD GH FXUVRV PDVWHUV IRUPDFLyQ 9LVLWDV D SiJLQDV ZHE SDUD DGXOWRV %XVFDU LQIRUPDFLyQ WHPDV GH VDOXG %~VTXHGD GH HPSOHR 9LGHRFRQIHUHQFLD 9LGHROODPDGD 5HDOL]DU XQD HQFXHVWD $SXHVWDV GHSRUWLYDV FDVLQRV ORWHUtDV 7UDEDMDU HQ FDVD FRQHFWDGR DO WUDEDMR HVFDUJD GH OLEURV HOHFWUyQLFRV 5HFLELU LQIRUPDFLyQ QRWLFLDV FRQ 566 %XVFDU YLYLHQGD FRPSUD DOTXLOHU « $GTXLVLFLyQ GH FXSRQHV GHVFXHQWR HVFDUJD SURJUDPD UDGLR SDUD RtU GHVSXpV &RQVXOWD GH LQIRUPDFLyQ VREUH WUiILFR HVFDUJD HPLVLRQHV WY SDUD YHU GHVSXpV %~VTXHGD GH SDUHMD PRINCIPALES RESULTADOS 87
  • 84. NAVEGANTES EN LA RED $&7,9,$(6 5($/,=$$6 (1 ,17(51(7 *UDWXLGDG R GH SDJR 3 3DUD ODV VLJXLHQWHV DFWLYLGDGHV TXH UHDOL]y SRU ,QWHUQHW HQ ORV ~OWLPRV GtDV LQGLTXH VL IXH JUDWXLWR GH SDJR R GH DPEDV IRUPDV $EVROXWRV /HFWXUD GH QRWLFLDV GH DFWXDOLGDG %$6( UHDOL]y ~OW GtDV *UDWXLWR H SDJR $PEDV IRUPDV 16 1& -XHJRV HQ 5HG %$6( UHDOL]y ~OW GtDV *UDWXLWR H SDJR $PEDV IRUPDV 16 1& HVFDUJD GH P~VLFD %$6( UHDOL]y ~OW GtDV *UDWXLWR H SDJR $PEDV IRUPDV 16 1& (VFXFKDU P~VLFD RQOLQH VLQ GHVFDUJDU %$6( UHDOL]y ~OW GtDV *UDWXLWR H SDJR $PEDV IRUPDV 16 1& HVFDUJD GH SHOtFXODV VHULHV %$6( UHDOL]y ~OW GtDV *UDWXLWR H SDJR $PEDV IRUPDV 16 1& PRINCIPALES RESULTADOS88
  • 85. NAVEGANTES EN LA RED $&7,9,$(6 5($/,=$$6 (1 ,17(51(7 *UDWXLGDG R GH SDJR 3 3DUD ODV VLJXLHQWHV DFWLYLGDGHV TXH UHDOL]y SRU ,QWHUQHW HQ ORV ~OWLPRV GtDV LQGLTXH VL IXH JUDWXLWR GH SDJR R GH DPEDV IRUPDV $EVROXWRV 9HU SHOtFXODV VHULHV RQOLQH VLQ GHVFDUJDU %$6( UHDOL]y ~OW GtDV *UDWXLWR H SDJR $PEDV IRUPDV 16 1& HVFDUJD GH OLEURV HOHFWUyQLFRV %$6( UHDOL]y ~OW GtDV *UDWXLWR H SDJR $PEDV IRUPDV 16 1& PRINCIPALES RESULTADOS 89
  • 86. NAVEGANTES EN LA RED $&7,9,$(6 5($/,=$$6 (1 ,17(51(7 *UDWXLGDG R GH SDJR /HFWXUD GH QRWLFLDV GH DFWXDOLGDG -XHJRV HQ 5HG HVFDUJD GH P~VLFD (VFXFKDU P~VLFD RQOLQH VLQ GHVFDUJDU HVFDUJD GH SHOtFXODV VHULHV 9HU SHOtFXODV VHULHV RQOLQH VLQ GHVFDUJDU HVFDUJD GH OLEURV HOHFWUyQLFRV 16 1& *UDWXLWR H SDJR $PEDV IRUPDV PRINCIPALES RESULTADOS90
  • 87. NAVEGANTES EN LA RED $&7,9,$(6 5($/,=$$6 (1 ,17(51(7 9LVLRQDGR GH SHOtFXODV VHULHV RQ OLQH /D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH KD LQWHUQDXWDV TXH GHFODUDQ PiV GH XQ PRGR GH YHU SHOtFXODV VHULHV RQ OLQH 3 ¢&yPR UHDOL]D HO YLVLRQDGR GH ODV SHOtFXODV VHULHV TXH YH GLUHFWDPHQWH RQ OLQH VLQ GHVFDUJDU " $EVROXWRV %$6( KD YLVWR SHOtFXODV VHULHV RQ OLQH ~OW GtDV (Q XQ RUGHQDGRU ILMR R GH VREUHPHVD (Q XQ RUGHQDGRU SRUWiWLO 1HWERRN (Q XQ RUGHQDGRU WDEOHW WLSR L3DG « (Q WHOHYLVRU FRQ FRQH[LyQ D RUGHQDGRU $ WUDYpV GHO WHOpIRQR PyYLO H RWUR PRGR 16 1& (Q XQ RUGHQDGRU ILMR R GH VREUHPHVD (Q XQ RUGHQDGRU SRUWiWLO 1HWERRN (Q XQ RUGHQDGRU WDEOHW WLSR L3DG « (Q WHOHYLVRU FRQ FRQH[LyQ D RUGHQDGRU $ WUDYpV GHO WHOpIRQR PyYLO H RWUR PRGR 16 1& PRINCIPALES RESULTADOS 91
  • 88. NAVEGANTES EN LA RED $&7,9,$(6 5($/,=$$6 (1 ,17(51(7 $ WUDYpV GH WHOpIRQR PyYLO 3 XUDQWH ORV ~OWLPRV GtDV ¢&XiOHV GH ODV VLJXLHQWHV DFWLYLGDGHV KD UHDOL]DGR HQ ,QWHUQHW D WUDYpV GHO WHOpIRQR PyYLO" $EVROXWRV %$6( DFFHGH ,QWHUQHW SRU WHO PyYLO 1DYHJDU SRU OD :HE &RUUHR HOHFWUyQLFR H PDLO $FFHVR D UHGHV VRFLDOHV 0HQVDMHUtD LQVWDQWiQHD /HFWXUD GH QRWLFLDV GH DFWXDOLGDG 9LVXDOL]DFLyQ RQOLQH YtGHRV WLSR <RXWXEH 6XELU IRWRV &RQVXOWDV R WUDQVDFFLRQHV EDQFDULDV 6XELU YtGHRV 1DYHJDU SRU OD :HE &RUUHR HOHFWUyQLFR H PDLO $FFHVR D UHGHV VRFLDOHV 0HQVDMHUtD LQVWDQWiQHD /HFWXUD GH QRWLFLDV GH DFWXDOLGDG 9LVXDOL]DFLyQ RQOLQH YtGHRV WLSR <RXWXEH 6XELU IRWRV &RQVXOWDV R WUDQVDFFLRQHV EDQFDULDV 6XELU YtGHRV PRINCIPALES RESULTADOS92
  • 89. NAVEGANTES EN LA RED $&7,9,$(6 5($/,=$$6 (1 ,17(51(7 $ WUDYpV GH RUGHQDGRU WDEOHW 3 XUDQWH ORV ~OWLPRV GtDV ¢&XiOHV GH ODV VLJXLHQWHV DFWLYLGDGHV KD UHDOL]DGR HQ ,QWHUQHW D WUDYpV GH RUGHQDGRU WDEOHW WLSR L3DG « " $EVROXWRV %$6( DFFHGH ,QWHUQHW SRU WDEOHW 1DYHJDU SRU OD :HE &RUUHR HOHFWUyQLFR H PDLO /HFWXUD GH QRWLFLDV GH DFWXDOLGDG 9LVXDOL]DFLyQ RQOLQH YtGHRV WLSR <RXWXEH $FFHVR D UHGHV VRFLDOHV &RQVXOWDV R WUDQVDFFLRQHV EDQFDULDV 0HQVDMHUtD LQVWDQWiQHD 6XELU IRWRV 6XELU YtGHRV 1DYHJDU SRU OD :HE &RUUHR HOHFWUyQLFR H PDLO /HFWXUD GH QRWLFLDV GH DFWXDOLGDG 9LVXDOL]DFLyQ RQOLQH YtGHRV WLSR <RXWXEH $FFHVR D UHGHV VRFLDOHV &RQVXOWDV R WUDQVDFFLRQHV EDQFDULDV 0HQVDMHUtD LQVWDQWiQHD 6XELU IRWRV 6XELU YtGHRV PRINCIPALES RESULTADOS 93
  • 90. NAVEGANTES EN LA RED 7,(032 ( 862 ( ,17(51(7 $ 75$9e6 ( ,6326,7,926 0Ï9,/(6 7HOpIRQR PyYLO 3 $ GLDULR ¢FXiQWR WLHPSR HVWLPD TXH XWLOL]D ,QWHUQHW D WUDYpV GHO WHOpIRQR PyYLO" $EVROXWRV %$6( DFFHGH ,QWHUQHW SRU WHO PyYLO 0HQRV GH PLQXWRV H PLQXWRV D PHGLD KRUD H PHGLD KRUD D XQD KRUD (QWUH XQD GRV KRUDV (QWUH GRV FXDWUR KRUDV 0iV GH FXDWUR KRUDV 16 1& 0HQRV GH PLQXWRV H PLQXWRV D PHGLD KRUD H PHGLD KRUD D XQD KRUD (QWUH XQD GRV KRUDV (QWUH GRV FXDWUR KRUDV 0iV GH FXDWUR KRUDV 16 1& PRINCIPALES RESULTADOS94
  • 91. NAVEGANTES EN LA RED 7,(032 ( 862 ( ,17(51(7 $ 75$9e6 ( ,6326,7,926 0Ï9,/(6 2UGHQDGRU WDEOHW 3 $ GLDULR ¢FXiQWR WLHPSR HVWLPD TXH XWLOL]D ,QWHUQHW D WUDYpV GH RUGHQDGRU WDEOHW WLSR L3DG " $EVROXWRV %$6( DFFHGH ,QWHUQHW SRU WDEOHW 0HQRV GH PLQXWRV H PLQXWRV D PHGLD KRUD H PHGLD KRUD D XQD KRUD (QWUH XQD GRV KRUDV (QWUH GRV FXDWUR KRUDV 0iV GH FXDWUR KRUDV 16 1& 0HQRV GH PLQXWRV H PLQXWRV D PHGLD KRUD H PHGLD KRUD D XQD KRUD (QWUH XQD GRV KRUDV (QWUH GRV FXDWUR KRUDV 0iV GH FXDWUR KRUDV 16 1& PRINCIPALES RESULTADOS 95
  • 92. NAVEGANTES EN LA RED $&&(62 $ 75$9e6 (/ 7(/e)212 0Ï9,/ 6LVWHPD RSHUDWLYR 3 ¢4Xp VLVWHPD RSHUDWLYR WLHQH HO WHOpIRQR PyYLO FRQ HO TXH DFFHGH SULQFLSDOPHQWH D ,QWHUQHW" $EVROXWRV %$6( DFFHGH ,QWHUQHW SRU WHO PyYLO $QGURLG L26 L3KRQH 6PELDQ %ODFNEHUU 26 :LQGRZV 3KRQH %DGD 2WUR 1R Vp 16 1& $QGURLG L26 L3KRQH 6PELDQ %ODFNEHUU 26 :LQGRZV 3KRQH %DGD 2WUR 1R Vp 16 1& PRINCIPALES RESULTADOS96
  • 93. NAVEGANTES EN LA RED $&&(62 $ 75$9e6 (/ 7(/e)212 0Ï9,/ 7LSR GH DFFHVR SULQFLSDO 3 &XDQGR DFFHGH D ,QWHUQHW D WUDYpV GHO WHOpIRQR PyYLO ¢SULQFLSDOPHQWH FyPR OR KDFH" $EVROXWRV %$6( DFFHGH ,QWHUQHW SRU WHO PyYLO $FFHGR DO SRUWDO GHO RSHUDGRU $FFHGR D SiJLQDV TXH QR VRQ GHO RSHUDGRU $ WUDYpV GH DSOLFDFLRQHV 16 1& $ WUDYpV GH DSOLFDFLRQHV 16 1& $FFHGR DO SRUWDO GHO RSHUDGRU $FFHGR D SiJLQDV TXH QR VRQ GHO RSHUDGRU PRINCIPALES RESULTADOS 97
  • 94. NAVEGANTES EN LA RED $&&(62 $ 75$9e6 (/ 7(/e)212 0Ï9,/ HVFDUJD GH DSOLFDFLRQHV 3 ¢&XiQGR KD VLGR OD ~OWLPD YH] TXH KD GHVFDUJDGR DSOLFDFLRQHV DSSV SDUD HO PyYLO" $EVROXWRV %$6( DFFHGH ,QWHUQHW SRU WHO PyYLO $HU (Q OD ~OWLPD VHPDQD (Q HO ~OWLPR PHV +DFH PiV WLHPSR 1XQFD 16 1& $HU (Q OD ~OWLPD VHPDQD (Q HO ~OWLPR PHV +DFH PiV WLHPSR 1XQFD 16 1& PRINCIPALES RESULTADOS98
  • 95. NAVEGANTES EN LA RED $&&(62 $ 75$9e6 (/ 7(/e)212 0Ï9,/ *UDWXLGDG R SDJR GH ODV DSOLFDFLRQHV 3 ,QGLTXH HO WLSR GH GHVFDUJD GH DSOLFDFLRQHV DSSV SDUD HO PyYLO TXH KD UHDOL]DGR HQ ORV ~OWLPRV GtDV $EVROXWRV %$6( GHVFDUJD DSOLFDFLyQ SDUD PyYLO ~OW PHV *UDWXLWD H SDJR 16 1& *UDWXLWD H SDJR 16 1& PRINCIPALES RESULTADOS 99
  • 96. NAVEGANTES EN LA RED $&&(62 $ 75$9e6 (/ 7(/e)212 0Ï9,/ *HRORFDOL]DFLyQ 3 ,QGLTXH VL HQ ORV ~OWLPRV GtDV KD XWLOL]DGR ORV VLJXLHQWHV VHUYLFLRV GH JHRORFDOL]DFLyQ *36 YtD ,QWHUQHW HQ VX WHOpIRQR PyYLO $EVROXWRV %$6( DFFHGH ,QWHUQHW SRU WHO PyYLO &RPSDUWLU PL ORFDOL]DFLyQ FRQ DPLJRV R EXVFDUORV FHUFD GH Pt %~VTXHGD UHFHSFLyQ GH RIHUWDV GH HVWDEOHFLPLHQWRV FHUFDQRV 2WURV XVRV TXH UHTXLHUHQ PL ORFDOL]DFLyQ YtD *36 1LQJXQD GH ODV DQWHULRUHV 16 1& &RPSDUWLU PL ORFDOL]DFLyQ FRQ DPLJRV R EXVFDUORV FHUFD GH Pt %~VTXHGD UHFHSFLyQ GH RIHUWDV GH HVWDEOHFLPLHQWRV FHUFDQRV 2WURV XVRV TXH UHTXLHUHQ PL ORFDOL]DFLyQ YtD *36 1LQJXQD GH ODV DQWHULRUHV 16 1& PRINCIPALES RESULTADOS100
  • 97. NAVEGANTES EN LA RED $&&(62 $ 75$9e6 (/ 7(/e)212 0Ï9,/ )UDVHV DFWLWXGLQDOHV 3 $ FRQWLQXDFLyQ DSDUHFHQ GLVWLQWDV IUDVHV UHODFLRQDGDV FRQ HO XVR GH ,QWHUQHW D WUDYpV GHO WHOpIRQR PyYLO ¢+DVWD TXp SXQWR HVWi GH DFXHUGR FRQ FDGD XQD GH HOODV" 0X HQ GHVDFXHUGR 0X GH DFXHUGR $EVROXWRV %$6( DFFHGH ,QWHUQHW SRU WHO PyYLO (V SDUD XVDU GH IRUPD SXQWXDO SDUD DOJXQD QHFHVLGDG QR WRGRV ORV GtDV 16 1& 9DORUDFLyQ PHGLD 0H FRQHFWR FDGD YH] PiV WLHPSR 16 1& 9DORUDFLyQ PHGLD 1R SRGUtD YLYLU VLQ ,QWHUQHW HQ HO WHOpIRQR PyYLO 16 1& 9DORUDFLyQ PHGLD PRINCIPALES RESULTADOS 101
  • 98. NAVEGANTES EN LA RED $&&(62 $ 75$9e6 (/ 7(/e)212 0Ï9,/ )UDVHV DFWLWXGLQDOHV (V SDUD XVDU GH IRUPD SXQWXDO SDUD DOJXQD QHFHVLGDG QR WRGRV ORV GtDV 0H FRQHFWR FDGD YH] PiV WLHPSR 1R SRGUtD YLYLU VLQ ,QWHUQHW HQ HO WHOpIRQR PyYLO 16 1& 9$/25$&,Ï1 0(,$ (V SDUD XVDU GH IRUPD SXQWXDO SDUD 0H FRQHFWR FDGD YH] PiV WLHPSR 1R SRGUtD YLYLU VLQ ,QWHUQHW HQ HO DOJXQD QHFHVLGDG QR WRGRV ORV GtDV WHOpIRQR PyYLO PRINCIPALES RESULTADOS102
  • 99. NAVEGANTES EN LA RED &8562 $ 75$9e6 ( ,17(51(7 3 (Q HO ~OWLPR DxR ¢KD VHJXLGR DOJ~Q FXUVR GH IRUPDFLyQ D GLVWDQFLD LPSDUWLGR D WUDYpV GH ,QWHUQHW" $EVROXWRV %$6( 6t 1R 16 1& 16 1& 1R 6t PRINCIPALES RESULTADOS 103
  • 100. NAVEGANTES EN LA RED (&,6,Ï1 ( &2035$ ,1)250$2 $ 75$9e6 ( /$ :(% 3 XUDQWH HO ~OWLPR DxR ¢KD WRPDGR XQD GHFLVLyQ GH FRPSUD GH SURGXFWRV R VHUYLFLRV RULHQWDGR PRWLYDGR R LQIRUPDGR SRU FRQWHQLGRV GH OD :HE" $EVROXWRV %$6( 6t 1R 16 1& 1R 16 1& 6t PRINCIPALES RESULTADOS104
  • 101. NAVEGANTES EN LA RED &2035$ $ 75$9e6 ( /$ :(% 3 ¢&XiQGR KD VLGR OD ~OWLPD YH] TXH KD HIHFWXDGR DOJXQD FRPSUD GH SURGXFWRV R VHUYLFLRV D WUDYpV GH OD :HE" $EVROXWRV %$6( $HU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV (Q HO ~OWLPR DxR +DFH PiV WLHPSR 1XQFD 16 1& 1XQFD +DFH PiV WLHPSR 16 1& (Q HO ~OWLPR DxR $HU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV PRINCIPALES RESULTADOS 105
  • 102. NAVEGANTES EN LA RED &2035$ $ 75$9e6 ( /$ :(% 3URGXFWR R VHUYLFLR (QWUH ORV HQWUHYLVWDGRV TXH GHFODUDQ KDEHU FRPSUDGR D WUDYpV GH OD :HE HQ HO ~OWLPR DxR VH PHQFLRQDURQ SURGXFWRV R VHUYLFLRV FRQ OD VLJXLHQWH GLVWULEXFLyQ 3 3URGXFWR R VHUYLFLR FRPSUDGR D WUDYpV GH OD :HE HQ HO ~OWLPR DxR $EVROXWRV %$6( PHQFLRQHV %LOOHWHV DYLyQ WUHQ EDUFR DXWRFDU $ORMDPLHQWR KRWHO FDVD UXUDO (OHFWUyQLFD DSDUDWRV HOHFWUyQLFRV 2FLR 7LHPSR OLEUH (QWUDGDV HVSHFWiFXORV 2UGHQDGRUHV FRPSRQHQWHV SHULIpULFRV 5RSD FRPSOHPHQWRV /LEURV 5HYLVWDV 7HOHIRQtD 6HUYLFLRV WHOHIyQLFRV 6RIWZDUH 3DTXHWHV YDFDFLRQDOHV $OLPHQWDFLyQ URJXHUtD 3HUIXPHUtD $OTXLOHU GH FRFKHV 0~VLFD 6HUYLFLRV GH ,QWHUQHW UHVHUYD GRPLQLRV 3URGXFWRV VHUYLFLRV ILQDQFLHURV 6HJXURV 9LGHRV SHOtFXODV 9 V )ORUHV HQYtR GH IORUHV 2WURV PRINCIPALES RESULTADOS106
  • 103. NAVEGANTES EN LA RED &2035$ $ 75$9e6 ( /$ :(% 3URGXFWR R VHUYLFLR %LOOHWHV DYLyQ WUHQ EDUFR DXWRFDU $ORMDPLHQWR KRWHO FDVD UXUDO (OHFWUyQLFD DSDUDWRV HOHFWUyQLFRV 2FLR 7LHPSR OLEUH (QWUDGDV HVSHFWiFXORV 2UGHQDGRUHV FRPSRQHQWHV SHULIpULFRV 5RSD FRPSOHPHQWRV /LEURV 5HYLVWDV 7HOHIRQtD 6HUYLFLRV WHOHIyQLFRV 6RIWZDUH 3DTXHWHV YDFDFLRQDOHV $OLPHQWDFLyQ URJXHUtD 3HUIXPHUtD $OTXLOHU GH FRFKHV 0~VLFD 6HUYLFLRV GH ,QWHUQHW UHVHUYD GRPLQLRV 3URGXFWRV VHUYLFLRV ILQDQFLHURV 6HJXURV 9LGHRV SHOtFXODV 9 V )ORUHV HQYtR GH IORUHV 2WURV PRINCIPALES RESULTADOS 107
  • 104. NAVEGANTES EN LA RED &2035$ $ 75$9e6 ( /$ :(% 6XSHUPHUFDGRV YLUWXDOHV /RV HQWUHYLVWDGRV TXH KDQ FRPSUDGR SURGXFWRV GH DOLPHQWDFLyQ EHELGDV GURJXHUtD y SHUIXPHUtD SRU ,QWHUQHW HQ HO ~OWLPR DxR PHQFLRQDQ VXSHUPHUFDGRV YLUWXDOHV FRQ OD VLJXLHQWH GLVWULEXFLyQ 3 ,QGLTXH D WUDYpV GH TXp VXSHUPHUFDGRV YLUWXDOHV KD FRPSUDGR SURGXFWRV GH $OLPHQWDFLyQ %HELGDV URJXHUtD 3HUIXPHUtD SRU PHGLR GH ,QWHUQHW GXUDQWH HO ~OWLPR DxR $EVROXWRV %$6( PHQFLRQHV 0HUFDGRQD (O &RUWH ,QJOpV &DUUHIRXU RQ OLQH (URVNL RQ OLQH &DSUDER D FDVD 2WURV 0HUFDGRQD (O &RUWH ,QJOpV &DUUHIRXU RQ OLQH (URVNL RQ OLQH &DSUDER D FDVD 2WURV PRINCIPALES RESULTADOS108
  • 105. NAVEGANTES EN LA RED &2035$ $ 75$9e6 ( /$ :(% (QWUDGDV GH HVSHFWiFXORV /RV LQWHUQDXWDV KDQ UHVSRQGLGR FRQ PHQFLRQHV D HVWD SUHJXQWD REWHQLpQGRVH OD VLJXLHQWH GLVWULEXFLyQ 3 ,QGLTXH D WUDYpV GH TXp VLWLRV ZHE KD FRPSUDGR HQWUDGDV GH HVSHFWiFXORV FLQH WHDWUR FRQFLHUWRV HYHQWRV GHSRUWLYRV HWF HQ ,QWHUQHW HQ HO ~OWLPR DxR $EVROXWRV %$6( PHQFLRQHV 6HUYL&DL[D $WUDSDOR FRP (QWUDGDV FRP 7LFNHWPDVWHU (O &RUWH ,QJOpV 7HOHQWUDGD &DWDOXQD&DL[D 2WURV 6HUYL&DL[D $WUDSDOR FRP (QWUDGDV FRP 7LFNHWPDVWHU (O &RUWH ,QJOpV 7HOHQWUDGD &DWDOXQD&DL[D 2WURV PRINCIPALES RESULTADOS 109
  • 106. NAVEGANTES EN LA RED &2035$ $ 75$9e6 ( /$ :(% 9LDMHV 9DFDFLRQHV /DV PHQFLRQHV REWHQLGDV HQ HVWD SUHJXQWD VH GLVWULEXHQ DVt 3 ,QGLTXH D WUDYpV GH TXp VLWLRV ZHE KD FRPSUDGR FRQWUDWDGR SDTXHWHV YDFDFLRQDOHV DORMDPLHQWR ELOOHWHV DYLyQ WUHQ EDUFR DXWRFDU R KD DOTXLODGR FRFKHV D WUDYpV GH ,QWHUQHW HQ HO ~OWLPR DxR $EVROXWRV %$6( PHQFLRQHV 5DQDLU %RRNLQJ FRP 5HQIH $WUDSDOR FRP ,EHULD 5XPER 9XHOLQJ HUHDPV (DV -HW (O &RUWH ,QJOpV 7ULYDJR 6SDQDLU $OVD /DVW 0LQXWH /RJLWUDYHO 2WURV PRINCIPALES RESULTADOS110
  • 107. NAVEGANTES EN LA RED &2035$ $ 75$9e6 ( /$ :(% 9LDMHV 9DFDFLRQHV 5DQDLU %RRNLQJ FRP 5HQIH $WUDSDOR FRP ,EHULD 5XPER 9XHOLQJ HUHDPV (DV -HW (O &RUWH ,QJOpV 7ULYDJR 6SDQDLU $OVD /DVW 0LQXWH /RJLWUDYHO 2WURV PRINCIPALES RESULTADOS 111
  • 108. NAVEGANTES EN LA RED &2035$ $ 75$9e6 ( /$ :(% 6XEDVWDV 3 (Q HO ~OWLPR DxR ¢KD FRPSUDGR R YHQGLGR DOJR SRU PHGLR GH XQD SiJLQD GH VXEDVWDV H%D R VLPLODUHV " $EVROXWRV %$6( 1R 6t KH FRPSUDGR 6t KH YHQGLGR 6t KH FRPSUDGR KH YHQGLGR 16 1& 6t KH FRPSUDGR KH YHQGLGR 6t KH YHQGLGR 16 1& 6t KH FRPSUDGR 1R PRINCIPALES RESULTADOS112
  • 109. NAVEGANTES EN LA RED &2035$ $ 75$9e6 ( /$ :(% 3URGXFWRV GH VHJXQGD PDQR 3 ,QGLTXH VL KD UHDOL]DGR DOJXQD GH ODV VLJXLHQWHV WUDQVDFFLRQHV D WUDYpV GH ,QWHUQHW HQ ORV ~OWLPRV GtDV D QLYHO SDUWLFXODU $EVROXWRV %$6( &RPSUD GH SURGXFWRV GH VHJXQGD PDQR 9HQWD GH SURGXFWRV GH VHJXQGD PDQR ,QWHUFDPELR 7UXHTXH GH SURGXFWRV GH VHJXQGD PDQR &RPSUD GH SURGXFWRV GH VHJXQGD PDQR 9HQWD GH SURGXFWRV GH VHJXQGD PDQR ,QWHUFDPELR 7UXHTXH GH SURGXFWRV GH VHJXQGD PDQR PRINCIPALES RESULTADOS 113
  • 110. NAVEGANTES EN LA RED &2035$ $ 75$9e6 ( /$ :(% 6HOOR GH FDOLGDG 3 $ OD KRUD GH UHDOL]DU FRPSUDV D WUDYpV GH ,QWHUQHW ¢TXp JUDGR GH LPSRUWDQFLD OH FRQFHGH D TXH OD WLHQGD RQOLQH HVWp DGKHULGD D XQ VHOOR GH FDOLGDG &RQILDQ]D 2QOLQH « " $EVROXWRV %$6( KD FRPSUDGR ~OWLPR DxR 0XFKD %DVWDQWH 3RFD 1LQJXQD 1R Vp 1R WHQJR RSLQLyQ 16 1& 0XFKD %DVWDQWH 3RFD 1LQJXQD 1R Vp 1R WHQJR RSLQLyQ 16 1& PRINCIPALES RESULTADOS114
  • 111. NAVEGANTES EN LA RED &2035$ $ 75$9e6 ( /$ :(% 0pWRGR GH SDJR /D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH PXFKRV LQIRUPDQWHV GHFODUDQ GRV R PiV UHVSXHVWDV 3 ¢4Xp PpWRGR V GH SDJR VXHOH XWLOL]DU SDUD SDJDU VXV FRPSUDV D WUDYpV GH ,QWHUQHW" $EVROXWRV %$6( KD FRPSUDGR ~OWLPR DxR 7DUMHWD GH FUpGLWR GpELWR 7DUMHWD HVWDEOHFLPLHQWR &RQWUD UHHPEROVR RPLFLOLDFLyQ EDQFDULD 7UDQVIHUHQFLD $ WUDYpV GHO WHOpIRQR PyYLO 3ODWDIRUPD GH SDJR 3DSDO 0RQHERRNHUV &OLFN %X 2WURV 16 1& 7DUMHWD GH FUpGLWR GpELWR 7DUMHWD HVWDEOHFLPLHQWR &RQWUD UHHPEROVR RPLFLOLDFLyQ EDQFDULD 7UDQVIHUHQFLD $ WUDYpV GHO WHOpIRQR PyYLO 3ODWDIRUPD GH SDJR 3DSDO 0RQHERRNHUV &OLFN %X 2WURV 16 1& PRINCIPALES RESULTADOS 115
  • 112. NAVEGANTES EN LA RED &2035$ $ 75$9e6 ( /$ :(% ,QFLGHQFLDV /D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH H[LVWHQ HQFXHVWDGRV TXH GHFODUDQ KDEHU VXIULGR PiV GH XQD LQFLGHQFLD 3 6HxDOH TXp LQFLGHQFLDV OH KDQ VXUJLGR DO PHQRV XQD YH] FRPR FRQVHFXHQFLD GH KDEHU UHDOL]DGR FRPSUDV D WUDYpV GH ,QWHUQHW GXUDQWH HO ~OWLPR DxR $EVROXWRV %$6( KD FRPSUDGR ~OWLPR DxR ,QFXPSOLPLHQWR GHO SOD]R GH HQWUHJD &DUDFWHUtVWLFDV GHO SURGXFWR VHUYLFLR QR VH FRUUHVSRQGtD FRQ OD UHDOLGDG 1R UHFHSFLyQ GHO SURGXFWR R SUHVWDFLyQ GHO VHUYLFLR (QWUHJD GH SURGXFWR HQ PDO HVWDGR 3UREOHPDV HQ GHVFDUJD SURGXFWR GLJLWDO &DUJRV HQ OD WDUMHWD VXSHULRU DO LPSRUWH 2WURV XVRV IUDXGXOHQWRV GH OD WDUMHWD 1LQJXQD GH ODV DQWHULRUHV 16 1& ,QFXPSOLPLHQWR GHO SOD]R GH HQWUHJD &DUDFWHUtVWLFDV GHO SURGXFWR VHUYLFLR QR VH FRUUHVSRQGtD FRQ OD UHDOLGDG 1R UHFHSFLyQ GHO SURGXFWR R SUHVWDFLyQ GHO VHUYLFLR (QWUHJD GH SURGXFWR HQ PDO HVWDGR 3UREOHPDV HQ GHVFDUJD SURGXFWR GLJLWDO &DUJRV HQ OD WDUMHWD VXSHULRU DO LPSRUWH 2WURV XVRV IUDXGXOHQWRV GH OD WDUMHWD 1LQJXQD GH ODV DQWHULRUHV 16 1& PRINCIPALES RESULTADOS116
  • 113. NAVEGANTES EN LA RED %2&$ $ %2&$ (1 ,17(51(7 &RQVXOWD GH RSLQLRQHV GH RWUDV SHUVRQDV 3 (Q ORV ~OWLPRV GtDV ¢KD FRQVXOWDGR RSLQLRQHV R FRPHQWDULRV GH RWUDV SHUVRQDV KHFKRV D WUDYpV GH ,QWHUQHW DFHUFD GH DOJ~Q SURGXFWR R VHUYLFLR" $EVROXWRV %$6( 6t OHV FRQFHGR JUDQ FRQILDQ]D 6t SHUR QR PH LQVSLUDQ PXFKD FRQILDQ]D 1R 16 1& 1R 16 1& 6t SHUR QR PH LQVSLUDQ PXFKD FRQILDQ]D 6t OHV FRQFHGR JUDQ FRQILDQ]D PRINCIPALES RESULTADOS 117
  • 114. NAVEGANTES EN LA RED %2&$ $ %2&$ (1 ,17(51(7 LYXOJDFLyQ GH SURSLDV RSLQLRQHV 3 (Q ORV ~OWLPRV GtDV ¢KD GLYXOJDGR D WUDYpV GH ,QWHUQHW VXV SURSLDV RSLQLRQHV R FRPHQWDULRV DFHUFD GH DOJ~Q SURGXFWR R VHUYLFLR" $EVROXWRV %$6( 6t RSLQLRQHV SRVLWLYDV 6t RSLQLRQHV QHJDWLYDV 6t RSLQLRQHV SRVLWLYDV QHJDWLYDV 1R 16 1& 16 1& 6t RSLQLRQHV SRVLWLYDV 1R 6t RSLQLRQHV QHJDWLYDV 6t RSLQLRQHV SRVLWLYDV QHJDWLYDV PRINCIPALES RESULTADOS118
  • 115. NAVEGANTES EN LA RED %$1&$ (1 ,17(51(7 3 (Q ORV ~OWLPRV GtDV ¢KD RSHUDGR FRQ HQWLGDGHV EDQFDULDV D WUDYpV GH ,QWHUQHW" $EVROXWRV %$6( 6t VyOR SDUD FRQVXOWDV 6t SDUD FRQVXOWDV WUDQVDFFLRQHV 1R 16 1& 1R 16 1& 6t VyOR SDUD FRQVXOWDV 6t SDUD FRQVXOWDV WUDQVDFFLRQHV PRINCIPALES RESULTADOS 119
  • 116. NAVEGANTES EN LA RED &212&,0,(172 ( ,1)250È7,&$ 3 ¢&XiO FUHH TXH HV VX JUDGR GH FRQRFLPLHQWR GH OD LQIRUPiWLFD HQ JHQHUDO" $EVROXWRV %$6( 3ULQFLSLDQWH 0HGLR $YDQ]DGR ([SHUWR 16 1& 3ULQFLSLDQWH 0HGLR $YDQ]DGR ([SHUWR 16 1& PRINCIPALES RESULTADOS120
  • 117. NAVEGANTES EN LA RED &217$&72 &21 27526 0(,26 7HOHYLVLyQ 3 6LQ FRQWDU HO GtD GH KR ¢FXiQGR KD VLGR OD ~OWLPD YH] TXH $EVROXWRV %$6( KD YLVWR OD WHOHYLVLyQ" $ WUDYpV GH DSDUDWRV FRQYHQFLRQDOHV $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& $ WUDYpV GH ,QWHUQHW $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& $ WUDYpV GHO WHOpIRQR PyYLO $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& $ WUDYpV GH XQ RUGHQDGRU WDEOHW WLSR L3DG « $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& PRINCIPALES RESULTADOS 121
  • 118. NAVEGANTES EN LA RED &217$&72 &21 27526 0(,26 7HOHYLVLyQ $ WUDYpV GH DSDUDWRV FRQYHQFLRQDOHV $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& $ WUDYpV GH ,QWHUQHW $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& $ WUDYpV GHO WHOpIRQR PyYLO $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& $ WUDYpV GH XQ RUGHQDGRU WDEOHW WLSR L3DG « $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& PRINCIPALES RESULTADOS122
  • 119. NAVEGANTES EN LA RED &217$&72 &21 27526 0(,26 5DGLR 3 6LQ FRQWDU HO GtD GH KR ¢FXiQGR KD VLGR OD ~OWLPD YH] TXH $EVROXWRV %$6( KD HVFXFKDGR OD UDGLR" $ WUDYpV GH DSDUDWRV FRQYHQFLRQDOHV $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& $ WUDYpV GH ,QWHUQHW $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& $ WUDYpV GHO WHOpIRQR PyYLO $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& PRINCIPALES RESULTADOS 123
  • 120. NAVEGANTES EN LA RED &217$&72 &21 27526 0(,26 5DGLR $ WUDYpV GH DSDUDWRV FRQYHQFLRQDOHV $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& $ WUDYpV GH ,QWHUQHW $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& $ WUDYpV GHO WHOpIRQR PyYLO $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& PRINCIPALES RESULTADOS124
  • 121. NAVEGANTES EN LA RED &217$&72 &21 27526 0(,26 3HULyGLFR LDULR 3 6LQ FRQWDU HO GtD GH KR ¢FXiQGR KD VLGR OD ~OWLPD YH] TXH $EVROXWRV %$6( KD OHtGR XQ SHULyGLFR GLDULR" 1R HOHFWUyQLFR SDSHO $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& (OHFWUyQLFR ,QWHUQHW $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& PRINCIPALES RESULTADOS 125
  • 122. NAVEGANTES EN LA RED &217$&72 &21 27526 0(,26 3HULyGLFR LDULR 1R HOHFWUyQLFR SDSHO $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& (OHFWUyQLFR ,QWHUQHW $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& PRINCIPALES RESULTADOS126
  • 123. NAVEGANTES EN LA RED &217$&72 &21 27526 0(,26 5HYLVWDV 3 6LQ FRQWDU HO GtD GH KR ¢FXiQGR KD VLGR OD ~OWLPD YH] TXH $EVROXWRV %$6( KD OHtGR XQD UHYLVWD" 1R HOHFWUyQLFD SDSHO $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& (OHFWUyQLFD ,QWHUQHW $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& PRINCIPALES RESULTADOS 127
  • 124. NAVEGANTES EN LA RED &217$&72 &21 27526 0(,26 5HYLVWDV 1R HOHFWUyQLFD SDSHO $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& (OHFWUyQLFD ,QWHUQHW $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& PRINCIPALES RESULTADOS128
  • 125. NAVEGANTES EN LA RED &217$&72 &21 27526 0(,26 &LQH 3 6LQ FRQWDU HO GtD GH KR ¢FXiQGR KD VLGR OD ~OWLPD YH] TXH $EVROXWRV %$6( KD LGR DO FLQH" $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& $HU $QWHDHU (Q ORV ~OWLPRV GtDV (Q ORV ~OWLPRV GtDV +DFH PiV WLHPSR 1XQFD 16 1& PRINCIPALES RESULTADOS 129
  • 126. NAVEGANTES EN LA RED &217$&72 &21 27526 0(,26 3 379 3 ¢8WLOL]D 9G SURJUDPDV GH 3 379 =DWWRR 6RSFDVW 3SOLYH TXH SHUPLWHQ YHU D WUDYpV GH ,QWHUQHW GLIHUHQWHV FDQDOHV GH WHOHYLVLyQ QDFLRQDOHV H[WUDQMHURV FRQ XQD FDOLGDG DFHSWDEOH" $EVROXWRV %$6( 6t IUHFXHQWHPHQWH 6t RFDVLRQDOPHQWH 1R DXQTXH FRQR]FR VX H[LVWHQFLD 1R GHVFRQRFtD VX H[LVWHQFLD 16 1& 1R GHVFRQRFtD VX H[LVWHQFLD 16 1& 6t IUHFXHQWHPHQWH 6t RFDVLRQDOPHQWH 1R DXQTXH FRQR]FR VX H[LVWHQFLD PRINCIPALES RESULTADOS130
  • 127. NAVEGANTES EN LA RED 5$,2 $ /$ &$57$ 3 ¢8WLOL]D 9G SURJUDPDV GH UDGLR D OD FDUWD /DVW )0 6SRWLI TXH WLHQHQ HQ FXHQWD ODV SUHIHUHQFLDV PXVLFDOHV GHO XVXDULR SDUD RIUHFHUOH HVFXFKDU D WUDYpV GH ,QWHUQHW FDQFLRQHV TXH HQFDMHQ FRQ VXV JXVWRV PXVLFDOHV D PRGR GH HPLVRUD GH UDGLR PXVLFDO" $EVROXWRV %$6( 6t IUHFXHQWHPHQWH 6t RFDVLRQDOPHQWH 1R DXQTXH FRQR]FR VX H[LVWHQFLD 1R GHVFRQRFtD VX H[LVWHQFLD 16 1& 1R GHVFRQRFtD VX H[LVWHQFLD 16 1& 6t IUHFXHQWHPHQWH 1R DXQTXH FRQR]FR VX H[LVWHQFLD 6t RFDVLRQDOPHQWH PRINCIPALES RESULTADOS 131
  • 128. NAVEGANTES EN LA RED 0$1(5$ ( /((5 (/ 3(5,Ï,&2 3 ¢&XiO HV OD PDQHUD KDELWXDO HQ TXH OHH HO SHULyGLFR" $EVROXWRV %$6( $PEDV HGLFLRQHV LPSUHVD HOHFWUyQLFD 6yOR OD HGLFLyQ HOHFWUyQLFD GH ,QWHUQHW 6yOR OD HGLFLyQ LPSUHVD 1R VXHOR OHHU HO SHULyGLFR 16 1& 1R VXHOR OHHU HO SHULyGLFR 6yOR OD HGLFLyQ LPSUHVD 16 1& 6yOR OD HGLFLyQ HOHFWUyQLFD GH ,QWHUQHW $PEDV HGLFLRQHV LPSUHVD HOHFWUyQLFD PRINCIPALES RESULTADOS132
  • 129. NAVEGANTES EN LA RED (48,32 $ 75$9e6 (/ 48( /(( ,$5,26 < 5(9,67$6 (/(&75Ï1,&$6 3 (Q ORV ~OWLPRV GtDV ¢D WUDYpV GH TXH HTXLSRV KD UHDOL]DGR OD OHFWXUD GH« $EVROXWRV « 3HULyGLFRV GLDULRV HOHFWUyQLFRV ,QWHUQHW " %$6( OHy ~OW GtDV 2UGHQDGRU VREUHPHVD 3RUWiWLO 1HWERRN 2UGHQDGRU WDEOHW WLSR L3DG 7HOpIRQR PyYLO /HFWRU GH OLEURV HOHFWUyQLFRV 2WUR HTXLSR 16 1& « 5HYLVWDV HOHFWUyQLFDV ,QWHUQHW " %$6( OHy ~OW GtDV 2UGHQDGRU VREUHPHVD 3RUWiWLO 1HWERRN 2UGHQDGRU WDEOHW WLSR L3DG 7HOpIRQR PyYLO /HFWRU GH OLEURV HOHFWUyQLFRV 2WUR HTXLSR 16 1& 2UGHQDGRU VREUHPHVD 3RUWiWLO 1HWERRN 2UGHQDGRU WDEOHW WLSR L3DG 7HOpIRQR PyYLO /HFWRU GH OLEURV HOHFWUyQLFRV 2WUR HTXLSR 16 1& LDULRV HOHFWUyQLFRV 5HYLVWDV HOHFWUyQLFDV PRINCIPALES RESULTADOS 133
  • 130. NAVEGANTES EN LA RED ,17(51(7 &202 )8(17( ( $&78$/,$ 3 (Q VX FDVR SDUD HVWDU LQIRUPDGR GH OD DFWXDOLGDG ¢FyPR FRQVLGHUD ,QWHUQHW" $EVROXWRV %$6( (V PL IXHQWH IXQGDPHQWDO )XHQWH VHFXQGDULD SHUR LPSRUWDQWH )XHQWH VHFXQGDULD QR LPSRUWDQWH 1R XVR ,QWHUQHW FRPR IXHQWH GH LQIRUPDFLyQ 16 1& (V PL IXHQWH IXQGDPHQWDO )XHQWH VHFXQGDULD SHUR LPSRUWDQWH )XHQWH VHFXQGDULD QR LPSRUWDQWH 1R XVR ,QWHUQHW FRPR IXHQWH GH LQIRUPDFLyQ 16 1& PRINCIPALES RESULTADOS134
  • 131. NAVEGANTES EN LA RED 7(/(9,6,Ï1 ( 3$*2 /D VXPD GH ORV SRUFHQWDMHV HV VXSHULRU D FLHQ D TXH DOJXQRV QDYHJDQWHV GHFODUDQ HVWDU DERQDGRV D PiV GH XQD WHOHYLVLyQ GH SDJR 3 ¢(VWi DERQDGR D DOJXQD WHOHYLVLyQ GH SDJR" $EVROXWRV %$6( 6t D LJLWDO 6t D XQD WHOHYLVLyQ SRU FDEOH 6t D XQD WHOHYLVLyQ SRU $6/ 6t D OD 77 GH SDJR 6t D XQD WHOHYLVLyQ SRU WHOpIRQR PyYLO 1R D QLQJXQD 16 1& 6t D LJLWDO 6t D XQD WHOHYLVLyQ SRU FDEOH 6t D XQD WHOHYLVLyQ SRU $6/ 6t D OD 77 GH SDJR 6t D XQD WHOHYLVLyQ SRU WHOpIRQR PyYLO 1R D QLQJXQD 16 1& PRINCIPALES RESULTADOS 135
  • 132. NAVEGANTES EN LA RED (48,3$0,(172 3 ¢H FXiOHV GH ORV VLJXLHQWHV DSDUDWRV GLVSRQH 9G " $EVROXWRV %$6( 2UGHQDGRU SRUWiWLO 6t 1R 16 1& 1HWERRN 6t 1R 16 1& 2UGHQDGRU WDEOHW WLSR L3DG « 6t 1R 16 1& 7HOpIRQR PyYLO LQWHOLJHQWH 6PDUWSKRQH 6t 1R 16 1& :HE &DP 6t 1R 16 1& 5HSURGXFWRU GH DXGLR YtGHR SRUWiWLO 03 03 L3RG 6t 1R 16 1& /LEUR HOHFWUyQLFR H%RRN 6t 1R 16 1& /HFWRU 1, HOHFWUyQLFR 6t 1R 16 1& 79 FRQQHFWHG WHOHYLVRU FRQ DFFHVR D ,QWHUQHW 6t 1R 16 1& PRINCIPALES RESULTADOS136
  • 133. NAVEGANTES EN LA RED (48,3$0,(172 2UGHQDGRU SRUWiWLO 1HWERRN 2UGHQDGRU WDEOHW WLSR L3DG « 7HOpIRQR PyYLO LQWHOLJHQWH 6PDUWSKRQH :HE &DP 5HSURGXFWRU GH DXGLR YtGHR SRUWiWLO 03 03 L3RG /LEUR HOHFWUyQLFR H%RRN /HFWRU 1, HOHFWUyQLFR 79 FRQQHFWHG WHOHYLVRU FRQ DFFHVR D ,QWHUQHW 6t 1R 16 1& PRINCIPALES RESULTADOS 137
  • 134. NAVEGANTES EN LA RED *5$2 ( 6(*85,$ ( 75$16$&&,21(6 3 ¢4Xp JUDGR GH VHJXULGDG OH PHUHFH FDGD XQD GH HVWDV WUDQVDFFLRQHV" 3RUFHQWDMHV KRUL]RQWDOHV 1R WHQJR 0XFKD %DVWDQWH 3RFD 1LQJXQD RSLQLyQ 16 1& 3DJDU HQ UHVWDXUDQWH FRQ WDUMHWD GH FUpGLWR 3DJDU D WUDYpV GHO WHOpIRQR PyYLO 7UDQVDFFLRQHV EDQFDULDV SRU RUGHQDGRU 3DJDU GDQGR HO Qž GH WDUMHWD SRU WHOpIRQR 3DJDU GDQGR HO Qž GH WDUMHWD SRU ,QWHUQHW VHUYLGRU VHJXUR $OWD VHJXULGDG %DMD VHJXULGDG 1R RSLQD 16 1& 3DJDU HQ UHVWDXUDQWH FRQ WDUMHWD GH FUpGLWR 3DJDU D WUDYpV GHO PyYLO 7UDQVDFFLRQHV EDQFDULDV SRU RUGHQDGRU 3DJDU GDQGR HO Qž GH WDUMHWD SRU WHOpIRQR 3DJDU GDQGR HO Qž GH WDUMHWD SRU ,QWHUQHW PRINCIPALES RESULTADOS138
  • 135. NAVEGANTES EN LA RED &217(1,26 3527(*,26 325 &23<5,*+7 2SLQLyQ VREUH HO FDQRQ 3 ¢4Xp RSLQLyQ WLHQH GHO ³FDQRQ SRU FRSLD SULYDGD´ WDVD DSOLFDGD D GLYHUVRV PHGLRV GH JUDEDFLyQ &¶V 9¶V YtUJHQHV JUDEDGRUHV GH & 9 GLVFRV GXURV « FXD UHFDXGDFLyQ UHFLEHQ ORV DXWRUHV HGLWRUHV SURGXFWRUHV DUWLVWDV GH P~VLFD SHOtFXODV « HQ FRPSHQVDFLyQ SRU ODV FRSLDV TXH VH KDFHQ GH VX WUDEDMR " $EVROXWRV %$6( 0X IDYRUDEOH )DYRUDEOH HVIDYRUDEOH 0X GHVIDYRUDEOH 1R WHQJR RSLQLyQ DO UHVSHFWR 16 1& 0X IDYRUDEOH )DYRUDEOH HVIDYRUDEOH 0X GHVIDYRUDEOH 1R WHQJR RSLQLyQ DO UHVSHFWR 16 1& PRINCIPALES RESULTADOS 139
  • 136. NAVEGANTES EN LA RED &217(1,26 3527(*,26 325 &23<5,*+7 0RGHOR HQ ,QWHUQHW 3 (Q FXDQWR D ORV FRQWHQLGRV HQ ,QWHUQHW SURWHJLGRV SRU FRSULJKW P~VLFD SHOtFXODV VRIWZDUH ¢FRQ FXiO GH ORV VLJXLHQWHV PRGHORV HVWi PiV GH DFXHUGR" $EVROXWRV %$6( $FFHVR JUDWXLWR LQWHUFDODQGR SXEOLFLGDG &RPR H[LVWH ³FDQRQ DFFHVR JUDWXLWR VLQ ³FRUWHV´ SXEOLFLWDULRV $FFHVR JUDWXLWR VLQ ³FRUWHV´ SXEOLFLWDULRV HOLPLQDFLyQ GHO ³FDQRQ´ $FFHVR GH SDJR D SUHFLRV UD]RQDEOHV 16 1& $FFHVR JUDWXLWR LQWHUFDODQGR SXEOLFLGDG &RPR H[LVWH ³FDQRQ DFFHVR JUDWXLWR VLQ ³FRUWHV´ SXEOLFLWDULRV $FFHVR JUDWXLWR VLQ ³FRUWHV´ SXEOLFLWDULRV HOLPLQDFLyQ GHO ³FDQRQ´ $FFHVR GH SDJR D SUHFLRV UD]RQDEOHV 16 1& PRINCIPALES RESULTADOS140
  • 137. NAVEGANTES EN LA RED &217(1,26 3527(*,26 325 &23<5,*+7 9DORUDFLyQ VREUH HO FRUWH GHO DFFHVR D ,QWHUQHW 3 (Q RWURV SDtVHV VH SODQWHD FRUWDU HO DFFHVR D ,QWHUQHW D DTXHOODV SHUVRQDV TXH GHVFDUJXHQ JUDWXLWDPHQWH FRQWHQLGRV SURWHJLGRV SRU FRSULJKW ¢FyPR YDORUD OD LPSODQWDFLyQ GH HVWD PHGLGD" 0X HQ GHVDFXHUGR 0X GH DFXHUGR $EVROXWRV %$6( 0X HQ GHVDFXHUGR 0X GH DFXHUGR 16 1& 9DORUDFLyQ PHGLD 0X HQ GHVDFXHUGR 0X GH DFXHUGR 16 1& PRINCIPALES RESULTADOS 141
  • 138. NAVEGANTES EN LA RED 23,1,21(6 62%5( ,17(51(7 3 ¢+DVWD TXp SXQWR HVWi GH DFXHUGR FRQ ODV VLJXLHQWHV RSLQLRQHV DFHUFD GH ,QWHUQHW" 0X HQ GHVDFXHUGR 0X GH DFXHUGR $EVROXWRV %$6( 0H SUHRFXSD OD SULYDFLGDG HQ ODV UHGHV VRFLDOHV 16 1& 9DORUDFLyQ PHGLD ,QWHUQHW WLHQH JUDQ FDSDFLGDG GH PRYLOL]DU D OD JHQWH 16 1& 9DORUDFLyQ PHGLD /DV WDULIDV SODQDV QR VRQ MXVWDV SXHV QR GLVWLQJXHQ HQWUH TXLHQHV FRQVXPHQ SRFR TXLHQHV FRQVXPHQ PXFKR 16 1& 9DORUDFLyQ PHGLD /DV LQIUDHVWUXFWXUDV GH ,QWHUQHW QR HVWiQ SUHSDUDGDV SDUD ORV XVRV QHFHVLGDGHV DFWXDOHV 16 1& 9DORUDFLyQ PHGLD PRINCIPALES RESULTADOS142
  • 139. NAVEGANTES EN LA RED 23,1,21(6 62%5( ,17(51(7 0H SUHRFXSD OD SULYDFLGDG HQ ODV UHGHV VRFLDOHV ,QWHUQHW WLHQH JUDQ FDSDFLGDG GH PRYLOL]DU D OD JHQWH /DV WDULIDV SODQDV QR VRQ MXVWDV SXHV QR GLVWLQJXHQ HQWUH TXLHQHV FRQVXPHQ SRFR TXLHQHV FRQVXPHQ PXFKR /DV LQIUDHVWUXFWXUDV GH ,QWHUQHW QR HVWiQ SUHSDUDGDV SDUD ORV XVRV QHFHVLGDGHV DFWXDOHV 16 1& 9$/25$&,Ï1 0(,$ 0H SUHRFXSD OD SULYDFLGDG ,QWHUQHW WLHQH JUDQ FDSDFLGDG /DV WDULIDV SODQDV QR VRQ /DV LQIUDHVWUXFWXUDV GH HQ ODV UHGHV VRFLDOHV GH PRYLOL]DU D OD JHQWH MXVWDV SXHV QR GLVWLQJXHQ ,QWHUQHW QR HVWiQ SUHSDUDGDV HQWUH TXLHQHV FRQVXPHQ SDUD ORV XVRV QHFHVLGDGHV SRFR TXLHQHV FRQVXPHQ DFWXDOHV PXFKR PRINCIPALES RESULTADOS 143
  • 140. NAVEGANTES EN LA RED &$5$&7(5Ë67,&$6 62&,2 (02*5È),&$6 6H[R 3 6H[R $EVROXWRV %$6( +RPEUH 0XMHU 1R FRQWHVWD 0XMHU 1R FRQWHVWD +RPEUH PRINCIPALES RESULTADOS144
  • 141. NAVEGANTES EN LA RED &$5$&7(5Ë67,&$6 62&,2 (02*5È),&$6 (GDG 3 (GDG $EVROXWRV %$6( 0HQRUHV GH DxRV DxRV DxRV DxRV DxRV DxRV y PDV DxRV 16 1& 0HQRUHV GH DxRV DxRV DxRV DxRV DxRV DxRV y PDV DxRV 16 1& PRINCIPALES RESULTADOS 145
  • 142. NAVEGANTES EN LA RED &$5$&7(5Ë67,&$6 62&,2 (02*5È),&$6 (VWDGR FLYLO 3 (VWDGR FLYLO $EVROXWRV %$6( 6ROWHUR D &DVDGR D 9LXGR D LYRUFLDGR D VHSDUDGR D 9LYH HQ SDUHMD VLQ FDVDUVH 16 1& 6ROWHUR D &DVDGR D 9LXGR D LYRUFLDGR D VHSDUDGR D 9LYH HQ SDUHMD VLQ FDVDUVH 16 1& PRINCIPALES RESULTADOS146
  • 143. NAVEGANTES EN LA RED &$5$&7(5Ë67,&$6 62&,2 (02*5È),&$6 /XJDU GH UHVLGHQFLD 3 /XJDU GH UHVLGHQFLD $EVROXWRV %$6( (VSDxD 5HVWR GH (XURSD /DWLQRDPpULFD (VWDGRV 8QLGRV &DQDGi 5HVWR GHO PXQGR 16 1& (VSDxD 5HVWR GH (XURSD /DWLQRDPpULFD (VWDGRV 8QLGRV &DQDGi 5HVWR GHO PXQGR 16 1& PRINCIPALES RESULTADOS 147
  • 144. NAVEGANTES EN LA RED &$5$&7(5Ë67,&$6 62&,2 (02*5È),&$6 &RPXQLGDG $XWyQRPD 3 ,QGLTXH HQ TXp &RPXQLGDG $XWyQRPD UHVLGH $EVROXWRV %$6( UHVLGHQWHV HQ (VSDxD $QGDOXFtD $UDJyQ $VWXULDV %DOHDUHV &DQDULDV &DQWDEULD &DVWLOOD /HyQ &DVWLOOD /D 0DQFKD &DWDOXxD &RPXQLGDG 9DOHQFLDQD ([WUHPDGXUD *DOLFLD 0DGULG 0XUFLD 1DYDUUD 3DtV 9DVFR /D 5LRMD &HXWD 0HOLOOD 16 1& $QGDOXFtD $UDJyQ $VWXULDV %DOHDUHV &DQDULDV &DQWDEULD &DVWLOOD /HyQ &DVWLOOD /D 0DQFKD &DWDOXxD &RPXQLGDG 9DOHQFLDQD ([WUHPDGXUD *DOLFLD 0DGULG 0XUFLD 1DYDUUD 3DtV 9DVFR /D 5LRMD &HXWD 0HOLOOD 16 1& PRINCIPALES RESULTADOS148
  • 145. NAVEGANTES EN LA RED &$5$&7(5Ë67,&$6 62&,2 (02*5È),&$6 0XQLFLSLR GH UHVLGHQFLD 3 ¢(V VX PXQLFLSLR GH UHVLGHQFLD FDSLWDO GH OD SURYLQFLD R WLHQH PiV GH KDELWDQWHV" $EVROXWRV %$6( UHVLGHQWHV HQ (VSDxD 6t 1R 16 1& 1R 16 1& 6t PRINCIPALES RESULTADOS 149
  • 146. NAVEGANTES EN LA RED &$5$&7(5Ë67,&$6 62&,2 (02*5È),&$6 /XJDU GH QDFLPLHQWR 3 /XJDU GH QDFLPLHQWR $EVROXWRV %$6( (VSDxD 5HVWR GH (XURSD /DWLQRDPpULFD (VWDGRV 8QLGRV &DQDGi 5HVWR GHO PXQGR 16 1& (VSDxD 5HVWR GH (XURSD /DWLQRDPpULFD (VWDGRV 8QLGRV &DQDGi 5HVWR GHO PXQGR 16 1& PRINCIPALES RESULTADOS150
  • 147. NAVEGANTES EN LA RED &$5$&7(5Ë67,&$6 62&,2 (02*5È),&$6 7DPDxR GHO KRJDU 3 ¢&XiQWDV SHUVRQDV YLYHQ HQ VX KRJDU LQFOXtGR 9G " $EVROXWRV %$6( 8QD RV 7UHV &XDWUR &LQFR 6HLV R PiV 16 1& 8QD RV 7UHV &XDWUR &LQFR 6HLV R PiV 16 1& PRINCIPALES RESULTADOS 151
  • 148. NAVEGANTES EN LA RED &$5$&7(5Ë67,&$6 62&,2 (02*5È),&$6 1LxRV HQ HO KRJDU 3 1~PHUR GH KLMRV PHQRUHV GH DxRV HQ VX KRJDU $EVROXWRV %$6( 1LQJXQR 8QR RV 7UHV &XDWUR R PiV 16 1& 1LQJXQR 8QR RV 7UHV &XDWUR R PiV 16 1& PRINCIPALES RESULTADOS152
  • 149. NAVEGANTES EN LA RED &$5$&7(5Ë67,&$6 62&,2 (02*5È),&$6 2FXSDFLyQ SULQFLSDO 3 2FXSDFLyQ SULQFLSDO $EVROXWRV %$6( 7UDEDMD SRU FXHQWD SURSLD 7UDEDMD SRU FXHQWD DMHQD (VWXGLDQWH /DERUHV GH FDVD 1R WUDEDMD UHWLUDGR SDUDGR HWF 16 1& 7UDEDMD SRU FXHQWD SURSLD 7UDEDMD SRU FXHQWD DMHQD (VWXGLDQWH /DERUHV GH FDVD 1R WUDEDMD UHWLUDGR SDUDGR HWF 16 1& PRINCIPALES RESULTADOS 153
  • 150. NAVEGANTES EN LA RED &$5$&7(5Ë67,&$6 62&,2 (02*5È),&$6 (VWXGLRV 3 1LYHO GH HVWXGLRV ILQDOL]DGRV $EVROXWRV %$6( 6LQ HVWXGLRV (QVHxDQ]D SULPDULD (*% (62 (QVHxDQ]D PHGLD %83 %DFKLOOHUDWR )3 (VWXGLRV XQLYHUVLWDULRV 16 1& 6LQ HVWXGLRV (QVHxDQ]D SULPDULD (QVHxDQ]D PHGLD (VWXGLRV XQLYHUVLWDULRV 16 1& PRINCIPALES RESULTADOS154
  • 151. NAVEGANTES EN LA RED $&&(62 $ /$ (1&8(67$ $FFHVR D OD HQFXHVWD $EVROXWRV %$6( $ WUDYpV GH EDQQHU HQODFH HQ ZHE $ WUDYpV GH EDQQHU HQ EROHWtQ HOHFWUyQLFR $YLVR GH $,0& SRU H PDLO 5HFRPHQGDFLyQ D XQ FRQRFLGR $ WUDYpV GHO ,5& +LVSDQR $YLVR GH $,0& SRU 5HFRPHQGDFLyQ D H PDLO XQ FRQRFLGR $ WUDYpV GH EDQQHU HQ EROHWtQ $ WUDYpV GHO ,5& HOHFWUyQLFR +LVSDQR $ WUDYpV GH EDQQHU HQODFH HQ ZHE PRINCIPALES RESULTADOS 155
  • 152. NAVEGANTES EN LA RED ,,20$ (/ &8(67,21$5,2 ,GLRPD $EVROXWRV %$6( &DVWHOODQR &DWDOiQ *DOOHJR (XVNHUD &DVWHOODQR &DWDOiQ *DOOHJR (XVNHUD PRINCIPALES RESULTADOS156
  • 153. NAVEGANTES EN LA RED 1$9(*$25 1DYHJDGRU XWLOL]DGR SDUD FRQWHVWDU OD HQFXHVWD $EVROXWRV %$6( 02=,//$ ),5()2; ā )LUHIR[ ā )LUHIR[ ā )LUHIR[ ā )LUHIR[ ā )LUHIR[ ā )LUHIR[ ā 2WUDV 0,&5262)7 ,17(51(7 (;3/25(5 ā ā ā ā ā 2WUDV *22*/( &+520( ā ā ā 2WUDV 6$)$5, ā ā ā 6DIDUL 0RELOH ā 2WUDV 23(5$ 27526 (6&212&,2 PRINCIPALES RESULTADOS 157
  • 154. NAVEGANTES EN LA RED 1$9(*$25 02=,//$ ),5()2; ā )LUHIR[ ā )LUHIR[ ā )LUHIR[ ā )LUHIR[ ā )LUHIR[ ā )LUHIR[ ā 2WUDV 0,&5262)7 ,17(51(7 (;3/25(5 ā ā ā ā ā 2WUDV *22*/( &+520( ā ā ā 2WUDV 6$)$5, ā ā ā 6DIDUL 0RELOH ā 2WUDV 23(5$ 27526 (6&212&,2 PRINCIPALES RESULTADOS158
  • 155. NAVEGANTES EN LA RED 6,67(0$ 23(5$7,92 6LVWHPD RSHUDWLYR FRQ HO TXH VH KD UHDOL]DGR OD HQFXHVWD $EVROXWRV %$6( :,12:6 :,12:6 ;3 :,12:6 9,67$ 0$&,1726+ L26 /,18; $152, 27526 (6&212&,2 :,12:6 :,12:6 ;3 :,12:6 9,67$ 0$&,1726+ L26 /,18; $152, 27526 (6&212&,2 PRINCIPALES RESULTADOS 159
  • 156. NAVEGANTES EN LA RED 5(62/8&,Ï1 ( 3$17$//$ 5HVROXFLyQ GH OD SDQWDOOD HQ OD TXH VH KD UHDOL]DGR OD HQFXHVWD $EVROXWRV %$6( [ [ [ [ [ [ [ [ [ [ [ [ [ [ 2WUD UHVROXFLyQ HVFRQRFLGD PRINCIPALES RESULTADOS160
  • 157. NAVEGANTES EN LA RED 5(62/8&,Ï1 ( 3$17$//$ [ [ [ [ [ [ [ [ [ [ [ [ [ [ 2WUD UHVROXFLyQ HVFRQRFLGD PRINCIPALES RESULTADOS 161
  • 158. NAVEGANTES EN LA RED (175(9,67$6 5(&,%,$6 325 Ë$ HQWUHYLVWDV Ë$ (QWUHYLVWDV Ë$ (QWUHYLVWDV Ë$ (QWUHYLVWDV 2FWXEUH 1RYLHPEUH 1RYLHPEUH 2FWXEUH 1RYLHPEUH 1RYLHPEUH 2FWXEUH 1RYLHPEUH 1RYLHPEUH 2FWXEUH 1RYLHPEUH 1RYLHPEUH 2FWXEUH 1RYLHPEUH 1RYLHPEUH 2FWXEUH 1RYLHPEUH 1RYLHPEUH 2FWXEUH 1RYLHPEUH LFLHPEUH 2FWXEUH 1RYLHPEUH LFLHPEUH 2FWXEUH 1RYLHPEUH LFLHPEUH 2FWXEUH 1RYLHPEUH LFLHPEUH 2FWXEUH 1RYLHPEUH LFLHPEUH 2FWXEUH 1RYLHPEUH LFLHPEUH 2FWXEUH 1RYLHPEUH LFLHPEUH 2FWXEUH 1RYLHPEUH LFLHPEUH 1RYLHPEUH 1RYLHPEUH LFLHPEUH 1RYLHPEUH 1RYLHPEUH LFLHPEUH 1RYLHPEUH 1RYLHPEUH LFLHPEUH 1RYLHPEUH 1RYLHPEUH LFLHPEUH 1RYLHPEUH 1RYLHPEUH 2FWXEUH 2FWXEUH 2FWXEUH 2FWXEUH 2FWXEUH LFLHPEUH 1RYLHPEUH 1RYLHPEUH 1RYLHPEUH 1RYLHPEUH 1RYLHPEUH 1RYLHPEUH 1RYLHPEUH 1RYLHPEUH 1RYLHPEUH 1RYLHPEUH LFLHPEUH LFLHPEUH LFLHPEUH PRINCIPALES RESULTADOS162
  • 159. NAVEGANTES EN LA RED (175(9,67$6 5(&,%,$6 325 +25$ 727$/ HQWUHYLVWDV,17(59$/2 (QWUHYLVWDV ,17(59$/2 (QWUHYLVWDV K K K K K K K K K K K K K K K K K K K K K K K K HVFRQRFLGR K K K K K K K K K K K K K K K K K K K K K K K K PRINCIPALES RESULTADOS 163

×