Arabian Nights

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Arabian Nights

  1. 1. Initiatives taken by Arabian Nights Team Arabian Nights Pvt. Ltd.
  2. 2. Key Objective To spread awareness through innovative means of communication and making Arabian Nights as an aspiration brand.
  3. 3. Positioning Arabian Nights We have positioned Arabian Nights not as a retail store but more boutique store, a store which sells luxuries…
  4. 4. Arabian Nights Ads Our Advertising has always focused on making Arabian Nights as a destination for luxuries..
  5. 8. Flavours Launching New Flavours through posters or in-store creative's
  6. 11. Promotions & Events Suggesting Festive Events Not only Creative Support but also Events, SMS Campaigns, Online Marketing etc.
  7. 14. Proposed Packaging
  8. 17. Marketing Collaterals Creating Brochures, Flavour Charts, Emailers etc.
  9. 22. Not Just Creative’s… Apart from bringing fresh ideas & creative's Arabian Nights Team has strived to give a complete 360degrees approach…
  10. 23. Allied Activities <ul><li>Golden Leaf Award Literature </li></ul><ul><li>Mystery Shopping (inputs provided against competitors) </li></ul><ul><li>List of Events – i.e. thematic décor for Outlets, Festive Branding, Sunburn etc. </li></ul><ul><li>Product Photoshoot </li></ul><ul><li>Vertical Diversification </li></ul><ul><li>Social Media Marketing i.e Facebook, Tweeter etc. </li></ul>
  11. 24. Arabian Nights Pvt. Ltd. Ground Floor 6/5, 14-A Grants Building, Arthur Bunder Road, Next to Radio Club. Tel.: 022 – 6111 0000.  E-mail: [email_address] Website: www.arabiannights.in

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