Radio audience consumption questionnaire

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Radio audience consumption questionnaire

  1. 1. AS Media: Introduction to Radio HALF TERM RESEARCH TASK: Aim: to understand the audience consumption trends of different age groups. AUDIENCE: the local or national group the product or brand is aimed at CONSUMPTION: how the audience uses a product or brand e.g. XFM’s audience can access the brand through analogue or digital radio, through apps, tours, festivals, music channels on TV, merchandise TREND: behaviour of the majority of the target audience Once you have sampled at least 20 people please upload your answers here: https://www.surveymonkey.com/s/9H7M3GT How many of each age group did you sample? 11-15 16-19 20-25 Where do you listen to the radio? Bedroom Kitchen 26-35 36-45 Car/travelling 45+ Job In class/ homework Other (please state)
  2. 2. Tally your answers, try to use a different colour for each age group Why do you like listening to radio? Relaxing Can multitask/convenient Good music Entertaining Relatable presenters Other How do you listen to the radio? Analogue (nondigital) DAB (Digital) TV Phone Online Other What makes radio special? Free Convenient/ can multitask Interactive Personal Portable Other
  3. 3. Radio 1 Capital Radio 2 1Xtra XFM Other Radio 1 Capital Radio 2 1Xtra XFM Other Which stations do you listen to, national and local? Which stations would you never listen to?

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