33453 Aquinas College
AS Media Studies
OCR G321: Foundation Portfolio
Brief from OCR syllabus
Who like to spend
I aimed my
Live in Manchester
Who shop at
Who listens to
artists such as
I think that my magazine would be similar to ‘Top of the Pops’ or ‘Billboard’ as the audience that
buys these magazines have a similar audience as my product. As the consistent house style of
feminine colours is a skill that I used in my magazine to clearly imply that the Pop magazine is for
females. However, my magazine is slightly more mainstream as I have included fashion features
along with the main music features. Although you do see fashion features in Pop magazine, you
only see a small section. Fashion features are usually focused in magazines such as ‘ELLE’ as
this is a specific magazine, therefore to grab my audience’s attention, I have shown clear
advertisement that this magazine features fashion. From my personal view, I feel that young
people today, are following other people's views and taste on fashion and music in the ‘Indie’ style
and ignoring the Pop genre of music just to please others not themselves. Although I don’t feel
that there is a gap in the market, I do feel there is a strong focus on ‘Indie and Folk’ music
presented for young people (16+) which is my age audience. This would be my unique selling
point as I would try to make the magazine as well known as possible so the trend can be followed
for a pop magazine as well as an ‘Indie magazine’.
Sub- Genres and hybrid publications
Based on my audience research, I have found that
there isn’t necessarily a gap in the market for a
niche magazine. As my magazine is based as a
mainstream magazine, I have adapted to the forms
and conventions to a real life media magazine and
developed them and put them in my magazine
such as pull quotes, banners and main features.
Although there is a gap in mainly British females
targeted at mainstream magazines and not niche
magazines that provide fashion and music,
therefore in my magazine I will provide as much
music and fashion related features as possible to
grab the middle class audience’s attention to create
relation to the magazine. I think that creating more
hybrid magazines especially in Pop magazines is
important as it allows the magazine to stand out
and become well known for its uniqueness in
presenting different concepts of fashion not just one
style for a certain group of people.
In this ‘Top of the Pops’ Magazine, this issue provides a
consist house style of feminine colours to imply the female
target audience . In my magazine, I have targeted the same
audience as my magazine is a similar pop music genre
magazine. However, instead of sticking to a particular tone
of colours, I used more variety to make my front cover stand
out show off its uniqueness against other usual female pop
magazines, but I have made sure there is a clear connection
shown that my magazine is aimed for females by using a
purple colour for the main title.
By including features of fashion in my magazine creating a
hybrid – genre, making the same features and highlights
appeal to the
ideal music and fashion lovers
my pop magazine .
However, Top of the Pops’ age audience is 11-15, only
allowing a small age range to read the magazine, implying
that there is only basic features suitable for that age group
making the promotion restricted. This connects to the basic
feminine colour such as pink, as it links to the young age
group who enjoy looking at bright female colours as the
audience is just young girls.
The primary audience for my product would be
mostly females as my magazine is of a hybrid
genre which includes fashion. This will be
combined with features of pop music and fashion
aimed for females 16+. It is optional for males to
read this magazine but as provided features are
mainly aimed at women therefore males would
be classed as a secondary audience as the fashion
is featured for women, but the music may interest
some males. I have decided to limit my age
concept to 16+ as there is some features that only
appeal to readers 16 and above such as festivals
as you have to be over 16 to attend them
therefore it wouldn't be fare advertising
something to an age that is restricted to the
event. I think my primary audience, 16+ (young
adults) is a suitable range as they are most likely
to refer and enjoy the music and features
provided in my magazine. Also as this genre of
music is so popular, I think that this range of
audience makes the music become popular as
part of the specific music culture.
My secondary audience would be people who not necessarily by my magazine, but
would read it when family members had purchased it. As my audience is for 16+
readers under this age may scan the magazine and look at the pictures, not actually
read the magazine for the hybrid purpose. Also, older readers such as older adults, may
be interested in this genre of music as it such a popular genre as this music is usually
played on popular radio stations, therefore they may read this magazine in recognition
to the popular celebrities and artists featured in this magazine. I would aim my
magazine at a demographic who are very interested in popular chart music that is
common to the British entertainment. Also, as my magazine in a hybrid- genre,
including fashion as well as music. I would also aim my product at people who enjoy
fashion and updates on fashion that connect with the genre of music such as celebrities
who promote fashion, and readers who aspire to be like these people.
The demographic for my product would
be young adults who desire to be like a
well known artist/celebrity. These
mainstream people who would shop in
places such as:
An example of a similar product to my produce
that is currently on the market as a popular pop
magazine is ‘Billboard’. However, this magazine
is an American product therefore doesn't have
as many selling copies circulating in the UK as I
would want with mine as mine is aimed for
people who live in the UK.
Within my research, I have noticed
that artists such as Rihanna, Katy
Perry and Jessie J are most popular
to be the main feature of British
pop magazines. These popular
artists are also popular for fashion
icons and setting trends such as
Rhianna holding her own clothing
range in River Island. This a reason
why I decided to create a hybrid –
genre mixing fashion and music
together as they relate perfect with
the artists and their popular fashion
trend. I thought this would work
well to create as they are two
popular topics that are well known
in the pop genre music and fashion.
Also, as these two popular topics combine nicely, it allows the same target audience to read
my magazine as to a normal pop genre magazine and would enjoy and find interest in my
The ideal reader for my product is likely to be someone who likes to keep up with
updates and highlights within pop music and celebrity fashion. Mainly, someone
who aspires to well known artists such as, Nicki Minaj, Rihanna, Katy Perry, Jessie j
and Ellie Goulding. These are well known people who model themselves on these
celebrities by copying their hairstyles fashion and styles to make themselves feel
and look like the certain celebrity model.
Also, my ideal reader for my magazine would be someone who keeps up to date
with celebrity interviews and fashion updates for seasons such as ‘latest fashion
for the summer’ along with their particular music taste and like to get involved
through social network such as Facebook and Twitter as there will be a
connections provided through Twitter and Facebook pages where the reader can
get involved with their own opinions and own images. As the music charts are
constantly changing, it is important that they enjoy keeping up with the new
updates as the weekly issues will consists of these updates.
The use of conventions and
features within my magazine,
creates a code that within my
audience of my publication would
understand. For example,
advertising an interview with
someone popular to the audience,
but by using a pull quote that is
related to the main feature, but
the audience would recognise.
My star represents my ideal reader
through the idea natural beauty as
the main image that is taken at a
close up shot in a straight direction
enhancing on the girl’s ‘barely any
makeup’ face. This is a use of
traditional conventions of a pop
magazine for female stars. Therefore
my target audience would aspire to
be like her.
From research, Topshop is one the most popular high
street store for people of my target audience such as
16 and above to shop at. This is an example of a
feature that relates to my audience the as discount of
the popular shop on really provides for that certain
age group and also to females as it is a female shop.
Q2 : How does your media product
represent particular social groups?
• To appeal the correct target audience, my star would have to
represent an idealised version of the reader. In order to
attract as many readers as possible, it is important that my
main star is popular in the mainstream world and non –
• On the following slides, I will demonstrate how Katy Perry,
one of the celebrities chosen by my audience is interested in,
filters her appearance and performance depending on her
Natural facial expression,
positive feel to the
audience as her cheeks
and eye brows are raised.
This gives off the sense
that she is happy.
Demure body language
– posing for the
Her posture also implies a
seductive look as her
hand is placed on her
face, attracting the male
audience on her body
Formal colours of
clothing but stylish giving
her sensible look.
The chunky bangle and
leather bracelet shows
she has a subversive side.
As she is not stood up straight
with a slight bent posture shows
her feminine structure of her
body attracting the female
audience to admire her.
Direct eye contact with
Neat brushed hair that
is down adds to her
feminine and young
look, appealing to
Direct eye contact with
audience forcing the
audience focus on her.
Not smiling, looks like she
is glaring so unwelcoming
Heavy makeup around her
eyes and lips which is not
expressing her naturalness.
The tight look dress, with
the no sleeve on one
shoulder, encourage men
to glaze at her show off
She is trying to give off a
positive role model, to a
audience of young adults
who enjoy fashion.
Highlights the typical
idea that the more
makeup you wear the
more you have beauty.
The scrapped hair
back look in a high
bun, adds to the
classy look to her
facial makeup as
there is no messy hair
on her face to hide
her detail makeup.
The slight angle she is
stood, with one hand
on the pointing out hip
and one against the
dress gives her a classy
Q2 : How does your media product
represent particular social groups?
Katy Perry would not wear
this outfit whilst promoting
herself at an awards
evening. This image does
not represent her known
style that would be seen on
posters or any other
COSTUME: Both outfits of Katy
Perry represent different
images. The black and white
outfit connotes innocence that
older women would choose to
style like, whereas the fluctuant
seductive pink dress with the
open chest on show, connotes
devious but classy that younger
women would choose to wear.
Both of these outfits attracts
Likewise, the outfit would not
be appropriate for an
appearance for an everyday
look or natural beauty, as it
would appeal to some
audience, but not all.
In photographs that I have
used, I have tried to make
sure that they looks clear and
inspirational towards my ideal
reader, especially my main
image on my front cover. She
is the same age and gender as
my ideal reader, therefore it
would attract my target
audience as straight away my
product is showing clear
common identities that the
reader and the star shows.
The mise en scene of the star
represents young and
fashionable girl, and the use
of the hat and purple flower
connects to the idea of
fashionable trends that are
followed in the magazine that
women and girls are in too.
Q3: What kind of media institution might
distribute your product?
I’d choose EGMONT to distribute my publication as from research of a
similar magazine to mine ‘We love pop’ EGMONT have made great success
in publishing their first issue claiming 119,000 sales.
I feel that EGMONT would be suitable to
distribute my publication as We love pop
is an extremely popular pop magazine for
my target audience today, therefore to
bring out a similar pop magazine, people
would by my magazine as the public
would recognise the publisher with a
However, We love Pop’s age audience is
targeted at a younger age group to my
age audience as my audience is 16+
whereas this magazine is 13-16. I think
this would challenge EGMONT to create a
magazine for an older audience if I was to
chose this company but also allow their
ideas to become extended.
EGMONT currently publish We love pop, the UK’s most
popular Pop music magazine.
If I was to go ahead with EGMONT, I think my
magazine would become popular in the marketing
industrial as from research, supermarkets such as
Tesco, Asda, Morrissons, Sainsburys and CO-OP,
supported the advertising campaign for We love Pop.
Also We Love Pop attracted advertisers including
Universal Music, BooHoo and So Fragrances to the
68-page magazine, by providing space across its
social network pages, website, as well as
accompanying editorial content in the magazine.
As the genre my publication caters for is becoming more popular amongst large supermarkets
and popular marketing brands such as clothing perfume and makeup, EGMONT would have the
expertise who are known around the UK or even world wide, to promote the genre in these
large known stores where most people spend their money or see on a daily basis.
FOCUS would also compliment We love Pop, as it is a branch of pop music
A hybrid – Genre presenting Pop music and Fashion.
Focus would be a weekly magazine priced at £1.99 an issue which is similar to We love pop
as both magazines are published weekly, but I kept the price cheaper for my magazine so it
is easier to keep track and buy the weekly issues as money is a big problem for the age of
my audience. This will help increase the number of my magazines bought in the market as it
is a lot cheaper therefore easier to afford than other Pop magazines such as We love Pop.
The publication wants to make sure that their readers and audience are constantly keeping contact with the
magazine either buy purchasing the magazine through shops, or through newsletters online.
This implies that this toolbar is the most important feature on the page as it is placed in the banner at the top of the
page. If this magazine was set in a linier structure, then this would be the first feature that the audience would see
and automatically draw their attention towards the feature, however as this is an online website it is set out in a
non – linear structure the reader has the choice whether to read and focus on that first feature.
This also attracts people who is interested in this music genre.
Advertising “SHARON ROSE HONEST MISTAKE” and
“DIANA” on their website also attracts the reader as its
exclusive and creates a unique selling point. This may
also encourage the website’s audience to buy the
magazine as it gives a good impression.
Having a clear tab with
options such as: Gallery,
Competitions and The
magazine, allows the
website’s audience to
browse different sections
and find out more about
Having Quizzes and Competitions attracts the reader as it allows them to get involved with other fans of
the magazine and the interactive magazine itself creating audience participation. This is another unique
selling point that gives a good impression of the magazine as it shows they care and want to entertain
Also can increase the brand loyalty. This would increase a steady rate of sales, as people like
that the publication are giving back something for them purchasing the magazine.
In what ways
does your media
of real media
I have decided to design a hybrid genre
magazine, containing pop music and
fashion. For example ‘we love pop’ and
Top of the pops is similar to my genre of
magazine. I have chosen these
particular magazines as my target
audience is 16+ British females which is
similar to these magazines.
In what ways does your media product use, develop or challenge
forms and conventions of real media products?
For my media task, I had to create a Front cover,
Contents Page, and a Double page spread of the music
genre of my choice. I decided to design a Pop music
genre to complete my task.
I designed my front cover using a range of fonts and
styles of text to make my important features of the
magazine stand out. By doing this, I stuck to a structural
theme of colour such as Purple, Pink and White, to keep
a constant house style that would connect to my
contents page and double page spread.
This is a use of real media products as it is important to keep
the front cover smart but sophisticated as the front cover is
the main page that attracts the audience to the magazine
itself. Keeping a consistent house style is important as it allows
each feature to contrast and flow towards each other. Noticing
from real media products such as Pop magazines, there is a
real use of a Hybrid – Genre such as introducing fashion as
well as music, this is challenging towards my media products
as my style of magazine is mainly focusing on Pop music with
small features of fashion. It is important not to focus too much
on Fashion as it will destroy the music purpose magazine
therefore I have mainly focused on music updates features,
with only slight features of fashion advertised.
I have made clear use of a banner on my front cover which is a usual
form of convention on real life magazine products, usually, the banner
would contain exclusive bands or artists that would be featured inside
the magazine, but to develop and challenge my magazine of a real life
magazine, I have decided to place my banner at the top of the page
with an important notice that if this magazine was to be produced in
the real media world, it would be the first issue which would be
extremely important, therefore I would want to make it a clear
important convention by putting it in a banner. This is challenging as
you would normally expect a banner to be at the bottom of the page
with exclusive features advertised inside it.
Also, my media product use has developed forms and conventions by using my main image, and linking it to the main
feature of the magazine. This is a use of denotation as I am linking the main feature to the magazine itself and
producing such of a sub title with a pull quote to summarise what the main feature provides.
I have used a bold font and style of text to present the main feature “Yasmin Fuller” to allow the important
part of the magazine to stand out and contrast against the other pieces of text used on the front cover, but
also to stand out against the unusual colour and pattern that is behind the text. This is also a challenging
example of a denotation as the font contrasts against the other features on the page.
On my front cover, I have also used a range of smaller
banners to help the sub titles of each feature stand out
against each other, by doing this my media product develops
forms and conventions of real media products by copying
the idea of different shapes of banners throughout the page
to highlight the different sections.
An example of a real magazine with banners that
highlights important features.
My magazine has developed
this form and convention of
real magazines as this is the
feature that you would
always see and expect on
any genre of magazine.
My Music magazine is focused on British Females aged 16+
which is why I have focused on the certain house colours I
have chosen to help present my target audience, this is a
use of forms that would be used in a real music magazine as
it is important to show off who the purpose audience of the
magazine is aimed for.
I have made my Tittle ‘Focus’ stand out the most on my
front cover as it is the main convention of the magazine, I
have used a bold and large font across the top of my page to
inform the audience that the advertisement starts there,
and also to help the reader remember the name of the
An example from a pop magazine.
The barcode, price and issue date is also expected on a magazine,
usually placed in a bottom corner which is where these codes and
conventions are placed on my magazine as I have developed this skill
from looking through similar magazines to mine.
Promoting competitions which I have presented on my Front cover such as a trip to
London, and showing opinions through tweeting on twitter. This is a developed skill
from real forms of media products as from research, getting involved and social
network is important to young people.
This is an example of a real media product such as Pop magazine . Looking at the
conventions and forms of the magazine, there is a challenging house style that is show
more consistent in this magazine that in mine. Therefore this makes my magazine a
challenge to keep up with the sustainable colour theme. In this magazine you can see
that the banner is placed at the bottom of the page with an important notice which is
developed in my magazine to grab the audiences attention. From looking closely at
this magazine, there is not a consistent anchorage as there is only fashion that is
stood out as a popular feature with not much focus of the music which is the genre of
the magazine, this makes my media product challenge the form of this magazine as
there is a range of music and fashion, whereas in this magazine there isn't.
Developing my skills against the skills used in this magazine, I would use a pug in my
magazine to advertise the main features such as the ‘Exclusive’ feature in my
For the second part of my task, I had to create a contents page that would connect from my front
cover that I first produced. I again, stuck to a consistent house style but more frequent on my
contents page than my front cover. I used 2 tones of purple and a black font throughout my contents
page. The main tittle of my contents page stood out the most to inform the location of the
magazine. This is an important use of anchorage as the purple colour linked with the main image on
the page. I again used banners to highlight the sub headings to inform and guide the reader to the
feature they are looking for as I also created sections for the different features such as, ‘Music,
Fashion and Competitions’. Here I am showing developed forms and conventions of real media
magazines as it is important that there are sections to set the smart and tidy layout. Also, for the
layout, I used the darker purple for the name of each page presented, with a caption underneath to
summarise what will be presented on that page. As on real contents pages in magazines, the page
numbers are normally presented in chronological order, but in my magazine I have made the
numbers in chronological order in increasing numbers, but not in a set order going up. This
challenges real forms and conventions as it is something that you would not expect in a real
magazine as you would expect a professional layout. The layout on my magazine is in a unique style
to a real magazine which is challenging because I have only used one image and mainly text. In a
real life magazine you would normally expect to see an editors letter or more images that link to the
page numbers to inform the reader what that certain page provides.
To keep the readers of my magazine active and up to date with my magazine , I have used an idea of
a real life convention from a pop magazine, such as a pug that promotes the idea of subscribing to
the website to receive automatic updates. I think this is challenging towards other forms of
magazines as this is a common convention therefore it is
important that I make it stand out along with the magazine itself
against other magazines to keep the product popular in the market
and keep the audience following the up coming issues.
I have put the website name in white as it detonates the
purple background behind it and also the black font that
informs what the pug contains. It is important that I have
made the website stand out because it needs to stand out
from the other features on the page is it contains more
detail about the magazine and also links the readers on how
Comparing my magazine to a real media magazine, there is developed and challenging
differences towards my magazine contents page and this one from ‘We love Pop’.
There is a lot more detail on this contents page with a lot more images fitting in with
the features and certain pages. There is a consistent house style used on this page
which is an important form of media products as it makes the page look more
sophisticated with a structured layout. There is also a large use of anchorage as each
other allows the others colours to contrast each other and show off each highlighted
section. This is a challenging for my media product as I have stuck to the same tone of
colours, if I was to create my contents again I would try to use a more range of colours
but still allow them to contrast each other.
A clear comparison is shown here between my title, and We love pop’s title. In my media product, my contents page
is shown in a more formal layout as my audience is older than We love pop’s as their style is more informal. I think
this is a developing skill to my product as although my audience is still older, it is till important to grab their attention
to what is available in the magazine, therefore my title should be developed and challenged by adding a more
detailed font or a more informal title as it would be a joke with the reader making them feel comfortable with the
writer of the magazine as their is a friendly welcome.
From looking at this main feature on the contents page, I have
shown that my media product develops forms and
conventions from ‘We love pop’ contents page as I have taken
the idea and extended it myself by creating a main feature
that links to the image on my page. By doing this, I have used
creative skills such as reflecting off a real media product, and
extending it by producing it to my piece of work and learning
the conventions of what is suitable for a contents page that is
provided in a contents page.
To complete my task, I lastly created a double page spread
containing the main feature that was presented on my
contents page. This double page spread features an
interview of a pop artist ‘Nicki Minaj’.
In this double page spread, I used a range of fonts and styles of text to
separate the headings, sub titles, and main text. By doing this, I again stuck
to a consist house style that connected to the other pages in my magazine
such as my front cover and the contents page. I thought that using a tone of
purples detonates the main image as there is a purple theme to the image
itself, and it is important to make everything fit in with the main image that I
have used as it is the only visual image that draws the attention to the topic
of the page. It is important that I set the layout in a particular layout to allow
the reader to freely read the linear text clearly. This is a developed skill from
a real media product such as double page spread from a pop magazine as it
is important that the main page is clear to read and keeps the audience’s
attention into the magazine.
In real magazines, you expect to see the masthead the largest and
boldest piece of text. As a convention, it is culture to start reading
from the top left, my masthead showing the name of the artist this
page is focusing on, I have developed real media skills by putting it in
the top left corner to straight away to tell the audience who the
interview is about.
Here in this pop magazine, a pun is used to
make the heading stand and grab the readers
attention, whereas I have created my heading
in a more direct and formal style.
I have used a dropped cap as a convention to
show the reader it is the start of the text.
An example of a
dropped cap in a real
This pull quote that I have used as a
convention of a real product entices the
audience and persuades them to read the
magazine such as this page.
A multiplatform encouraging audience
This is similar to my multiplatform convention as it is encouraging
the audience to go online to their website.
This example of a pull quote shows
an example of the person speaking
about someone else in second
person, whereas my pull quote
connects to the image from the
person in the image about
I have used a range of features and conventions to make my magazine stand out and unique from any other pop music magazines that
would be placed on a stand in a shop. I have used certain features and conventions to persuade my primary audience to pick up and by
For example, I have created a bold masthead at the top of my page to catch the audience’s eye and entices them to pick up the
magazine and see what this magazine features. Also as I have used a feminine colour, it straight away implies that this product is
targeted for females.
As the image of the star is quite low down from the top of the page, you would not
be able to see her eyes if this magazine was to be placed at the back of the shelf,
therefore this is something that i would need to think about and improve on to help
my product stand by showing the star’s eyes to catch the audience’s eye that they
recognise the star.
My star that is presented on the front of my magazine welcomes the reader with a
positive welcome as she is naturally smiling. Showing a positive facial expression
is important as it is the first visual image that the audience see and gives them first
thought on the magazine so it is important that the reader feels comfortable with
the magazine to be able to read it. Also seeing the star smiling, persuades the
audience to scan the magazine to find out who this star is, and then hopefully
purchase the magazine. As this is a facial shot, focusing on the upper body and face, it emphasises
the eye contact with the audience. The girl’s eye contact is facing straight forward at the reader
mesmerising them to look straight at the star on my magazine. Also if someone was walking past
my magazine on a shelf the powerful eye contact draws the audience’s attention over to the
I feel that advertising a prize in a pun is my unique selling point to persuade my audience to pick up my magazine as it
allows the audience to feel happy that they get something back in paying for the magazine. Also as it is a multiplatform
creating audience participation, my audience can have fun by entering a competition to win something that the
magazine has put together. This way, it makes the reader feel proud of themselves if they win, and enforce them to by
the magazine again in the next issue to enter another competition. I have advertised this competition inside a pun, as it
stands out as something important and something to focus on against the other feature on the page, therefore the
shape and colour change of this pun will persuade the audience to stop and look at the front cover and then look inside
the magazine to find information of getting something for free.
A feature that will stand out for the audience and persuade them to buy my magazine against other pop magazines is my
discount feature for the most popular high street store for the young people that my audience is targeted at. This again
is a unique selling point for my product as it will catch the audience’s eye, that the magazine is giving back a gift of a
discount to a popular shop. This also makes my magazine stand out because it is a feature that conveys value of money
which is important for young people during this day, therefore teenagers will want this and it shows attention that my
magazine cares about my readers.
I have kept the price as low as possible to allow my readers to keep up with the weekly addition. The price is £1.99
which is a convention that will persuade my audience and encourage them to buy my magazine more than other pop
magazines as from research, other pop magazines are usually £2.50/£3.50, therefore if the price is the lowest and a
suitable price, it will satisfy my audience to keep on buying my magazine.
Throughout my magazine front cover, I have used a variety of text sizes and fonts to separate the most important
features. I have done this by putting a banner around the headings of important information such as the ‘Exclusive’ that
features the main story of the magazine. Separating different texts allows the audience to comfortably read my
magazine as each feature stands out to notice which one is the most important so the reader is directed towards the
features that they are looking for. This is addresses the audience as it is important that the page is clear so they are
happy reading it and feel comfortable on what they are looking for.
Also, keeping to a consistent house style of the colour purple, helps the audience recognise the magazine by responding
to this certain pop magazine when they see the colour. Therefore as keeping use of this colour on each page, it keeps the
brand idea as when the audience see the masthead of my magazine in the shelf in shops, they know that this is ‘Focus’
magazine recognising my Brand ID. Also by using similar fonts on my front cover to show detail on the different features
help keeps the brand ID because the readers will recognise the writing if they see it somewhere else. It would make the
readers feel comfortable reading the text if they recognise the text and allow them to clearly see and know that the text
belongs to ‘Focus’
Price and issue
Gender, Age and Artist
My magazine is aimed primarily at females who
enjoy pop music and fashion. It could also be aimed
secondly at males who are family member or friend
who share the same music taste and pick up the
magazine. As my magazine is a hybrid – genre, my
star is dressed quite fashionable but casual which is
what my audience want to see.
The target audience for my magazine is mainly older
teenagers/young adults such as 16+. The cover star
is aged 16 which helps promote my magazine as it
encourages the audience to seek the fashion and
music that the star is into and relate and be like her.
The genre is Pop. This is presented through the
cover stars clothes and facial expression. It can also
be presented through the artists that relate to pop
music inside the magazine.
The word ‘first’ draws the
readers attention as it implies
something new that has been
placed on the market and
nothing has been shown like this
As it is at the top of the page, it
will stand out when placed on
the shelf and will be the first
thing the audience sees and
draws them towards the
The word ‘miss’ is in bold so it
attracts the reader that it is limited
and persuades them to buy the
magazine to find out what this
This feature stands out as it is
‘Exclusive’ meaning that it is limited to
this magazine and is important to this
magazine as it is ‘one and only’.
The colours of the pun and the text
imply different and new as you
wouldn't expect yellow and purple
together, it is shown as something new,
therefore shows the image that this
story is something new that you
wouldn't expect to see before because
it is ‘Exclusive’
This picks up the audience’s attention
to see something new.
The pun shaped in an arrow
pointing to inside the magazine
directing the reader inside the
magazine to find this information to
‘Win’ something. The word ‘Win’ is
in capital letters and a dark pink
that contrasts the lighter pink
background to grab the reader to
read it. The darker colour on the
lighter colour makes the text look
Tabs draw the audience in to the
magazine as it directs the audience
where to go in the magazine
therefore they can easily flick
through to find the feature that are
A subscribe box identifies that the magazine
wants to keep in touch with their readers, and
also allows the readers to keep updated
automatically by signing up to the online
website. The arrow shape of the pun directing
into the magazine is an image of directing the
readers to be part of the magazine by signing
up. The white font contrasts the purple
background as it is the most important piece
of text in that box that the readers can get
hold of and find out more about the magazine
on the website.
Page numbers in
help order the pages
out and allow easy
access to certain pages
as each feature is
allocated to a certain
The font is the same colour as the
masthead on the front cover. This
creates brand identify as the reader
will be familiar with this font. I have
placed this masthead in the top left
corner as it is a culture to start
reading from the top left.
The multiplatform allows
audience participation as the
reader can ‘get involved’ with
the magazine and other fans
through the advisement of
This piece of text is the largest
and boldest on the page to
imply that it is the most
important as it informs the
reader who the article is
about. The dark purple colour
is a suitable colour as it
contrast the lighter purple
The grey box allows
the reader to know
where and who took
the images so that
they can give praise to
The pull quote and the
main image work together
as the purple and white
font work well with the
image colours. This adds
more detail to the page
and gives an insight on
something that inspires
the artists on the page,
which may inspire the
•A repetitive colour scheme of Purple, White and Black.
•Purple is mainly a feminine colour but for such as older girls 16+ that my magazine
is aimed for, we usually represent pink as a feminine colour but you would usually
find pink in a magazine that is for younger females.
•I have used a lot of light and dark purple throughout my magazine.
•The light purple contrasts the dark purple.
I used this ‘Move Tool’ to allow
me to drag and create the size
of my main image to fit the
This tool aloud me to create my
banner that is shown at the top of
I dragged the box from the corner of the
page to make the size of the banner.
The banner is placed in this
By clicking on this coloured box on the tool bar
at the top, I can chose the colour that suits my
On Microsoft Word, I clicked on this
‘Insert’ tab, that gave me the option of
inserting shapes and tables onto the page.
The shape tab allows me to chose
which shape I want to make the
border of my picture.
By dragging anywhere on the page,
I can decide how big or small I want
the shape to be.
I can change the colour of the
shape by using ‘Shape Fill’.
I thought this shape suited
to be the border of my
picture as it is the same
To paste the
shape on to
there is a drop
which I can
paste my shape.
Same again with this picture.
To get this shape onto my
magazine on Photoshop, by
right clicking, the menu comes
up to copy the shape.
As this box is important as it informs the reader
who took the image, I placed the box over the
image to indicate that this box is connected to
By dragging the layer that is highlighted
above the ‘layer 1’ it allows the main image
to stand behind the grey box.
I created a background to make my page look
Highlighting this tool allows me to create my
The colour chart allows me to pick a
colour for m background.
Looking back at your
preliminary task, what
do you feel you have
learnt in the
progression to the
From researching and learning about the different codes and conventions about real magazines, I have
been able to adapt to my skills and improve to create a music magazine from learning the basics to
create my Aquinas magazine. I feel that my work has progresses massively since learning more
advanced skills in Photoshop.
My first design is a lot less detailed compared to my real design as there is a lot less relation
towards the image and the colour as I did not think about the conventions that were needed to
create a magazine. The magazine seems quite plain as I did not add the conventions that were
needed to make the magazine look eye catching and detailed, such as banners, extra images
and a pull quote. However it does include a pun which makes the magazine and the text that is
advertised more appealing.
A clear strap line to encourage readers to read inside...
A button that stands out against any other
text on the page indicating that it is an
important image. The white text stands out
on the black background.
The change in font colour draws the
attention of the reader towards the
different features as each colour of the
text which contrast each other which is
a denotation. It also adds a more
exciting colour scheme to the
The creative shape of the
pun makes the page more
exciting, and grabs the
readers attention at the text
inside the shape that the
magazine is trying to
I have used Anchorage to
overlap the letters in the
masthead to draw attention
to the name of the magazine.
The cover star’s eyes are looking directly at
the camera. I have used this image to show
that the star is confident and not afraid of
the camera. As the star is smiling, it shows
she is happy and draws the readers curiosity
into the magazine to find out why.
The photo has a dull plain background which
implies a negative space, but also allowing
the features to look big and bold drawing
attention towards the promotion.
The image is taken too far away,
and the camera is looking slightly
up at the her making the reader
I think that this picture is suitable
for my magazine as the girl is more
less in the centre. Also she is smiling
showing a positive welcome for the
reader, and is giving direct eye
contact showing confidence. As this
is a mid shot, it allows the reader to
focus on her facial expression.
I feel that the camera shoot is
too far away on the girl,
therefore there is no
concentration on her facial