OCR G324: A2 Media Studies coursework- "How did you use, develop or challenge codes and conventions?"
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OCR G324: A2 Media Studies coursework- "How did you use, develop or challenge codes and conventions?"






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OCR G324: A2 Media Studies coursework- "How did you use, develop or challenge codes and conventions?" Document Transcript

  • 1. The following is a guideline for how to get the most out of your work. If you use this in conjunction with past examples you should be fine. There is a lot but if you keep chipping away at it and uploading as you go, you’ll be fine. Deadline is Friday March 21st 2014. (I am aware this all addresses soap operas but this handout should work just as well for documentary and music video) Sheena A2 Coursework Evaluation tips. Q1: How did you USE, DEVELOP or CHALLENGE codes and conventions of real media pro ducts? What the question is asking you: USE: mimicking the conventions that occur in the genre Existing example: https://www.youtube.com/watch?v=mnG0Bkzxg6Q DEVELOP: using conventions from your chosen genre but making a change, for example adding conventions from another sub- genre to create a hybrid Existing example: https://www.youtube.com/watch?v=Vbr4pEzZOTo CHALLENGE: actively going against what is expected of your genre. Existing examples: https://www.youtube.com/watch?v=NcA_rr-9XTc https://www.youtube.com/watch?v=InV4JpVz5gU It is difficult to challenge conventions in this way as budgets/actors/resources may not be available. If you have challenged conventions you should address any times when you had a creative idea but had to filter it to fit with your resources.
  • 2. How to app roach the question: 1. To frame your answer and show the examiner what you have been studying, show all the basic codes and conventions of the genre and your sub-genre. 2. Compare your soap/music video/documentary to at least TWO real examples within your sub/hybrid genre. If you can prove the convention exists in more than one text, you have a concrete argument for using it in your product. 3. Show a screenshot from a real soap alongside your version, with colour coded annotations for similarities (using), differences (development) and subversions (challenge) 4. Do this several times for your trailer to show the depth of your research and understanding of the genre. 5. Do the same for both of your ancillaries The best ways to present this question are either in a series of Power Points/prezis, or a short film with a script where you talk the examiner through all your points and give evidence. Short film evaluation from 2012 (A Grade) http://www.youtube.com/watch?v=WweS4m708-s&feature=player_embedded One of the best evaluations from 2013 (A Grade) http://victoriabellairs.blogspot.co.uk/2012/12/question-1-use-develop-and-challenge.html From the same group (done independently, A Grade) http://catherinetanseya2media.blogspot.co.uk/2012/12/evaluation-question-1.html
  • 3. What you should address: 1. How have you USED, DEVELOPED or CHALLENGED existing codes and conventions? Mise en scene: (tick off as you address each point)  Locations  Props  Costumes  Lighting  Are they similar/different to those used in the real product? Editing  Does pace of editing match the beat of the music?  Is there a cutaway shot? Does it effectively illustrate what is being spoken about by another character?  Eyeline matches? Can the audience tell who is speaking to each other and where they are positioned in the scene?  Are edits sharp? Does dialogue flow?  Any wipes, fades or dissolves? Sound  Do the score and lyrics make events in the trailer clearer?  Is all dialogue clear?  Does non- diegetic sound match or change the tone of the trailer? Camerawork  Variety of shot distances and heights used?  Depth of field used effectively? (items/characters at different distances)  BCUs to create tension and show character's emotions  Any camera movement? Tracking, panning, zooms.  Pull focus?