G E N R Eand its different uses & functions
GENRE: Definition•A genre is a series of pieces of art or media that can becategorised by their similarities in terms of c...
With your magazines and soapoperas you need to show howyou used existing genreconventions to create a newproduct that woul...
GENRE: Theorist quotes• Daniel Chandler: genres are built of a number oftexts which repeat the sameconventions and motifs•...
GENRE: DefinitionWhich genre do these posters belong to? Find the similarconventions:
Archetypes• Character archetypes in soap exist as a shorthand to letthe audience know what their character will contribute...
Uses and GratificationsThis is the theory that audiences derive certainpleasures from consuming a particular text orgenre•...
Genre: repetition & difference• producers re-use successful formulas, but withvariations so the audience don’t get bored• ...
The creation of HYBRIDS• one of the ways in which genres renewthemselves is by combining with other genres• genuine hybrid...
Genres provide ESCAPISM• escapism = the ability to escape from everyday reality• genres offer pleasure to the audience as ...
Genres REFLECT society?• Soap operas could be said to reflect working classvalues and belief systems: job, family, house, ...
Plan and answer the following question:1b: apply theories ofgenre to ONE of yourcourseworkproductions
Genre Theory Intro
Genre Theory Intro
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Genre Theory Intro

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Genre Theory Intro

  1. 1. G E N R Eand its different uses & functions
  2. 2. GENRE: Definition•A genre is a series of pieces of art or media that can becategorised by their similarities in terms of conventions.•Genre conventions are used by institutions and producers toshow audiences what to expect.•Conventions are used by audiences as signposts to figureout if they will enjoy the film, programme, game, magazine...•Genres do not pre-exist- they are constructed as the samecodes and conventions are used together, repeatedly
  3. 3. With your magazines and soapoperas you need to show howyou used existing genreconventions to create a newproduct that would attractaudiences.
  4. 4. GENRE: Theorist quotes• Daniel Chandler: genres are built of a number oftexts which repeat the sameconventions and motifs•John Hartley: “the same text can belong todifferent genres”•Steve Neale: “difference is essentialto...genre.” constant repetitionwould not attract an audience
  5. 5. GENRE: DefinitionWhich genre do these posters belong to? Find the similarconventions:
  6. 6. Archetypes• Character archetypes in soap exist as a shorthand to letthe audience know what their character will contributeto the programme.• They are repeated across most soap operas and can bediscussed under “uses and gratifications” as predictablepleasures.• Archetypes you may have used include:• The tart (with a heart)• The gossip• The villain• Jack-The-Lad• Fiesty Female• The mother figure
  7. 7. Uses and GratificationsThis is the theory that audiences derive certainpleasures from consuming a particular text orgenre• Recognition of familiar conventions and character types• Being able to predict what will happen based onprevious experience of the genre• A twist- manipulation of what we understand to be partof the genre• Catharsis• Escapism
  8. 8. Genre: repetition & difference• producers re-use successful formulas, but withvariations so the audience don’t get bored• much of the pleasure of consuming a media text is in itsvariation from what is considered by the audience asthe norm• the conventions of genre are not fixed, but evolve overtime, usually in line with changing audience attitudes andexpectations• for a genre to survive it must learn to change with thetimes
  9. 9. The creation of HYBRIDS• one of the ways in which genres renewthemselves is by combining with other genres• genuine hybrids create something new such as“reality” and “melodrama” becoming “scriptedreality”• the rise of hybrids has made it increasinglydifficult for audiences and critics to classify a textunder one strict genre category
  10. 10. Genres provide ESCAPISM• escapism = the ability to escape from everyday reality• genres offer pleasure to the audience as they let us liveout our fantasies• mass entertainment has been described as being a formof capitalist propaganda because genres encourageaudiences to escape from the asking the real questions
  11. 11. Genres REFLECT society?• Soap operas could be said to reflect working classvalues and belief systems: job, family, house, friends,paying the bills• But you could argue that they also reflect the audiencesdesire for conflict and catharsis• Hollywood genre films tend to promote the Americandream; they teach use that money and success areimportant values; that heterosexual romance, marriageand family are the proper social forms; that the state,police and legal system are legitimate sources of powerand authority, and that American values are beneficial tosociety
  12. 12. Plan and answer the following question:1b: apply theories ofgenre to ONE of yourcourseworkproductions

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