OCR G321. NAME : WHITE, Rebekha Candidate No: 4935
THE BRIEF. Preliminary exercise: using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and masthead. Additionally candidates must produce a DTP mock up of the layout of the contents page to demonstrate their grasp of the program. Main task: the front page, contents and double page spread of a new music magazine (if done as a group task, each member of the group to produce an individual edition of the magazine, following the same house style). Maximum four members to a group. R EBEKHA a quinas
1 2 3 4 5 7 6 This presentation includes cross references many of the slides may have referred to one of the following questions and therefore there will be a small tab in the top right corner of the slides before showing which question it is referred to.
THE FINAL PRODUCT. UNSIGNED is a new and original publication, aimed at those artists who are yet to break into the music industry and whose passion belongs music. The magazine focus’ on indie bands and artists as its genre and also as its audience.
Research and Planning Stage One. <ul><li>I am a magazine </li></ul>
<ul><li>MASTHEAD. </li></ul><ul><li>Title of the publication </li></ul><ul><li>Top left corner of the page </li></ul><ul><li>Visible when stacked on a news stand </li></ul><ul><li>Takes up 1/6 of the page . </li></ul><ul><li>BUTTON. </li></ul><ul><li>Usually used to advertise compositions. </li></ul><ul><li>Made to look like stickers . </li></ul><ul><li>Mainly placed at an angle . </li></ul><ul><li>STRAP. </li></ul><ul><li>Straps usually appear at the top and bottom of the page. </li></ul><ul><li>Adds additional information. </li></ul><ul><li>Suggests more reasons to buy the magazine. </li></ul><ul><li>STAR/EYE CONTACT. </li></ul><ul><li>The person on the front cover used. </li></ul><ul><li>Should always have eye contact to draw in the audience. </li></ul><ul><li>Unique Selling Point (USP) </li></ul><ul><li>ANCHOR. </li></ul><ul><li>Text or Page number which refers to the story it is touching </li></ul><ul><li>Gives it meaning . </li></ul><ul><li>In this case the title of the band, names and quotes anchor the image of the stars. </li></ul><ul><li>FEATURES. </li></ul><ul><li>Everything on the front of the magazine apart from the masthead and bar code. </li></ul>NME FC DECONSTRUCTION. 5
<ul><li>COLOUR AND HOUSE STYLE. </li></ul><ul><li>The 3 main colours with one other to accent. </li></ul><ul><li>The house style is the overall appearance of the magazine, a unified appearance. </li></ul><ul><li>RULE OF THIRDS. </li></ul><ul><li>The front cover is split horizontally into thirds and also vertically into thirds. </li></ul><ul><li>The articles are placed in each grid in order of importance . </li></ul>NME FC DECONSTRUCTION.
NME CONTENTS DECONSTRUCTION. <ul><li>CULTURAL CODES. </li></ul><ul><li>Are like codes however are specific to a audience and culture. </li></ul><ul><li>E.g. Fashion. Style. </li></ul><ul><li>Colours which show a genre of music. </li></ul><ul><li>BRAND. </li></ul><ul><li>Which makes the publication distinctive . </li></ul><ul><li>DAY, MONTH AND YEAR. </li></ul><ul><li>FEATURE LIST. </li></ul><ul><li>List of features with page numbers </li></ul><ul><li>Headlines and a small caption so that the consumers can skip to stories which interests them most. </li></ul><ul><li>SUBSCRIPTION. </li></ul><ul><li>Paying a one off instalment fee or monthly instalments to get every copy of the magazine and access to extra material online. </li></ul><ul><li>This is one way how the publication retains its audience . </li></ul><ul><li>BAND INDEX. </li></ul><ul><li>This contents page has a list of the bands included within the magazine. </li></ul><ul><li>Reinforces the genre of the magazine. </li></ul><ul><li>Also includes page numbers on which the bands are featured. </li></ul><ul><li>ADDITIONAL INFORMATION. </li></ul><ul><li>More reasons to consume the magazine. </li></ul><ul><li>Stories to interest the reader. </li></ul>5
I AM A MAG.. REFLECTION AND EVALUATION. MASTHEAD. This is the title of my publication, which appears at the top of the page so that it is always seen when stacked on a news stand. It takes up 1/6 of the page so that it stands out on the page and the audiences are able to recognise the magazine. STAR. STRAP. BUTTON. This button was used to advertise a competition within the publication, it stands out on the FC and catches the audiences attention. This strap was used to suggest the theme of this addition of the publication. “FESTIVAL FEVER” suggests that this is a summer addition filled with music and festival stories. With the strap being at the top of the page it not only adds extra information it also attracts the reader in the first place. In this case, the star/stars on this magazine is me “REBEKHA” the use of camera angle CLOSE UP and eye contact is essential to draw in the audience.
HOW I WOULD IMPROVE... <ul><li>USE OF COLOURS AND HOUSE STYLE- The colours I used, I now feel are too dull and do not stand out enough to draw in the audience and grab their attention. </li></ul><ul><li>FEATURES- </li></ul><ul><li>A list of features and stories are needed on the front cover. Interesting, eye catching headlines are also needed to retain the audience. </li></ul>
Preliminary Task <ul><li>A new college magazine. </li></ul>
AQUINAS COLLEGE MAGAZINE . AUDIENCE RESEARCH. We surveyed the class to find out many things about the pupils at Aquinas college, we found out from what they studied too what they get up to in their spare time, we also found out with bus route they used. We did this so we could include useful stories and features that the students would want and what would interest them to make them want to consume the product.
AQUINAS FRONT COVER AND CONTENTS EVALUATION. BUTTON. This button was used to advertise a competition within the publication, in this case it was too offer student discount which would really appeal to the target audience. FEATURES. This list of features coordinate to the colour scheme of the front cover, I tried to use different angles to seem edgy. This strap adds extra information and shows other features contained within the publication. MASTHEAD. This is the title of this publication, which appears at the top of the page . In this case the title is AQUINAS- I made the A stand out my making it a different colour to match the colour scheme of each issues colour. STAR. For this publication the star didn’t to suggest the ideal reader/student. REJECTED IMAGE. I didn’t use this image as I felt there was too much going on in the background and there was no colours that would go well together.
AQUINAS FRONT COVER AND CONTENTS EVALUATION. STRAP- containing date and issue number . MASTHEAD- I decided to include the masthead on the contents page and also followed the colour scheme as having the A of AQUINAS a different colour . Star- Represents the ideal reader, an intelligent college student. Contents and page numbers. Page number, headline and caption anchored onto the image to suggest the main story to the consumer and encourages them to read the publication . http://prezi.com/zy-wtm6yc08a/white-rebekha-g321-evaluation/
SIMILAR PRINT MEDIA- RESEARCH AND ANALYSIS. These are the three magazine I can compare my own publication to. The genre of my magazine is similar to NME and UNCUT however the features are focused on unsigned acts who are yet to make it big in the music industry, they have also all been written for different audiences. I can also compare my publication to mixmag as I am also using the bold, bright colours to attract my audience. 6
NME DPS DECONSTRUCTION. DROP CAP. This is the first letter of the first word of the story which is larger then this rest of the text. It clearly states where the text starts. PULL OUT QUOTE. Quotes are sometimes used in the headline, on the picture or in the stand first or to break up the text. STAND FIRST. The stand first introduces the article and is positioned under the headline.
NME DPS DECONSTRUCTION. IMAGES. Usually one large image is used, however even if more, colours are usually kept minimal and the DPS may only contain one or two main colours . HEADLINE. The headline sometimes uses stylised font. It doesn't tell the reader much about the article, it is simply used to draw the reader in without them reading the article. PHOTOCAPTION. Explains the image show, gives names and places to the pictures on the DPS. COLUMNS. Writing in columns make it easier for the consumer to read.
ELIZA DOOLITTLE DPS. (BASED ON MUSIC VIDEO) In order to understand and be able to use double page spread conventions in a musical context, I made a Double Page Spread using screen shots from the music video Pack Up by Eliza Doolittle.
How I made this. <ul><li>Rejected Images. </li></ul>These are the images which did not make it onto the double page spread, some were due to quality and some were due to the fact they simply did not portray the story of the video well. This shot was blurry. This shot wasn’t used due to lack of eye contact.
How I made this. Rejected Images. This shot doesn’t help tell this story of the music video. This shot was not used as Eliza’s facial expression wasn’t portraying her well.
Drafting- colour, arrangement on the page. <ul><li>I first started to plan my DPS my placing the headline and images where I wanted and also placing textboxes where the columns could go. </li></ul><ul><li>I decided to go with a plain colour scheme of black and white, so that the consumers eye would be drawn to the images first. </li></ul>
TARGET AUDIENCE. MOOD BOARD. FESTIVAL GOERS. UNSIGNED BANDS AND ARTISTS. FAVOURITE MUSIC GENRE: INDIE. 1 NME READERS. FASHION CONSCIENCE. –INDIE STYLE. GIG GOERS.
UK TRIBES. <ul><li>UK TRIBES RESEARCH WITHIN THE UK. </li></ul><ul><li>I research into the many tribes within the UK today, and found which ones would be most suited to the genre of my magazines. I was surprised to see which tribes linked together and who fit in to which group. Everything from what music they listen to, too what they drink changes which tribe people belong to. </li></ul>1 3
FRONT COVER IMAGES. FINAL FRONT COVER IMAGE. <ul><li>I first decided that this photograph (right)would be my front page image as I felt the star would be a good representation of the genre I had chosen. I also edited the picture using the program called; PICASA , I did this so the image would be brighter and seem more edgier. </li></ul><ul><li>However I soon changed my mind whilst starting to arrange the features and decide on the colours. I found that this image (left) was a lot better quality and allowed me to be experimental with my colours and fonts, I also edited this image to make it brighter and increased the contrast. </li></ul>4
BUILDING MY BRAND . FONT. COLOUR. STAR. MODE OF ADDRESS. FONT. There are many ways I can build my brand using fonts, colours and connotations. They make the magazine stand out and recognisable week after week or month after month, the same house style on every issue helps brand loyalty and allows the publication to create a need for the consumers . The person on the front cover used shows genre and allows the audience to instantly know the genre of music contained within my publication. Means how the publication speaks to the audience which allows the consumers to relate to the magazine. <ul><li>The bright yellow colour of the masthead allows the audience to recognise the product, every issue. </li></ul><ul><li>The colour scheme plays a large part in building the brand. </li></ul><ul><li>Colour can also allow for the publication to stand out on the news stand from other music magazines, with similar genres. </li></ul>Font also helps in building the brand and making it recognisable to the consumers. 2
FIRST DRAFT + audience feedback. The set out of my features were brought up in my audience feed back especially this section. The cross looked messy and unprofessional, also the colour of the headline and caption were the wrong colours and needed to be the other way around. The button was brought up in my audience feed back, the font used didn’t look right as it is all spaced out wrongly . The anchor written in large yellow font was too large and cramped, also being in the same font and colour as the masthead it took the attention of it.
CONTENTS IMAGES . I firstly chose these three photographs to be on my contents page. I chose these three images as I felt they were all good quality photos and would go together well when placed is coordinating positions. I also thought they could be anchored well, with page numbers and captions. However I soon noticed that these images were a lot better, they were able to carry on the genre within the publication. They also allowed me to continue the colour scheme and house style using the same bright and bold colours.
CONTENTS PAGE . FINAL CONTENTS PAGE. During audience feed back it was suggested that maybe a quote could be used on the contents pages instead of using caption after caption. So for my final version I included a quote- making it bold and stand out, which would automatically attracts the audiences attention.
DOUBLE PAGE SPREAD IMAGES. MAIN IMAGE. This photograph was my first choice of image for my double page spread as I feel it really represents the band and story. It also reinforces the genre within the publication. In addition this image also goes along with the quote used for the headline, which created a need for this to be the main eye catching image on the double spread. Quote used for headline . I chose to use these images as well to show the band at work and to introduce all members of the unsigned band. Which allows the audience to be able to relate to the artists by seeing what they look like/what they wear and also in these images I feel that their personality is shown to. " "
Questions 1: Who would be the audience for your media product?
My PRIMARY and SECONDARY target audience/demographic; QUESTION ONE. DEMOGRAPHIC. GENDER: HOBBIES: P: The target audience would be female due to the colours used and the star used. S: this could be a male audience as there are many features and stories within my magazine which would appeal to this gender however also the ratio of male indie bands and artists to female bands is quite high. P: My audience’s main hobby would be music and to be in a band or to be a solo artist wanting to break into the industry. S: People who just generally enjoy listening to music but are more focus on other areas of the media such as; Film or Journalism.
My PRIMARY and SECONDARY target audience/demographic; QUESTION ONE. DEMOGRAPHIC. AGE: OCCUPATION: MUSIC TASTE: P: Indie. S: Alternative. UK TRIBE: P: Between the ages of 16-22. S: Older people within the music industry looking for new talent. P: Student and member of a band or just involved in low key music production. S: People who already have their foot in the music or media industry. These are the main UK tribes my magazine would appeal too, as their music taste would match the genre of my publication.
HOW MY MAGAZINE APPEALS TO MY AUDIENCE; QUESTION ONE. STAR. Reflects ideal reader and is inspirational to audience, a role model for many of them. The star must also reflect the genre or the magazine as students want it to be clear and in their face. EYE CONTACT. The use of eye contact allows the audience to connect and relate to the star. BUTTON. This button advertises a competition within the magazine, the band used on the button is another way the publication can show genre, this specific competition also appeals to my demographic as students don’t have a lot of money to spend on tickets. COLOURS AND FEATURES. The colours are bright and bold and the features contain stars which are inspirational to the audience. 2
Questions 2: How did you attract/address your audience?
HOW I ADDRESSED MY AUDIENCE. MASTHEAD. ANCHORING. SUBHEADING. BARCODE. PRICE. COLOUR SCHEME. EYE CONTACT. TAG LINE. UNIQUE SELLING PIONTS. COLUMNS. WEBSITE.
HOW I ADDRESSED MY AUDIENCE. CORNER TAB. IMAGES. PAGE NUMBER. DATE. DROP CAP. STAND FIRST. PULL OUT QUOTE. HEADLINE.
HOW I ATTRACTED MY AUDIENCE. This BUTTON , quite low down on the page, it shows a competition. The larger, capitalised, bold font grabs the readers attention instantly. The MASTHEAD is in a block bold font, which addresses the target audience, I chose the lime green/yellow colour to continue with retro urban theme and to contrast with her hair. The word UNSIGNED suggests simply the what the publication is about. The tagline is an inspirational line that the audience can follow.
HOW I ATTRACTED MY AUDIENCE. <ul><li>The colour scheme I have chosen is a lime green/yellow , because it isn't gender exclusive and is bright, bold and in your face. </li></ul><ul><li>It would stand out well on a news stand. </li></ul><ul><li>The colour also goes well with the colour scheme of the contents and the double page spread even though the double page spread doesn’t include the same colours however still uses bold stand out colours. </li></ul>COLOUR SCHEME.
HOW I ATTRACTED MY AUDIENCE. USE OF THE IMAGE. I used the photo editing programs Picasa and Picnik to edit my images to make them clearer, increase the contrast and also to make them either brighter or in this case darker. 4
Questions 3: How does your media product represent particular social groups?
HOW STARS REPRESENT PARTICULAR SOCIAL GROUPS? In this Lily Allen image, Lily looks very glamorous, attractive and smart, she is appealing to a fashion conscience, designer wearing, girly target audience. However In this Lily Allen image, Lily looks more rough and dangerous. She is representing a more indie, musically inspired, rebellious target audience.
HOW STARS REPRESENT PARTICULAR SOCIAL GROUPS? <ul><li>Stars used within publications and especially those used on the front cover must represent the target demographic. </li></ul><ul><li>The audience must also be inspired by the star and admire their work and the way they are. </li></ul><ul><li>The stars attitude and personality must be able to come across in the photography, the confidence of the artist must be inspirational. </li></ul>
<ul><li>Use of font and colour and language can represent social groups also. </li></ul>How does publications represent particular social groups? <ul><li>This masthead is in a block bold font, which addresses a typical indie social group as it continues with retro urban theme of the publication. </li></ul><ul><li>The word UNISGNED suggests those who are very musically inspired and are in band- a lot of the unsigned band scene consists of indie/soft rock bands. </li></ul>This is the masthead for the publication; KERRANG made by the institution Bauer. The font of this masthead suggests danger and was not made to look polished, this represent the social group KERRANG is aimed at. The actually word KERRANG is the sound a guitar makes when strung, the social group and the target audience will relate to this as the music they would listen too would be the heavier rock sound.
Questions 4: What have you learnt about technologies from the process of constructing this product.
What have you learnt about technologies from the process of constructing this product. PHOTOGRAPHY.
I used the photo editing program named Picasa to edit my images. I used highlights, shadows, colour temperature and also saturation to end up with my desired effect. What have you learnt about technologies from the process of constructing this product. PHOTOGRAPHY.
What have you learnt about technologies from the process of constructing this product. FONTS. www.urbanfonts.com URBANFONTS.COM was used for all fonts on the front cover and a few more throughout the rest of the publication. For most fonts I went for a simple, bold in your face font however on the front I used one font which I want to look like handwriting (font above) I did this to contrast the rest of the text and make the main story stand out.
COLOURS. What have you learnt about technologies from the process of constructing this product. I wanted the colours used to be one of the main reason my publication could stand out from the rest. At first my masthead was a grey colour however after a while I found it dull and that it was not standing out enough especially as the picture was so bold. So I then went for the bright yellow colour as I felt it really went well with the house style. The red and blue also used was got from the star’s shirt however I felt it was essential to carry on this colour scheme throughout the magazine to show that the publication is based on British music.
What have you learnt about technologies from the process of constructing this product. PUBLISHER. I enhanced my publisher skills also through constructing this product. Using different word art techniques and positioning my images and text to fit my house style. This made my publication look more appealing to the audience and also more professional.
Questions 5: In what way does your media product use, develop or challenge forms and conventions of real media products?
Challenging forms and conventions of real media products... BRIGHT COLOURS. DULL COLOURS. IMAGE : BRIGHT AND IN YOUR FACE. IMAGE: FOLLOWING THE DARK COLOUR SCHEME. SUBSCRIPTION. BUTTON: COMPETITION.
Challenging forms and conventions of real media products... Vs One of the main differences between my publication and others is that my magazine is very much focused on the not so well known unsigned music scene, it will contain signed acts which my consumers would aspire to be. However most publications such as; NME only contains signed bands/artists from large record labels.
Challenging forms and conventions of real media products... These two mastheads are from two well known indie/rock publications, however both aimed for different audiences the two mastheads use similar colours which are then used throughout the rest of the magazine. I wanted to challenge this convention by using an unusual colour which may not be associated with the music genre Indie.
Questions 6: What kind of media institution might distribute your media product and why?
IPC Bauer DEVELOPMENT HELL NME UNCUT MIXMAG KERRANG Q What kind of media institution might distribute your media product and why?
Uncut and NME are sister publications. Many of the audience who have grown up with NME move on to Uncut as it is aimed at the older audience but still contains similar bands and same genres. I think my publication would go well with these two as my magazine as contains the same genre and contains similar bands/artists however focus’ on the unsigned music scene. What kind of media institution might distribute your media product and why?
BAUER MEDIA. This is the first few lines on the about page on the BAUER website.. BAUER MEDIA LOGO. BAUER Homepage .
What kind of media institution might distribute your media product and why? Similar to KERRANG and Q my publication would start off as simply just a magazine and a website but soon when profit is made and its reputation is built I could see UNSIGNED reaching a TV channel, I could see my publication being advertised at gigs and festivals and also sponsoring unsigned nights.
I would only sell the publication, UNSIGNED in the United Kingdom (focusing on England) as it is the British audience that know more of the indie genre from the music to the fashion- it would also focus on the main cities where music is well known especially the unsigned scene, such as: Manchester. What kind of media institution might distribute your media product and why?
Questions 7: Looking back at your final product what have you learnt in the progression from Aquinas magazine to the full product?
Looking back at your final product what have you learnt in the progression from Aquinas magazine to the full product? FRONT COVERS.
Looking back at your final product what have you learnt in the progression from Aquinas magazine to the full product? CONTENTS.
Looking back at your final product what have you learnt in the progression from Aquinas magazine to the full product? DOUBLE PAGE SPREAD.
Looking back at your final product what have you learnt... FRONT COVERS. FINAL COVER. The colours are dull. The features are messy. There is not enough space to include the features. The mast head doesn’t stand out. Font looks unprofessional. <ul><li>What I have learnt… </li></ul><ul><li>The masthead should stand out on the front cover. </li></ul><ul><li>Fonts should all match the genre of the publication. </li></ul><ul><li>Subheadings should be short in order to make the magazine look professional and easy to read. </li></ul><ul><li>The cover star should be placed in order to make the most of the space. </li></ul>
Looking back at your final product what have you learnt... CONTENTS PAGE. FINAL CONTENTS. Number aren't clear. Needs more colours. Needs to include more features e.g. Competitions/subscriptions. <ul><li>What I have learnt… </li></ul><ul><li>Numbers should be clear. </li></ul><ul><li>Main story should stand out and be anchored onto the stars. </li></ul><ul><li>Headlines should stand out. </li></ul><ul><li>House style should be continued. </li></ul><ul><li>Masthead should still be at the top of the page to reinforce the brand. </li></ul>
Looking back at your final product what have you learnt... DOUBLE PAGE SPREAD. FINAL DPS. More colours. House style? Needs the corner tab to contain small image of masthead. The images need to stand out more . Better Fonts. <ul><li>What I have learnt… </li></ul><ul><li>Set out of text and images needs to look professional and neat. </li></ul><ul><li>Stand alone quotes are better anchored to an image and also right in the middle of text. </li></ul><ul><li>Continue house style. </li></ul><ul><li>Columns are essential in order to make the page easy to read. </li></ul><ul><li>Fonts should continue to show music genre. </li></ul>