Media languagesQ1 (b) “Discuss how you used Media Languages in one of your courseworkproductions to create meaning for the audience.”Use A2 coursework for this question as you did not use all four media languages for your AS coursework.Remember with 1b you must include media theory, otherwise your answer is not analytical.Using your blog, evaluation and final products for the A2 coursework create a LIST of areas you couldANALYSE for media language – you must be able to refer to specific EXAMPLES in the exam:CREATING MEANING: They are called media languages because as the four areas combine theycommunicate the producer’s meaning to the audience. Codes in each area must match if they are to createa consistent meaning that is easy to interpret. This is particularly true of music videos and soap operas:both have a limited amount of time to get their point across to the audience and so have to use very direct,stereotypical representations to get meanings across.INTRODUCTIONState what you made for your A2 Production• Media languages must combine effectively if the intended meaning is to reach the audience (StuartHall) did you try to “close down” meaning by using stereotypes and archetypes or cultural codes?• Media languages must be consistent across all three pieces if they are to be interpreted as theproducer intended• Codes and conventions are interpreted according to the culture in which the text was made (e.g.we expect that a woman in a red dress and heels will be a femme fatale). Briefly describe a codeyou used to create meaning e.g. brick walls connote working class.MAIN BODY OF ESSAYMOVING IMAGE PIECE: Find three examples for each area so you have lots to discussEXAMPLE TABLE:Media Language (all countsas theory)Example Meaning created1). MISE EN SCENE; props,costumes, colours, lighting,pose, facial expression, bodylanguageLow key lighting Working class connotations
2). CAMERA; movement,framing, shot sizes, anglesBCU Audience see emotions ofcharacters, feel close to charactersso can relate to them. Possiblecatharsis in being close tocharacters.3). SOUND; music, soundeffects, dialogue/ diegeticand non diegeticMajor/minor key, dialogue, Rhetorical questions create acliffhanger4). EDITING; length of shots,pace, juxtaposition,slow/fast motion, any othertransitions – fades, dissolves,etc.Action codes, enigma codes, slowmotion, black and white, shot-reverse-shot,Engage audience and make themthink lives of characters areexcitingYOUR TABLE:Media Language (all countsas theory)Example Meaning created1). MISE EN SCENE; props,costumes, colours, lighting,pose, facial expression, bodylanguage2). CAMERA; movement,framing, shot sizes, angles3). SOUND; music, soundeffects, dialogue/ diegeticand non diegetic4). EDITING; length of shots,pace, juxtaposition,slow/fast motion, any othertransitions – fades, dissolves,etc.
ANCILLARIESMedia Language (all countsas theory)Example Meaning1). MISE EN SCENE; props,costumes, colours, lighting,pose, body language, facialexpression2). CAMERA framing, shotsizes, angles, direct address4). EDITING; anchoringcharacters on each other to createnarrative, anchoring text,institutional branding to conveyvalues and intended audience (e.g.E4 melodrama has differentaudience to ITV social realism)THEORYFor this essay ANY theory from the other essay areas will work, as will Collective Identity theory. Someexamples are below.This table only contains examples for guidance: you should fill the boxes with your own examplesTheory Main points Apply to your workGenre theory: • Genres are built to showaudiences what to expect• Codes and conventions allow theaudience to predict what willhappen• Offer catharsis and escapism• Media languages are used toshow the audience which sub-genre the soap/ music video is apart of• Media languages combine to tellthe audience how to feel/react toinformation given in the text e.g.shock, happiness, sadnessNarrative theory • Propp- equilibrium and disruption• Todorov- character types. How domedia languages show whicharchetypes are being used?• Entices audience to watch, givesthem expected codes andconventions (audience desireconflict)Gender theory • Mulvey- do any of your charactersconform to the male/female gaze?•Audience theory • Reception theory- closed downuse of codes and conventionslimits how the audience caninterpret your text•
CONCLUSION• Effective use of media languages is vital if a text is to communicate its’ intended meaning to itstarget audience successfully.• Codes and conventions must be used consistently and be understood by the culture for which thetext was created if a dominant reading is to be achieved.