CEMENTING A CONCRETE FUTURE Experienced. Trustworthy. Guaranteed.
EXECUTIVE SUMMARY Mason Concrete Group is a family operated business which has been passed down to the second generation. We are a one-stop solution for all concrete services.
EXECUTIVE SUMMARYWith over 30 years experience in the industry, our goal is to“make our clients life easy” and provide exceptional service.At the heart of every job we undertake is a desire to give ourclients guaranteed satisfaction time and time again.
THE VISION AS A COMPANY Our vision for Mason Concrete is to lead the Australian market and to grow across the the continent, providing an exceptional service and a fun work environment. AS A TEAM We are full of passion and positive attitude - we believe in life and that it’s the challenges that make us grow. With that in mind there is nothing that holds us back. Everything we undertake is a process of learning and growing as a team. AS AN INDIVIDUAL As Director & CEO, Nathan is in business to push and challenge himself with continuous growth and learning paths. Business is the key to all his desires.
THE TEAMNATHAN AQUILINA, CEONathan is the CEO of Mason Concrete Group. He is also thefounder of Efrem Clothing which is Australia’s leading onlineretail store for high-end children’s fashion.At the age of 7, Nathan’s father passed away, this being hismotivating force behind all actions - to make his dad proud andlook after his family’s future. With that in his mind there is nothingthat will stop him from becoming successful in all he undertakes.Nathan has a successful attitude which shows in all he does. As an ambitiousteenager he won a gold medal in taekwondo at the age of 15 and also won theAustralian indoor soccer championships representing NSW at the age of 17.He has a strong passion for helping people. He strongly believes in Oprah’s quote“Life isn’t about what you have, but about what you have to give”.And he shows this by giving back to charities and helping other people.
THE TEAMBENJAMIN MICALLEFWith over 30 years experience in the concrete industry, Benjamin is thestep-father of Nathan, who has brought him up from the age of nine andtaught him strong values and what he knows today.Benjamin has worked alongside some of NSW’s largest buildingcompanies, which has given him a wealth of knowledge about theconcrete industry over the past three decades.Benjamin is now currently Foreman for Mason Concrete Group andAdvisor to the company and it’s CEO.Together they are paving the path of Australia’s concrete industry.
ADVISORS STUART “The Burrito Baron” COOK Stuart is the CEO of Australias fastest growing franchise Zambrero. After being appointed CEO, it was listed as the fastest growing franchise of the year in 2011. JACK “I’ll Sell Your Business” DELOSA Gen Y Entrepreneur and investor and founder of The Entourage. Jack has consulted for brands such as Microsoft, Virgin and CPA on the topic of business growth and performance. ANDREW “Living the Dream” MORELLO Andrew is the winner of The Apprentice. He has been running his own businesses since the age of 15 and is a sought after sales and business development advisor.
THE MODEL As a team at Mason Concrete Group we work together to deliver our service in the most efficient and fastest way. We grow in this business by pushing jobs out and being organised and on time. The model runs on consistency and repetitious daily action. We have solid teams that work together daily and understand how each other operate. Each team works on their strengths to accomplish the task and job that has been assigned to them.
BUSINESS DEVELOPMENT We generate our business by building a strong rapport with ourexisting clients. We stick close to them and provide them with what they want. Most of our new work comes from referrals. Our growth strategy is to bring on board 4 extra teams in the next 12 months We plan to move into machinery operations over the next year One of our ambitions is to expand over the continent
EXIT STRATEGY We have an exit plan over the next 10 years. Within that timeframe we expect the business to be: Profitable Fully Systemised Leaders in theStrong JV Partners Experienced Team Australian Market
OPPORTUNITIESWe believe our biggest opportunities are: Partnering with the right building companies and forming and maintaining solid relationships Acquiring and merging smaller concrete companies with Mason Concrete for accumulated growth Expanding out across the continent Having a strong exit plan
ACTION PLANKey dates and milestones we aim to achieve up to the point of exit Action Date Outcome Raise capital June - July 2012 Acquire and merge with a smaller company Obtain machinery October 2012 No outsourcing of work Fully systemise the business June 1013 Have the business running on systems to leverage Director’s time Be in the top five for the June 2013 Stronger relationships with concrete industry our customers
GROWTH STRATEGY CEO STRATEGY TEAM EQUIPMENT Systemisation Office 5 acres new yard On-line Presence Advisors Machinery Bobcat Charity Sales Team Excavator Tippers Raise Capital 6 Foremen Line Pump Acquire & Merge Strategic Partner Boom Pump Lead the Australian Market EXIT
OUR ADVANTAGES Over 30 years experience Family operated business One-stop solution for all concrete services “We Make Life Easy” is our motto. We do all we can to make the experience with our customers and clients the most satisfying possible. Our passion to grow and expand with a fun work environment is second-to-none. We donate 5% of our total net profits towards children charities across Australia
CHARITY Nathans father Efrem Aquilina was a man who was kind, respectful and a great help to others in need. As the son of Efrem, Nathan strongly continues that sprit through the legacy he builds. He believes that we are all equal in this world and that giving back is a must. 5% of all total net profits go towards children charities. The donation is provided on a quarterly basis and the charity that benefits is chosen by the team each quarter. Our Facebook fan page shows our customers and clients who the donation has been made to. This is one of the strong factors in the business which separates us from the rest.
Mason Concrete Group Pty Ltd www.masonconcretegroup.com.auP 02 9834 4208 M 0422 604 029 F 02 9834 4209 E email@example.com OVER 30 YEARS EXPERIENCE • ALL CONCRETE SERVICES SUPPLIED