Nick Torday Aquentforum 6 May 3

Breast Cancer Care is here for anyone affected by breast cancer. Nick Torday New Media Manager

Audience Patient Family Friend Nurse Journalist Donor Volunteer Event participant Corporate partner GP Surgeon Politician Staff Celebrity NHS Charity General public Students Policy maker Patron Trustee Etc.

Patient Family Friend Nurse Journalist Information Volunteer Event participant Corporate partner GP Surgeon Politician Staff Celebrity NHS Charity General public Students Policy maker Patron Trustee Support Training Donate Event Job Forum Campaign Shop News Join Sponsor Volunteer Etc.

Patient Family Friend Nurse Journalist Volunteer Event participant Corporate partner GP Surgeon Politician Staff Celebrity NHS Charity General public Students Policy maker Patron Trustee Support Training Job Campaign News Sponsor Information Donate Event Forum Shop Join Volunteer

in-house digital agency http://flickr.com/photos/mdumlao98

contractors strategy Bertie operation Nick multimedia Elissa & James community Andrea, Anna , Janine, Michelle & Pauline

the three year plan

Monarchy

Democracy

Social model

Who were our users?

50+ people responded to an online taxonomic card-sorting exercise

9 female users of the Breast Cancer Care website took part in facilitated card sort/interview sessions

Sheffield (Session 1) London (Session 2)

Aged between 27-53

All had been affected by primary cancer and had undergone some kind of treatment from hormone, radiotherapy to chemotherapy and surgery.

navigation very difficult to follow information buried and hard to find homepage too cluttered too focused on fundraising messages rather than help people diagnosed People wanted tailored information to reflect where they were at on the ‘breast cancer journey’, rather than being overwhelmed with content positive attitude towards the site and wanted to see it develop interactive services picked out as the key areas for support, should play a much more prominent role

Technology is your saviour

Team

Internal buy-in

maintaining

Anne (Aged 45) Situation: Has just been diagnosed with breast cancer, she must have a mastectomy Needs: for her partner to support her and still love her, to know what her body will look like after surgery. Anne is devastated, she needs to find information that is credible, clear, unambiguous and supportive. Fears: that her partner will find her unattractive, that she will not get the family support she needs, That she can’t be honest with her children about what she is going through Katie (Aged 25) Situation: Has just been diagnosed with breast cancer and must go through Chemo Needs: to identify with other younger women who have been through this Fears: Losing her hair, being seen as ugly and having to give up her photography career Not being able to have children Personas

Jill (aged 59) Situation: Has grown up children and grandchildren, she has secondary breast cancer of the bone Needs: To deal with the shock and anger of secondary diagnosis, to feel less alone and isolated, to know how to plan for the future Fears: She won’t see her grandchildren grow up, worries that her partner will be lonely, anxious about sorting out her will Sumita (aged 71) Situation: Widowed, diagnosed with primary breast cancer has recently had surgery, will be having radiotherapy followed by hormone treatment Needs : Children are grown up and supportive of her situation but she is frightened and wants support from someone who understands her circumstances and what it is like to have breast cancer Fears: Being alone, not having support of a partner, sharing fear and concerns with her children, has always been quite well and active and fears the loss of this and how old it makes her feel