T e esi e a efo t e
h s l s r rm h
d
3 2 / 8 we c s :
/ 7 0 bat
Ma eY u C ne t
k o r o tn
a o efl se
P w r A st
u
i 1 Se s
n 0 tp

Make Your Content
a Powerful Asset
in 10 Steps
Continuous Publishing in a Global Digital Media Environment
Presented by Todd Tibbetts
Director, Aquent Studios, Seattle

My content is out of control!
¤ Where you are
¤ Where you want to be
¤ How to get there

What is content?
¤ Media chunks
¤ Message containers
¤ Communication elements
¤ Asset? Liability?

Who am I?
¤ Internet pro for 18 years
¤ 3M
¤ Whole Earth
¤ Free Range Media
¤ Mountain Zone
¤ Lux Worldwide
¤ Aquent Studios