The Mobile Eco System AT&T, Verizon, Sprint, T-Mobile Publishers, Bloggers, Companies Mobile Publishing tools - free and premium Retailers, Box and Online Stores Brands, Ad-Networks Ad Agencies, Designers, Web Developers Apple, Nokia, Samsung, LG, Motorola, Sony Ericsson, RIM Consumer
The most successful applications are those that focus on:
The real limitation is how you develop the experience.
Screen size, response time, and page size are key considerations
Mobile web development process Mobile Concept & Definition Define and outline the main concepts and create plan for further design & implementation Mobile Design & Requirements Outline detailed designs & requirements each component . Identify integration points to other systems & areas Mobile Development & Implementation Development of concept and service implementation for production Mobile Maintenance Site & content maintenance Performance reporting & analysis Service usage reporting & analysis Mobile Strategy & Business Goals Definition Define Mobile Strategy and Goals. Prioritize areas for mobilization & set time tables and initial budgets. Business - Content - Technology
Developing a Mobile Strategy Mobile Strategy & Business Goals Definition Define Mobile Strategy and Goals. Prioritize areas for mobilization & set time tables and initial budgets. From the mobile vision, measurable financial and strategic objectives are defined. Understand current market situation and conduct internal SWOT Identify and set specific goals, with financials, for mobile to meet overall vision and objectives Prioritize mobile opportunities and develop a comprehensive roadmap that includes a financial overview Develop a Mobile Vision and Objectives Market Research and Internal Analysis Define specific mobile goals Prioritize areas and develop mobile road map