Branding yourself: Practical career advice for marketers
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Branding yourself: Practical career advice for marketers

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Branding yourself: Practical career advice for marketers ...

Branding yourself: Practical career advice for marketers

Building a successful career is not just about the companies that you work for or the projects you work on. To succeed in the new world of work, you must create, promote and manage your personal brand.

In this webcast Aquent experts discuss:
• The elements of your brand
• How to promote your brand
• How to manage your brand in social media

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  • Julie will do this piece and introduce tracy and eric briefly, saying that the three of us are going to cover: Why you should brand yourself How to brand yourself with a positioning statement How to use that positioning statement to network with others
  • What most will agree on is that Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a company's management is proactive, reactive or passive about the on-going process of evolving a position.
  • But a company can positively influence the perceptions through enlightened strategic actions
  • Ask. If not answered – a short elevator ride Think of the length of a twitter message (160 characters) Plain ENGLISH, please When I was recruiting, the first part of my pitch was something like: I’m a recruiter that helps marketers and designers find jobs in the technology, retail and consumer goods industries. What that means for you is…. And I would always personalize it based on who I was talking to You can use this story – this elevator pitch, positioning statement when you send your resume out
  • CRUEL REALITY PART OF MY TALK I’ve probably looked at 10,000 responses to job postings Most get a total of 15 seconds of my eyes. If you are LUCKY. You get 15 more seconds and they look you up in various social media. And if you are really lucky and fit something, you might get a more thorough look. Corporate recruiters / HR screen OUT, Staffing firms screen IN MY POINT: that positioning statement needs to be relevant to keep eyeballs on your information. And that’s not as likely to happen without knowing who you’re talking to or a lot of research.
  • CRUEL REALITY PART OF MY TALK I’ve probably looked at 10,000 responses to job postings Most get a total of 15 seconds of my eyes. If you are LUCKY. You get 15 more seconds and they look you up in various social media. And if you are really lucky and fit something, you might get a more thorough look. Corporate recruiters / HR screen OUT, Staffing firms screen IN MY POINT: that positioning statement needs to be relevant to keep eyeballs on your information. And that’s not as likely to happen without knowing who you’re talking to or a lot of research.
  • Take your story on the road through your network! SIMPLE BUT TRUE AND NOBODY DOES THIS ENOUGH PART OF MY TALK There are just a few easy steps to do this! FIND 10 PEOPLE who do what you want to do Past colleagues Friends of friends Recruiters/headhunters
  • Reach out to them BASHFUL? EMAIL FIRST, then Call Do NOT send your resume when you do this.
  • Reach out to them NOT BASHFUL? KNOW THEM? CALL. You want to start with the best case option – buying them breakfast/coffee If they say they don’t have time, ask if you can ask them a few questions now (and have them ready) If they say no again, which they probably won’t ask them for a referral to someone else as great as they are who might be able to share their experience.
  • So you’ve got them talking with you, which is AWESOME. Congrats. Why did I feel compelled to put in a pie chart? (you listen 80% of the time) Why? Ask and add You are there to learn from them You will learn something if you listen people love talking about themselves, so they’ll like you. SO – be prepared with questions to ask them. Then, once you’ve learned from them, you can ask them for feedback on your resume / elevator pitch. Then you can ask either of both of these questions. You’ll probably get a referral.
  • The things that support your brand

Branding yourself: Practical career advice for marketers Branding yourself: Practical career advice for marketers Presentation Transcript

  • Branding yourself: Practical career advice for marketers Building a successful career is not just about the companies that you work for or the projects you work on. To succeed in the new world of work, you must create, promote and manage your personal brand.   In this webcast Aquent experts discuss: •  the elements of your brand •  how to promote your brand •  how to manage your brand in social media
  • Branding Yourself Aquent
  • Our Panel
    • Julie Hiipakka, Learning Services
    • Tracy Sinclair, Marketing Practice
    • Eric Waldinger, Online Marketing Practice
  •  
  • POSITIONING
        • the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the 'relative competitive comparison' their product occupies in a given market as perceived by the target market
  • POSITIONING
        • the process by which JOB SEEKERS try to create an image or identity in the minds of THEIR TARGET COMPANY for THEIR PERSONAL BRAND . It is the 'relative competitive comparison' their PERSONAL BRAND occupies in a given market as perceived by the TARGET COMPANY
  •  
  • New York Times: “Wal-Mart to Expand Health Plan”
  • What you can do
    • Have a concise, easily communicated personal mission statement and career goal/objective (verbal and written)
    • Demonstrate dedication to your desired field through work experience, pro bono work, volunteering and networking
    • Understand market dynamics and position yourself in a way that makes you a uniquely attractive candidate
  • How long should it take to tell your story?
  • This happens in 15 seconds Open e-mail Open Resume LinkedIn/Facebook etc REJECTION
  • This happens in 15 seconds Open e-mail Open Resume LinkedIn/Facebook etc STAGE TWO 30
  • YOU
  • What to Say I’d like to buy you breakfast. <NAME> recommended you as someone with great experience in <BE SPECIFIC> that I could learn from. I will call you on XX/XX to follow up and compare schedules.
  • What to Say
    • “ <name> recommended you as someone with great experience in <be specific> that I could learn from.
    • Could I…..
    • Buy you breakfast?
    • Ask you a few questions about your experiences?
    • Ok. Who do you know that I should talk with?
  • Talking with them
    • Is anyone you know looking for someone like me?
    • Who else should I learn from? May I use your name?
  • What you should do
    • Make it easy for people to help you
    • Listen more than you speak
    • Be on time (5 – 10 minutes)
    • Continue networking even if you get your dream job
  • What Do These 3 Things Have to do with the topic?
    • Jlove.com
    • Ubid.com
    • Monster.com
  • UBID Before
  • What is Online Reputation Management?
    • Social Networking
    • Public Relations
    • SEM
    • SEO
    • Monitoring of Online Conversation
    • Improved Brand Reputation
  • Why Is This Number Important?
    • 85
  • Why Is This Number Important?
    • 3
  • What should I do?
    • Google Yourself
    • Google Company
    • What do you see?
    • Is there anything you don’t want on the first few pages?
    • Is there anything you want to see?
    • Who are you targeting?
    • How do you you respond to negative info?
          • SEO
          • Social Networks
          • SEM
          • Content
  • Q&A THANK YOU